Benefit Cosmetics

American cosmetics company

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Benefit Cosmetics LLC

Company type| Wholly owned subsidiary
Industry| Cosmetics
Founded| 1976; 48 years ago (1976)
Founder| Jean and Jane Ford
Headquarters|

San Francisco

United States

Area served

| Worldwide[1]
Parent| LVMH
Website| benefitcosmetics.com

Benefit Cosmetics LLC is a manufacturer of cosmetics founded and headquartered in San Francisco, California. It is a subsidiary of LVMH Moët Hennessy Louis Vuitton.

## History

[edit]

Benefit stand in Debenhams department store in Sutton, London

Benefit was founded by the twin sisters Jean and Jane Ford.[2] Born in Indiana, they attended Indiana University before moving to San Francisco.[3] In 1976, the twins opened a beauty boutique named "The Face Place" in San Francisco's Mission District. The Face Place later moved to Kearny Street in downtown San Francisco in the 1980s.[4]

In 1989, the Face Place product catalog was developed. The Fords then focused on department store distribution and renamed the company Benefit Cosmetics in 1990.[5] In 1991, Benefit opened its first U.S. department store in Henri Bendel, located in New York City. In 1997, Benefit went international with its expansion into Harrods in London. Soon after,[when?] the Benefit Cosmetics product website was launched. The new generation of sisters officially joined Benefit in 2008 and have since become our Global Beauty Authorities. [citation needed]

LVMH acquired Benefit Cosmetics on September 14, 1999.[6] In 2001, Benefit launched its first bath and boudoir line, Bathina. Benefit opened its first "Brow Bar" (a boutique specializing in brow shaping) in 2003, at Macy's Union Square, San Francisco.[7][8]

Boots chemist London

## Notable events

[edit]

On April 21, 2012, Benefit Cosmetics won a Guinness World Record for accomplishing the most eyebrow waxes performed in 8 hours by a team, completing 382 treatments. This record was broken again on May 20, 2017, by a team in Melbourne, completed 435 waxes.[9]

In 2022, Marks and Spencer announced their partnership with Benefit Cosmetics which would feature more than 200 products. Benefit Cosmetics products would be available online at M&S.com and in-store at 5 locations in Camberley, Cheshire Oaks, Handforth Dean, Hedge End, and Lisburn.[10][11]

In 2023, Yasmin Benoit was also the first asexual person to be in a Benefit Cosmetics Campaign, alongside intersex activist Anick Soni.[12]

## References

[edit]

1. ^ "Benefit Cosmetics, makeup, beauty, skincare - Perfumes & Cosmetics - LVMH". LVMH. Retrieved 24 October 2016.
2. ^ Collins, Allison (2020-12-07). "Jane Ford: A Rule-Breaker Who Helped Define the Modern Beauty Industry". WWD. Retrieved 2023-02-26.
3. ^ Flaherty, Somer (22 April 2011). "The Tiburon Twins Behind Benefit Cosmetics | Marin Magazine". www.marinmagazine.com. Retrieved 24 October 2016.
4. ^ "Benefit Cosmetics". fashionabc. Retrieved 2023-02-26.
5. ^ "Meet Benefit - Benefit Cosmetics". www.benefitcosmetics.com. Retrieved 24 October 2016.
6. ^ "Benefit Cosmetics LLC: Private Company Information - Businessweek". www.bloomberg.com. Retrieved 24 October 2016.
7. ^ "Benefit Cosmetics Brows". Archived from the original on July 6, 2011. Retrieved July 1, 2011.
8. ^ "How Benefit Cosmetics Became a Household Name". latana.com. Retrieved 2023-02-26.
9. ^ "Most eyebrow waxes performed in 8 hours by a team". Guinness World Records. Retrieved 24 October 2016.
10. ^ D, Wightman-Stone (19 July 2022). "Marks & Spencer launches beauty partnership with Benefit Cosmetics". FashionUnited. Retrieved December 28, 2022.
11. ^ "M&S dives deeper into beauty with Benefit link-up". FashionNetwork. Retrieved December 28, 2022.
12. ^ "Rainbrows | Benefit Cosmetics". www.benefitcosmetics.com. Retrieved 2023-08-04.

## External links

[edit]

* Official Website

* v
* t
* e

LVMH

Board of
directors|

* Albert Frère
* Antoine Arnault
* Bernadette Chirac
* Bernard Arnault
* Charles Powell
* Charles de Croisset
* Delphine Arnault
* Diego Della Valle
* Felix Rohatyn
* Gilles Hennessy
* Hubert Védrine
* Yves-Thibault de Silguy

Fashion and
leather goods|

* Berluti
* Celine
* Christian Dior
* Emilio Pucci
* Fendi
* Givenchy
* JW Anderson
* Kenzo
* Loewe
* Loro Piana
* Louis Vuitton
* Marc Jacobs
* Moynat
* Off-White
* Patou
* Phoebe Philo
* Rimowa
* Stella McCartney

Perfumes and
cosmetics|

* Acqua di Parma
* Benefit Cosmetics
* Cha Ling
* Fenty Beauty by Rihanna
* Fresh
* Parfums Givenchy
* Guerlain
* Kenzo Parfums
* KVD Vegan Beauty
* Maison Francis Kurkdjian
* Make Up For Ever
* Marc Jacobs Beauty
* Officine Universelle Buly
* Ole Henriksen
* Parfums Christian Dior
* Perfumes Loewe
* STELLA by Stella McCartney

Selective
retailing|

* DFS
* La Grande Epicerie
* La Samaritaine
* Le Bon Marché
* Sephora
* Starboard Cruise Services

Watches and
jewelry|

* Bulgari
* Chaumet
* Daniel Roth
* Fred
* Hublot
* Repossi
* TAG Heuer
* Tiffany & Co.
* Zenith

Wines and
spirits|

* Ao Yun
* Ardbeg
* Armand de Brignac
* Belvedere
* Bodega Numanthia
* Cape Mentelle
* Chandon
* Château Cheval Blanc
* Chateau d'Esclans
* Château d'Yquem
* Chateau Galoupet
* Cheval des Andes
* Clos des Lambrays
* Cloudy Bay
* Colgin Cellars
* Dom Pérignon
* Glenmorangie
* Hennessy
* Joseph Phelps Vineyards
* Krug
* Mercier
* Moët & Chandon
* Newton Vineyard
* Ruinart
* SirDavis
* Terrazas de los Andes
* Veuve Clicquot
* Volcan de mi Tierra
* Woodinville Whiskey Company

Travel|

* Belmond
* Cheval Blanc

Media|

* Connaissance des Arts
* Les Echos
* Investir
* Medici.tv (50%)
* Mezzo TV (50%)
* Le Parisien
* Radio Classique

Other|

* Cova
* Jardin d'Acclimatation
* Royal Van Lent

* v
* t
* e

Cosmetics

Face|

* Anti-aging cream
* BB cream
* Botulinum toxin (Botox)
* CC cream
* Concealer
* Cotton pad
* Cleanser
* DD cream
* Facial
* Facial toning
* Foundation
* Highlighter
* Moist towelette
* Moisturizer
* Permanent makeup
* Primer
* Powder
* Rouge
* Toner
* Venetian ceruse

Lips|

* Lipstick
* Balm
* Gloss
* Liner
* Stain

Eyes|

* Blepharoplasty
* Circle contact lens
* Eyelash extensions
* Eyelid glue
* Eye liner
* Eye shadow
* Kohl
* Mascara

Hair|

* Conditioner
* Hair coloring and bleaching
* Removal
* chemical
* electric
* laser
* IPL
* plucking
* shaving
* threading
* waxing
* Shampoo
* Sindoor
* Styling products
* gel
* mousse
* pomade
* spray
* wax

Nails|

* Artificial nails
* Buffing
* Manicure
* Nail polish
* Pedicure

Body|

* Cold cream
* Lotion
* Peeling
* Plastic surgery
* Skin whitening
* Sunless tanning

Related|

* Cosmetic electrotherapy
* Cosmetic ingredients
* Cosmetics advertising
* Cosmetic packaging
* Cosmetology
* History of cosmetics
* Cosmetic industry
* Male cosmetics

Major cosmetic brands

* Ahava
* Almay
* Amorepacific
* Anastasia Beverly Hills
* Anna Sui
* Aqua Net
* Artistry
* Aveda
* Avon
* Bath & Body Works
* Benefit
* Biotherm
* Bite Beauty
* Bobbi Brown
* Bonne Bell
* Bumble and bumble
* Burt's Bees
* Carol's Daughter
* Clarins
* Clinique
* Coty
* ColourPop Cosmetics
* CoverGirl
* Creme 21
* Cutex
* Daigaku Honyaku Center
* Dermacol
* Douglas
* Elizabeth Arden, Inc.
* Estée Lauder
* elf
* Etude House
* Fabergé
* Farmec
* Fenty Beauty
* Fresh
* Garnier
* Guerlain
* Hard Candy
* Helena Rubinstein
* Jeffree Star Cosmetics
* Kao Corporation
* Kevyn Aucoin
* Kiehl's
* Kylie Cosmetics
* Lancôme
* Laneige
* Laura Mercier Cosmetics
* Lise Watier
* L'Oréal
* L'Occitane
* Love Cosmetics
* Lush
* MAC Cosmetics
* Make Up For Ever
* Mary Kay
* Max Factor
* Maybelline
* Merle Norman
* Missha
* Molton Brown
* Morphe Cosmetics
* NARS
* Natura
* Natural Wonder
* Nature Republic
* Neal's Yard Remedies
* Neutrogena
* Nexxus
* Nivea
* NYX Cosmetics
* O Boticário
* OPI
* Oriflame
* Origins
* Paula Begoun
* Pond's
* Red Earth
* Revlon
* Richard Hudnut
* Rimmel
* Sephora
* Shiseido
* Shu Uemura
* SimplySiti
* Sinful Colors
* SK-II
* Skin Food
* Stila
* Tarte Cosmetics
* The Body Shop
* The Face Shop
* Ulta Beauty
* Ultima II
* Uoma Beauty
* Urban Decay
* Vaseline
* Victoria's Secret
* Wella
* Younique
* Yves Rocher

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