Aha (streaming service)

Indian streaming service

Aha

Screenshot

aha website screenshot on 8 April 2021

Type of business| Streaming media

Type of site

* Video on demand
* Streaming media

Available in|

* Telugu
* Tamil

Founded| 8 February 2020; 5 years ago (2020-02-08)[1]
Headquarters| Hyderabad, Telangana,

India

Country of origin| India
Area served| Worldwide
Owner|

* Geetha Arts
* My Home Group

Founder(s)|

* Allu Aravind
* Jupally Rameswar Rao

President| Allu Aravind
CEO| Ravikant Sabnavis[2]
Industry|

* Streaming
* Entertainment

Products|

* Streaming media
* Video on demand
* Digital distribution

Services| On-demand video streaming
Parent| Arha Media and Broadcasting Pvt. Ltd.
URL| www.aha.video
Commercial| Yes
Registration| Required
Users|  2.5 Million (paid; as of March 2023)[3]
Launched| 25 March 2020; 5 years ago (2020-03-25)
Current status| Active

Aha (stylised as aha) is an Indian over-the-top streaming service which offers Telugu and Tamil-language content. It is owned by Arha Media & Broadcasting Private Limited, a joint venture between Geetha Arts and My Home Group.[4][5] The service was soft launched on 25 January 2020 and launched officially on 25 March 2020,[6] coinciding with Ugadi, the Telugu New Year.[7][6]

## History

[edit]

Allu Aravind revealed that he was enamoured with the digital environment and developed a habit of binge-watching. Soon he came up with the idea of starting a streaming platform for hosting solely Telugu content. He then discussed the idea with his family, who encouraged him and which led to talks with Jupally Rameswar Rao, who joined as a partner in the venture, Allu Aravind and Jupally Ramu Rao are active promoters who run the business, while Meghana Gorukanti Jupally is the Head of marketing advisory committee and Ravikant Sabnavis heads the platform as CEO.[5]

## Market and expansion

[edit]

After opting for a soft launch on 8 February 2020 an event named aha Preview was conducted, where all the filmmakers who worked on ''aha Originals'' attended and presented their work.[8] In November 2020, aha announced actor Allu Arjun as its brand ambassador.[9] The platform has acquired one million subscribers within a year of its launch,[10] and by July 2021, it has over 1.5 million paid subscribers. In November 2021, the total paid active subscribers were 1.8 million, and as of 31 March 2024, the total paid active subscribers were 2.5 million,[6] and 40-million-plus users, catering predominantly to the markets of Andhra Pradesh and Telangana states.[11]

In August 2021, aha launched aha kids, a sub-brand focusing on children's programming. It is scheduled to launch on 10 September, coinciding with Vinayaka Chavithi.[12] aha 2.0 was launched[13] in November 2021 on a cloud-native platform from Firstlight Media.[14][15]

The Tamil language version of Aha was launched in February 2022.[16]

Aha was launched for streaming on Tata Play in April 2023.[17]

## Original programming

[edit]

The service began its operation by acquiring digital rights of films such as Arjun Suravaram, Kaithi (Telugu dubbed version) and Choosi Choodangaane.[6]

### Television shows

[edit]

The original scripted content which debuted on the service during the soft launch was Kotha Poradu, Shithappens  and Geetha Subhramanyam 2020.[18] Masti's created by Krish debuted on 8 February 2020. For the first year, the scripted original content included 25 original shows.[19][20] Talk show Sam Jam with Samantha as its host premiered on aha on 13 November 2020.[21] Aha has planned to offer over 50 original shows for the year 2021.[22] Unstoppable with Nandamuri Balakrishna ranked 5th on IMDb among the top 10 reality shows.[23]

Title  | Premiere  | Genre  | Seasons  | Language  | Status

|
|
|
|
|

Geetha Subhramanyam | 25 January 2020  | Romantic drama | 2 seasons, 16 episodes  | Telugu  | Ended
Kotha Poradu | 25 January 2020  | Romantic drama | 1 season, 10 episodes  | Ended
Shit Happens | 25 January 2020  | Adult comedy | 1 season, 5 episodes  | Ended
Masti's[24][25] | 8 February 2020  | Drama | 1 season, 8 episodes  | Ended
Sin[26] | 30 March 2020  | Adult drama | 1 season, 7 episodes  | Renewed[27]
Locked[28] | 30 March 2020  | Crime Thriller | 1 season, 7 episodes  | Ended
Metro Kathalu[29][30] | 14 August 2020  | Anthology drama | 1 season, 4 episodes  | Ended
All Is Well[31] | 15 August 2020  | Talk show | 1 season, 8 episodes  | Ended
Addham[32] | 16 October 2020  | Anthology drama | 1 season, 3 episodes  | Ended
Tamasha with Harsha[33][34] | 6 November 2020  | Talk show | 1 season, 4 episodes  | Ended
CommitMental[35] | 13 November 2020  | Romantic comedy | 1 season, 5 episodes  | Ended
Sam Jam[36][37] | 13 November 2020  | Talk show | 1 season, 4 episodes  | Ended
Honeymoon[38][39] | 27 November 2020  | Romantic comedy | 1 season, 6 episodes  | Ended
11th Hour[40][41] | 8 April 2021  | Thriller | 1 season, 8 episodes  | Ended
In the Name of God[42] | 18 June 2021  | Crime thriller | 1 season, 7 episodes  | Ended
Kudi Yedamaithe[43] | 16 July 2021  | Sci-fi thriller | 1 season, 8 episodes  | Ended
Aha Bhojanambu[44] | 23 July 2021  | Cooking | 1 season, 8 episodes  | Ended
Tharagathi Gadhi Daati[45] | 20 August 2021  | Teen drama | 1 season, 5 episodes  | Ended
The Baker and The Beauty[46] | 10 September 2021  | Romantic comedy-drama | 1 season, 10 episodes  | Ended
Sarkaar[47] | 28 October 2021  | Game show | 4 seasons, 52 episodes  | Pending
Alludu Garu | 29 October 2021  | Comedy drama | 1 season, 5 episodes  | Ended
Unstoppable[48] | 4 November 2021  | Talk show | 3 seasons, 30 episodes  | Ongoing
3 Roses[49] | 12 November 2021  | Adult comedy drama | 1 season, 8 episodes  | Renewed[27]
Chef Mantra[50] | 17 November 2021  | Cooking | 3 seasons, 25 episodes  | Renewed
Akash Vaani[51] | 11 February 2022  | Romantic comedy-drama | 1 season, 7 episodes  | Tamil  | Ended
Irai[52] | 18 February 2022  | Crime thriller | 1 season, 6 episodes  | Ended
Telugu Indian Idol[53] | 25 February 2022  | Reality singing | 3 seasons, 90 episodes  | Telugu  | Pending
Ramany vs Ramany 3.0[54] | 4 March 2022  | Comedy drama | 1 season, 12 episodes  | Tamil  | Ended
Qubool Hai?[55] | 11 March 2022  | Social crime | 1 season, 6 episodes  | Telugu  | Ended
Kuthukku Pathu[54] | 13 May 2022  | Black comedy | 1 season, 7 episodes  | Tamil  | Ended
BFF | 20 May 2022  | Adult comedy drama | 1 season, 5 episodes  | Telugu  | Ended
Ammuchi 2 | 17 June 2022  | Comedy | 1 season, 8 episodes  | Tamil  | Ended
Anya's Tutorial[56] | 1 July 2022  | Psychological thriller | 1 season, 7 episodes  | Telugu  | Ended
Agent Anand Santhosh | 5 August 2022  | Comedy thriller | 1 season, 6 episodes  | Ended
Emoji | 5 August 2022  | Romance | 1 season, 7 episodes  | Tamil  | Ended
Dance Ikon[57] | 11 September 2022  | Dance show | 2 seasons, 23 episodes  | Telugu  | Renewed[27]
Sarkaar With Jiiva | 16 September 2022  | Game show | 1 season, 13 episodes  | Tamil  | Ended
Papam Pasivadu | 29 September 2023  | Romantic comedy | 1 season, 5 episodes  | Telugu  | Ended
Mad Company[54] | 30 September 2022  | Comedy drama | 1 season, 8 episodes  | Tamil  | Ended
Pettaikaali | 21 October 2022  | Action thriller | 1 season, 8 episodes  | Ended
Mister Pellam | 28 November 2022  | Soap opera | 1 season, 60 episodes  | Telugu  | Ended
Comedy Stock Exchange | 2 December 2022  | Stand-up comedy | 2 seasons, 22 episodes  | Pending
Mandakini | 6 March 2023  | Fantasy | 1 season, 64 episodes  | Ended
Newsense[58] | 13 May 2023  | Political drama | 1 season, 6 episodes  | Ended
Arthamainda Arun Kumar | 30 June 2023  | Romantic comedy-drama | 2 seasons, 10 episodes  | Pending
Nenu Super Woman | 21 July 2023  | Reality television | 1 season, 6 episodes  | Ended
Vera Maari Office | 10 August 2023  | Office humor | 2 seasons, 105 episodes  | Tamil  | Pending
Family Dhamaka | 8 September 2023  | Game show | 1 season, 15 episodes  | Telugu  | Ended
Dugout | 18 November 2023  | Game show | 1 season, 8 episodes  | Ended
Vera Maari Love Story | 14 February 2024  | Romantic drama | 1 season, 6 episodes  | Tamil  | Ended
High On Kadhal | 16 September 2024  | Romantic drama | 1 season, 4 episodes  | Ended
Vere Level Office | 12 December 2024  | Office humor | 1 season, 18 episodes  | Telugu  | Ongoing
Aha Superstar | 20 December 2024  | Talent show | 1 season, 3 episodes  | Ended
Vera Maari Trip | 10 January 2025  | Comedy drama | 1 season, 15 episodes  | Tamil  | Pending
Madurai Paiyanum Chennai Ponnum | 14 February 2025  | Romantic comedy | 1 season, 9 episodes  | Pending
Hometown | 4 April 2025  | Comedy drama | 1 season, 5 episodes  | Telugu  | Pending
Network | 31 July 2025  | Thriller | 1 season, 3 episodes  | Pending
Awaiting release

### Films

[edit]

Title  | Release date  | Genre  | Runtime  | Language

|
|
|
|

Senapathi[59] | 31 December 2021  | Crime thriller | 144 minutes  | Telugu
The American Dream[60] | 14 January 2022  | Drama thriller | 113 minutes
Bhamakalapam[61] | 11 February 2022  | Comedy thriller | 133 minutes[62]
Bloody Mary[63] | 15 April 2022  | Crime action thriller | 91 minutes[64]
Payanigal Gavanikkavum[65] | 29 April 2022  | Comedy drama | 115 minutes  | Tamil
Pothanur Thabal Nilayam[66] | 27 May 2022  | Heist crime drama | 123 minutes[67]
Highway[68] | 19 August 2022  | Mystery crime thriller | 123 minutes[69] | Telugu
Rathasaatchi[70] | 9 December 2022  | Action drama | 123 minutes  | Tamil
Sathi Gani Rendu Ekaralu | 26 May 2023  | Comedy drama | 111 minutes  | Telugu
Sevappi | 12 January 2024  | Crime drama | 113 minutes  | Tamil
Bhamakalapam 2[71] | 16 February 2024  | Comedy thriller | 128 minutes  | Telugu
Mix Up | 15 March 2024  | Drama | 89 minutes
My Dear Donga[72] | 19 April 2024  | Comedy drama | 103 minutes
Balu Gani Talkies[73] | 4 October 2024  | Comedy thriller | 122 minutes

## Exclusive distribution programming

[edit]

These products, even though listed as Aha Originals, are programs that Aha has bought exclusive distribution rights to stream them.

### Television shows

[edit]

Title  | Premiere  | Genre  | Seasons  | Language  | Status

|
|
|
|
|

No. 1 Yaari with Rana | 14 March 2021  | Talk show | 1 season, 10 episodes  | Telugu  | Ended

### Films

[edit]

Title  | Release date  | Genre  | Runtime  | Language

|
|
|
|

Run[24] | 29 May 2020  | Psychological thriller | 86 minutes[74] | Telugu
Bhanumathi & Ramakrishna[24] | 3 July 2020  | Romantic drama | 92 minutes[75]
Krishna and His Leela[76] | 4 July 2020  | Romantic comedy | 125 minutes
Johaar[77] | 14 August 2020  | Anthology film | 122 minutes[78]
Buchinaidu Kandriga[79] | 21 August 2020  | Period romantic drama | 122 minutes[80]
Amaram Akhilam Prema[81] | 18 September 2020  | Romantic drama | 132 minutes[82]
Orey Bujjiga[83] | 2 October 2020  | Romantic comedy | 164 minutes
Colour Photo[84] | 23 October 2020  | Period romantic drama | 141 minutes[85]
Maa Vintha Gaadha Vinuma[86] | 13 November 2020  | Romantic comedy | 101 minutes
Anaganaga O Athidhi[87] | 20 November 2020  | Thriller | 93 minutes
Mail | 12 January 2021  | Comedy | 116 minutes[88]
Super Over [89] | 22 January 2021  | Crime thriller | 83 minutes[90]
Y[91] | 2 April 2021  | Crime thriller | 91 minutes[92]
Thank You Brother | 7 May 2021  | Thriller | 94 minutes[93]
Ardha Shathabdham[94] | 11 June 2021  | Social drama | 115 minutes
Odela Railway Station[95] | 26 August 2022  | Crime thriller | 91 minutes[96] | Telugu
Maalai Nera Mallipoo[97] | 9 June 2023  | Drama | 119 minutes[97] | Tamil
The Great Indian Suicide[98] | 6 October 2023  | Thriller | 150 minutes  | Telugu
Ippadiku Kadhal[99] | 9 February 2024  | Romantic drama | 103 minutes  | Tamil
Vidya Vasula Aham | 17 May 2024  | Romantic drama | 103 minutes[100] | Telugu
Dear Nanna[101] | 14 June 2024  | Drama | 40 minutes
Aham Reboot[102] | 30 June 2024  | Techno thriller | 91 minutes
EVOL[103] | 15 August 2024  | Thriller | 122 minutes
Lineman[104] | 25 November 2024  | Drama | 115 minutes  | Tamil
Katha Kamamishu[105] | 2 January 2025  | Comedy drama | 110 minutes  | Telugu
Neeli Megha Shyama | 9 January 2025  | Romantic drama | 114 minutes
Coffee with a Killer | 31 January 2025  | Comedy thriller | 101 minutes

## References

[edit]

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