Anderson Valley Advertiser

Newspaper covering Mendocino County

Anderson Valley AdvertiserType| Weekly newspaper

|

Format| Broadsheet
Owner(s)| Independent
Publisher| Bruce Anderson
Editor| Bruce Anderson
Founded| 1956
Headquarters| Boonville, CA 95415
United States
Website| theava.com

The Anderson Valley Advertiser is a digital newspaper covering Mendocino County. From the 1950s until 2024, it published a small weekly paper in the broadsheet format.[1]

## History

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The Anderson Valley Advertiser (AVA) was founded in 1956 by Elizabeth and Steven Malgrem in Boonville, California.[2] The paper was purchased in 1983 by Bruce Anderson,[3] who expanded its national coverage.[2]

Anderson left the AVA in 2004 for Oregon where he tried to start another weekly. It failed and Anderson bought the AVA back in July 2007. The paper enjoyed a modest national circulation during its print run. It is now online only. Anderson describes himself as "a socialist with strong, nay overwhelming, anarchist instincts."[4]

## Masthead

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The old masthead in the print version billed the paper as "America's last newspaper."[1] It featured mottoes borrowed from the French Revolution and the Industrial Workers of the World:

* Fanning the Flames of Discontent! (The IWW's Little Red Songbook is sub-titled "To Fan the Flames of Discontent")
* Peace to the Cottages! War on the Palaces! (The motto of Georg Büchner's Hessian Courier)
* All Happy - None Rich - None Poor

Various quotations are distributed throughout every issue of the paper. Examples include:

* "Be as radical as reality."[1] \- Lenin
* "Newspapers should have no friends."[1] \- Joseph Pulitzer

## Contributors

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Contributors include:

* Robert Mailer Anderson
* Alexander Cockburn
* Jeffrey St. Clair
* John Jonik
* Flynn Washburne

## Reference

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1. ^ a b c d Frederiksen, Justine (May 3, 2024). "Final print edition of the Anderson Valley Advertiser out this week". Ukiah Daily Journal. Retrieved July 4, 2025.
2. ^ a b Anderson Valley Advertiser Records. Online Archive of California. Retrieved July 6, 2025.
3. ^ Gemperlein, Joyce (May 12, 1996). "A Really Free Press". The Philadelphia Inquirer. pp. 22, 23, 24, 31.
4. ^ Smith, Dave (October 22, 2014). "Mendocino Talking: Bruce Anderson". Anderson Valley Advertiser. Retrieved July 4, 2025.

## External links

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* Official website