Arash Pournouri

Iranian-Swedish record manager, producer, songwriter, and executive

Arash Pournouri

آرش پورنوری

Pournouri on the right

Background information
Birth name| Arash Pournouri
Also known as| Ash Pournouri
Born| August 8, 1981 (age 43)
Iran
Origin| Stockholm, Sweden
Occupation(s)| Record Manager
Record Producer
Record Executive
Songwriter
Labels| PRMD Music

Musical artist

Arash Pournouri (Persian: آرش پورنوری; born 28 August 1981), also known as Ash Pournouri, is an Iranian-Swedish record manager, record producer, songwriter and record executive.

## Career

[edit]

While he is best known as the former manager for Avicii, their artist-manager relationship ended in December 2016.[1] Pournouri is also known for co-writing the lyrics to Cazzette's song, “Beam Me Up”.[2] He owns the music label PRMD Music and the booking agency At Night Management.[3][4] He appeared in the documentary film Avicii: True Stories.[5]

In 2014, Pournouri was awarded as MVP (Most Valuable Person) at the Denniz Pop Awards founded by Denniz Pop.[6]

Pournouri along with Spotify founder Daniel Ek are the creators of the tech convention Symposium.[5] He has also owned and ran several restaurant and bars in Norway and arranged club nights in Stockholm.[7] On 9 July 2015, he was the presenter for Sommar i P1 on Sveriges Radio.[8] He is one of the founders of Brilliant Minds.[9] In 2018, he along with Brilliant Minds arranged a conference at Grand Hotel in Stockholm where Barack Obama attended.[9] In 2019, Arash became part owner of the video platform Triller.[10]

Pournouri is a judge on Idol 2024 which is broadcast on TV4.[11]

## Personal Life

[edit]

Pournouri graduated with a Master of Laws degree from Stockholm University from in 2006.[12][13][14]

## References

[edit]

1. ^ "Aviciis manager bemöter Tommy Körbergs kritik". Aftonbladet. Retrieved 11 January 2020.
2. ^ Cazzette - Beam Me Up, retrieved 2022-11-22
3. ^ "Avicii & Longtime Manager Ash Pournouri Part Ways | Billboard". Billboard. 2016-12-25. Archived from the original on 2016-12-25. Retrieved 2022-11-22.
4. ^ "DagensPS.se – Avicii-geniets tabbe: "Ville bara att de skulle konka"". Archived from the original on 10 July 2015. Retrieved 20 July 2015.
5. ^ a b "Symposium-grundaren talar ut om tiden innan "Aviciis" bortgång". Breakit. Retrieved 11 January 2020.
6. ^ "Archived copyASH | Denniz Pop Awards". www.dennizpopawards.com. Archived from the original on 26 April 2019. Retrieved 11 January 2020.
7. ^ Lazarevic, Petar (2015-10-17). "The man behind Avicii: Meet Ash Pournouri". We Rave You. Retrieved 2022-11-22.
8. ^ Radio, Sveriges (9 July 2015). "Arash "Ash" Pournouri - Sommar & Vinter i P1". sverigesradio.se (in Swedish). Retrieved 2022-11-22.
9. ^ a b "Hjärnorna bakom Brilliant Minds". Expressen. 9 June 2019. Archived from the original on 2 October 2019. Retrieved 11 January 2020.
10. ^ "Aviciis ex-manager backar Tik Tok-utmanare". 20 December 2019. Archived from the original on 21 December 2019. Retrieved 11 January 2020.
11. ^ "Ash Pournouri ny medlem i "Idol"-juryn: "Taggad"". Aftonbladet. 29 March 2024. Retrieved 20 September 2024.
12. ^ "2024 Ash Pournouri". Brilliant Minds. 2024-06-08. Retrieved 2025-03-07.
13. ^ Luo, Benny (2015-03-24). "Man Behind Avicii's Tremendous Success Reveals How He Deals With Haters". NextShark. Retrieved 2025-03-07.
14. ^ "Ash Pournouri - UNLTD Group | LinkedIn". www.linkedin.com. Archived from the original on 2024-02-05. Retrieved 2025-03-07.

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