Avalon (Professor Green song)

2012 single by Professor Green featuring Sierra Kusterbeck

"Avalon"

Single by Professor Green featuring Sierra Kusterbeck
from the album  At Your Inconvenience
Released| 21 September 2012 (2012-09-21)
Recorded| 2011
Genre|

* Hip-hop
* rap rock

Length| 4:45
Label| Virgin
Songwriter(s)|

* Stephen Manderson
* Mustafa Omar
* James Murray
* Luke Juby
* Emeli Sandé

Producer(s)| Mojam
Professor Green singles chronology
| "Dreamers"
(2012)  | "Avalon"
(2012)  | "Are You Getting Enough?"
(2013)

|
|

Sierra Kusterbeck singles chronology
|  | "Avalon"
(2012)  | "West Coast"
(2013)

|
|

"Avalon" is a song by British rapper Professor Green, taken from his second studio album, At Your Inconvenience. The track features vocals from singer-songwriter Sierra Kusterbeck. The track serves as the album's fourth official single, and was released as a digital download in the United Kingdom on 16 September 2012. For its single release, the track has been remixed, with a heavier, guitar-laden sound.[1] A music video to accompany the release of "Avalon" was filmed on 23 August 2012. Kusterbeck appeared in the video alongside Green.[2]

Prior to release, the song featured on the first ever Relentless TV advert featuring footage of Professor Green drinking the energy drink whilst vandalizing[3] cars by walking on top of their roofs, and performing the track live alongside Sierra Kusterbeck. For the advert, the lyric in the first verse was adjusted in order to mention Relentless. The video was directed by Ross Cairns and filmed at various locations in London. Professor Green is a Relentless Energy Drink brand ambassador.[4]

## Track listing

[edit]

Promotional CD single[5]No.| Title| Length

|
|

1.| "Avalon" (Radio Edit)| 3:27
2.| "Avalon" (Single Version)| 4:45
3.| "Avalon" (featuring Sierra Kusterbeck)| 4:45

Digital download[6]No.| Title| Length

|
|

1.| "Avalon" (Radio Edit)| 3:24
2.| "Avalon" (TV Ad Version)| 4:33
3.| "Avalon" (Kat Krazy Remix)| 3:31
4.| "Avalon" (Jamie Grind Remix)| 3:51
5.| "Avalon" (Patrick Hagenaar Club Mix)| 6:10
6.| "Avalon" (Kat Krazy Extended Mix)| 4:48
7.| "Avalon" (Single Version)| 4:44
8.| "Avalon" (featuring Sierra Kusterbeck)| 4:45

## Charts

[edit]

Chart (2012)  | Peak
position

|

Ireland (IRMA)[7] | 95
UK Singles (OCC)[8] | 29

## Release history

[edit]

Region  | Date  | Format  | Label

|
|
|

United Kingdom  | 24 September 2012  | Digital download  | Virgin Records

## References

[edit]

1. ^ #GangGreen [@professorgreen] (18 June 2012). "new version of avalon is sounding beyond epic, the guitars sound crazy!" (Tweet). Retrieved 5 January 2021 - via Twitter.
2. ^ Sierra Kay [@8ierrakay] (23 August 2012). "On set with @professorgreen for the Avalon music video¡! 🙌👑 http://t.co/RWlGzEgj" (Tweet). Retrieved 5 January 2021 - via Twitter.
3. ^ Considine, Clare (1 September 2012). "The Hard Sell: Relentless". The Guardian. London. Retrieved 17 September 2012.
4. ^ "Relentless Energy Drink TV commercial feat. Professor Green (60sec)". 7 August 2012. Retrieved 14 August 2012 - via YouTube.
5. ^ "Professor Green confirms new single". Digital Spy. 14 August 2012.
6. ^ "ITunes – Music – Avalon (Remixes) [feat. Sierra Kusterbeck] by Professor Green". iTunes Store. Archived from the original on 2 September 2013. Retrieved 17 March 2015.
7. ^ "Irish Charts – Week ending 27th September 2012". Irish Recorded Music Association. Archived from the original on 18 September 2012. Retrieved 29 September 2012.
8. ^ "Official Singles Chart Top 100". Official Charts Company.

* v
* t
* e

Professor Green

Discography

Studio albums|

* Alive Till I'm Dead
* At Your Inconvenience
* Growing Up in Public

Mixtape albums|

* Lecture 1

Extended plays|

* The Green EP

Singles|

* "I Need You Tonight"
* "Just Be Good to Green"
* "Monster"
* "Jungle"
* "At Your Inconvenience"
* "Read All About It"
* "Never Be a Right Time"
* "D.P.M.O."
* "Remedy"
* "Avalon"
* "Lullaby"
* "Little Secrets"

Featured singles|

* "Game Over"
* "In the Air"
* "Stylechanger"
* "Epic Dreamers"

Related articles|

* "Are You Getting Enough?"

* v
* t
* e

Emeli Sandé

* Discography
* Songs written
* Awards and nominations

Studio albums|

* Our Version of Events
* Long Live the Angels
* Real Life
* Let's Say for Instance
* How Were We to Know

Live albums|

* Live at the Royal Albert Hall

EPs|

* Kingdom Coming

Singles|

* "Heaven"
* "Daddy"
* "Next to Me"
* "My Kind of Love"
* "Clown"
* "Hurts"
* "Breathing Underwater"
* "Highs & Lows"
* "Sparrow"

Featured singles|

* "Diamond Rings"
* "Never Be Your Woman"
* "Read All About It"
* "Wonder"
* "Beneath Your Beautiful"
* "Bitch, Don't Kill My Vibe"
* "Lifted"
* "Free"
* "What I Did for Love"

Promotional singles|

* "Read All About It, Pt. III"

As songwriter|

* "Avalon"
* "Brainwashed"
* "Let It Rain"
* "Radio"
* "Trouble"
* "Alright with Me"

Concert tours|

* Our Version of Events Tour
* Long Live the Angels Tour

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