Alterra Mountain Company

Major ski resort owner and operator

Alterra Mountain Company

Type| Private
Founded| 2018
Headquarters| Denver, Colorado, US

Key people

| Jared Smith (CEO)
Owners| Henry Crown and Company
KSL Capital Partners
Website| www.alterramtnco.com

Alterra Mountain Company is an American hospitality company established in 2018 with headquarters in Denver, Colorado. It is privately owned by KSL Capital Partners and Henry Crown and Company, the owners of Aspen/Snowmass. It is a conglomerate of several ski resorts that offers a combined season pass.[1]

## History[edit]

In April 2017, KSL and Aspen jointly purchased Intrawest.[2] This acquisition was followed by Mammoth Resorts[3] a few days later and Deer Valley[4] in August. All of these assets were combined with KSL's Squaw Valley Alpine Meadows ski resort to form Alterra Mountain Company in January 2018.[5]

In late January 2018, Alterra announced the Ikon Pass, a season pass that provides unlimited or restricted access to all of their ski resorts in collaboration with Alta Ski Area, Arapahoe Basin,[6] Aspen/Snowmass, Boyne Resorts, Jackson Hole Mountain Resort, Powdr Corporation, Revelstoke Mountain Resort, SkiBig3, and Snowbird.[7] This is a competitor to Vail Resorts' Epic Pass.[8][9][10][11][12]

In 2021, Alterra Mountain Company announced its plans to invest $207 million in capital improvements for the upcoming year, including transformational base area and on-mountain developments at Steamboat, Deer Valley Resort, Squaw Valley Alpine Meadows and Mammoth Mountain.[13]

As of 2022, the Chief Executive Officer was Jared Smith.[14][dead link]

## List of Resorts[edit]

* Big Bear Mt. and Snow Summit merged several years before Alterra was formed. The official title is: Big Bear Mountain Resorts.

Name  | Location  | Date opened  | Date acquired  | Notes

|
|
|
|

Big Bear Mountain | Big Bear Lake, California | 1943  | April 12, 2017  | Merged with neighboring Snow Summit[15]
Blue Mountain | Collingwood, Ontario | 1941  | April 10, 2017  | Third busiest ski resort in Canada[16]
Crystal Mountain Resort | Enumclaw, Washington | 1962  | October 1, 2018[17] |
Deer Valley | Park City, Utah | 1981  | August 21, 2017  | One of three resorts in the U.S. to not allow snowboarding[18]
June Mountain | June Lake, California | 1962  | April 12, 2017  |
Mammoth Mountain | Mammoth Lakes, California | 1955  | April 12, 2017  | Third largest lift system in North America[19]
Snowshoe | Snowshoe, West Virginia | December 13, 1974  | April 10, 2017  |
Snow Valley Mountain Resort | Running Springs, California | 1924  | January, 2023  | Merged with nearby Snow Summit and Big Bear Mountain[20]
Solitude Mountain Resort | Solitude, Utah | 1957  | June 20, 2018[21] |
Palisades Tahoe / Alpine Meadows | Olympic Valley, California
Alpine Meadows, California | 1949  | —  | Plans have been discussed to merge with neighboring resorts of Palisades Tahoe and Alpine Meadows incorporating a gondola that would cross White Wolf Mountain's proposed development.[22]
Schweitzer Mountain | Sandpoint, Idaho | 1963  | June 1, 2023 (announced)  | Alterra announced the agreement to purchase Schweitzer on June 1, 2023, but the purchase has not been finalized.[23]
Steamboat | Steamboat Springs, Colorado | January 12, 1963  | April 10, 2017  |
Stratton | Stratton Mountain, Vermont | December 1961  | April 10, 2017  | First ski resort to allow snowboarding in 1983[24]
Snow Summit | Big Bear Lake, California | 1952  | April 12, 2017  | Merged with neighboring Big Bear Mountain[15]
Sugarbush Resort | Warren, Vermont | December 25, 1958  | November 13, 2019  | Acquisition finalized January 14, 2020.[25][26]
Tremblant | Mont-Tremblant, Quebec | 1938  | April 10, 2017  | Second busiest ski resort in Canada[16]
Winter Park Resort | Winter Park, Colorado | 1939  | April 10, 2017  |

## References[edit]

1. ^ "The new name in ski resorts you need to know: Alterra Mountain". The Denver Post. January 11, 2018.
2. ^ "Is bigger better? $1.5 billion Intrawest deal changes ski industry". Ski Magazine. Active Interest Media. 11 April 2017. Retrieved 2018-04-05.
3. ^ "Is More, in Fact, More? Aspen Owners and KSL Close a $1.5 Billion Deal". Ski Magazine. Active Interest Media. 7 August 2017. Retrieved 2018-04-05.
4. ^ Ditrinco, Greg (21 August 2017). "Deer Valley Joins the Club". Ski Magazine. Active Interest Media. Retrieved 2018-04-05.
5. ^ "Newest Resort Conglomerate Finally Has a Name". Powder Magazine. The Enthusiast Network. 11 January 2018. Retrieved 2018-04-05.
6. ^ Meyer, John (2 August 2019). "Arapahoe Basin is joining the Ikon Pass after leaving Epic Pass this year". The Know. Denver Post. Retrieved 2 August 2019.
7. ^ Foersterling, Jack (22 February 2018). "Newest Resort Conglomerate Finally Has a Name". Powder Magazine. The Enthusiast Network. Retrieved 2018-04-05.
8. ^ Olmsted, Larry. "Ski Pass Revolution: Great News, Big Savings For Your Next Ski Vacation". Forbes. Retrieved 2023-04-14.
9. ^ "How Vail's EPIC Pass Changed the Game". New Schoolers. The Enthusiast Network. December 2017. Retrieved 2018-04-05.
10. ^ "Ski-pass wars see shifting loyalties". Aspen Daily News. January 30, 2018.
11. ^ "Alterra's Ikon Pass gives skiers a real rival to Vail's Epic Pass". USA Today. January 26, 2018.
12. ^ "Aspen avoids ski pass war, season pass prices going up $25 to $50". Aspen Times. April 12, 2018.
13. ^ "Alterra Mountain Company Announces $207 Million in Transformational Changes at Four Marquee Destinations". www.businesswire.com. 2021-04-12. Retrieved 2021-09-27.
14. ^ "Alterra Mountain Company Announces CEO Transition". The Bakersfield Californian. Retrieved 2022-05-27.
15. ^ a b "Mammoth Buys Big Bear Mountain Resorts - BigBearRealEstate.com". 11 March 2015.
16. ^ a b Roberta Avery, "A mountain of history at popular resort", Toronto Star, 18 January 2007
17. ^ "Alterra Mountain Company Closes on Crystal Mountain Resort in Washington". Alterra Mountain Company. October 1, 2018. Archived from the original on 2020-08-03. Retrieved February 17, 2021.
18. ^ "Snowboarders take fight against ban at Utah resort to appeals court". Denver Post. 20 April 2016. Retrieved 2018-04-05.
19. ^ "The Top 20 Ski Resorts In North America With The Most Lifts". 29 May 2018.
20. ^ "Snow Valley is Now Part of Big Bear Mountain Resort". 2023-01-20. Archived from the original on 2023-01-20. Retrieved 2023-01-22.`{{cite web}}`: CS1 maint: bot: original URL status unknown (link)
21. ^ "ALTERRA MOUNTAIN COMPANY TO ACQUIRE SOLITUDE MOUNTAIN RESORT IN UTAH". Alterra Mountain Co. June 20, 2018.
22. ^ "Squaw & Alpine To Become One - Tahoetopia". tahoetopia.com.
23. ^ "ALTERRA MOUNTAIN COMPANY TO ACQUIRE SCHWEITZER IN IDAHO | Alterra Mountain Company". www.alterramtnco.com. June 1, 2023. Retrieved June 1, 2023.
24. ^ Haddad, Sam (26 November 2010). "Stratton, Vermont: where snowboarding was born". The Guardian. Guardian News and Media Limited. Retrieved 2018-04-05.
25. ^ "Changing But Not Saying Goodbye". Sugarbush.com. November 13, 2019. Archived from the original on August 15, 2020. Retrieved November 13, 2019.
26. ^ "Alterra acquires Vermont's Sugarbush resort". Salt Lake Tribune. January 14, 2020.

## External links[edit]

* Official website