Amari Hotels and Resorts

Thai-based hotel and resort chain

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Amari Hotels & Resorts Company Limited

Amari Hotel in Pattaya, Thailand

Industry| Hospitality, tourism
Founded| 1965
Headquarters| Bangkok, Thailand
Products| Hotels, resorts
Parent| Italthai Group
Website| www.amari.com

Amari Hotels and Resorts is a Thai-based hotel and resort chain owned by ONYX Hospitality Group which was founded in 1965, operating a network of properties in urban and resort destinations throughout Thailand and Asia.

## History

[edit]

Founded in 1965 in Thailand by the parent company Italthai, under Siam Lodge Hotel Group, in 1992 it became Amari Hotels and Resorts Company Limited.[1]

In April 1995, Amari formed a joint venture with Philippine Public Estates Authority to form a reclamation project called Freedom Islands in the Philippines. Though it was approved by then-President Fidel V. Ramos, it never came to fruition because it was marred by allegations of corruption.

In 2010, Amari Hotels and Resorts announced a new corporate structure with the creation of ONYX Hospitality Group, as a hotel management company. This restructure has allowed the company to pursue its expansion plans in moving beyond Thailand.[2]

ONYX Hospitality Group has a range of hotels, resorts, serviced apartments and spa brands including Amari, Shama, OZO, Oriental Residence, Maai Spa and Breeze Spa.[3]

In 2020, the brand launched a refreshed brand identity 'Brighten Your World' to celebrate contemporary Thainess; food, arts, design, architecture, wellness, festivities and fun through its service, product design, brand signatures and experiences.[4]

## Hotels

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As of November 2024, Amari has 14 properties in Thailand, Sri Lanka, Laos, Malaysia, and Bangladesh.[3]

Hotel/Resort  | Location  | Country

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Amari Don Muang Airport Bangkok  | Bangkok  | Thailand
Amari Colombo  | Colombo  | Sri Lanka
Amari Bangkok  | Bangkok  | Thailand
Amari Pattaya  | Pattaya  | Thailand
Amari Hua Hin  | Hua Hin  | Thailand
Amari Koh Samui  | Koh Samui  | Thailand
Amari Vogue Krabi  | Krabi  | Thailand
Amari Phuket  | Phuket  | Thailand
Amari Buriram United  | Buriram  | Thailand
Amari Vang Vieng  | Vang Vieng  | Laos
Amari Johor Bahru  | Johor Bahru  | Malaysia
Amari Dhaka  | Dhaka  | Bangladesh
Amari Kuala Lumpur  | Kuala Lumpur  | Malaysia
Amari SPICE Penang  | Penang  | Malaysia

## Dancing with the Stars

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In January 2013, BBC Worldwide Ltd. partnered with Amari to bring television show Dancing with the Stars to Thailand.[5] The premier of Dancing with the Stars (Thailand) aired on 7 January 2013 and ran for a total of 7 x 90-minute episodes.

## References

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1. ^ "Oorporate Profile". italthaigroup.
2. ^ Net, Hospitality. "AMARI Announces New Hotel Management Company: 'ONYX HOSPITALITY GROUP'". Hospitality Net. Retrieved 2020-05-12.
3. ^ a b "Brands - ONYX Brand Portfolio". ONYX Hospitality Group. Retrieved 2020-05-12.
4. ^ "Amari Hotels & Resorts". Amari. Retrieved 2020-05-12.
5. ^ "Amari and BBC launch Thai Dancing with the Stars | Pattaya today newspaper". pattayatoday.net. Archived from the original on 2014-12-14. Retrieved 2014-12-13.

## External links

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* Amari official website