495 Communications

Company type| Private
Industry|

* Online Video
* Magazines
* Programmatic Commerce
* Advertising

Headquarters|

* New York City, New York
* Santa Monica, California

Owner|

* Craig Pavia (CRO / Executive Producer)
* Bret Polansky (CEO)

495 Communications is an advertising and content marketing company based in New York City and Santa Monica. The New York-based editorial team produces original travel-related editorial and video content under the company's Travel Savvy brand, which was formerly a newsstand magazine title owned by Sidney Frank.[1] The company's West Coast division manages programmatic digital and video advertising. 495 Communications also owns and operates an HTML video player named SavvyGo and a Quality Exchange platform, 495 Qex.[2]

## Travel Savvy

[edit]

Founded as a print magazine by Adam Rodriguez and Jake Porter in September 2003, Travel Savvy magazine had a circulation of 135,000 when Grey Goose founder Sidney Frank bought the title for $5 million in 2005.[3] When Frank died on January 10, 2006, the magazines folded a month later due to cash flow problems from Frank's charitable foundation.[4] Craig Pavia, who was the group publisher of Travel Savvy under Frank, bought the assets from the Frank family in February 2006 and continued as a digital-only publication, founding 495 Communications to manage the native content in the process.[5] In the summer of 2015, TravelSavvy.TV was created as a digital video network and editorial website, featuring editorial travel content, online magazines, and video series that stream online and via Roku and AppleTV devices.[2]

## References

[edit]

1. ^ Kelly, Keith J. (2014-06-06). "How Travel Savvy mag survived billionaire owner's death". New York Post. Retrieved 2016-09-28.
2. ^ a b "Blending Original Video and Programmatic: Interview With Eddie Lee, VP, 495 Communications - VideoNuze". www.videonuze.com. Retrieved 2016-09-28.
3. ^ Learmonth, Michael (2005-03-01). "Frank preps luxury mag". www.Variety.com. Retrieved 2016-09-28.
4. ^ "Late billionaire's two travel magazines fold - Media Life Magazine". www.medialifemagazine.com. Retrieved 2016-09-28.
5. ^ "What Happens To A Would-Be Mogul's Dream Deferred?". www.adweek.com. 9 February 2006. Retrieved 2016-09-28.

## External links

[edit]

* Official 495 Communications website
* Official Travel Savvy website

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