Baseline (magazine)

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Baseline

Editor| Hans Dieter Reichert
Founded| 1979
First issue| 1979 (1979)
Company| Bradbourne Publishing
Country| United Kingdom
Language| English
Website| www.baselinemagazine.com
ISSN| 0954-9226
OCLC| 29834120

Baseline magazine (ISSN 0954-9226) is a magazine devoted to typography, book arts and graphic design (not to be confused with the information technology magazine of the same name that is published by QuinStreet).

## History[edit]

Editor and Art Director of Baseline, Hans Dieter Reichert gives a talk in 2009 about the magazine's history

Since Baseline 19, which appeared in 1995, Baseline has been published by Bradbourne Publishing, co-edited by Mike Daines and Hans Dieter Reichert and art-directed by HDR Visual Communication.[citation needed] It is characterized by its large format, sumptuous art and double cover.[citation needed] It has won several major international design awards in the USA, Europe and Japan.[citation needed] The magazine is featured in several academic publications (i.e. Philip Megg's History of Graphic design and Idea magazine).[1]

Before issue 19, publishers, editors, magazine dimensions and quality varied as the magazine evolved from a small format booklet that first appeared in 1979.[citation needed] Early editors included Mike Daines (Baselines 1–3), Tony Bisley (Baseline 4), Geoffrey Lawrence (Baseline 5) and Erik Spiekermann (Baselines 6, 7). The first full-color Baseline appeared as issue 8.[citation needed] Baseline 10 expanded the dimensions of the magazine from 8¼ x 11¾ to 10½ x 14¼. Baseline assumed its current size of 9¾ x 13¾ with Baseline 14.[citation needed]

The first four issues of Baseline were published by TSI (Typographic Systems International Ltd.).[citation needed] Following TSI, issues 5–18 had been published by Letraset, a graphics product company, but as the magazine flourished Letraset faced difficult times.[citation needed] Mike Daines, Jenny Daines and Hans Dieter Reichert, Veronika Reichert formed Bradbourne Publishing Ltd. and bought the magazine from Letraset in 1994.[citation needed]

## See also[edit]

* Communication Arts
* Graphis Inc.
* Print (magazine)
* Visible Language

## References[edit]

1. ^ "baseline h i s t o r y". Typevents web site. Typevents LLC. 2005–2006. Archived from the original on 23 November 2006. Retrieved 2 March 2010.

## External links[edit]

* Baseline magazine website
* Design team of Baseline see HDR Visual Communication