10K Projects

American record label

Record label

10K Projects

Parent company|

* Universal Music Group
(2016–2023)
* Warner Music Group
(2023–present)

Founded| 2016 (2016)
Founder| Elliot Grainge
Distributor(s)|

* Atlantic Music Group
* Capitol Records (Ice Spice and Natalie Jane releases)
* Warner Records (The Living Tombstone releases)

Genre|

* Hip hop
* pop
* rock

Country of origin| United States
Location| Los Angeles, California
Official website| 10kprojects.com

TenThousand Projects, LLC, doing business as 10K Projects (formerly Strainge Entertainment),[1] is an American record label, founded in 2016 by British record executive Elliot Grainge.[2] It operates under the Atlantic Music Group (AMG) umbrella, which is currently led by Grainge as CEO.

## History

[edit]

The label was founded as Strainge Entertainment by Elliot Grainge in 2016.[3] Grainge is the son of veteran executive Lucian Grainge, who is chairman and CEO of Universal Music Group. After a lawsuit by rapper Tech N9ne in 2017, citing the name similarities of his label Strange Music, the label rebranded as TenThousand Projects,[4] and later shortened to 10K Projects.[1]

Distribution was handled by Universal through Virgin Music Group[5] until September 2023, when the label announced would move to Warner Music Group in a joint-venture.[6][7]

## Current artists

[edit]

* Abe Parker
* Artemas
* Autumn
* Between Friends
* Che
* Chezile
* Chicken P
* Dro Kenji[8] (Jointly with Internet Money and MiraTouch)
* Dthang[8] (jointly with Muddy Entertainment, Coke Boys Records, and GUMBO)
* Forrest Frank (Jointly with River House Records[9] and Warner Music Group)
* Hailey Knox
* Ice Spice (Jointly with Capitol)
* Internet Money
* Jessica Baio
* Journey Montana
* Kenzo Balla
* Natalie Jane (Jointly with Capitol)
* OT7 Quanny[8]
* Psychic Fever (Jointly with LDH Japan and WMG)[10]
* Rich Amiri (jointly with Internet Money)
* Salem Ilese
* Summrs
* Sunday Scaries
* Surfaces
* The Living Tombstone (Jointly with Warner)
* Trippie Redd
* Will Swinton
* YTB Fatt[8]

## Former artists

[edit]

* 6ix9ine
* Iann Dior (Jointly with Internet Money)
* Jaydes
* Poorstacy (Jointly with Internet Money)

## References

[edit]

1. ^ a b Mitchell, Gail (October 5, 2017). "Tech N9ne's Strange Music Sues Strainge Entertainment for Trademark Infringement".
2. ^ Trakin, Roy (December 4, 2019). "Elliot Grainge, Son of Music Industry Titan Lucian Grainge, Is Forging His Own Path". Variety. Retrieved June 27, 2022.
3. ^ Applefeld Olson, Cathy (November 10, 2021). "Elliot Grainge Expands His 10K Portfolio". Forbes. Retrieved July 30, 2022.
4. ^ Legrand, Emmanuel (November 15, 2023). "10K Projects sets up joint venture with Moneybagg Yo and Loaf Boyz Ventures". Creative Industries News. Retrieved January 3, 2025.
5. ^ Paine, Andre (February 9, 2022). "10K Projects appoints Tony Talamo and Zach Friedman as co-presidents". Music Week. Retrieved July 29, 2022.
6. ^ Communications, WMG (September 5, 2023). "WARNER MUSIC GROUP AND ELLIOT GRAINGE'S 10K PROJECTS ANNOUNCE JOINT VENTURE". Warner Music Group. Retrieved October 2, 2023.
7. ^ Rhys, Dan (September 5, 2023). "Warner Music and Elliot Grainge's 10K Projects Strike Joint Venture". Billboard. Retrieved October 2, 2023.
8. ^ a b c d "10K Projects | Partners". www.10kprojects.com. Retrieved February 7, 2025.
9. ^ Zellner, Xander (April 30, 2025). "Hot 100 First-Timers: Forrest Frank Makes Solo Debut With Christian Hit 'Your Way's Better'". Billboard. Retrieved June 11, 2025.
10. ^ "Japanese group Psychic Fever soars onto the global stage, signing deal with Warner Music Group". Warner Music Group. February 14, 2025. Retrieved February 16, 2025.

## External links

[edit]

* 10K Projects at AllMusic

* v
* t
* e

Atlantic Records

* Herb Abramson
* Ahmet Ertegun
* Nesuhi Ertegun
* Jerry Wexler

Sublabels|

* 10K Projects
* Asylum Records
* Atco Records
* Atlantic Records Russia
* Atlantic Records UK
* Bang Records
* Big Beat Records
* Cotillion Records
* Custard Records
* LaSalle Records
* Maybach Music Group

Related|

* Atlantic Records discography
* List of current Atlantic Records artists
* List of former Atlantic Records artists

* v
* t
* e

Warner Music Group

People|

* Edgar Bronfman Jr.
* Stephen Cooper
* Len Blavatnik
* Michael Lynton
* Mike Caren
* Jac Holzman
* John Janick
* Craig Kallman
* Seymour Stein

Atlantic Music Group|

* 10K Projects
* Asylum Records
* Atco Records
* Atlantic Records
* Atlantic Records UK
* Atlantic Records France
* Bang Records
* Big Beat Records
* Custard Records
* LaSalle Records
* Maybach Music Group
* Owsla
* UpFront Records
* 300 Entertainment
* 300 Studios
* DTA Records
* Elektra Records
* Elektra France
* Fueled by Ramen
* Low Country Sound
* Parlophone
* Jubilee Records
* Roost Records
* Roulette Records
* Public Consumption
* Roadrunner Records
* Sparta
* YSL Records

Alternative Distribution Alliance|

* Artery Recordings
* Compass Records
* Cordless Recordings
* East West Records
* Magna Carta Records
* Rykodisc
* Sub Pop
* WaterTower Music
* Williams Street Records

Rhino Entertainment|

* Del-Fi Records
* Giant Records
* Rhino Records

Spinnin' Records|

* Spinnin' Deep
* Spinnin' Records

Warner Records|

* Festival Mushroom Records
* Clover Music
* FFRR Records
* Helium 3
* Machine Shop Records
* Maverick Records
* Nonesuch Records
* Reprise Records
* Sire Records
* London-Sire Records
* Stateside Records
* Warner Records

Warner Music Nashville|

* Atlantic Records Nashville
* Fervent Records
* Reprise Records Nashville
* Warner Records Nashville

Arts Music|

* Erato Records
* Sesame Street Records
* Sh-K-Boom Records
* Teldec Records
* Warner Classics

Distribution|

* Alternative Distribution Alliance
* Warner Music Vision
* WEA International
* Warner Music Africa
* Warner Music Australasia
* Warner Music Canada
* Warner Music Czech Republic
* Warner Music Latina
* Warner Music Philippines
* Warner Music Poland
* Warner Music Sweden
* X5 Music Group

Music publishing and licensing|

* EMP Merchandising
* Warner Chappell Music
* (Warner/Chappell Music v. Fullscreen)
* Warner Strategic Marketing

Other labels|

* Vevo
* Warner Music Indonesia

Authority control databases |

* MusicBrainz label
* 2
* 3
* 4

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