Alterian

Software company in United Kingdom

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AlterianIndustry| Marketing software

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Founded| 1997
Founder| Mike Talbot
David Eldridge
Tim McCarthy
Headquarters| Denver, Colorado

Area served

| Denver, Colorado
Bristol, United Kingdom
Sydney, Australia

Alterian is a campaign management and real-time marketing software company headquartered in Denver, CO with offices in Bristol, UK and Sydney, Australia.[1]

Alterian was founded by Mike Talbot, David Eldridge and Tim McCarthy in 1997.[2] Initially based in Weston-Super-Mare, UK,[3] it moved its headquarters to Bristol.

## Timeline

[edit]

Alterian floated on the techMARK index of the London Stock Exchange in 2000[4]

In May 2006, Alterian acquired email marketing software vendor Dynamics Direct[5]

In July 2008, Alterian acquired Mediasurface, a UK based Web Content Management software vendor for $35.6 million[6]

In July 2011, Alterian appointed Heath Davies as CEO, replacing David Eldridge[7] who stepped down from the board in April 2011, along with the other founders Tim McCarthy and Mike Talbot later the same year.[8]

In December 2011, Alterian was acquired by SDL International, a company best known for its language services and technology and its Web Content Management solution SDL Tridion.[9]

In November 2016, Alterian divested from SDL and was acquired by Alterian Technology Holdings LLC, a privately owned company based in the US.[1][10] It is currently led by Bob Hale, CEO.

## References

[edit]

1. ^ a b "Alterian re-emerges as independent marketing software vendor". www.alterian.com. Retrieved 2016-11-03.
2. ^ David, Litterick (29 June 2000). "Alterian ready for £60m float". Daily Telegraph.
3. ^ "Secrets of my Success: David Eldridge, Founding partner and CEO, Alterian". Marketing Magazine. 1 February 2004.
4. ^ George, Jemma (Jul 20, 2000). "Alterian shares join techMARK". CityWire Money.
5. ^ "Alterian Acquires Email Marketing Software Company Dynamics Direct; Integration of Email and Online Marketing to Strengthen Alterian Marketing Suite". Business Wire. May 25, 2006.
6. ^ Bell, Lauren (8 July 2008). "Alterian acquires Mediasurface". Direct Marketing News.
7. ^ "Alterian appoints chairman and chief executive". The Drum. 13 July 2011.
8. ^ Martinez, Juan (14 October 2011). "Alterian cofounders resign due to 'recent failures'". Direct Marketing News.
9. ^ "SDL Wins Alterian Takeover Battle". Financial Times. Dec 2, 2011.
10. ^ Ltd, Insider Media. "SDL disposes of Campaigns business". Insider Media Ltd. Retrieved 2016-11-03.

## External links

[edit]

* Alterian Official Website
* Digital Marketing Agency
* Link Building Services