Anna (Finnish magazine)

For defunct Italian women's magazine, see Anna (magazine).

Finnish women's magazine

AnnaCategories| Women's magazine

|

Frequency| Weekly
Founded| 1963
First issue| August 1963
Company| Otava Media
Country| Finland
Based in| Helsinki
Language| Finnish

Anna is a women's magazine based in Helsinki, Finland. Founded in 1963 it is one of the earliest women magazines in the country.

## History and profile

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Anna was launched in 1963.[1][2] The cover of the first issue which was published in August 1963 featured Johanna Toivonen, a Finnish fashion model and stewardess.[3] The founding company was Apulehti, a publishing house, which would be renamed as A-lehdet in 1981.[4]

The magazine is part of Otava Media and published on a weekly basis.[5][6] Its target audience is middle-class women living in cities.[2][7]

The magazine encourages the emancipation of women[1] and described itself as a feminist magazine in the 1980s.[7] Kirsti Lyytikäinen, the first editor-in-chief of Anna,[4] was instrumental in creating this approach.[2] In addition, its contributors have a leftist political stance.[2] However, in 2013 a female journalist of the magazine was fired due to her negative writings about L'Oreal which was a major advertiser for the magazine.[8] During this incident the editor-in-chief of the magazine was Emma Koivula who urged her to resign from the post.[8]

Anna focuses on the profiles of Finnish female politicians[1] and also covers the international career path of Finnish fashion models.[3] Uma Aaltonen is one of the contributors of the magazine.[9] In 2003 Anna sold 502,000 copies.[10] As of 2008 the magazine had more than 100,000 readers.[1]

## References

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1. ^ a b c d Erkka Railo (2014). "Women's Magazines, the Female Body, and Political Participation". NORA - Nordic Journal of Feminist and Gender Research. 22 (1): 49. doi:10.1080/08038740.2013.869620. S2CID 143690762.
2. ^ a b c d Heidi Kurvinen (2015). "Global ideas in local media: Negotiating the Ideas of Gender Equality in a Finnish Women's Magazine—The Case of Anna, 1965–1970". In Yulia Gradskova; Sara Sanders (eds.). Institutionalizing Gender Equality: Historical and Global Perspectives. Lanham, MD: Lexington Books. p. 23\. ISBN 978-1-4985-1674-7.
3. ^ a b Laura Saarenmaa (2013). "The Cosmopolitan Imagination in the Cold War Context: Finnish Fashion Models and National Fantasies of International Success". Fashion Theory. 12 (3): 322. doi:10.2752/175174113X13597248661783. S2CID 146295117.
4. ^ a b Susanna Fellman; Pirkko Leino-Kaukiainen (2006). "Business or Culture? Family Firms in the Finnish Media Business in the 20th Century". Scandinavian Economic History Review. 54 (3): 256. doi:10.1080/03585520600973618.
5. ^ "anna". Otava Media. Retrieved 21 August 2021.
6. ^ Laura Saarenmaa; Iiris Ruoho (2014). "Women's magazines in the Nordic style: Politics, politicians and the welfare state". European Journal of Communication. 29 (3): 297. doi:10.1177/0267323114523887. S2CID 144485316.
7. ^ a b Johanna Leinonen (Summer 2017). "Hierarchies of Desirability: Racialized Cartographies in Media Discourses on Relationships between Finns and Foreigners (1982–1992)". Scandinavian Studies. 89 (2): 221. doi:10.5406/scanstud.89.2.0217. S2CID 165809208.
8. ^ a b "Journalisti-lehti: Annan toimittaja haluttiin sivuun". Helsingin Sanomat (in Finnish). 24 May 2013. Retrieved 25 August 2021.
9. ^ "Ulla-Maija "Uma" Aaltonen on kuollut". Yle Uutiset (in Finnish). 14 July 2009. Retrieved 21 August 2020.
10. ^ Kaisa Nykanen; Tarja Suominen; Merja Nikkonen (2011). "Representations of hysterectomy as a transition process in Finnish women's and health magazines". Scandinavian Journal of Caring Sciences. 25 (3): 610. doi:10.1111/j.1471-6712.2010.00861.x. PMID 21244456.

## External links

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Official website