Better by design

Better by design is a business improvement programme operated by New Zealand Trade and Enterprise. The programme works with New Zealand companies to help them use design as part of their business.

## Origins of the programme[edit]

In 2003 a government taskforce, including designers, academics and business people, developed a report called Success by Design, which recommended ways New Zealand businesses could become more innovative.[1] In 2004 a Better by Design team was established within NZTE to deliver the recommended programme to export-focused businesses and the design community. The programme was initially allocated $12.5 million over four years.[2] An initial target was set to have 50 existing businesses made more internationally competitive through design, and generating an additional $500 million in annual export earnings.[3] The programme was extended in the 2008 government budget announcement.[4]

## Research and reactions to the programme[edit]

There have been a number of commissioned research reports and that served as input or responses to the 2003 taskforce report. Including research into the role of design in the furniture industry,[5] research on the importance of design in business leadership[6] and the role of government in supporting design.[7]

The Better by Design programme has been compared to other government assistance for design and innovation.[8] Better by Design has been included in a number of benchmarking[9] and comparison projects to assess the impact of government intervention in innovation.[10] The programme is also sometimes referred to when benchmarking New Zealand's international competitiveness in innovation.[11]

## Operations[edit]

The core of the programme is a privately delivered and publicly funded consulting project focussed on branding, product design and business strategy.[12] Providers of services to the programme have included PWC, Deloitte, DesignWorks and other New Zealand design firms. Current providers of services include the Equip Design Group, BRR and PHD3 Design.

## CEO Summit[edit]

The Better by Design programme also runs a periodic conference called the Better by Design CEO Summit.[13] The conference has been held in 2005,[14] 2008, 2010,[15] and 2011. The conferences have attracted between 150 and 200 attendees, with approximately 200 attending in 2010.[16]

## References[edit]

1. ^ Bond, Georgina (10 November 2004). "Designing a better plan for progress". NZ Herald. Retrieved 9 December 2011.
2. ^ "Government to Allocate $12.5 Million to Support Design Industry". Media Statement from Hon Jim Anderton, Minister of Economic Development. 16 October 2003. Retrieved 9 December 2011.
3. ^ Macfie, Rebecca (4 June 2011). "Design thinking as business strategy". The Listener. Retrieved 9 December 2011.
4. ^ "Part 4 of 5 - Budget Speech - Hon Dr Michael Cullen - 22 May 2008 - Budget 2008 — the Treasury - New Zealand". Archived from the original on 5 April 2012. Retrieved 27 November 2011.
5. ^ Rees, David (18 November 2003), "The Use of Design in the New Zealand Furniture Industry" (PDF), ANZSYS Conference, retrieved 9 December 2011, "To benefit from design companies need a much clearer strategic focus that clarifies their strategic intent."
6. ^ http://www2.uiah.fi/joiningforces/papers/Fleetwood.pdf[bare URL PDF]
7. ^ http://www.uiah.fi/joiningforces/papers/Mauger.pdf[bare URL PDF]
8. ^ Gertler, Meric; Vinodrai, Tara (30 August 2006), "Capturing the Role of Design in Innovation" (PDF), Blue Ky II, OECD and Statistics Canada 2006, Ottawa: OECD, retrieved 9 December 2011, "The 35 countries that rank highest on the Global Competitiveness Index also rank the highest on the Design Index."
9. ^ "Mapping international design | Insight | Design Council". Archived from the original on 11 April 2012. Retrieved 9 December 2011.
10. ^ "Archived copy" (PDF). Archived from the original (PDF) on 18 December 2011. Retrieved 9 December 2011.`{{cite web}}`: CS1 maint: archived copy as title (link)
11. ^ "Archived copy" (PDF). Archived from the original (PDF) on 4 January 2012. Retrieved 9 December 2011.`{{cite web}}`: CS1 maint: archived copy as title (link)
12. ^ "Better by design? | Unlimited Magazine New Zealand". Archived from the original on 25 April 2012. Retrieved 15 November 2011.
13. ^ "Better by Design CEO Summit | Scoop News".
14. ^ "PRaxis - the Public Relations Resource Centre: Better by Design Conference". Archived from the original on 14 May 2012. Retrieved 15 November 2011.
15. ^ Robert, Deirdre (25 November 2010). "IDEO multidisciplinary designer Ingrid Fetell on design's ability to make tangible our thoughts, hopes and emotions". Idealog. Retrieved 9 December 2011. "At the NZTE summit, Fetell outlined key elements used by IDEO in its design process."
16. ^ Adams, Christopher (1 November 2010). "Summit for bosses aims to create a clearer view". The New Zealand Herald. Retrieved 9 December 2011.

## External links[edit]

* Better by Design web site

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