Alt-lite

American right-wing political movement

Not to be confused with New Right.

The alt-lite, also known as the alt-light[1] and the new right,[2] is a loosely defined right-wing political movement whose members regard themselves as separate from both mainstream conservatism and the far-right, white nationalist alt-right. The concept is primarily associated with the United States, where it emerged in 2017. The term remained in vogue during the Trump administration, as observers assessed all sources for right-wing populism, but has mostly faded from popular discourse as of 2024.

According to extremism scholar George Hawley, alt-lite was coined by white nationalists as a pejorative, in an attempt to exclude more moderate figures from the alt-right.[3] The term alt-right had previously included "anyone that fell on the right of the political spectrum but had major problems with the conservative movement", including populists and libertarians.[4] After the term alt-right was successfully reclaimed by white nationalists, previous adherents abandoned the term, and started calling themselves populists or civic nationalists.[5]

## History

[edit]

The term alternative right was coined by Paul Gottfried, but was later adopted by Richard B. Spencer who sought to use it to promote white nationalist ideas across the political right in the United States. However, there remained differing views on the term; some understood it as an umbrella term for a broad range of rightists outside the neoconservatism then dominant in the U.S. conservative movement, including paleoconservatives, libertarians, localists, and right-wing populists as well as white nationalists.[6] By 2010, many of the non-white-nationalist rightists who used the term distanced themselves from it after it became increasingly apparent that Spencer intended the term as a banner of white nationalism.[6] In 2016, as the term became popularised in U.S. public discourse, it again came to be used by many people who were not white nationalists but who saw it as a useful term to refer to rightists outside the mainstream conservative movement.[7]

Some have traced the recognition of the alt-lite—as a distinct entity from the alt-right—to what is seen as the consolidation of the alt-right as a white nationalist movement, while the alt-lite is more culturally nationalist. In a speech given to a meeting of white nationalists in November 2016, Richard B. Spencer (who is often credited with creating or popularizing the term alt-right) quoted Nazi propaganda and declared "Hail Trump, hail our people, hail victory!" while members of the audience responded to this by giving Hitler salutes.[8][9]

Subsequently, various figures who had been linked to the alt-right distanced themselves from Spencer's remarks, and suggested that two factions had emerged from the alt-right.[2][10][11][8] This was the result of a rift within the wider alt-right movement, between those favoring white nationalism and more moderate forces. Some of the latter group adopted the term Third New Right" (as a follow-on to the earlier Second New Right) to describe themselves, with Mike Cernovich saying of the division that "the lines are drawn and the fracture is more or less complete".[10] The term alt-lite is thought by the Anti-Defamation League (ADL) to have been created by members of the alt-right to distinguish themselves from right-wing groups and ideologies who support white supremacy and white nationalism.[11] According to the ADL, there is crossover and line-toeing between the alt-right and alt-lite groupings, making it difficult or impossible to tell which side of the theoretical line they belong on.[11] This ambiguity contributes to the alt-right pipeline, in which supporters of the alt-lite become acclimated to the alt-right.[12]

Historian Joshua Tait argued that the alt-lite "found the most mainstream success. These figures in the alt-lite entered the mainstream by alternating between courting and rejecting the more explicitly racist elements of the alt-right, massively expanding the movement's reach and ultimately placing it inside the White House."[13]

### Etymology

[edit]

The division between alt-right and alt-lite received further media attention in June 2017 when the two factions found themselves divided over the issue of Spencer's attendance at a Free Speech rally in Washington, D.C.[14] Certain individuals protested Spencer's involvement by organizing a competing rally on the same day, with Spencer referring to such individuals as "alt-lite" and saying that "the movement needs a good purge".[15]

The Unite the Right rally in 2017 exacerbated tensions between the white nationalist alt-right, who supported and attended the rally, and the alt-lite, who did not and expressed disdain for it.[16] Breitbart News distanced itself from the alt-right and criticized other media outlets that described them in such a manner,[17] as did Milo Yiannopoulos, who insisted he had "nothing in common" with Spencer.[18]

Academic Angela Nagle described the alt-lite as "the youthful bridge between the alt-right and mainstream Trumpism".[19] She was of the view that it was the alt-lite, and not the alt-right, which had successfully utilised the Nouvelle Droite's ideas about promoting cultural change as a prerequisite for long-term political change.[20] Nagle characterized Cernovich as a "major figure in the alt-lite milieu".[21] She also characterized Alex Jones as being part of it.[22]

## Beliefs

[edit]

People associated with the alt-lite have distanced themselves from the ethnic nationalism of the alt-right.[1] As with the alt-right, the alt-lite commonly shows broad support for Donald Trump, cultural nationalism and non-interventionism. Many in the alt-lite criticize or oppose political correctness, Islam, feminism (sometimes restricted to the fourth wave), LGBT rights, welfare and illegal immigration. It has been described as a "misogynistic" and "xenophobic" movement by the Anti-Defamation League.[11]

Alt-right figures have described Breitbart News and Steve Bannon as "alt-lite" for presenting a diluted form of alt-right ideas.[8]

Wired has referred to the alt-lite as "the alt-right's relatively mild-mannered sibling".[23]

## Proponents

[edit]

The Anti-Defamation League has published a list of people whom it calls alt-lite, consisting of writer and podcast host Brittany Pettibone, Maryland activist Colton Merwin, 2018 Senate Republican candidate from Virginia Corey Stewart, Proud Boys and Vice founder Gavin McInnes, English YouTuber Paul Joseph Watson, conspiracy theorist Jack Posobiec, right-wing activist Kyle Chapman, Proud Boys recruiter Kyle Prescott, conservative White House correspondent Lucian Wintrich, radio personality Mike Cernovich, and media provocateur Milo Yiannopoulos.[11][24][25]

## References

[edit]

### Footnotes

[edit]

1. ^ a b Marantz, Andrew (June 6, 2017). "The alt-right branding war has torn the movement in two". The New Yorker. Retrieved June 6, 2017.
2. ^ a b Ziv, Stav (July 19, 2017). "'Alt-right' or 'alt-lite'? New guide from ADL classifies right-wing activists". Newsweek. Archived from the original on July 20, 2017. Retrieved July 20, 2017.
3. ^ Hawley 2017, p. 143.
4. ^ Hawley 2017, p. 139.
5. ^ Fowlie, Craig (May 13, 2022). "American Anti-Fascism Comes of Age". Fascism. 11 (1): 139–144. doi:10.1163/22116257-bja10033. ISSN 2211-6257. S2CID 248926436. "Burley is an acute observer of the range of far-right ideological positions, organising strategies and symbolism, and carefully delineates the splits within the movement between the white supremacist factions, the civic nationalist so-called 'alt-lite', and the patriot movement of militias and paramilitary groups"
6. ^ a b Hawley 2017, pp. 139–140.
7. ^ Hawley 2017, pp. 140–141.
8. ^ a b c Pearce, Matt (November 29, 2016). "The 'alt-right' splinters as supporters and critics agree it was white supremacy all along". Los Angeles Times. ISSN 0458-3035. Retrieved May 9, 2017.
9. ^ Staff (November 21, 2016). "'Hail Trump!': Richard Spencer Speech Excerpts". The Atlantic. Retrieved October 30, 2017.
10. ^ a b Kearney, Laila (December 29, 2016). "Trump fans' 'Deploraball' party shows rift in alt-right movement". Reuters. Archived from the original on December 29, 2016. Retrieved December 29, 2016.
11. ^ a b c d e Staff (July 18, 2017). "From Alt Right to Alt Lite: Naming the Hate". Anti-Defamation League. Archived from the original on October 25, 2017. Retrieved July 18, 2017.
12. ^ Ribeiro, Manoel Horta; Ottoni, Raphael; West, Robert; Almeida, Virgílio A. F.; Meira, Wagner (January 27, 2020). "Auditing radicalization pathways on YouTube". Proceedings of the 2020 Conference on Fairness, Accountability, and Transparency. pp. 131–141. doi:10.1145/3351095.3372879. ISBN 9781450369367. S2CID 201316434.
13. ^ Tait, Joshua (August 10, 2023). "What Was the Alt-Right?". Tablet.
14. ^ Krupkin, Taly (June 22, 2017). "The Jewish Provocateur Caught in the Turf War as the 'Alt-right' Battles the 'Alt-light'". Haaretz. Archived from the original on June 25, 2017. Retrieved July 23, 2017.
15. ^ Moyer, Justin (June 23, 2017). "'Alt-right' and 'alt-lite'? Conservatives plan dueling conservative rallies Sunday in D.C." The Washington Post. Archived from the original on February 14, 2019. Retrieved May 27, 2021.
16. ^ Hawley 2017, p. 152; Atkinson 2018, p. 310.
17. ^ Wendling 2018, p. 215.
18. ^ Wendling 2018, p. 214.
19. ^ Nagle 2017, p. 41.
20. ^ Nagle 2017, pp. 40–41.
21. ^ Nagle 2017, p. 50.
22. ^ Nagle 2017, p. 51.
23. ^ Ellis, Emma Grey (May 10, 2017). "The Alt-Right's Newest Ploy? Trolling With False Symbols". Wired. Retrieved May 18, 2017.
24. ^ "From Alt Right to Alt Lite: Naming the Hate". www.adl.org. Retrieved November 14, 2022.
25. ^ Krupkin, Taly (July 20, 2017). "'Alt-lite' Trump Supporters Blast ADL Over Inclusion on 'Hate List'". Haaretz. Retrieved July 20, 2017.

### Bibliography

[edit]

* Atkinson, David C. (2018). "Charlottesville and the Alt-Right: A Turning Point?". Politics, Groups, and Identities. 6 (2): 309–315. doi:10.1080/21565503.2018.1454330. S2CID 158189264.
* Barkun, Michael (2017). "President Trump and the "Fringe"". Terrorism and Political Violence. 29 (3): 437–443. doi:10.1080/09546553.2017.1313649. S2CID 152199771.
* Hawley, George (2017). Making Sense of the Alt-Right. New York: Columbia University Press. ISBN 978-0-231-18512-7.
* Nagle, Angela (2017). Kill All Normies: Online Culture wars from 4chan to Tumblr to Trump and the Alt-Right. Winchester and Washington: Zero Books. ISBN 978-1-78535-543-1.
* Wendling, Mike (2018). Alt-Right: From 4chan to the White House. London: Pluto Press. ISBN 978-0-7453-3745-6.

* v
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Alt-right

Ideas|

| Core|

* American nationalism
* Anti-communism
* Antifeminism
* Anti-immigration
* Antisemitism
* Anti-Zionism
* "Blood and soil"
* Cultural racism
* Fourteen Words
* Ghost skin
* Gun rights
* Homophobia
* Increase in birth rates
* Islamophobia
* Isolationism
* Large families
* Nativism
* Protectionism
* Racism
* Right-wing populism
* Scientific racism
* Transphobia
* White ethnostate
* White nationalism
* White supremacy
* Xenophobia

|

Conspiracy
theories|

* Cultural Marxism
* Eurabia
* George Soros
* Great Replacement
* Homosexual agenda
* Kalergi Plan
* Murder of Seth Rich
* New World Order
* Pizzagate
* USS Liberty incident
* White genocide
* Zionist Occupation Government

Related|

* Accelerationism
* Alt-lite
* Alt-right pipeline
* Alternative media
* Boogaloo movement
* Christian Identity
* Creativity
* DezNat
* Ethnofuturism
* Holocaust denial
* Identitarian movement
* Incel
* Kinism
* Manosphere
* Men Going Their Own Way
* MAGA Communism
* National Socialist black metal
* Neo-Confederate
* Neo-fascism
* Neo-nationalism
* Neo-Nazism
* Northwest Territorial Imperative
* Nordic racial paganism/Odalism
* Nouvelle Droite
* Paleoconservatism
* Paleolibertarianism
* QAnon
* Radical right
* Reactionary
* Dark Enlightenment
* Third Position
* White Lives Matter

Online
culture|

| Alt-tech|

* 4chan
* /pol/
* 8chan
* BitChute
* Epik
* Gab
* Gettr
* Minds
* Parler
* Terrorgram
* Truth Social
* Voat (defunct)
* X

|

Websites|

* American Renaissance
* Breitbart News
* The Daily Stormer
* InfoWars
* Kingdom Identity Ministries
* Kuruc.info
* Metapedia
* Occidental Observer
* The Occidental Quarterly
* Rebel News
* Red Ice
* Reddit (r/The_Donald)
* The Right Stuff
* StoneToss
* Stormfront
* TruNews
* Vanguard News Network
* VDARE
* WorldNetDaily

Memes|

* "Basket of deplorables"
* "Beta male"
* "Cuckservative"
* "Deus vult"
* Fashwave
* Happy Merchant
* "It's okay to be white"
* Moon Man
* NPC
* OK gesture
* "Owning the libs"
* Pepe the Frog
* "Red pill and blue pill"
* Right Wing Death Squad
* "Remove Kebab"
* "Shadilay"
* "Snowflake"
* "Social justice warrior"
* Trash Doves
* Triple parentheses
* Undercut

Groups|

* AltRight Corporation
* American Freedom Party
* Anti-Communist Action
* Antipodean Resistance
* Atomwaffen Division
* The Base
* Deplorable Pride
* Diagolon
* Groypers
* Hundred-Handers
* Identity Evropa (defunct)
* Identitarian Movement of Austria
* Lads Society
* Les Identitaires
* London Forum
* National Justice Party
* National Policy Institute
* New Century Foundation
* Patriot Front
* Patriot Prayer
* Proud Boys
* Rise Above Movement
* Traditionalist Worker Party (defunct)
* Vanguard America
* Washington Summit Publishers

Events|

| Incidents|

* Berkeley protests
* Comicsgate
* DeploraBall
* End Domestic Terrorism rally
* Gamergate
* Macron e-mail leaks
* Unite the Right rally
* Unite the Right 2

|

Attacks|

* Assault of DeAndre Harris
* Buffalo shooting
* Charleston church shooting
* Charlottesville car attack
* Christchurch mosque shootings
* El Paso shooting
* Murder of Blaze Bernstein
* Murder of Timothy Caughman
* Pittsburgh synagogue shooting
* Portland train attack

Lists|

* List of Atomwaffen Division members in the United States who faced criminal charges
* Timeline of activities involving the Proud Boys

People|

* James Allsup
* Andrew Anglin
* Andrew "weev" Auernheimer
* Steve Bannon
* Theodore "Vox Day" Beale
* Carl "Sargon of Akkad" Benjamin
* Owen Benjamin
* Don Black
* Peter Brimelow
* Christopher Cantwell
* Mike Cernovich
* Alain de Benoist
* John Derbyshire
* Jack Donovan
* David Duke
* Mike Enoch
* Guillaume Faye
* Haakon Forwald
* Daniel Friberg
* Nick Fuentes
* Jean-François Gariépy
* Ben Garrison
* Austin "Augustus Sol Invictus" Gillespie
* Tim "Baked Alaska" Gionet
* Faith Goldy
* Paul Gottfried
* Christopher Paul Hasson
* Matthew Heimbach
* Michael A. Hoffman II
* Sam Hyde
* Charles C. Johnson
* Greg Johnson
* William Daniel Johnson
* Alex Jones
* Arthur J. Jones
* Jason Jorjani
* Ruuben Kaalep
* Tom Kawcyznski
* Jason Kessler
* Douglas Murray
* Steve King
* Elliott Kline
* Nick Land
* Alex Linder
* Lana Lokteff
* Laura Loomer
* Norman Lowell
* Kevin MacDonald
* Jeremy MacKenzie
* James Mason
* Stephen McNallen
* Merlin Miller
* Stephen Miller
* Stefan Molyneux
* Paul Nehlen
* Paul "GypsyCrusader" Nicholas Miller
* Ethan Nordean
* Jack Posobiec
* Bronze Age Pervert
* Paul Ray Ramsey
* William Regnery II
* Jack Renshaw
* Colin "Millennial Woes" Robertson
* Steve Sailer
* Martin Sellner
* Thomas Sewell
* Lauren Southern
* Richard B. Spencer
* Brett Stevens
* Jared Taylor
* Tila Tequila
* Daryush "Roosh V" Valizadeh
* Varg Vikernes
* Paul Joseph Watson
* Lucian Wintrich
* Curtis Yarvin
* Milo Yiannopoulos

Opposition
and
criticism|

| People|

* Antifa
* Steven "Destiny" Bonnell II
* Ian "Vaush" Kochinski
* Harry "Hbomberguy" Brewis
* Ian "Innuendo Studios" Danskin
* Robert Evans
* Emily Gorcenski
* Daryle Lamont Jenkins
* Angela Nagle
* David Neiwert
* Shaun
* Abigail "Philosophy Tube" Thorn
* Natalie "ContraPoints" Wynn
* Donna Zuckerberg

|

Media|

* Alt-America
* Culture Warlords
* Devil's Bargain
* Feels Good Man
* I Don't Speak German
* It Came From Something Awful
* Kill All Normies
* Knowledge Fight
* White Right: Meeting the Enemy

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