Asia Miles

Loyalty program of Cathay Pacific

Asia Miles

Type|

* Loyalty program
* Frequent-flyer program

Owner| Cathay Pacific
Introduced| February 1999
Tagline| Life Rewarded[1]
Website| asiamiles.com

Asia Miles is a loyalty and frequent-flyer program launched by Cathay Pacific. Launched in February 1999, it allows members to earn miles by making different purchases with co-branded credit cards or on partnered flights, hotels, dining, financial services, retail, and technology products and services.[2] Membership is free and open to individuals aged two or above.

Other than Asia Miles, Cathay Pacific also owns the Marco Polo Club, a four-tiered paid frequent-flyer program for Cathay Pacific and Oneworld member airlines flights. Marco Polo Club members are automatically enrolled as members of Asia Miles.[3] As of 2020, the program has over 11 million members and over 800 programme partners worldwide.[4]

## History

[edit]

Asia Miles and its managing company, Cathay Pacific Loyalty Programmes Limited, was launched and founded in February 1999 in Hong Kong. The company was then renamed to Asia Miles Limited.[5]

In January 2015, 4.7 million miles and gifts worth HK$100,000 were stolen from 121 accounts, four persons were arrested. Stronger online security measures were introduced and affected accounts were reimbursed.[6]

In July 2019, Cathay Pacific took over low-cost carrier HK Express as a wholly owned subsidiary.[7] The airline joined Asia Miles while closing down their own frequent-flyer program reward-U. All reward-U points are converted to Asia Miles, with a one-off conversion rate of 8 reward-U points to 1 Asia Miles.[8]

In January 2020, Asia Miles changed their miles expiration rule from a time-based expiry system to activity-based system, where users can keep their miles by using the miles every 18 months.[9]

## Partner airlines

[edit]

Although Cathay Pacific is one of the founding members of the Oneworld alliance, Asia Miles has partnered with multiple airlines outside the alliance.

As of August 2022[update], other than Cathay Pacific and its subsidiary airline HK Express, partnered airlines include:

* Air Canada
* Air China
* Air New Zealand
* Alaska Airlines
* American Airlines
* Austrian Airlines
* Bangkok Airways
* British Airways
* Finnair
* Gulf Air
* Iberia
* Japan Airlines
* Jet Airways
* LATAM
* Lufthansa
* Malaysia Airlines
* Philippine Airlines
* Qantas
* Qatar Airways
* Royal Jordanian
* S7 Airlines
* Shenzhen Airlines
* SriLankan Airlines
* Swiss International Air Lines

## Other partnerships

[edit]

Asia Miles has partnered with over 800 partners in dining, hotel, telecom, and retail sectors for earning and redeeming miles.

Co-branded credit cards are also launched since 2016 for earning miles. Asia Miles partnered with Standard Chartered for their first co-branded credit card in 2016 and American Express for the Hong Kong market.[10] Further partnerships with banks such as China CITIC Bank, Cathay United Bank, and BNU were made for co-branded credit cards in outside markets such as mainland China, Taiwan, and Macau.

## Miles expiration

[edit]

Originally, Asia Miles were earned under a time-limited system, set to expire after three years. This was changed in January 2020 to an activity-based system where miles will remain valid as long they are either earned or redeemed at least once every 18 months.[9][11]

## References

[edit]

1. ^ "Welcome to Cathay". www.cathaypacific.com.
2. ^ "A Life Rewarded With Asia Miles". www.cathaypacific.com. Retrieved 2022-12-19.
3. ^ "How to get the best deals on your air miles from Hong Kong". South China Morning Post. 2018-05-25. Retrieved 2020-02-03.
4. ^ "Cathay Pacific gets a boost as Asia Miles unveils no-expiry air miles from 2020". TODAYonline. Retrieved 2020-02-03.
5. ^ "ASIA MILES LIMITED 亞洲萬里通有限公司". webb-site.com. Retrieved 2020-02-03.
6. ^ "Asia Miles to introduce new passwords following cybertheft". South China Morning Post. 2015-03-06. Retrieved 2020-02-03.
7. ^ Horton, Will. "Layoffs Start As Cathay Pacific Completes HK Express Acquisition, Looks For Fast Merger Integration". Forbes. Retrieved 2020-02-03.
8. ^ Yuen, Simon (2019-07-23). "HK Express added to Asia Miles programme following Cathay Pacific takeover". Marketing Interactive. Retrieved 2020-02-03.
9. ^ a b "Asia Miles counts on perpetual mileage plan to lure frequent fliers". South China Morning Post. 2019-12-11. Retrieved 2020-02-03.
10. ^ "American Express cuts lounge perks for Cathay Pacific co-branded credit card holders". Business Traveller. Retrieved 2020-02-03.
11. ^ "Loyalty is timeless, so are your miles". Asia Miles.

* v
* t
* e

Cathay Pacific

Alliance|

* Oneworld

Airlines|

* Cathay Pacific
* Cathay Cargo
* HK Express
* Air Hong Kong

Shareholders|

* Swire (45%)
* Air China (30%)
* Qatar Airways (10%)

Destinations|

* Cathay Pacific destinations
* HK Express destinations

Fleets|

* Cathay Pacific fleet
* HK Express fleet
* Air Hong Kong

Other services|

* Asia Miles
* Hong Kong Airport Services

Accidents and incidents|

* Miss Macao (1948)
* 1954 Douglas DC-4 shootdown
* Flight 700Z (1972)
* Flight 780 (2010)
* Language discrimination (2023)

Facilities|

* Cathay City
* Cathay Cargo Terminal
* Cathay Pacific Catering Services Facilities
* Swire House

* v
* t
* e

Loyalty programs

General|

* Cashback reward program
* Cashback website
* Incentive program
* Rebate card

Coalition|

* Aeroplan
* Air Miles
* Belly
* Drop
* More Rewards
* Plenti
* Scene+
* Student Edge
* Student Price Card

Chain stores /
supermarkets|

* Everyday Rewards
* Flybuys (Australia)
* Flybuys (New Zealand)
* Hudson's Bay Rewards
* MYER one
* Nectar
* PC Optimum
* Speedpass
* Tesco Clubcard
* Triangle Rewards

Frequent-flyer
programs (list)|

* AAdvantage
* Asia Miles
* Aeroméxico Rewards
* EuroBonus
* Flying Blue
* KrisFlyer
* Magsformiles
* MileagePlus
* Mileage Plan
* Miles & More
* Miles & Smiles
* Norwegian Reward
* Qantas Frequent Flyer
* Qualiflyer
* SkyMiles
* JetBlue TrueBlue
* Velocity Frequent Flyer

Hotel programs|

* Choice Privileges
* Hilton Honors
* IHG Rewards Club
* Marriott Bonvoy
* World Of Hyatt
* Wyndham Rewards

Online shopping /
cashback|

* Cashrewards
* Capital One Shopping
* Ibotta
* IGraal
* PayPal Honey
* Rakuten Rewards
* RetailMeNot
* ShopBack
* Swagbucks

Scrip|

* Canadian Tire money
* Disney Dollars
* My Coke Rewards
* Pepsi Stuff

Trading stamps|

* Blue Chip Stamps
* Green Shield Stamps
* S&H Green Stamps
* Trading stamps in Hong Kong

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