Art Deco Mumbai

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Art Deco Mumbai (ADMT) is a public charitable trust that is actively involved in spreading awareness about Mumbai's Art Deco heritage since May 2016.[1][2] It is a digital initiative that uses social media (Instagram, Facebook, Twitter) and a website to showcase the built heritage.[3] The website is the only repository of information on Art Deco in Mumbai in the public domain.[4][5][6]

Since April 2018, Art Deco Mumbai Trust has been a member of the International Coalition of Art Deco Societies (ICADS).[7][8][9] This membership has enabled the institution to forge partnerships that have fostered knowledge sharing, cultural and educational exchange at a global level.[10]

The organisation (ADMT) believes that documentation is a crucial step towards enabling conservation and that transferring heritage from one generation to another is imperative.[11] They aim to bring Art Deco heritage into Mumbai's mainstream dialogue on heritage and empower the different stakeholders to make conscious decisions.[12][13][14][15]

Since its inception, ADMT has undertaken the documentation of art deco heritage in various neighbourhoods within Greater Mumbai.[16][17][18] Through their documentation initiative, they have catalogued numerous Deco buildings in socio-culturally diverse neighbourhoods like Churchgate, Marine Drive, Mohammed Ali Road, Shivaji Park, Matunga, Chembur, and Bandra, among others.[5][19] Their research initiative focuses on disseminating studies that explore social, cultural and political themes around Art Deco buildings in Mumbai, especially building work conceived by first-generation Indian architects in collaboration with homegrown contractors and independent artists.[20][21][22]

As part of its outreach initiatives, the organisation engages with different educational and cultural institutions of local and global relevance to spread awareness amongst the youth about this 20th-century heritage.[23][24][25][26] They also host public lectures that enable city residents to broaden their understanding of Mumbai's Art Deco movement.[27][28][29][30][12]

From October 2017 to January 2018, the organisation was commissioned by Mumbai Mirror, a single edition local newspaper, to author a weekly column "Have a Decco" aimed at exploring the relationship of the city with the architectural style (Art Deco) across neighbourhoods.[31]

On the occasion of International Day for Monuments and Sites 2020, Art Deco Mumbai came online on Google Arts & Culture platform through a new partnership between Google and the Trust.[32][33]

For over a decade, trustees of ADMT have led stakeholder representation in the preparation of the UNESCO Nomination of "The Victorian Gothic and Art Deco Ensembles of Mumbai" successfully inscribed as a World Heritage Site on 30 June 2018.[34][35][36] This nomination aims to safeguard a total of 94 buildings of which 76 are Art Deco.[37][38] The organisation has incorporated hashtags #WHSOval and #WHSMarineDrive in their website inventory to ease search related to these Art Deco buildings.[39] Art Deco Mumbai Trust has also designed a pocket-sized map of the UNESCO World Heritage Site that celebrates the architectural legacy of the city in a visually engaging and informative manner.[40][41][42] Additionally, ADMT, along with the other stakeholders of Federation of Residents Trusts have produced a short film that spreads awareness about the World Heritage Site and the unique relationship these spaces share with the citizens of Mumbai.[43][44]

## References

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1. ^ Sharma, Komal (7 July 2017). "Heritage hunting with Mumbai Art Deco". livemint.com. Retrieved 10 January 2018.
2. ^ "Deco Dreams" (PDF). JetWings International. October 2018.
3. ^ "City's art deco-ding now just a click away – Mumbai Mirror -". Mumbai Mirror. Retrieved 10 January 2018.
4. ^ "A Digital Diary of Mumbai's Art Deco". NatGeoTraveller. Retrieved 24 July 2018.
5. ^ a b Chandrashekhar, Vaishnavi (21 October 2019). "Discovering Mumbai's Art Deco Treasures". The New York Times. Retrieved 25 June 2020.
6. ^ Shaikh, Shehzin (24 November 2018). "An Ode to Heritage". Times Property. Retrieved 25 June 2020.
7. ^ "City's Art Deco gets global stamp". Mid-Day. 4 May 2018. Retrieved 25 June 2020.
8. ^ Kumar, Atul (2 October 2019). "Mumbai Mirrored – Dreaming a modern city". Mumbai Mirror. Retrieved 25 June 2020.
9. ^ "Art Deco Mumbai – International Coalition of Art Deco Societies". www.icads.info. Retrieved 24 July 2018.
10. ^ "Mumbai: Art Deco Jewel of India Video Event". ArtDeco.org. Retrieved 21 October 2020.
11. ^ Dore, Bhavya (22 June 2017). "The battle to save Mumbai's art deco buildings". BBC News. Retrieved 10 January 2018.
12. ^ a b "Chronicling Mumbai's Art Deco Architecture". Live History India. Retrieved 25 June 2020.
13. ^ "An Eyeful of Mumbai Art Deco". CityLab. Retrieved 10 January 2018.
14. ^ Borges, Jane (21 June 2020). "Armchair Deco Tour of the Subcontinent". Sunday Mid-Day. Retrieved 25 June 2020.
15. ^ "Deco Dekho – Bombay Deco and its Elements". Art Deco Mumbai Trust. Retrieved 21 October 2020.
16. ^ Thomas, Maria. "Mumbai has the world's second-largest collection of Art Deco buildings but no one notices them". Quartz. Retrieved 10 January 2018.
17. ^ "Photo Documentation of Mumbai's Deco – Art Deco". Art Deco Mumbai Trust. Retrieved 25 June 2020.
18. ^ G, Seetharaman. "Facades from the past" (PDF). The Economic Times Magazine. Retrieved 25 June 2020.
19. ^ "Inventory | Art Deco Mumbai". Art Deco Mumbai Trust. Retrieved 25 June 2020.
20. ^ "Architects and firms that shaped Mumbai's World Heritage Site". Art Deco Mumbai Trust. Retrieved 25 June 2020.
21. ^ "Art Deco's forgotten hero". Mid-Day. Retrieved 25 June 2020.
22. ^ "Carving the Legacy: N. G. Pansare, his life and works". Art Deco Mumbai Trust. Retrieved 25 June 2020.
23. ^ "Youth Outreach Programme – Art Deco". www.artdecomumbai.com. Retrieved 24 July 2018.
24. ^ "Decoding Art Deco: Revisiting Modernity". Avid Learning. Retrieved 25 June 2020.
25. ^ "Deco Detective at School". Art Deco Mumbai Trust. Retrieved 25 June 2020.
26. ^ "Art Deco Mumbai". www.facebook.com. Retrieved 24 July 2018.
27. ^ Hasan, Snigdha (8 June 2018). "Art History Professor Dr Fredo Rivera Talks About Art Deco in Mumbai". Mid-Day. Retrieved 25 June 2020.
28. ^ "Talk of the Town". Mumbai Mirror. 14 January 2020. Retrieved 25 June 2020.
29. ^ Fernandez, Fiona (20 January 2020). "Picture Abhi Baaki Hai". Mid-Day. Retrieved 25 June 2020.
30. ^ "India's Single Screen Cinemas: Reimagined and Repurposed". Art Deco Mumbai Trust. Retrieved 25 June 2020.
31. ^ Thomas, Skye A (30 October 2017). "Art Deco: the style that heralded a new future". Mumbai Mirror. Retrieved 24 July 2018.
32. ^ "Partner | Art Deco Mumbai". Google Arts & Culture. Retrieved 25 June 2020.
33. ^ "Four for Deco". Mid-Day. 14 May 2020. Retrieved 25 June 2020.
34. ^ Centre, UNESCO World Heritage. "Four sites added to UNESCO's World Heritage List". whc.unesco.org. Retrieved 24 July 2018.
35. ^ "Mumbai: Victorian Gothic Art Deco buildings bag city s 3rd World Heritage tag". mid-day. 1 July 2018. Retrieved 24 July 2018.
36. ^ "Mumbai's Victorian and Art Deco Ensembles inscribed as UNESCO World Heritage Site – Times of India". The Times of India. Retrieved 24 July 2018.
37. ^ "List of Buildings, Architectural Styles & Maps of the UNESCO Precinct – Art Deco". www.artdecomumbai.com. Retrieved 24 July 2018.
38. ^ Centre, UNESCO World Heritage. "Victorian Gothic and Art Deco Ensembles of Mumbai". whc.unesco.org. Retrieved 24 July 2018.
39. ^ "Research | Art Deco". www.artdecomumbai.com. Retrieved 24 July 2018.
40. ^ Ayaz, Shaikh (4 November 2019). "Mapping Mumbai's Marvels". India Today. Retrieved 25 June 2020.
41. ^ Ramos, Dalreen (12 October 2019). "Putting Mumbai On The Map". Mid-Day. Retrieved 25 June 2020.
42. ^ "Map of the UNESCO World Heritage Site". Art Deco Mumbai Trust. Retrieved 25 June 2020.
43. ^ "Short Film on the Victorian Gothic and Art Deco Ensembles of Mumbai, World Heritage Site". YouTube. 25 January 2020. Retrieved 25 June 2020.
44. ^ "Victorian Gothic and Art Deco Ensembles of Mumbai, World Heritage Site". YouTube. 13 October 2019. Retrieved 25 June 2020.