Aventri

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Aventri, Inc.

Formerly| Etouches
Company type| Private
Industry| Cloud-software, Event management
Founded| 1998
Founder| Leonora Valvo
Headquarters| Norwalk, Connecticut

Area served

* North America
* Europe
* Middle East
* Asian-Pacific

Services| Event management Saas
Website| www.aventri.com

Aventri, formerly known as Etouches,[1] is a cloud-based event management software company based in Norwalk, Connecticut best known for its integrated events management SaaS solutions.[2] The company has over 1,200 users spanning 35 countries worldwide, with corporations such as Coca-Cola, MasterCard and Dell part of its client mix.[3] Aventri is a five-time honoree on magazine's Inc. 5,000 ranking of the fastest-growing private companies in America (2012 — 2016).[4] The annual ranking also places Aventri among the top companies in Connecticut.[4]

## History[edit]

### Global Executive Business Service — 1998[edit]

Aventri was founded as Global Executive Business Service in 1998 by Leonora Valvo and Tim Cummins.[5] The business operated as a fee-for-service event managing company.

### etouches — 2008[edit]

In 2008, the company relaunched as Etouches.[6] That same year, Etouches introduced its first event management solution. In 2010, the company raised $2.5 million in the first round of venture capital investments. The lead investor was Greycroft Partners, and other investors were Connecticut Innovations and Cava Capital.[7][8]

The business released its mobile app, eMobile, in 2012 so that consumers could schedule events on their cellphones.[9][10] The application integrates with other etouches modules, including eReg and eSocial.[11] Also that year, etouches received $7.75 million in Series B financing led by Level Equity.[12]

Etouches raised $6 million in Series C round investments in 2013.[13] In September of that year, the company appointed Oni Chukwu as president and chief executive officer. The veteran software industry executive sits on the Board of Directors of the Connecticut Technology Council and the Board of Governors for the University of New Haven.[14] etouches expanded operations in the Middle East with the opening of a headquarters office in Dubai in 2015.[15] The company raised $14 million in Series C funding through investors including Argentum Group,[16] Also that year, etouches expanded its platform with the acquisition of TapCrowd, a company that creates mobile applications and provides marketing data for businesses and associations worldwide.[17] A new partnership integrated the InGo social media marketing suite into the etouches event management platform.[18] The company also acquired Inevention, a venue sourcing platform with an estimating tool to help planners manage the cost of offsite meetings and events.[19]

Rapid growth earned Etouches a spot on Deloitte's 2015 Technology Fast 500 list of the fastest-growing technology companies in North America.[20] Also that year, SmartCEO magazine honored Chukwu with its New York Future 50 award, recognizing the region's fastest-growing, mid-sized companies.[21]

Etouches continued to develop its end-to-end event management platform for the enterprise market throughout 2016. The company closed a $20 million funding round.[3] Later that year, it acquired venue sourcing and booking platform Zentila.[22] Etouches also introduced its event ROI product.[23][24] etouches also integrates directly with other popular software, including Salesforce and Passkey.[25][26]

On March 2, 2017, Etouches acquired LOOPD, a leading onsite data-drive technology.[27] Two months later, on May 9, 2017, etouches was acquired by HGGC, a leading middle market private equity firm.[28] HGGC's investment helped etouches expand its business and further invest in its market-leading cloud platform to win a greater share of the $6 billion Event Management Software (EMS) and venue sourcing market.[29]

### Aventri — 2018[edit]

On July 12, 2018, the company rebranded to Aventri.[30]

### Acquisition by Meetingplay and Stova rebranding — 2022[edit]

Meetingplay acquired Aventri for an undisclosed amount and both companies re-branded under a new company name, Stova.[31][32]

## Locations[edit]

Aventri is headquartered in Norwalk, Connecticut, USA with offices throughout North America and in Europe, the Middle East, and Asian Pacific. The company offers multilingual and multi-currency product versions to accommodate its global customer base.[5][33]

## References[edit]

1. ^ "Etouches Rebrands, Changes Name to Aventri: Meetings & Conventions". www.meetings-conventions.com. Retrieved 2018-08-08.
2. ^ "Event Technology". Conference Focus International. Archived from the original on May 25, 2015. Retrieved April 27, 2015.
3. ^ a b Soule, Alexander (July 18, 2016). "State Looks to Connect High-Growth Companies as Venture Capital Rebounds". The Hour. Retrieved 7 December 2016.
4. ^ a b "Inc. 5000: etouches". www.inc.com. Inc. Magazine. Retrieved 7 December 2016.
5. ^ a b Wauters, Robin (June 9, 2010). "Online Event Management Software Company Etouches Raises Funding". TechCrunch. Retrieved 7 December 2016.
6. ^ Peter Propp. "Startup Success Series: etouches". Stamford Innovation Center. Archived from the original on July 5, 2015. Retrieved April 27, 2015.
7. ^ James M. Connolly (June 9, 2010). "Event company etouches raises $2.5M in VC funding". Boston Business Journal. Retrieved April 27, 2015.
8. ^ Michael C. Juliano (July 20, 2010). "Etouches secures $2.25M in funding". Stamford Advocate. Retrieved April 27, 2015.
9. ^ Brittaney Kiefer (October 24, 2012). "Etouches unveils mobile app-building platform". PR Week. Retrieved April 27, 2015.
10. ^ Sue Hatch (March 3, 2011). "eTouches Adds Mobile Apps". Meetings Net. Retrieved April 27, 2015.
11. ^ Gorazd Čad (October 2, 2013). "E-TOUCHES". Kongres. Retrieved April 27, 2015.
12. ^ Sudarshana Banerjee (August 23, 2012). "Etouches Raises $7.75M Growth Financing". Tech Taffy. Retrieved April 27, 2015.
13. ^ Jena Tesse Fox, James Latham (January 6, 2015). "Event Technology: eTouches Focuses on Enterprise Market". International Meetings Review. Retrieved April 27, 2015.
14. ^ "etouches chooses company leader with 'distinguished record'". Exhibit City. September 19, 2013. Retrieved April 27, 2015.
15. ^ "Middle East: Etouches Opens New Dubai Office". International Meetings Review. January 27, 2015. Retrieved April 27, 2015.
16. ^ Dan Kobialka (July 31, 2015). "5 Cloud Computing Funding Stories You Might Have Missed". Talkin Cloud. Retrieved September 23, 2015.
17. ^ "Event Management Company etouches Buys TapCrowd Mobile Apps". MeetingsNet. July 13, 2015. Retrieved September 23, 2015.
18. ^ "InGo and etouches Enter Distribution Agreement". Exhibitor Online. July 9, 2015. Retrieved September 23, 2015.
19. ^ Matt Alderton (August 14, 2015). "Etouches Acquires Inevention Hotel Sourcing Platform". SuccessfulMeetings. Retrieved September 23, 2015.
20. ^ West, Elizabeth (November 23, 2015). "Meetings & Expense Management Rep Corporate Travel Among Tech's Fastest Growing". Business Travel News. Retrieved 7 December 2016.
21. ^ "Etouches". Smart CEO. Retrieved April 27, 2015.
22. ^ Shapiro, Michael (June 1, 2016). "etouches Meetings Software Acquires Zentila Venue Sourcing Provider". Meetings and Conventions. Retrieved 7 December 2016.
23. ^ "Company Overview of etouches, Inc". Bloomberg.com. Retrieved 8 December 2016.
24. ^ Palmer, Alex (October 4, 2016). "New Tech Tools Enhance Every Part of a Meeting". Successful Meetings. Retrieved 7 December 2016.
25. ^ Cross, Becki. "etouches: Complete Event Management Platform". EventMB. Retrieved 8 December 2016.
26. ^ Van der Straeten, Kevin (July 14, 2014). "Event Marketing Automation". Event Planner TV. Retrieved 8 December 2016.
27. ^ "etouches Announces Acquisition of Loopd, Leading Onsite Data-Driven Technology". Retrieved 2018-08-08.
28. ^ "HGGC adds to tech M&A with the purchase of event management software Etouches". Mergers & Acquisitions. Retrieved 2018-08-08.
29. ^ "HGGC buys etouches - PE Hub". PE Hub. 2017-05-09. Retrieved 2018-08-08.
30. ^ "Etouches Changes Name to Aventri | Smart Meetings". Smart Meetings. 2018-07-12. Retrieved 2018-08-08.
31. ^ Aventri. "MeetingPlay + Aventri Acquires Event Registration Company, eventcore". www.aventri.com. Retrieved 2023-01-02.
32. ^ "Aventri, MeetingPlay and Eventcore rebrand as Stova". www.businesstravelnewseurope.com. 13 October 2022. Retrieved 2023-03-13.
33. ^ "Company Profile of etouches Inc". Bloomberg.com. Retrieved 8 December 2016.