Ananda Dairy

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Ananda Dairy Ltd.

Trade name

| Ananda
Formerly| Gopaljee Dairy (1989-2012)
Company type| Private
Industry| Dairy/FMCG
Founded| November 15, 1989; 35 years ago (1989-11-15) in Siana, Uttar Pradesh
Founder| Radhey Shyam Dixit
Headquarters| Bulandshahr, Uttar Pradesh, India
Products| Milk, Ghee, Butter, Paneer, Chhach etc.
Revenue| 1800 Crore
Website| www.ananda.in

Ananda Dairy is a privately owned Indian dairy product manufacturer, based at Bulandshahr, in the state of Uttar Pradesh. Ananda dairy's tagline is "Anand Karo!".

## History

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The company was set up by Indian businessman Dr. Radhey Shyam Dixit in 1989.[1]

Initially, the name of the company was Gopaljee Dairy. In March 2012, they rebranded it to Gopaljee Ananda and started marketing themselves with the new name.[2]

## Presence

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Ananda has over 5000 village and more than 2,00,000 dairy farmers from Uttar Pradesh, Haryana, and Punjab under its supply network. The current production capacity of the company is 1,500,000 liters of milk a day, out of which they collect over an average of 8,00,000 liters of milk from dairy farmers. The company is in look out for a land to set up a new processing plant in eastern Uttar Pradesh and planned to invest approximately Rs 50 crore to open 1,100 retail outlets in Delhi by year 2020.[3] Till March 2018,company achieved a turnover of Rs 1,500 crore, has three manufacturing plants at Bulandshahr, Gajraula and Pilkhuwa in Uttar Pradesh (UP) and together the plants has processing capacity of 12 lakh litre milk per day and in addition the company has also taken on lease two plants at Kanpur and Moradabad with 6 lakh litres capacity per day.[3]

Ananda's authorized outlets are present at 20 locations across Delhi and the National Capital Region (NCR), Uttarakhand and Uttar Pradesh. In 2018 February, the company planned at opening 500 retail company-owned and company-operated outlets by end of March 2019 in states like Delhi-NCR, Haryana, Uttar Pradesh and Punjab.[1] It operates over 200 outlets in the NCR and sells over 50 products at present and has presence in most of the dairy products, except ice creams with planned turnover of Rs 1,500 crore by March 2018.[1] The company is also planning to strengthen its retail presence and has already opened 400 company-owned outlets, of which 400 stores are in the national capital and the rest are in UP and Uttarakhand.[3]

## Products

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At present, Ananda offers a wide range of milk and milks products, including paneer (cottage cheese), ghee (clarified butter), rabri, dahi (yogurt), lassi, chaach(Buttermilk), flavored yogurt, flavored milk, honey drinks, whey drinks, butter, cookie, rusk, matthi, sweets, chips, khoya, dairy whitener, and dairy creamer. The company also manufactures non-dairy products, such as tea, corn flakes, boondi, sugar, and oats. In the year 2018 it started exporting products and had shipped cheese and some other products to US.[3]

## References

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1. ^ a b c "Ananda Dairy eyes 30% rise in turnover to Rs 2,000 crore in FY19". The Economic Times. 18 February 2018. Retrieved 16 March 2021.
2. ^ Gopaljee Dairy to Gopaljee Ananda
3. ^ a b c d "Ananda Dairy to open 1,100 outlets in Delhi; set up dairy plant in UP". Indiaretailing.com. 2 July 2018. Retrieved 16 March 2021.

## External links

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* Official website