Aarong

Bangladeshi department stores chain

This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages)

A major contributor to this article appears to have a close connection with its subject. It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view. Please discuss further on the talk page. (March 2015) (Learn how and when to remove this message)

|

This article possibly contains original research. Please improve it by verifying the claims made and adding inline citations. Statements consisting only of original research should be removed. (March 2015) (Learn how and when to remove this message)

|

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed.
Find sources: "Aarong" – news · newspapers · books · scholar · JSTOR (June 2016) (Learn how and when to remove this message)

|

(Learn how and when to remove this message)

Aarong

Company type| Retail Fashion Brand
Industry| Design, sales of clothing, accessories, jewellery, home goods, development, economic empowerment of women
Founded| Dhaka, Bangladesh (18 December 1978 (1978-12-18))
Founder|

* Ayesha Abed
* Martha Chen

Headquarters|

Dhaka

Bangladesh

Area served

| Bangladesh

Key people

| Tamara Hasan Abed (Managing Director)
Products| Clothing
Jewellery
Fabric
Non-textile craft
Leather goods
Footwear
Houseware
Revenue| US 350 million (2018)
Parent| BRAC
Website| www.aarong.com

Aarong (Bengali: আড়ং, lit. 'Village Fair') is a social enterprise chain of Bangladeshi department stores specializing in Bengali ethnic wear and handicrafts. It is owned by the non-profit development agency BRAC, and employs thousands of rural artisans across the country. It currently operates twenty-nine outlets in nine Bangladeshi metropolitan cities.[1]

## Controversies

[edit]

Zamindar ginny dolls on sale at an Aarong store Shopping bag of Aarong

The Directorate of National Consumers Rights Protection (DNCRP) fined Tk4.5 lakh to the Uttara outlet of Aarong and closed it for a day for selling the same products at double price within a gap of five days. Following on a client's complaint that Aarong was selling a panjabi after nearly doubling its price, DNCRP officials visited the chain's flagship store on Jashimuddin Avenue at Uttara on 31 May 2019 and fined them after finding the allegation to be true. Monjur Mohammad Shahriar, deputy director of Directorate of National Consumers Rights Protection (DNCRP) led the drive but he was transferred later.[2]

## Aarong outlets

[edit]

As of 2024, Aarong has 29 outlets in major cities across Bangladesh, including Dhaka, Chattogram, Sylhet, Rajshahi, Khulna.[3][4]

In 2025, Aarong expanded further with two major outlets. A new 60,000 square-foot flagship store opened in Dhanmondi, Dhaka, becoming the largest craft store in the world. The eight-storey outlet includes a monumental Nakshi Kantha display, a dedicated children’s playpen, and a future in-house restaurant named "The Orange Parrot." In the same year, Aarong also opened its 30th outlet in Maijdee, Noakhali, featuring four floors of retail space and multiple sub-brands including TAAGA, TAAGA MAN, and Aarong Earth. [5] [6]

## E-commerce and Digital Expansion

[edit]

In response to changing consumer behavior and the rise of online shopping, Aarong launched its official e-commerce platform in 2014. The online store offers a wide selection of Aarong's products, including clothing, home décor, accessories, and gifts, delivering nationwide across Bangladesh.

During the COVID-19 pandemic, Aarong’s digital presence became a vital retail channel, experiencing significant growth in online traffic and sales. To further enhance customer convenience, Aarong introduced a mobile app, improved digital payment options, and added services such as store pickup and home delivery.

As of 2025, Aarong continues to invest in digital transformation, including mobile-optimized web platforms, virtual styling tools, and data-driven customer engagement strategies. These efforts have helped Aarong expand its reach beyond physical outlets and appeal to younger, tech-savvy consumers across the country. [7] [8]

## References

[edit]

1. ^ "Aarong opens its 29th outlet". bangladeshpost.net. 15 March 2024. Archived from the original on 23 April 2024.
2. ^ "Aarong Uttara outlet fined, closed for 24hrs". The Independent. 4 June 2019. Archived from the original on 5 August 2021. Retrieved 9 June 2019.
3. ^ "Aarong Store Locator". Aarong.com. Retrieved 21 June 2025.
4. ^ "Aarong to unveil 'world's largest craft store' in Dhanmondi". The Daily Star. Retrieved 21 June 2025.
5. ^ "Aarong opens new flagship outlet in Dhanmondi". The Daily Star. Retrieved 23 June 2025.
6. ^ "Aarong opens new outlet in Noakhali". Aarong Blog. Retrieved 23 June 2025.
7. ^ "Aarong's e-commerce journey". Aarong Blog. 30 November 2021. Retrieved 23 June 2025.
8. ^ "Aarong mobile app launches new features". The Daily Star. 5 January 2023. Retrieved 23 June 2025.

## External links

[edit]

* Media related to Aarong at Wikimedia Commons

Authority control databases |

* VIAF

|