BK Tee Vee

1990s Burger King advertising campaign

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed.
Find sources: "BK Tee Vee" – news · newspapers · books · scholar · JSTOR (June 2022) (Learn how and when to remove this message)

|

BK Tee Vee

The BK Tee Vee logo

Agency| D'Arcy Masius Benton & Bowles
Client| Burger King
Product|

* BK Dinner Baskets
* Value menu
* Product tie-in

Release date(s)| 1991-1993
Slogan|

* I love this Place!
* Your Way, Right Away

Starring|

* Dan Cortese
* Kid 'n Play
* Bob Uecker

BK Tee Vee was Burger King's MTV-inspired advertising campaign from 1991 to 1993.[1]

## History

[edit]

The campaign was created by the New York based agency D'Arcy Masius Benton & Bowles. The original advertisements were used to promote the Burger King Every Day Value Menu and BK Dinner Baskets. The advertising program was designed as part of a back to basics plan by Burger King after a series of disappointing advertising schemes, including the failure of its 1980s Where's Herb? campaign. One of the main parts of the plan was to introduce a value menu in response to McDonald's, Taco Bell and Wendy's.[2]

Many of the advertisements featured Dan Cortese as Dan the Whopper Man, while others used clips from the rap musicians Kid 'n Play's film House Party. The cross-promotion of the Disney film Aladdin was also advertised under this promotion, as well as Last Action Hero. The last commercials using this campaign were to promote The Nightmare Before Christmas.

The advertisement program was also used in the German market to promote a sandwich called the Big Tex.

## References

[edit]

1. ^ Stuart Elliot (21 October 1993). "Once Again, Burger King Shops for an Agency". The New York Times. Retrieved 6 February 2008. "The image-building effort centered on a youth-oriented campaign by D.M.B. & B. that imitated the rapid-fire pace and irreverence of MTV. Not only did the television commercials use the slogan "BK Tee Vee," they featured Dan Cortese, a hunky MTV host, as the pitchman."
2. ^ Theresa Howard (1 November 1993). "Value in driver's seat as BK takes new route". Nations Restaurant News. Retrieved 6 February 2008. "Having survived such advertising blunders as Herb the Nerd and "sometimes you gotta break the rules" and such strategies as selling Domino's Pizza, Weight Watchers meals and offering table service, Burger King is proceeding along the value and back-to-basics route."

## External links

[edit]

* BK Tee Vee Ad at Retro Junk

* v
* t
* e

Burger King

* History
* Advertising
* Advertising programs
* Franchises
* Countries with franchises
* Legal issues
* Products
* Product list

People|

* James B. Adamson
* Brad Blum
* Greg Brenneman
* Norman E. Brinker
* Jeff Campbell
* John W. Chidsey
* Jack Cowin
* David Edgerton
* James McLamore
* Donald N. Smith

Products|

| Beef|

* Premium burgers
* Sliders
* BK Stacker
* BK XXL
* Big King
* Whopper
* Whopperito

|

Chicken|

* Grilled chicken sandwiches
* Specialty Sandwiches
* BK Chicken Fries
* BK Chicken Nuggets
* TenderCrisp

Other|

* Impossible Whopper
* BK Dinner Baskets
* Breakfast sandwiches
* Fish sandwiches
* Mac n' Cheetos
* Storm (ice cream)

Advertising|

| Campaigns|

* BK Tee Vee
* King Games
* Big Bumpin'
* PocketBike Racer
* Sneak King
* Burger King (mascot)
* The Subservient Chicken
* Ugoff
* Where's Herb?
* Whopper Sacrifice
* "Whopper Whopper"

|

Sponsorships|

* Burger King Classic
* New Zealand Breakers (NBL)
* Sauber (F1)

Related subjects|

* Burger wars
* Fast food advertising

Franchises and
related topics|

* AmRest
* Beurger King Muslim
* BK Whopper Bar
* Burger King Israel
* Burger King (Mattoon, Illinois)
* Burger King (Alberta)
* Carrols Corporation
* Simonds Farsons Cisk
* Heartland Food Corporation
* Hungry Jack's (Australia)
* Olayan Group
* Quick
* Wimpy

Ownership|

* Pillsbury
* Grand Metropolitan
* Diageo
* TPG Capital
* Bain Capital
* 3G Capital
* Berkshire Hathaway
* Restaurant Brands International

Legal issues
and cases|

* Burger King Corporation v Hungry Jack's Pty Ltd
* Burger King Corp. v. Rudzewicz
* Burger King Pokémon container recall
* 2013 horse meat scandal

* Category

This advertising-related article is a stub. You can help Wikipedia by expanding it.

|

* v
* t
* e

*[v]: View this template
*[t]: Discuss this template
*[e]: Edit this template