2010 United States Senate election in Wisconsin

* * *

| <- 2004 | November 2, 2010 | 2016 ->

|
|

|  |  |

|
|

Nominee  | Ron Johnson | Russ Feingold |
Party  | Republican | Democratic
Popular vote  | 1,125,932 | 1,020,841
Percentage  | 51.86% | 47.02%

* * *

County results

Precinct results

Johnson: 40–50% 50–60% 60–70% 70–80% 80–90% >90%
Feingold: 40–50% 50–60% 60–70% 70–80% 80–90% >90%
Tie:

* * *

| U.S. senator before election

Russ Feingold
Democratic

| Elected U.S. Senator

Ron Johnson
Republican

|

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* v
* t
* e

The 2010 United States Senate election in Wisconsin was held on November 2, 2010. Incumbent Democratic Senator Russ Feingold lost re-election to a fourth term to Republican challenger Ron Johnson, a businessman and first-time candidate.[1] Johnson was the first Republican to win a Senate election in Wisconsin since 1986. Feingold also became the fifth senator in a row from Wisconsin's Class 3 Senate seat to be defeated for re-election in the general election, and the seventh in a row overall to lose by a defeat in either the primary or general elections. Johnson was re-elected in 2016 in a rematch with Feingold.[2]

## Republican primary

[edit]

### Candidates

[edit]

On the ballot

* Stephen Finn, plumber[1]
* Ron Johnson, businessman[3]
* Dave Westlake, businessman[4]

Declined

* Ted Kanavas, state senator[3]
* Dick Leinenkugel (dropped out), former State Commerce Secretary[5]
* Tommy Thompson, former governor of Wisconsin
* Terrence Wall (dropped out), real estate developer[6]

### Campaign

[edit]

Former Republican Governor of Wisconsin Tommy Thompson had expressed an interest in challenging Feingold,[7] but ruled himself out of the race in April 2010.[8]

Johnson, a millionaire manufacturer and Tea Party movement favorite running for political office for the first time, was the frontrunner. In response to controversy over his ownership of stock in BP, Johnson said he would sell it when market conditions were favorable and possibly use the proceeds to help finance his Senate campaign.[9] Johnson was endorsed by: the Club for Growth, a fiscally conservative advocacy organization; former Wisconsin Republican Lt. Governor Margaret Farrow; Republican U.S. Senator Jim DeMint of South Carolina;[10][11] and Wisconsin Republican U.S. Representatives Jim Sensenbrenner, Tom Petri and Paul Ryan.[12] Businessman David Westlake was endorsed by the Republican Liberty Caucus.[13] According to OpenSecrets, as of August 25, 2010, Johnson had invested $4.3 million of his own money into his campaign; this amount represented 71 percent of his campaign funds, while 27 percent of his campaign funds ($1.6 million) came from individual contributions.[14]

### Polling

[edit]

Poll Source  | Date(s)
administered | Sample
size | Margin
of error | Ron
Johnson  | Dave
Westlake  | Other  | Undecided

|
|
|
|
|
|
|

Public Policy Polling (report[dead link‍])  | June 26–27, 2010  | 400  | ± 4.9%  | 49% | 11%  | ––  | 40%

### Results

[edit]

Republican Primary results[15] Party  | Candidate  | Votes  | %

|
|
|

| Republican | Ron Johnson  | 500,821  | 84.7%
| Republican | David Westlake  | 61,287  | 10.4%
| Republican | Stephen M. Finn  | 29,002  | 4.9%
Total votes  | 591,107  | 100.0%

## General election

[edit]

### Candidates

[edit]

* Russ Feingold (D), incumbent U.S. senator
* Ron Johnson (R), businessman
* Dave Rutowski (I)
* Rob Taylor (I) self-described Constitution Party candidate[16][17]

### Campaign

[edit]

Feingold's first television ad was a positive ad released in March. In July 2010, Feingold's second 2010 television election ad attacked Johnson for alleged support for offshore drilling in the Great Lakes. Johnson quickly countered Feingold with a television ad of his own.[18] Feingold's logo was Moving Forward. In one ad, he emphasized independence and called himself a "penny pincher."[19] Johnson argued that manufacturers and accountants were underrepresented in the U.S. Senate, and there were too many lawyers (57 out of 100 members, including Feingold).[20] Feingold received the endorsements of the Milwaukee Journal Sentinel and the Green Bay Press-Gazette.[21] The Beloit Daily News endorsed Johnson.[22]

### Debates

[edit]

* October 8 in Milwaukee
* October 11 in Wausau[23]
* October 22 in Eau Claire on WQOW[24]

### Predictions

[edit]

Source  | Ranking  | As of

|
|

Cook Political Report[25] | Lean R (flip) | October 26, 2010
Rothenberg[26] | Lean R (flip) | October 22, 2010
RealClearPolitics[27] | Lean R (flip) | October 26, 2010
Sabato's Crystal Ball[28] | Lean R (flip) | October 21, 2010
CQ Politics[29] | Lean R (flip) | October 26, 2010

### Polling

[edit]

Poll source  | Date(s)
administered | Sample
size | Margin
of error | Russ
Feingold (D)  | Ron
Johnson (R)  | Other  | Undecided

|
|
|
|
|
|
|

Rasmussen Reports[30] | May 25, 2010  | 500  | ± 4.5%  | 46% | 44%  | 3%  | 6%
Rasmussen Reports[31] | June 21, 2010  | 500  | ± 4.5%  | 46% | 45%  | 3%  | 6%
Public Policy Polling[32] | June 26–27, 2010  | 638  | ± 3.9%  | 45% | 43%  | ––  | 12%
Rasmussen Reports[33] | July 13, 2010  | 750  | ± 4.0%  | 46%  | 47% | 2%  | 6%
University of Wisconsin, Madison[34] | July 15, 2010  | 500  | ± 3.9%  | 33% | 28%  | ––  | 44%
Magellan Strategies[35] | July 20, 2010  | 1,145  | ± 2.9%  | 45% | 43%  | 3.7%  | 8%
Rasmussen Reports[30] | July 27, 2010  | 500  | ± 4.0%  | 46%  | 48% | 2%  | 5%
Rasmussen Reports[30] | August 11, 2010  | 750  | ± 4.0%  | 46%  | 47% | 2%  | 5%
Rasmussen Reports[36] | August 24, 2010  | 750  | ± 4.0%  | 46%  | 47% | 1%  | 5%
Rasmussen Reports[30] | September 15, 2010  | 750  | ± 4.0%  | 44%  | 51% | 1%  | 4%
Public Policy Polling[37] | September 18–19, 2010  | ––  | ± 3.8%  | 41%  | 52% | ––  | 7%
CNN/Time/Opinion Research[38] | September 17–21, 2010  | 963  | ± 3.0%  | 45%  | 51% | 2%  | 2%
McClatchy/Marist[39] | September 26–28, 2010  | 806  | ± 3.5%  | 45%  | 52% | 1%  | 3%
Rasmussen Reports[30] | September 29, 2010  | 750  | ± 4.0%  | 42%  | 54% | 2%  | 2%
We the People[40] | September 29 – October 4, 2010  | 400  | ± 5.0%  | 41%  | 49% | ––  | ––
We the People/Ispos[41] | October 8, 2010  | 400  | ± 5.0%  | 44%  | 51% | ––  | ––
Rasmussen Reports[30] | October 11, 2010  | 750  | ± 4.0%  | 45%  | 52% | ––  | 2%
CNN/Time/Opinion Research[42] | October 8–12, 2010  | 1,506  | ± 2.5%  | 44%  | 52% | 1%  | ––
St. Norbert College/WPR[43] | October 12–15, 2010  | 402  | ± 5.0%  | 47%  | 49% | ––  | 4%
Rasmussen Reports[30] | October 25, 2010  | 750  | ± 4.0%  | 46%  | 53% | 0%  | 1%
We the People[44] | October 24–27, 2010  | 400  | ± 5.0%  | 44%  | 48% | ––  | 6%
Public Policy Polling[45] | October 26–28, 2010  | 1,372  | ± 2.6%  | 44%  | 53% | ––  | 3%
Marist College[46] | October 26–28, 2010  | 811  | ± 4.5%  | 45%  | 52% | 1%  | 2%

Hypothetical polling

Poll source  | Date(s)
administered | Sample
size | Margin of
Error | Russ
Feingold (D)  | David
Westlake (R)  | Other  | Undecided

|
|
|
|
|
|
|

Public Policy Polling (report)  | June 26–27, 2010  | 638  | ± 3.9%  | 45% | 38%  | \--  | 17%
Rasmussen Reports (report)  | June 21, 2010  | 500  | ± 4.5%  | 47% | 41%  | 4%  | 7%
Rasmussen Reports (report)  | May 25, 2010  | 500  | ± 4.5%  | 47% | 38%  | 7%  | 8%
Public Policy Polling (report)  | March 23, 2010  | 700  | ± 3.7%  | 48% | 31%  | —  | 21%
Rasmussen Reports (report)  | March 16, 2010  | 500  | ± 4.5%  | 51% | 35%  | 5%  | 10%
Rasmussen Reports (report)  | February 17, 2010  | 500  | ± 4.5%  | 47% | 37%  | 6%  | 10%
Public Policy Polling (report[dead link‍])  | November 20–22, 2009  | 767  | ± 3.5%  | 47% | 32%  | —  | 21%
Poll source  | Date(s)
administered | Sample
size | Margin of
Error  | Russ
Feingold (D)  | Tommy
Thompson (R)  | Other  | Undecided

|
|
|
|
|
|
|

WPRI (report)  | September 27–29, 2009  | 700  | ± 3.8%  | 39%  | 43% | —  | 18%
Public Policy Polling (report[dead link‍])  | November 20–22, 2009  | 767  | ± 3.5%  | 50% | 41%  | —  | 10%
Rasmussen Reports (report)  | January 26, 2010  | 500  | ± 4.5%  | 43%  | 47% | 6%  | 4%
Rasmussen Reports (report)  | February 17, 2010  | 500  | ± 4.5%  | 43%  | 48% | 3%  | 5%
WPRI (report)  | March 9, 2010  | 600  | ± 4.0%  | 39%  | 51% | —  | 9%
Rasmussen Reports (report)  | March 16, 2010  | 500  | ± 4.5%  | 45%  | 47% | 3%  | 4%
Public Policy Polling (report)  | March 23, 2010  | 700  | ± 3.7%  | 47% | 44%  | —  | 9%
Poll source  | Date(s)
administered | Sample
size | Margin of
Error  | Russ
Feingold (D)  | Terrence
Wall (R)  | Other  | Undecided

|
|
|
|
|
|
|

Public Policy Polling (report[dead link‍])  | November 20–22, 2009  | 767  | ± 3.5%  | 48% | 34%  | —  | 19%
Rasmussen Reports (report)  | February 17, 2010  | 500  | ± 4.5%  | 47% | 39%  | 6%  | 7%
WPRI (report)  | March 9, 2010  | 600  | ± 4.0%  | 47% | 32%  | 6%  | 7%
Rasmussen Reports (report)  | March 16, 2010  | 500  | ± 4.5%  | 49% | 40%  | 3%  | 9%
Public Policy Polling (report)  | March 23, 2010  | 700  | ± 3.7%  | 48% | 34%  | —  | 18%

### Fundraising

[edit]

Through December 31, 2010:

Candidate (Party)  | Net Receipts  | Disbursements  | Beginning Cash  | Latest Cash On Hand  | Debt

|
|
|
|
|

Russ Feingold (D)  | $13,947,563  | $15,544,093  | $2,516,119  | $919,585  | $0
Ron Johnson (R)  | $15,509,297  | $15,316,651  | $0  | $192,646  | $8,708,465
Source: Federal Election Commission[47]

### Results

[edit]

General election results[48] Party  | Candidate  | Votes  | %  | ±%

|
|
|
|

| Republican | Ron Johnson | 1,125,999  | 51.86%  | +7.75%
| Democratic | Russ Feingold (incumbent)  | 1,020,958  | 47.02%  | −8.33%
| Constitution | Rob Taylor  | 23,473  | 1.08%  | N/A
| Write-in | 901  | 0.04%  | N/A
Total votes  | 2,170,430  | 100.00%  | -26.4%
| Republican gain from Democratic

#### Counties that flipped Democratic to Republican

[edit]

* Barron (largest city: Rice Lake)
* Brown (largest city: Green Bay)
* Burnett (largest village: Grantsburg)
* Clark (largest city: Neillsville)
* Chippewa (largest city: Chippewa Falls)
* Iron (largest city: Hurley)
* Jefferson (largest city: Watertown)
* Kewaunee (largest city: Algoma)
* Langlade (largest city: Antigo)
* Manitowoc (largest city: Manitowoc)
* Marathon (largest city: Wausau)
* Monroe (largest city: Sparta)
* Oneida (largest city: Rhinelander)
* Outagamie (largest city: Appleton)
* Rusk (largest city: Ladysmith)
* Washburn (largest city: Spooner)
* Buffalo (largest city: Mondovi)
* Columbia (largest city: Portage)
* Door (largest city: Sturgeon Bay)
* Dunn (largest city: Menomonie)
* Forest (largest city: Crandon)
* Grant (largest city: Platteville)
* Jackson (largest city: Black River Falls)
* Juneau (largest city: Mauston)
* Kenosha (largest city: Kenosha)
* Lafayette (largest city: Darlington)
* Lincoln (largest city: Merrill)
* Pepin (largest city: Durand)
* Price (largest city: Park Falls)
* Racine (largest city: Racine)
* Richland (largest city: Richland Center)
* Sawyer (largest city: Hayward)
* Trempealeau (largest city: Arcadia)
* Winnebago (largest city: Oshkosh)
* Adams (largest city: Adams)
* Polk (Largest city: Amery)
* St. Croix (Largest city: Hudson)
* Taylor (Largest city: Medford)

## References

[edit]

1. ^ a b "Johnson leads race for GOP Senate bid". www.jsonline.com.
2. ^ Meyer, Theodoric (November 9, 2016). "Johnson upsets Feingold to keep Wisconsin Senate seat". POLITICO. Retrieved February 10, 2024.
3. ^ a b "GOP's Ron Johnson announces Senate run while in La Crosse". WKOW. April 15, 2010. Retrieved May 19, 2010.
4. ^ Drake, Bruce (January 28, 2010). "Feingold May Be Vulnerable If Thompson Seeks His Wisconsin Senate Seat". Politics Daily. Retrieved January 28, 2010.
5. ^ "Leinenkugel abruptly exits – David Catanese". Politico.Com. May 23, 2010. Retrieved June 14, 2010.
6. ^ Giroux, Greg (May 27, 2010). "Wisconsin: Wall Confirms Decision To End Senate Bid – The Eye (CQ Politics)". Blogs.cqpolitics.com. Archived from the original on October 29, 2010. Retrieved June 14, 2010.
7. ^ "Ex-Gov Thompson Being Pushed To Run For Senate". WTAQ. January 26, 2010. Archived from the original on July 18, 2011. Retrieved January 28, 2010.
8. ^ "Thompson tells tea party rally he won't run for U.S. Senate". JS Online. April 15, 2010. Retrieved April 16, 2010.
9. ^ "Attack Ad Puts Feingold Foe On Defensive Over Great Lakes Drilling – The Eye (CQ Politics)". Blogs.cqpolitics.com. July 14, 2010. Archived from the original on July 19, 2010. Retrieved August 21, 2010.
10. ^ "Ron Johnson". Ronjohnsonforsenate.com. Archived from the original on July 24, 2010. Retrieved August 21, 2010.
11. ^ "Club For Growth Puts Muscle Into More Races – The Eye (CQ Politics)". Blogs.cqpolitics.com. July 14, 2010. Retrieved August 21, 2010.[dead link‍]
12. ^ "Ron Johnson". Ronjohnsonforsenate.com. July 12, 2010. Archived from the original on July 27, 2010. Retrieved August 21, 2010.
13. ^ "Endorsed Candidates – 2010 | Republican Liberty Caucus". Rlc.org. Archived from the original on August 13, 2010. Retrieved August 21, 2010.
14. ^ OpenSecrets, August 25, 2010, accessed October 1, 2010, http://www.opensecrets.org/races/summary.php?id=WIS2&cycle=2010
15. ^ "The 2010 Results Maps". POLITICO.
16. ^ "Rob Taylor for Senate website". Archived from the original on January 26, 2016. Retrieved September 11, 2010.
17. ^ "Real estate developer launches Senate campaign". WQOW. January 20, 2010. Retrieved January 28, 2010.[permanent dead link‍]
18. ^ "Johnson Quick to Counterattack Feingold on Oil Ad". WNCT. Archived from the original on July 18, 2010. Retrieved July 15, 2010.
19. ^ Walker, Don (August 24, 2010). "Washington-based group airs ad attacking Feingold".
20. ^ "Ron Johnson says there are 57 lawyers, including Russ Feingold, in the U.S. Senate". @politifact.
21. ^ "Wis. Newspapers Unveil Election Endorsements". WISN.com. March 6, 2012. Archived from the original on March 6, 2012. Retrieved September 17, 2019.
22. ^ "Johnson Leads Polls, Feingold Leads Endorsements". 620 WTMJ. Archived from the original on October 28, 2010. Retrieved October 27, 2010.
23. ^ Ramde, Dinesh (October 12, 2010). "Feingold and Johnson spar over funding of attack ads". Chippewa Herald. Associated Press. Retrieved June 16, 2016.
24. ^ "Feingold holds roundtable discussion in Eau Claire – WQOW TV: Eau Claire, WI NEWS18 News, Weather, and Sports".[permanent dead link‍]
25. ^ "Senate". Cook Political Report. Retrieved October 26, 2010.
26. ^ "Senate Ratings". Rothenberg Political Report. Retrieved October 26, 2010.
27. ^ "Battle for the Senate". RealClearPolitics. Retrieved October 26, 2010.
28. ^ "2010 Senate Ratings". Sabato's Crystal Ball. Archived from the original on October 28, 2010. Retrieved October 26, 2010.
29. ^ "Race Ratings Chart: Senate". CQ Politics. Archived from the original on October 28, 2010. Retrieved October 26, 2010.
30. ^ a b c d e f g Rasmussen Reports
31. ^ Rasmussen Reports
32. ^ Public Policy Polling
33. ^ Rasmussen Reports
34. ^ University of Wisconsin, Madison
35. ^ Magellan Strategies
36. ^ Rasmussen Reports
37. ^ Public Policy Polling
38. ^ CNN/Time/Opinion Research
39. ^ McClatchy/Marist
40. ^ We the People
41. ^ We the People/Ispos
42. ^ CNN/Time/Opinion Research
43. ^ St. Norbert College/WPR
44. ^ We the People
45. ^ Public Policy Polling
46. ^ Marist College
47. ^ "Summary Reports Search Results – 2009–2010 Cycle". fec.gov. Archived from the original on July 13, 2012. Retrieved July 9, 2011.
48. ^ "2010 Fall General Election" (PDF). State of Wisconsin. December 1, 2010. Archived from the original (PDF) on May 21, 2012. Retrieved March 30, 2015.

## External links

[edit]

* Elections & Voting Archived November 7, 2012, at the Wayback Machine at the Wisconsin Government Accountability Board
* Candidate list Archived August 26, 2010, at the Wayback Machine
* U.S. Congress candidates for Wisconsin at Project Vote Smart
* Wisconsin U.S. Senate from OurCampaigns.com
* Campaign contributions from Open Secrets
* [1] 2010 Wisconsin Senate General Election: All Head-to-Head Matchups][permanent dead link‍] graph of multiple polls from Pollster.com
* Election 2010: Wisconsin Senate from Rasmussen Reports
* 2010 Wisconsin Senate Race from Real Clear Politics
* 2010 Wisconsin Senate Race from CQ Politics
* Race profile from The New York Times
* Election 2010 news coverage at the Milwaukee Journal Sentinel

Official campaign websites (Archived)

* Russ Feingold for U.S. Senate incumbent
* Ron Johnson for Senate
* Dave Westlake for U.S. Senate

* v
* t
* e

(2009 <-)  2010 United States elections (-> 2011)

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* Florida
* 19th sp
* Georgia
* 9th sp
* Guam
* Hawaii
* 1st sp
* Idaho
* Illinois
* 17th
* Indiana
* 3rd sp
* Iowa
* Kansas
* Kentucky
* Louisiana
* Maine
* Maryland
* Massachusetts
* Michigan
* Minnesota
* Mississippi
* Missouri
* Montana
* Nebraska
* Nevada
* New Hampshire
* New Jersey
* New Mexico
* New York
* 29th sp
* North Carolina
* North Dakota
* Northern Mariana Islands
* Ohio
* Oklahoma
* Oregon
* Pennsylvania
* 12th sp
*   * Rhode Island
* South Carolina
* South Dakota
* Tennessee
* Texas
* U.S. Virgin Islands
* Utah
* Vermont
* Virginia
* 5th
* Washington
* West Virginia
* Wisconsin
* Wyoming

Governors|

* Alabama
* Alaska
* Arizona
* Arkansas
* California
* Lt. Gov
* Colorado
* Connecticut
* Florida
* Georgia
* Guam
* Hawaii
* Idaho
* Illinois
* Iowa
* Kansas
* Maine
* Maryland
* Massachusetts
* Michigan
* Minnesota
* Nebraska
* Nevada
* New Hampshire
* New Mexico
* New York
* Ohio
* Oklahoma
* Oregon
* Pennsylvania
* Lt. Gov
* Rhode Island
* South Carolina
* South Dakota
* Tennessee
* Texas
* Lt. Gov
* U.S. Virgin Islands
* Utah (special)
* Vermont
* Wisconsin
* Wyoming

Attorneys
general|

* California
* Connecticut
* Florida
* Maryland
* Michigan
* Minnesota
* Ohio
* New York

State
legislatures|

* Alabama
* House
* Senate
* California
* Assembly
* Senate
* Connecticut
* House
* Senate
* Delaware
* House
* Senate
* Georgia
* House
* Senate
* Illinois
* House
* Senate
* Iowa Senate
* Maryland
* House
* Senate
* Massachusetts Senate
* Michigan
* House
* Senate
* Minnesota
* House
* Senate
* Missouri
* House
* Senate
* Montana House
* New Mexico House
* New York Senate
* North Carolina
* House
* Senate
* Oregon legislative
* Pennsylvania
* House
* Senate
* Texas
* House
* Senate
* Washington (state)
* House
* Senate
* Wisconsin
* Assembly
* Senate
* Wyoming
* Senate

Mayors|

* Anaheim, CA
* Honolulu, HI (special)
* Irvine, CA
* Long Beach, CA
* Louisville, KY
* New Orleans, LA
* Newark, NJ
* Norfolk, VI
* Oakland, CA
* Orange County, FL
* Providence, RI
* San Jose, CA
* Santa Ana, CA
* Tallahassee, TN
* Washington, DC

States|

* Alabama
* Alaska
* American Samoa
* Arizona
* Arkansas
* California
* Colorado
* Connecticut
* Delaware
* Florida
* Georgia
* Guam
* Hawaii
* Idaho
* Illinois
* Indiana
* Iowa
* Kansas
* Kentucky
* Louisiana
* Maine
* Maryland
* Massachusetts
* Michigan
* Minnesota
* Mississippi
* Missouri
* Montana
* Nebraska
* Nevada
* New Hampshire
* New Jersey
* New Mexico
* New York
* North Carolina
* North Dakota
* Ohio
* Oklahoma
* Oregon
* Pennsylvania
* Puerto Rico
* Rhode Island
* South Carolina
* South Dakota
* Tennessee
* Texas
* U.S. Virgin Islands
* Utah
* Vermont
* Virginia
* Washington
* West Virginia
* Wisconsin
* Wyoming

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