Alphabet Inc.

American multinational technology conglomerate

"GOOG" and "GOOGL" redirect here. For the company formerly traded under these ticker symbols, see Google.

"Alphabet (company)" redirects here. For other companies with similar names, see Alphabet (disambiguation) § Brands and enterprises. For other uses, see Alphabet (disambiguation).

Alphabet

Googleplex, home to Alphabet Inc., in Mountain View, California

Company type| Public

Traded as

*     * Nasdaq: GOOGL (Class A)
* Nasdaq: GOOG (Class C)
* Nasdaq-100 components (A & C)
* S&P 100 components (A & C)
* S&P 500 components (A & C)

ISIN|

* US02079K3059
* US02079K1079

Industry| Conglomerate
Predecessor| Google Inc. (1998-2017)
Founded| September 4, 1998; 25 years ago (1998-09-04) or October 2, 2015; 8 years ago (2015-10-02)
Founders|

* Larry Page
* Sergey Brin

Headquarters| Googleplex,

Mountain View, California

U.S.

Area served

| Worldwide

Key people

* John L. Hennessy (chairman)
* Sundar Pichai (CEO)
* Ruth Porat (CFO)

Products|

* Artificial intelligence
* Automation
* Autonomous cars
* Biotechnology
* Cloud computing
* Computer hardware
* Corporate venture capital
* Fiber to the x
* Health care
* Internet
* Robotics
* Software

Revenue|  US$307.4 billion (2023)

Operating income

|  US$84.29 billion (2023)

Net income

|  US$73.79 billion (2023)
Total assets|  US$402.4 billion (2023)
Total equity|  US$283.4 billion (2023)

Number of employees

| 180,895 (Mar. 2024)
Subsidiaries|

* Calico
* CapitalG
* Google
* Google Fiber
* GV
* Intrinsic
* Isomorphic Labs
* Verily
* Waymo
* Wing

Website| abc.xyz
Footnotes / references
[1]

Alphabet Inc. is an American multinational technology conglomerate holding company headquartered in Mountain View, California. Alphabet is the world's second-largest technology company by revenue and one of the world's most valuable companies.[2][3] It was created through a restructuring of Google on October 2, 2015,[4] and became the parent company of Google and several former Google subsidiaries.[5][6][7] It is considered one of the Big Five American information technology companies, alongside Amazon, Apple, Meta, and Microsoft.

The establishment of Alphabet Inc. was prompted by a desire to make the core Google business "cleaner and more accountable" while allowing greater autonomy to group companies that operate in businesses other than Internet services.[6][8] Founders Larry Page and Sergey Brin announced their resignation from their executive posts in December 2019, with the CEO role to be filled by Sundar Pichai, who is also the CEO of Google. Page and Brin remain employees, board members, and controlling shareholders of Alphabet Inc.[9]

## History[edit]

On August 10, 2015, Google announced plans to create a new public holding company, Alphabet Inc. Google co-founder and CEO Larry Page made this announcement in a blog post on Google's official blog.[10] Alphabet was created to restructure Google by moving subsidiaries from Google to Alphabet, thus narrowing Google's scope. The new holding company would consist of Google as well as other businesses including X Development, Calico, Nest, Verily, Fiber, Makani, CapitalG, and GV.[11][12][13] Sundar Pichai, the company's Product Chief, became the new chief executive officer of Google, replacing Page, who transitioned to the role of running Alphabet, along with co-founder Sergey Brin.[14][15]

In his announcement, Page stated that the planned holding company would allow for "more management scale, as we can run things independently that aren't very related" to Google. He clarified that, as a result of the new holding company, Google would be "a bit slimmed down, with the companies that are pretty far afield of our main internet products contained in Alphabet instead".[16] He further stated that the motivation behind the reorganization is to make Google "cleaner and more accountable and better" and that that he wanted to improve "the transparency and oversight of what we're doing".[6][8]

Former executive Eric Schmidt (now Technical Advisor) revealed in the conference in 2017 the inspiration for this structure came from Warren Buffett and his management structure of Berkshire Hathaway a decade ago.[17] Schmidt said he encouraged Page and Brin to meet with Buffett in Omaha to see how Berkshire Hathaway was a holding company made of subsidiaries with strong CEOs who were trusted to run their businesses.[17]

Before it became a subsidiary of Alphabet, Google Inc. was first structured as the owner of Alphabet.[18] The roles were reversed after a placeholder subsidiary was created for the ownership of Alphabet, at which point the newly formed subsidiary was merged with Google. Google's stock was then converted to Alphabet's stock. Under the Delaware General Corporation Law (where Alphabet is incorporated), a holding company reorganization such as this can be done without a vote of shareholders, as this reorganization was.[19] The restructuring process was completed on October 2, 2015.[4] Alphabet retains Google Inc.'s stock price history and continues to trade under Google Inc.'s former ticker symbols "GOOG" and "GOOGL"; both classes of stock are components of major stock market indices such as the S&P 500 and NASDAQ-100.[20]

On December 3, 2019, Page and Brin jointly announced that they would step down from their respective roles, remaining as employees and still the majority vote on the board of directors. Sundar Pichai, the CEO of Google, assumed the CEO role at Alphabet while retaining the same at Google.[21]

The firm completed a stock split in mid-2022.[22]

On January 20, 2023, Pichai wrote a letter to all employees announcing that the company would be laying off about 12,000 jobs, or 6% of its global workforce. In the letter, Pichai wrote, "Over the past two years we've seen periods of dramatic growth. To match and fuel that growth, we hired for a different economic reality than the one we face today."[23]

In January 2024, Waymo, the autonomous driving division of Alphabet Inc., which operates extensively in San Francisco, filed an application with the California Public Utilities Commission to expand service in Los Angeles. Such a license would allow the company to make full use of its fleet in the city instead of test drives by invitation.[24]

## Structure[edit]

Alphabet Inc. is the parent of a diverse set of subsidiaries:[25][26][27]

Subsidiary  | Business  | Executive Leader

|
|

Calico | Human health (by overcoming aging)  | Arthur D. Levinson
CapitalG | Private equity for growth stage technology companies  | David Lawee
Google | Internet services, largest subsidiary and prior corporate entity name  | Sundar Pichai
Google Fiber | Internet access: via fiber  | Dinesh Jain
GV | Venture capital for technology companies  | David Krane
Intrinsic | Robotics software  | Wendy Tan White[28]
Isomorphic Labs | Drug discovery | Demis Hassabis
Mineral  | Sustainable agriculture | Elliott Grant[29]
Verily | Human health  | Stephen Gillett
Waymo | Autonomous driving  | Dmitri Dolgov

Tekedra Mawakana

Wing | Drone-based delivery of freight  | James Ryan Burgess
X Development | Research and development for "moonshot" technologies  | Astro Teller

As of September 1, 2017[update], their equity is held by a subsidiary known as XXVI Holdings, Inc. (referring to the Roman numeral of 26, the number of letters in the alphabet), so that they can be valued and legally separated from Google. At the same time, it was announced that Google would be reorganized as a limited liability company, Google LLC.[30][31]

Eric Schmidt said at an Internet Association event in 2015 that there may eventually be more than 26 Alphabet subsidiaries. He also said that he was currently meeting with the CEOs of the current and proposed Alphabet subsidiaries. He said, "You'll see a lot coming."[32]

While many companies or divisions formerly a part of Google became subsidiaries of Alphabet, Google remains the umbrella company for Alphabet's Internet-related businesses. These include widely used products and services long associated with Google, such as the Android operating system, YouTube, and Google Search, which remain direct components of Google.[11][33]

Former subsidiaries include Nest Labs, which was merged into Google in February 2018[34] and Chronicle Security which was merged with Google Cloud in June 2019.[35] Sidewalk Labs was absorbed into Google in 2021 following CEO Daniel L. Doctoroff's departure from the company due to a suspected ALS diagnosis.[36]

In January 2021, Loon LLC CEO Alastair Westgarth mentioned in a blog post[37] that the company would be shutting down, citing lack of a scalable and sustainable business model. In July 2021, Alphabet announced Intrinsic, a new robotics software company spun out of X.[38] In November 2021, Alphabet announced a new company named Isomorphic Labs, using artificial intelligence for drug discovery and headed by DeepMind CEO Demis Hassabis.[39]

### Ownership[edit]

Alphabet is mainly owned by institutional investors, who own over 60% of shares. The founders Larry Page and Sergey Brin are each controlling around 3% of all shares, but are controlling with other insiders the majority of voting shares. The largest shareholders in December 2023 were:[40]

* The Vanguard Group (7.25%)
* BlackRock (6.27%)
* State Street Corporation (3.36%)
* Sergey Brin (3.0%)[41]
* Larry Page (3.0%)[41]
* Fidelity Investments (2.07%)
* Geode Capital Management (1.76%)
* T. Rowe Price (1.73%)
* JPMorgan Chase (1.42%)
* Capital International Investors (1.42%)
* Morgan Stanley (1.30%)
* Northern Trust (0.95%)

## Senior leadership[edit]

* Chair: John L. Hennessy (since February 2018)
* Chief Executive: Sundar Pichai (since December 2019)
* Chief Financial Officer: Ruth Porat
* Chief Accounting Officer: Amie Thuener O'Toole

Source:[42]

### List of former board chairs[edit]

1. Eric Schmidt (2015–2017)

### List of former chief executives[edit]

1. Larry Page (2015–2018)

## Corporate identity[edit]

Page explained the origin of the company's name:[16]

> We liked the name Alphabet because it means a collection of letters that represent language, one of humanity's most important innovations, and is the core of how we index with Google search! We also like that it means alpha‑bet (Alpha is investment return above benchmark), which we strive for!

In a 2018 talk, Schmidt disclosed that the original inspiration for the name came from the location of the then Google Hamburg office's street address: ABC-Straße.[43]

Alphabet has chosen the domain abc.xyz with the .xyz top-level domain (TLD), which was introduced in 2014. It does not own the domain alphabet.com, which is owned by a fleet management division of BMW. Following the announcement, BMW said it would be "necessary to examine the legal trademark implications" of the proposals. Additionally, it does not own the domain abc.com, which is the domain of the Disney-owned American Broadcasting Company.[44][45]

## Finances[edit]

For the fiscal (and calendar) year 2021, Alphabet reported a net income of $76.033 billion. The annual revenue was $257.6 billion, an increase of 41% over the previous fiscal year.

Year  | Revenue
(mil. USD)  | Net income
(mil. USD)  | Total assets
(mil. USD)  | Employees

|
|
|
|

2016[46] | 90,272  | 19,478  | 167,497  | 72,053
2017[47] | 110,855  | 12,662  | 197,295  | 80,110
2018[48] | 136,819  | 30,736  | 232,792  | 98,771
2019[49] | 161,857  | 34,343  | 275,909  | 118,899
2020[50] | 182,527  | 40,269  | 319,616  | 135,301
2021[51] | 257,637  | 76,033  | 359,268  | 156,500
2022[52] | 282,836  | 59,972  | 365,264  | 190,234
2023[1] | 307,394  | 73,795  | 402,392  | 182,502

As per its 2017 annual report, 86% of Alphabet's revenues came from performance advertising (through user clicks using AdSense and Google Ads) and brand advertising.[53] Of these, 53% came from its international operations. This translated to a total revenue of US$110,855 million in 2017 and a net income of US$12,662 million.

On February 1, 2016, Alphabet Inc. surpassed Apple to become the world's most valuable publicly traded company until February 3, 2016, when Apple surged back over Alphabet to retake the position. Experts cited Apple's lack of innovation as well as increasing Chinese competition as reasons for the poor performance.[54][55]

As of 2019[update], Alphabet is ranked No. 15 on the Fortune 500 rankings of the largest United States corporations by total revenue.[56]

On January 16, 2020, Alphabet became the fourth US company to reach a $1 trillion market value[57] entering the trillion dollar companies club for the first time.

In October 2022, Alphabet recorded the weakest quarterly growth, with fewer sales in nearly a decade. The possible global recession, the strong US dollar, and the pandemics all contributed to the slowed economy.[58]

In 2023, Alphabet was ranked 7th in the Global 2000 (World's Largest Public Companies).[59]

On 26th April 2024, Alphabet surpassed a market valuation of $2 trillion for the first time. This surge follows the announcement of the company's first-ever dividend payout and a significant $70 billion stock buyback program. The company's first-quarter earnings also exceeded analyst expectations, further contributing to the positive investor sentiment.[60]

## Investments and acquisitions[edit]

### Investments[edit]

In November 2017, Alphabet Inc. led a Series A round of $71 million along with Andreessen Horowitz and 20th Century Studios in music startup UnitedMasters, founded by Steve Stoute.[61]

In addition to funding startups, Alphabet also invests in more mature companies, including publicly traded companies like Uber and privately held companies like Medium.[62]

### Acquisitions[edit]

Main article: List of mergers and acquisitions by Alphabet

An analysis of the company's investments in 2017 suggested that it was the most active investor in that period, outdoing the capital arm of Intel and also its own best customer. Alphabet, Inc. acquired seven of its own capital-backed startups in the 2017 financial year, with Cisco second having acquired six of the company's previous investments.[63]

## Lawsuits and controversies[edit]

See also: Criticism of Google, Google litigation, European Union vs. Google, Censorship by Google, and Privacy concerns regarding Google

In 2017, Alphabet Inc. sued Uber over technology similar to Alphabet's proprietary self-driving car technology. Alphabet's autonomous vehicle technology had been under development for a decade by Alphabet's Waymo (self-driving vehicle division). The proprietary technology is related to 14,000 documents believed to have been downloaded and stolen by a former Waymo engineer, subsequently employed by Uber.[64][65] The lawsuit was settled in February 2018, with Uber agreeing not to use the self-driving technology in dispute and also agreed to provide Waymo with an equity stake of 0.34%, equating to around $245 million at the firm's early 2018 value.[66]

In October 2018, a class action lawsuit was filed against Google and Alphabet due to "non-public" Google+ account data being exposed as a result of a privacy bug that allowed app developers to gain access to the private information of users. The litigation was settled in July 2020 for $7.5 million with a payout to claimants of at least $5 each, with a maximum of $12 each.[67][68][69]

In October 2020, the United States Department of Justice filed an antitrust lawsuit against Alphabet, alleging anti-competitive practices.[70]

On 2 December 2020, the National Labor Relations Board filed a complaint that claimed Alphabet Inc conducted unlawful monitoring and questioning of several workers at Google. The employees in question were fired for unionization attempts and protesting company policies. The board also alleges that Google unlawfully placed employees on administrative leave in retribution. Alphabet Inc has denied any wrongdoing and said it acted legally.[71]

On 7 June 2021, Alphabet Inc., parent company to Google, announced it had settled an antitrust suit with the French Autorité de la concurrence with a payment of $270 million. The settlement amounted to less than 0.7% of Alphabet Inc.'s yearly earnings.[72]

On 12 June 2021, it was announced that Japan would launch an antitrust probe into Alphabet Inc. and Apple Inc. to determine whether their dealings with Japanese smartphone makers violate current antitrust measures or could necessitate new ones.[73]

In May 2022, Russian authorities seized Google's Russian bank account,[74] forcing them to file for bankruptcy one month later due to the inability to pay vendors and staff. However, free services such as Google Search, YouTube, Gmail, Maps, Android and Play were to remain available.[75]

In 2023, the company was criticized for conducting mass lay-offs without informing employees before they arrived to work, including many long-tenured and recently promoted employees. Around 12,000 jobs were cut, which reduced the company's workforce by 6%[76]. According to various posts on social media, several Google employees discovered they had been terminated after they were unable to access their accounts and confirming it through news articles discussing the mass layoffs.[77][78][79]

## See also[edit]

* Google
* San Francisco Bay Area portal
* Internet portal

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## Further reading[edit]

* Yeo, ShinJoung. (2023) Behind the Search Box: Google and the Global Internet Industry (U of Illinois Press, 2023) ISBN 10:0252087127 online

## External links[edit]

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* Yahoo!

* Business data for Alphabet Inc. (Class C):

* Bloomberg
* Google
* Reuters
* SEC filings
* Yahoo!

* v
* t
* e

Alphabet Inc.

Subsidiaries|

| Current|

* Access
* Google Fiber
* Calico
* CapitalG
* Google
* DeepMind
* AlphaFold
* AlphaGo
* vs. Fan Hui
* vs. Ke Jie
* vs. Lee Sedol
* film
* Future of Go Summit
* AlphaGo Zero
* AlphaStar
* AlphaZero
* Master
* MuZero
* WaveNet
* DoubleClick
* Firebase
* Fitbit
* Tenor
* Waze
* YouTube
* GV
* Isomorphic Labs
* Verily
* Baseline Study
* X Development
* Waymo
* Wing

|

Former|

* Boston Dynamics
* Chronicle Security
* Jigsaw
* Loon
* Makani
* Meka Robotics
* Nest Labs
* Sidewalk Labs
* Toronto

People|

| Executives|

| Current|

* Sundar Pichai (CEO)
* Ruth Porat (CFO)

|

Former|

* Larry Page (CEO)
* Sergey Brin (President)
* David Drummond (CLO)

Board of directors|

| Current|

* Frances Arnold
* Sergey Brin
* R. Martin Chavez
* John Doerr
* John L. Hennessy
* Ann Mather
* Larry Page
* Sundar Pichai
* Ram Shriram
* Roger W. Ferguson Jr.

|

Former|

* Diane Greene
* Alan Mulally
* Eric Schmidt

Others|

* Andrew Conrad
* Tony Fadell
* Arthur D. Levinson
* David Krane
* Astro Teller

* Category
* Companies portal
* Internet portal

* v
* t
* e

Google

* Alphabet Inc.
* History
* List of Android apps
* List of Easter eggs
* April Fools' Day
* List of mergers and acquisitions

Company

| Divisions|

* Ads
* AI
* Brain
* DeepMind
* Android
* booting process
* recovery mode
* software development
* version history
* China
* Goojje
* Chrome
* Cloud
* Glass
* Google.org
* Crisis Response
* Public Alerts
* RechargeIT
* Health
* Maps
* Pixel
* Search
* Timeline
* Sidewalk Labs
* Sustainability
* YouTube
* History
* "Me at the zoo"
* Social impact
* YouTuber

|

People|

| Current|

* Krishna Bharat
* Vint Cerf
* Jeff Dean
* John Doerr
* Sanjay Ghemawat
* Al Gore
* John L. Hennessy
* Urs Hölzle
* Salar Kamangar
* Ray Kurzweil
* Ann Mather
* Alan Mulally
* Rick Osterloh
* Sundar Pichai (CEO)
* Ruth Porat (CFO)
* Rajen Sheth
* Hal Varian
* Susan Wojcicki
* Neal Mohan

|

Former|

* Andy Bechtolsheim
* Sergey Brin (Founder)
* David Cheriton
* Matt Cutts
* David Drummond
* Alan Eustace
* Timnit Gebru
* Omid Kordestani
* Paul Otellini
* Larry Page (Founder)
* Patrick Pichette
* Eric Schmidt
* Ram Shriram
* Amit Singhal
* Shirley M. Tilghman
* Rachel Whetstone

Real estate|

* 111 Eighth Avenue
* Androidland
* Barges
* Binoculars Building
* Central Saint Giles
* Chelsea Market
* Chrome Zone
* Data centers
* Googleplex
* Mayfield Mall
* Pier 57
* Sidewalk Toronto
* St. John's Terminal
* YouTube Space
* YouTube Theater

Design|

* Fonts
* Croscore
* Noto
* Product Sans
* Roboto
* Logo
* Doodle
* Doodle Champion Island Games
* Magic Cat Academy
* Material Design

Events|

* Android
* Developer Challenge
* Developer Day
* Developer Lab
* Code-in
* Code Jam
* Developer Day
* Developers Live
* Doodle4Google
* G-Day
* I/O
* Jigsaw
* Living Stories
* Lunar XPRIZE
* Mapathon
* Science Fair
* Summer of Code
* Talks at Google

YouTube|

* Awards
* CNN/YouTube presidential debates
* Comedy Week
* Live
* Music Awards
* Space Lab
* Symphony Orchestra

Projects and
initiatives|

* 20% project
* Area 120
* Reply
* Tables
* ATAP
* Business Groups
* Computing University Initiative
* Data Liberation Front
* Data Transfer Project
* Developer Expert
* Digital Garage
* Digital News Initiative
* Digital Unlocked
* Dragonfly
* Founders' Award
* Free Zone
* Get Your Business Online
* Google for Education
* Google for Startups
* Labs
* Liquid Galaxy
* Made with Code
* Māori
* ML FairnessNative Client
* News Lab
* Nightingale
* OKR
* PowerMeter
* Privacy Sandbox
* Quantum Artificial Intelligence Lab
* RechargeIT
* Shield
* Silicon Initiative
* Solve for X
* Starline
* Student Ambassador Program
* Submarine communications cables
* Dunant
* Grace Hopper
* Sunroof
* YouTube
* Creator Awards
* Next Lab and Audience Development Group
* Original Channel Initiative
* Zero

Criticism|

* 2018 data breach
* 2018 walkouts
* Alphabet Workers Union
* Censorship
* DeGoogle
* "Did Google Manipulate Search for Hillary?"
* Dragonfly
* FairSearch
* "Ideological Echo Chamber" memo
* Litigation
* Privacy concerns
* Street View
* San Francisco tech bus protests
* Services outages
* Smartphone patent wars
* Worker organization

YouTube|

* Back advertisement controversy
* Censorship
* Copyright issues
* Copyright strike
* Elsagate
* Fantastic Adventures scandal
* Headquarters shooting
* Kohistan video case
* Reactions to Innocence of Muslims
* Slovenian government incident

Development

| Operating systems|

* Android
* Automotive
* Glass OS
* Go
* gLinux
* Goobuntu
* Things
* TV
* Wear OS
* ChromeOS
* ChromiumOS
* Neverware
* Fuchsia
* TV

|

Libraries/
frameworks|

* ALTS
* AMP
* Angular
* JS
* ARCore
* APIs
* Blockly
* Chart API
* Charts
* Dialogflow
* Exposure Notification
* Fast Pair
* Federated Learning of Cohorts
* File System
* FlatBuffers
* Flutter
* Gears
* gRPC
* Gson
* Guava
* Guice
* Guetzli
* JAX
* gVisor
* MapReduce
* Matter
* Mobile Services
* Neural Machine Translation
* OpenSocial
* Pack
* Polymer
* Protocol Buffers
* Reqwireless
* Shell
* Skia Graphics Engine
* Tango
* TensorFlow
* Test
* WaveNet
* Weave
* Web Accelerator
* WebRTC

Platforms|

* App Engine
* AppJet
* Apps Script
* Cloud Platform
* Anvato
* Firebase
* Cloud Messaging
* Crashlytics
* Global IP Solutions
* Internet Low Bitrate Codec
* Internet Speech Audio Codec
* Gridcentric, Inc.
* ITA Software
* Kubernetes
* LevelDB
* Neatx
* Project IDX
* SageTV

Apigee|

* Bigtable
* Bitium
* Chronicle
* VirusTotal
* Compute Engine
* Connect
* Dataflow
* Datastore
* Kaggle
* Looker
* Mandiant
* Messaging
* Orbitera
* Shell
* Stackdriver
* Storage

Tools|

* American Fuzzy Lop
* Android Cloud to Device Messaging
* Android Debug Bridge
* Android Studio
* App Maker
* App Runtime for Chrome
* AppSheet
* Bazel
* Chrome Frame
* Closure Tools
* Cpplint
* Data Protocol
* Gadgets
* Gerrit
* GYP
* Kythe
* Lighthouse
* MIT App Inventor
* Mashup Editor
* Native Client
* Optimize
* OpenRefine
* OR-Tools
* PageSpeed
* Plugin for Eclipse
* Programmable Search Engine
* Public DNS
* reCAPTCHA
* Schema.org
* Search Console
* Sitemaps
* Swiffy
* Tesseract (software)
* Trendalyzer
* VisBug
* Wave Federation Protocol
* Web Toolkit

Search algorithms|

* Hummingbird
* PageRank
* applications in biochemistry
* Matrix
* Panda
* Penguin
* Pigeon
* RankBrain

Others|

* BERT
* BigQuery
* Chrome Experiments
* Flutter
* Gemini
* Googlebot
* Keyhole Markup Language
* LaMDA
* Open Location Code
* PaLM
* Programming languages
* Caja
* Carbon
* Dart
* Go
* Sawzall
* Transformer
* Viewdle
* Webdriver Torso
* Web Server

File formats|

* AAB
* APK
* AV1
* On2 Technologies
* VP3
* VP6
* VP8
* libvpx
* VP9
* WebM
* WebP
* WOFF2

Products

| Entertainment|

* Currents (news app)
* Green Throttle Games
* Owlchemy Labs
* Oyster
* PaperofRecord.com
* Podcasts
* Quick, Draw!
* Santa Tracker
* Songza
* Stadia
* games
* Typhoon Studios
* TV
* Vevo
* Video

Play|

* Books
* Games
* most downloaded apps
* Music
* Newsstand
* Pass
* Services

YouTube|

* BandPage
* BrandConnect
* Content ID
* Instant
* Kids
* Music
* Official channel
* Preferred
* Premium
* original programming
* YouTube Rewind
* RightsFlow
* Shorts
* Studio
* TV

Communication|

* Allo
* Bump
* Buzz
* Chat
* Contacts
* Currents (social app)
* Dodgeball
* Duo
* Fi Wireless
* Friend Connect
* Gizmo5
* Google+
* Gmail
* History
* Inbox
* Interface
* Groups
* Hangouts
* Helpouts
* IME
* Japanese
* Pinyin
* Jaiku
* Marratech
* Meebo
* Meet
* Messages
* Moderator
* Neotonic Software
* Orkut
* Postini
* Quest Visual
* Word Lens
* Schemer
* Spaces
* Sparrow
* Talk
* Translate
* Translator Toolkit
* Voice
* Voice Local Search
* Wave

Search|

* Aardvark
* Alerts
* Answers
* Base
* BeatThatQuote.com
* Blog Search
* Books
* Ngram Viewer
* Code Search
* Data Commons
* Dataset Search
* Dictionary
* Directory
* Fast Flip
* Flu Trends
* Finance
* Goggles
* Google.by
* Images
* Image Labeler
* Image Swirl
* Kaltix
* Knowledge Graph
* Freebase
* Metaweb
* Like.com
* News
* Archive
* Weather
* Patents
* People Cards
* Personalized Search
* Public Data Explorer
* Questions and Answers
* SafeSearch
* Scholar
* Searchwiki
* Shopping
* Catalogs
* Express
* Squared
* Tenor
* Travel
* Flights
* Trends
* Insights for Search
* Voice Search
* WDYL

Navigation|

* Earth
* Endoxon
* ImageAmerica
* Maps
* Latitude
* Map Maker
* Navigation
* Pin
* Street View
* Coverage
* Trusted
* Waze

Business
and finance|

* Ad Manager
* AdMob
* Ads
* Adscape
* AdSense
* Attribution
* BebaPay
* Checkout
* Contributor
* DoubleClick
* Affiliate Network
* Invite Media
* Marketing Platform
* Analytics
* Looker Studio
* Urchin
* Pay (mobile app)
* Wallet
* Pay (payment method)
* Send
* Tez
* PostRank
* Primer
* Softcard
* Wildfire Interactive
* Widevine

Organization
and productivity|

* Bookmarks
* Browser Sync
* Calendar
* Cloud Search
* Desktop
* Drive
* Etherpad
* fflick
* Files
* iGoogle
* Jamboard
* Notebook
* One
* Photos
* Quickoffice
* Quick Search Box
* Surveys
* Sync
* Tasks
* Toolbar

Docs Editors|

* Docs
* Drawings
* Forms
* Fusion Tables
* Keep
* Sheets
* Slides
* Sites
* Vids

Publishing|

* Apture
* Blogger
* Pyra Labs
* Domains
* FeedBurner
* One Pass
* Page Creator
* Sites
* Web Designer

Education|

* Classroom
* Grasshopper
* Socratic
* Photomath
* Read Along
* Workspace
* Marketplace

Others|

* Account
* Dashboard
* Takeout
* Android Auto
* Android Beam
* Arts & Culture
* Assistant
* Authenticator
* Body
* BufferBox
* Building Maker
* BumpTop
* Cast
* Cloud Print
* Crowdsource
* Digital Wellbeing
* Expeditions
* Family Link
* Find My Device
* Fit
* Google Fonts
* Gboard
* Gemini
* Gesture Search
* Impermium
* Knol
* Lively
* Live Transcribe
* MyTracks
* Nearby Share
* Now
* Offers
* Opinion Rewards
* Person Finder
* Poly
* Question Hub
* Quick Share
* Reader
* Safe Browsing
* Sidewiki
* SlickLogin
* Sound Amplifier
* Speech Services
* Station
* Store
* TalkBack
* Tilt Brush
* URL Shortener
* Voice Access
* Wavii
* Web Light
* WiFi

Chrome|

* Apps
* Chromium
* Dinosaur Game
* GreenBorder
* Remote Desktop
* Web Store
* V8

Images and
photography|

* Camera
* Lens
* Snapseed
* Nik Software
* Panoramio
* Photos
* Picasa
* Web Albums
* Picnik

Hardware

| Smartphones|

* Android Dev Phone
* Android One
* Nexus
* Nexus One
* S
* Galaxy Nexus
* 4
* 5
* 6
* 5X
* 6P
* Comparison
* Pixel
* Pixel
* 2
* 3
* 3a
* 4
* 4a
* 5
* 5a
* 6
* 6a
* 7
* 7a
* Fold
* 8
* 8a
* Comparison
* Play Edition
* Project Ara

|

Laptops and tablets|

* Chromebook
* Nexus
* 7 (2012)
* 7 (2013)
* 10
* 9
* Comparison
* Pixel
* Chromebook Pixel
* Pixelbook
* Pixelbook Go
* C
* Slate
* Tablet

Wearables|

* Fitbit
* List of products
* Pixel Buds
* Pixel Watch
* Pixel Watch 2
* Project Iris (unreleased)
* Virtual reality
* Cardboard
* Contact Lens
* Daydream
* Glass

Others|

* Chromebit
* Chromebox
* Clips
* Digital media players
* Chromecast
* Nexus Player
* Nexus Q
* Dropcam
* Liquid Galaxy
* Nest
* Smart Speakers
* Thermostat
* Wifi
* OnHub
* Pixel Visual Core
* Search Appliance
* Sycamore processor
* Tensor
* Tensor Processing Unit
* Titan Security Key

* v
* t
* e

Litigation

Advertising|

* Feldman v. Google, Inc. (2007)
* Rescuecom Corp. v. Google Inc. (2009)
* Goddard v. Google, Inc. (2009)
* Rosetta Stone Ltd. v. Google, Inc. (2012)
* Google, Inc. v. American Blind & Wallpaper Factory, Inc. (2017)
* Jedi Blue

Antitrust|

* European Union (2010–present)
* United States v. Adobe Systems, Inc., Apple Inc., Google Inc., Intel Corporation, Intuit, Inc., and Pixar (2011)
* Umar Javeed, Sukarma Thapar, Aaqib Javeed vs. Google LLC and Ors. (2019)
* United States v. Google LLC (2020)
* United States v. Google LLC (2023)

Intellectual property|

* Perfect 10, Inc. v. Amazon.com, Inc. and A9.com Inc. and Google Inc. (2007)
* Viacom International Inc. v. YouTube, Inc. (2010)
* Lenz v. Universal Music Corp.(2015)
* Authors Guild, Inc. v. Google, Inc. (2015)
* Field v. Google, Inc. (2016)
* Google LLC v. Oracle America, Inc. (2021)
* Smartphone patent wars

Privacy|

* Rocky Mountain Bank v. Google, Inc. (2009)
* Hibnick v. Google, Inc. (2010)
* United States v. Google Inc. (2012)
* Judgement of the German Federal Court of Justice on Google's autocomplete function (2013)
* Joffe v. Google, Inc. (2013)
* Mosley v SARL Google (2013)
* Google Spain v AEPD and Mario Costeja González (2014)
* Frank v. Gaos (2019)

Other|

* Garcia v. Google, Inc. (2015)
* Google LLC v Defteros (2020)
* Epic Games v. Google (2021)
* Gonzalez v. Google LLC (2022)

* Category

Related

| Terms and phrases|

* "Don't be evil"
* Gayglers
* Google (verb)
* Google bombing
* 2004 U.S. presidential election
* Google effect
* Googlefight
* Google hacking
* Googleshare
* Google tax
* Googlewhack
* Googlization
* "Illegal flower tribute"
* Rooting
* Search engine manipulation effect
* Sitelink
* Site reliability engineering
* YouTube poop

|

Documentaries|

* AlphaGo
* Google: Behind the Screen
* Google Maps Road Trip
* Google and the World Brain
* The Creepy Line

Books|

* Google Hacks
* The Google Story
* Google Volume One
* Googled: The End of the World as We Know It
* How Google Works
* I'm Feeling Lucky
* In the Plex
* The Google Book
* The MANIAC

Popular culture|

* Google Feud
* Google Me (film)
* "Google Me" (Kim Zolciak song)
* "Google Me" (Teyana Taylor song)
* Is Google Making Us Stupid?
* Proceratium google
* Matt Nathanson: Live at Google
* The Billion Dollar Code
* The Internship
* Where on Google Earth is Carmen Sandiego?

Others|

* "Attention Is All You Need"
* elgooG
* Predictions of the end
* Registry
* .app (top-level domain)
* .dev
* g.co
* .google
* Pimp My Search
* Relationship with Wikipedia
* Sensorvault
* Stanford Digital Library Project

* Italics indicate discontinued products or services.
* Category
* Commons
* Outline
* WikiProject

* v
* t
* e

Companies of the Nasdaq-100 index

* Adobe
* ADP
* AMD
* Airbnb
* Alphabet
* Amazon
* AEP
* Amgen
* Analog Devices
* Ansys
* Apple
* Applied Materials
* ASML
* AstraZeneca
* Atlassian
* Autodesk
* Baker Hughes
* Biogen
* Booking Holdings
* Broadcom
* Cadence
* CDW
* Charter Communications
* Cintas
* Cisco
* Coca-Cola Europacific Partners
* Cognizant
* Comcast
* Constellation Energy
* Copart
* CoStar
* Costco
* CrowdStrike
* CSX
* Datadog
* Dexcom
* Diamondback Energy
* Dollar Tree
* DoorDash
* Electronic Arts
* Exelon
* Fastenal
* Fortinet
* GE HealthCare
* Gilead
* GlobalFoundries
* Honeywell
* Idexx Laboratories
* Illumina
* Intel
* Intuit
* Intuitive Surgical
* Keurig Dr Pepper
* KLA
* Kraft Heinz
* Lam Research
* Linde
* Lululemon
* Marriott International
* Marvell
* Mercado Libre
* Meta
* Microchip
* Micron
* Microsoft
* Moderna
* Mondelez International
* MongoDB
* Monster Beverage
* Netflix
* Nvidia
* NXP
* O'Reilly Auto Parts
* Old Dominion
* onsemi
* Paccar
* Palo Alto Networks
* Paychex
* PayPal
* PDD Holdings
* PepsiCo
* Qualcomm
* Regeneron
* Roper Technologies
* Ross Stores
* Sirius XM
* Starbucks
* Synopsys
* Take-Two Interactive
* T-Mobile US
* Tesla
* Texas Instruments
* Trade Desk
* Verisk
* Vertex
* Walgreens Boots Alliance
* Warner Bros. Discovery
* Workday
* Xcel Energy
* Zscaler

Authority control databases

International|

* ISNI
* VIAF

National|

* Germany
* United States
* Poland

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