Aircel

Defunct Indian telecommunications company

This article is about the mobile network operator. For the comic book company, see AIRCEL Comics. For other uses, see Air cell.

Not to be confused with Bharti Airtel.

AIRCEL

Company type| Private[1]
Industry| Telecommunications
Founded| 1999; 26 years ago (1999)
(in Tiruvannamalai, Tamil Nadu, India
Registered at Coimbatore, Tamil Nadu, India)[1]
Founder| Chinnakannan Sivasankaran
Defunct| 28 February 2018; 7 years ago (2018-02-28)[2]
Fate| Bankrupt
Headquarters| Opus Centre, 47, Central Road, MIDC, Andheri,

Mumbai, Maharashtra

India[3]

Services| Mobile telephony, wireless broadband
Owners|

* Maxis Communications (74%)[4]
* Apollo Hospitals (Sindya Securities and Investments 26%)[5]

Website| aircel.com

Aircel Ltd. stylised as AIRCEL , was an Indian mobile network operator headquartered in Mumbai that offered voice and 2G, 3G and 4G data services. Maxis Communications held a 74% stake and Sindya Securities and Investments held the remaining 26%.[4] Aircel was founded by Chinnakannan Sivasankaran and commenced operations in Tamil Nadu in 1999. It was once a market leader in Tamil Nadu and had considerable presence in Odisha, Assam and North-East telecom circles.[6] 2G and 3G Services including voice were shut down in all circles after failure of merger talks with Reliance Communications.[7]

## History

[edit]

Aircel was founded by Chinnakannan Sivasankaran from Kovilur village, Cheyyar taluk, Tiruvannamalai district and started its operations in the Tamil Nadu telecom circle in 1999.[8] It became the leading operator in Tamil Nadu and one of the fastest growing mobile operators in India.[8] Malaysian telecom company Maxis Communications bought a 74% stock in the company from Sivasankaran in 2005. The remaining 26% stock is held by Sindya Securities and Investments promoted by Suneeta Reddy, managing director of Apollo Hospitals. In 2012, as a part of a major re-organization in its operations, the company scaled down its operations in five telecom circles, namely Madhya Pradesh, Punjab, Haryana, Rajasthan and Gujarat.[9] On 14 September 2016, Reliance Communications and Aircel announced the merger of their mobile network operations. Following the merger, the joint entity was expected to become India's fourth largest telecom operator in term of consumer base and revenues.[10] A year later, however, both the companies called off the deal citing regulatory and legal issues.[11]

Aircel had planned to shut down its operations in unprofitable circles including, Gujarat, Maharashtra, Haryana, Himachal Pradesh, Madhya Pradesh and Uttar Pradesh (West) from 30 January 2018.[12] The Telecom Regulatory Authority of India (TRAI) asked Aircel to report the number of subscribers who have ported out from Aircel in these six circles. In cases, where the porting process could not be completed TRAI has asked the reasons for it.[13] After the failed merger deal with Reliance, Aircel had considered merging with Bharti Airtel, whose chairman Sunil Mittal had stated in November 2017, that Airtel "was open to acquisition talks". As of December 2017[update], Aircel was under a debt of around ₹16,000 crore (US$1.9 billion).[14]

## Services

[edit]

### 3G

[edit]

On 19 May 2010, the 3G spectrum auction in India ended. Aircel paid ₹ 65 billion for spectrum in 13 circles: Andhra Pradesh, Assam, Bihar, Jammu & Kashmir, Karnataka, Kerala, Kolkata, Madhya Pradesh and Chhattisgarh, North East, Odisha, Punjab, Tamil Nadu, UP East and West Bengal.[15] It paid US$1.44 billion (₹ 79.1 billion) for the 3G spectrum.[8] The company, as of November 2012[update] had about 5 million 3G customers. Following the key players in 3G, Aircel also slashed its 3G tariff.[16] In 2011, Aircel became the launch partner for Apple iPhone 4 along with Bharti Airtel.[17]

### 4G

[edit]

In June 2010, Aircel paid ₹ 34.38 billion for acquiring wireless broadband spectrum in eight circles: Andhra Pradesh, Assam, Bihar and Jharkhand, Jammu & Kashmir, North East, Odisha, Tamil Nadu and West Bengal.[18] Aircel launched 4G services in Tamil Nadu and Jammu & Kashmir in August 2014, becoming the only private telecom operator to offer all the three existing technologies of 2G, 3G and 4G in these markets.[19] Chinese equipment maker ZTE announced on 30 December 2013, that it had won a contract to deploy a 4G broadband network based on LTE technology for Aircel. The LTE network will be launched in Tamil Nadu and will be expanded later to other circles.[20][21] On 16 July 2014, it launched 4G services in four circles Andhra Pradesh, Assam, Bihar and Odisha.[22]

### Business Solutions

[edit]

Aircel Business Solutions (ABS), part of Aircel, sold enterprise solutions such as Multiprotocol Label Switching virtual private networks (MPLS VPNs), Voice over Internet Protocol (VoIP) and managed video services on wireless platforms including WI-MAX.

## Network connectivity

[edit]

Aircel offered poor network coverage in Delhi & NCR circle.[23] It used radio link time out technology without which the call drop rates will be significantly higher and many customers reported this.[24] In a 2015 survey conducted by Mint and Insta Vaani in New Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, Ahmedabad and Kolkata, it was found that Aircel offered the best service among all the telecom providers in the respective cities.[25]

## Operations

[edit]

As of December 2017[update], Aircel had a subscriber base of over 84.93 million and was India's sixth-largest GSM mobile service provider.[26] With presence in 22 circles, Aircel was a market leader in Tamil Nadu and had considerable presence in Odisha, Assam and North-East circles. In 2012, as a part of a major re-organization in its operations, the company scaled down its operations in five telecom circles, namely Madhya Pradesh, Gujarat, Haryana, Kerala and Punjab. In April 2015, Aircel relaunched its service in Kerala.[27][28]

Now Aircel is under the Corporate Insolvency Resolution Process From 12 March 2018.

## Sponsorship and brand ambassadors

[edit]

Aircel was the main shirt sponsor of Indian Premier League cricket team Chennai Super Kings and I-League football team Shillong Lajong FC. Aircel was also the principal sponsor for Atlético de Kolkata FC who play in the Indian Super League football competition. It was also a major sponsor of the Chennai Open ATP tennis tournament and the Professional Golf Tour of India. Aircel also sponsored the Save the Tiger campaign for protecting India's tigers. The brand ambassadors of Aircel included the Indian cricket team captain Mahendra Singh Dhoni and Tamil actor Suriya. Aircel also engaged with boxer Mary Kom, Tamil actors Dhanush and Sameera Reddy.[29]

## Controversies

[edit]

Aircel is being investigated by CBI for alleged irregularities in the Maxis takeover. According to CBI, Aircel's previous owner C. Sivasankaran was forced to sell his stake to Maxis by the then Telecom Minister Dayanidhi Maran in 2005 in return for Maxis' investment of Rs. 5 billion in a DTH company owned by the Maran family.[30] There were also rumours in September 2012 that the Russian company Sistema was in talks to acquire Aircel which wasn't confirmed by either companies.[31] Aircel was one among seven operators to receive notices from the Department of Telecommunications for not meeting radiation norms in their base tower stations in September 2012.[32][33] On 28 February 2018 Aircel filed for bankruptcy at NCLT.[34][35]

## See also

[edit]

* Mobile network operators of India

## References

[edit]

1. ^ a b "FAQ" (PDF). Archived from the original (PDF) on 16 September 2018. Retrieved 1 July 2018.
2. ^ "Aircel goes bankrupt, becomes fourth telecom player to bow out as cut-throat price war takes toll". Business Today. March 2018. Retrieved 1 July 2018.
3. ^ "Contact Us". Aircel. Archived from the original on 20 June 2018. Retrieved 1 July 2018.
4. ^ a b "The Star - Business - Maxis owns 74% of Aircel". Biz.thestar.com.my. 29 August 2009. Retrieved 28 June 2012.
5. ^ "Apollo group, Prathap C. Reddy have no investment in Aircel". 14 July 2011.
6. ^ "Chinnakannan Sivasankaran: The Visionary Behind Aircel's Journey". Bru Times News.
7. ^ "Aircel optimises 2G/3G network using Astellia intelligence". The Economic Times. 16 December 2014.
8. ^ a b c "Aicel: What the future holds". Light Reading India. 15 September 2012. Archived from the original on 17 February 2013.
9. ^ "Aircel to cut 600 jobs". Times of India. 13 October 2012.
10. ^ Pandey, Piyush (14 September 2016). "RCom-Aircel merger a strong challenger to Idea Cellular". The Hindu. Retrieved 9 January 2018.
11. ^ "RCom, Aircel hang up on merger plans". Business Line. 1 October 2017. Retrieved 9 January 2018.
12. ^ "Aircel to shut operations in six circles from January 30". Moneycontrol.com. Retrieved 3 January 2018.
13. ^ Pandey, Navadha (21 December 2017). "Trai directs Aircel to submit a report on subscriber port-out in 6 circles". Mint. New Delhi. Retrieved 9 January 2018.
14. ^ Kurup, Rajesh (5 December 2017). "Aircel looking at ways to stay afloat". Business Line. Retrieved 9 January 2018.
15. ^ "India's 3G Auction Ends; Operator And Circle-Wise Results". 19 May 2010. Retrieved 21 May 2013.
16. ^ "Aircel cuts 3G tariffs in India". The Times Of India. 5 June 2012. Retrieved 21 May 2013.
17. ^ "• Aircel •". Site2preview.com. Archived from the original on 24 March 2012. Retrieved 6 July 2012.
18. ^ Pahwa, Nikhil (11 June 2010). "India's Broadband Wireless Auction Ends; Operator & Circlewise Results". Medianama. Delhi. Retrieved 21 May 2013.
19. ^ "Aircel launches 4G services in Tamil Nadu, Jammu & Kashmir". Times Of India. 18 August 2014. Retrieved 18 August 2014.
20. ^ "ZTE bags 4G contract from Aircel". The Hindu BusinessLine. Chennai. 30 December 2013. Retrieved 24 January 2014.
21. ^ "Aircel selects ZTE for 4G network rollout". The Times of India. Mumbai. 30 December 2013. Retrieved 24 January 2014.
22. ^ "Aircel launches First 4G Mobile Services in Bihar". IANS. news.biharprabha.com. Retrieved 16 July 2014.
23. ^ Press Trust of India (15 October 2015). "Call drops: TRAI to impose up to ₹2 lakh penalty for poor service But Aircel has not improved their Network". Mint. New Delhi. Retrieved 5 June 2016.
24. ^ Srivastava, Moulishree (2 June 2016). "TRAI wants powers to impose penalties as telcos fail call drop test". Business Standard. Retrieved 5 June 2016.
25. ^ Shashidhar, Karthik; Ghosh, Shauvik (8 July 2015). "India's best and worst telecom firms". Mint. Retrieved 5 June 2016.
26. ^ "Press release on Telecom Subscription Data as on 28th February, 2018 | Telecom Regulatory Authority of India". 24 April 2018.
27. ^ "Aircel to withdraw from 5 circles". Daily News and Analysis. 13 October 2012.
28. ^ "Aircel to cut 600 jobs". The Times of India. 13 October 2012.
29. ^ "Aicel: What the future holds (Page 3)". Light Reading India. 15 September 2012.
30. ^ "Maran-Maxis deal". Times of India. 27 July 2012.
31. ^ "Sistema to acquire Aircel?". Times of India. 14 September 2012.
32. ^ "Aircel gets DoT notice". The Times of India. 14 September 2012. Archived from the original on 2 February 2014.
33. ^ "Is Aircel shutting down and should you be worried as a customer? 5 things to know". 22 February 2018.
34. ^ Sengupta, Devina (28 February 2018). "Aircel, country's last small mobile phone operator, files for bankruptcy". The Economic Times. Retrieved 28 February 2018.
35. ^ "Aircel's bankruptcy note on Facebook".

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[edit]

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