Amalgamated Advertising

Advertising agency

Amalgamated LLCCompany type| Independent

|

Industry| Advertising, Marketing
Founded| 2003
Defunct| 2015
Headquarters|

New York, NY

USA

Key people

| Jason Gaboriau
Doug Cameron
Charles Rosen
Eric Silver
Brian Martin
and Fiona McBride
Website| silverpartners.com

Amalgamated Advertising was an independent advertising agency based in New York City. The agency was founded in 2003 by Douglas Cameron, Jason Gaboriau and Charles Rosen, and became known for its "cultural branding" approach.[1][2][3][4]

Eric Silver, former Executive Creative Director of BBDO, joined Amalgamated in September 2010 as Chief Creative Officer and majority partner. Silver and Amalgamated’s founding partners had worked together for several years while at Cliff Freeman and Partners.[5]

In September 2012, the agency changed its name to Silver + Partners.[6] In early 2015, the agency ceased operations.[7]

The agency's clients included Ben & Jerry's, Qdoba, The Coca-Cola Company, MSG Networks, The Patron Spirits Company and CarMax.[8][9][10]

## References

[edit]

1. ^ Carter, Bill; Rutenberg, Jim (June 9, 2003). "THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; 4 Executives Leave Cliff Freeman Shop". The New York Times. Retrieved April 23, 2010.
2. ^ "Small shops, big moves - Boards". Archived from the original on February 17, 2012. Retrieved September 11, 2009.
3. ^ "PopMatters". Archived from the original on September 7, 2009. Retrieved September 11, 2009.
4. ^ "Chevy U.S. Marketing Chief Chris Perry Resigns". December 18, 2013.
5. ^ Parekh, Rupal (September 7, 2010). "Eric Silver Becomes Majority Owner of Amalgamated Advertising". Advertising Age. Retrieved October 19, 2010.
6. ^ "New York Shop Amalgamated Renamed to Silver & Partners". September 13, 2012.
7. ^ "Here's the Team Behind Those 'Artisanal' Bodega Ads". July 15, 2015.
8. ^ "Home". amalgamatednyc.com.
9. ^ "CarMax Inc. Turns to new agency for ad duties | Richmond Times-Dispatch". www2.timesdispatch.com. Archived from the original on September 6, 2010. Retrieved June 6, 2022.
10. ^ McMains, Andrew (September 3, 2010). "CarMax Makes Agency Pick". Adweek. Retrieved June 14, 2023.