Beymen

Chain of department stores in Istanbul, Turkey

Beymen

Beymen Store in Hilltown Karşıyaka

Industry| Fashion
Founded| 1971; 53 years ago (1971)
Founder| Osman Boyner
Headquarters|

Istanbul

Turkey

Key people

| Osman Boyner
Products| Luxury goods
Owner| Mayhoola for Investments
Website| [1]
Beymen store in İstinyePark İzmir mall

Beymen is a chain of luxury department stores in Istanbul, Turkey, part of the Beymen Group owned by the Qatari investment fund Mayhoola for Investments.

Fodor's has compared the chain to Bloomingdale's in the United States,[1][2] while London's Evening Standard has called Beymen Turkey's "answer to Selfridge's".[3]

Beymen Group also operates the Beymen Classics, NetWork and Divarese chains of clothing boutiques. However, the separate Beymen Business operation is a chain of boutiques retailing private brand men's clothing under the Beymen Business brand, which it also manufactures. That business is not part of Beymen Group, but rather Boyner Group.

The company's headquarters is in Vadistanbul.[4]

## History

[edit]

Ali Osman Boyner co-founded Altınyıldız (today Boyner Holding) in 1952 with the idea to introduce Turkish fabric to the world. The company began exporting in 1956. At the end of the 1960s, Boyner began manufacturing ready-to-wear clothing to fill a gap in the Turkish market for quality goods. The upscale department store Beymen was conceived in collaboration with friend and fashion designer Kerim Kerimol and Italian fashion house owner Silvano Corsini. Beymen's first store, featuring its own private-label products, opened in 1971 in Şişli, Istanbul. From there, Beymen has continued to expand,[5] owning a chain of 20 full-line department stores as of July 2024.[2] A main competitor of Beymen is the upscale department store brand Vakko.

In 2016, supermodel Magdalena Frackowiak appeared in Beymen's advertising.[6]

For its 50th anniversary in 2023, it held an exhibition, Golden opulence, "showcasing Istanbul’s lasting influence on high fashion".[7][8]

## Products and services

[edit]

Currently, the department stores sell high-quality house-brand ("Beymen") merchandise but also from global luxury brands including Valentino, Balmain, Dolce & Gabbana, Prada, Miu Miu, Etro, Balenciaga, Loewe, Isabel Marant, Bottega Veneta, Stella McCartney, Celine and Fendi.[9]

Beymen's website also sells art, including works by İzzet Keribar (tr).[10]

## Corporate

[edit]

In 2015, Qatari company Mayhoola acquired a 54% share of Boyner Retail and Textile Investments Inc., while Boyner Holding retained a share of 42.8%.

In 2019, Boyner Holding and Mayhoola agreed to dissolve their partnership, with Boyner Büyük Mağazacılık (department stores) and Altınyıldız Tekstil, the heritage businesses of the group, becoming part of Boyner Holding.

97% of Beymen Mağazacılık and Ay Marka Mağazacılık (boutiques) became part of Mayhoola, which thus added Turkey's largest luxury and fashion company to its global luxury portfolio, a portfolio including brands such as Valentino, Balmain and Pal Zileri.

### Beymen Group

[edit]

Beymen department store flagship at Galataport complex along the Bosphorus, Istanbul Beymen Club store in Vadistanbul shopping center NetWork store in Zorlu Center in Istanbul, 2024

As of mid-2022, Beymen Group led by Cem Boyner[11] operates a total of 91,000m2 of retail space across a total of 244 department and specialty stores.[12] The four brands are:

* Beymen (full-line department store)
* Beymen Club men's clothing stores
* NetWork men's and women's clothing stores
* Divarese, with about 32 stores across Turkey[13]

Beymen Business, on the other hand, is not part of Beymen Group, but rather operated by BR Mağazacılık of the Boyner Group.

### Boyner Group

[edit]

Main article: Boyner

From 2019 onwards, Boyner Group has focused on five core businesses, as shown in the chart below.[14] As of 2024, the Boyner Group brands are organized slightly differently than in 2019.[15]

BR Mağazacılık manufactures and retails the brands Altınyıldız Classics and Beymen Business, created in 2011 as a joint venture of Boyner Group and Ran Konfesiyon. Headquartered in Torbalı, İzmir, and has around 2000 employees, 200 stores and more than 400 sales points in 60 provinces in Turkey as well as 60 stores in 18 other countries.[16]

2019 | 2024

|

Boyner Büyük Mağazacılık (Boyner): multi-brand retail
Morhipo: fashion and multi-brand e-commerce |
Hopi: consumer technologies
Altınyıldız: textile production
Altınyıldız Classics:
men's clothing manufacturing and retail
| BR Mağazacılık
(Altınyıldız Classics and Beymen Business
manufacturing and retail)
| Boyner Yayınları: publishing
| Brooks Brothers

## Beymen stores

[edit]

Beymen department store at Zorlu Center, Istanbul, 2024 The "Beymen Seasons" department store at Vadistanbul, 2024

Originally 9,600 m2 upon opening in 2013,[17] expanded in 2022 by another 1,750 m2,[18] Beymen Zorlu Center is the brand's largest department store location. 2,500 m2 is dedicated to shoes and bags.[17] Designed by German/Swiss architects Michelgroup, who have done remodels for Munich's Oberpollinger department store[19][20] It hosted the German artist Olaf Hajek's solo exhibition 'Best of Olaf Hajek'.[21]

In 2022 Beymen opened a three-story, 3,000-sq-m store at Galataport, interiors by Catalan-Spanish designer Lazaro Rosa-Violán.[22][23]

A second location along Bağdat Avenue in Erenköy, Kadıköy district closed as of 2024[24] The Suadıye location along Bağdat Avenue remains in operation.

The location in Vadistanbul opened in 2020 is branded Beymen Seasons and combines both the current season's fashions with previous seasons in one location.[25]

Beymen operates department stores in the following locations:[26][27] Michelgroup also designed the 2,000 m2 unit at Akasya mall in Üsküdar on the Asian side of Istanbul.[28]

City/Region  | District  | Neighborhood  | Mall  | m2 | Opened  | Remarks

|
|
|
|
|
|

Istanbul
CBD | Şişli | Harbiye (Nişantaşı)  | Abdi İpekçi Avenue (freestanding)  | 3,500[29] | 2003[30] | 7 story[29] flagship. Brasserie restaurant.
Beyoğlu | Karaköy | Galataport | 3,000 | 2022 |
Sarıyer | İstinye | İstinye Park |  |  |
Ayazağa | Vadistanbul | 4,000 | 2020 | Branded "Beymen Seasons"
Beşiktaş | Levazım | Zorlu Center | 11,300 | 2013 |
Istanbul–
Western  | Bakırköy | Şenlikköy  | Aqua Florya |  |  |
Ataköy | Ataköy Plus (A Plus) |  | May 20, 2022[31] |
Bahçelievler | Merkez | Starcity |  |  | Outlet store
Istanbul–
Asia  | Üsküdar | Acıbadem | Akasya |  | 2021[32] |
Kadıköy | Suadiye  | Bağdat Avenue (freestanding) |  | August 9, 2017 | [33]
Ataşehir | Ertuğrul | Metropol İstanbul | 1,210 | 2019 | [33]
Yeni Sahra | Optimum |  |  | Outlet store
Pendik | Yenişehir | Viaport |  | 2016 | Outlet store[34]
Adana | Seyhan  | Ahmet Remzi Yüreğir  | 01 Burda |  |  |
Ankara | Söğütözü |  | Armada |  | May 20, 2022[31] |
Kavaklidere |  | Tahran Avenue (freestanding) |  |  |
Oran |  | Panora |  | May 20, 2022[31] |
Antalya | Muratpaşa | Şirinyalı | (freestanding) |  |  |
Serik  | Kadriye  | Rixos - Land of Legends Shopping Avenue |  |  |
Bodrum area  | Bodrum | Göltürkbükü  | Resort Mandarin |  |  |
| Yalıkavak Marina |  |  |
Bursa | Osmangazi̇  |  | Korupark |  | May 20, 2022[31] |
Gaziantep | Şehitkamil  | Sarıgüllük  | Sanko Park |  |  |
İzmir | Karşıyaka  | Yalı  | Hilltown Karşıyaka  | 1,500 | 2021[35] | Replaced Karşıyaka store[35]
Balçova  | Bahçelerarası  | İstinyePark İzmir  | 4,000+[32] | 2021[32] | 3rd largest store upon opening,[32] 2 stories.[36] Replaced Konak Pier store.[37]
Mersin |  | Eğriçam Mah.  | Mersin Marina |  | May 20, 2022[31] |

Former stores: Erenköy (in Suadiye, Kadıköy),[38] Akmerkez

## References

[edit]

1. ^ Fodor's Essential Turkey
2. ^ Marc-Christian Riebe, "Retail Market Study 2016"
3. ^ "Escape: Check in Istanbul". Evening Standard. 15 January 2010. p. 46. Retrieved 11 May 2024.
4. ^ "Beymen Group | Yalin Tan + Partners". Archello. Retrieved 10 May 2024.
5. ^ "Osman Boyner artık onursal başkan" [Osman Boyner is now honorary president]. Dünya Gazetesi (in Turkish). 23 September 2010. Retrieved 20 May 2024.
6. ^ "Supermodel Magdalena Frackowiak Stars in Beymen FW16 Playful Ads". DSCENE. 12 September 2016. Retrieved 7 May 2024.
7. ^ "Inside "Golden Opulence," an Exhibition Showcasing Istanbul's Lasting Influence on High Fashion". Vogue. 7 November 2023. Retrieved 7 May 2024.
8. ^ "Designers Channeled Their Most Opulent Selves for Beymen's 50th Anniversary Exhibition". Harper's Bazaar. 14 November 2023. Retrieved 7 May 2024.
9. ^ "About Beymen". Beymen. Retrieved 7 May 2024.
10. ^ "Izzet Keribar´s Works @Beymen.com". Salom. Retrieved 7 May 2024.
11. ^ "Cem Boyner | BoF 500 | The People Shaping the Global Fashion Industry". The Business of Fashion. Retrieved 7 May 2024.
12. ^ "About Us", Beymen Group site
13. ^ "Diverse stores". Beymen Group. Retrieved 12 May 2024.
14. ^ "Beymen'in sahibi değişti!" [Beymen changed owners] (in Turkish). 10 May 2019. Archived from the original on 12 May 2019. Retrieved 14 April 2020.
15. ^ "Markalar". Boyner Grup (in Turkish). Retrieved 12 May 2024.
16. ^ "Home". BR Mağazacılık (in Turkish). Retrieved 12 May 2024.
17. ^ a b "Beymen Zorlu Center yüzde 20 daha büyüdü". Fast Company Türkiye (in Turkish). 15 February 2022. Retrieved 12 May 2024.
18. ^ "Beymen Zorlu Center artık daha büyük!" [Beymen Zorlu center is expanding]. L'Officiel Turkiye - Lüks Moda Dergisi (in Turkish). Retrieved 12 May 2024.
19. ^ "Beymen Zorlu Center". World Architects. Retrieved 7 May 2024.
20. ^ Tanyildiz, Esra (2 January 2014). "Istanbul Site of Beymen's Largest Unit". WWD. Retrieved 7 May 2024.
21. ^ "Beymen Zorlu Center". Marie Claire Maison (Türkiye) (in Turkish). Retrieved 12 May 2024.
22. ^ "Universal Design Studio – Beymen Galataport".
23. ^ "Beymen's new store".
24. ^ "Beymen Erenköy". Google Maps. Retrieved 7 May 2024.
25. ^ "Beymen'in Yeni Konsepti: Beymen Seasons". ELLE Türkiye (in Turkish). 2020. Retrieved 4 June 2024.
26. ^ Beymen official website
27. ^ "Mağazalar", Beymen official website
28. ^ "Beymen Akasya - Michelgroup". World Architects. Retrieved 7 May 2024.
29. ^ a b "Beymen 2.büyük mağazasını Nişantaşı'nda açtı" [Beymen opened its 2nd big store, in Nişantaşı]. Cosmoturk. 2003. Retrieved 4 June 2024.
30. ^ "Tarihçe" [History]. Beymen. Retrieved 4 June 2024.
31. ^ a b c d e "Beymen 6 AVM mağazasını bugün açıyor" [Beymen is opening 6 shopping mall stores today]. www.ekonomist.com.tr (in Turkish). Retrieved 4 June 2024.
32. ^ a b c d "Beymen, İstinyePark İzmir mağazasını açtı". www.aa.com.tr. Retrieved 4 June 2024.
33. ^ a b "Beymen Metropol İstanbul açıldı" [Beymen Metropol İstanbul opened]. 61Saat - Trabzon Haber Sayfası (in Turkish). 9 September 2019. Retrieved 20 May 2024.
34. ^ "Beymen Outlet Viaport'ta açıldı". AVMdergi.com (in Turkish). 1 July 2016. Retrieved 6 October 2024.
35. ^ a b "Baymen Hilltown". Yoo Interior. Retrieved 10 May 2024.
36. ^ "Universal Design Studio – Beymen İzmir". universaldesignstudio.com. Retrieved 10 May 2024.
37. ^ "Konak Pier'de şıklık yarışı". Yeni Asır (in Turkish). 15 April 2011. Retrieved 6 October 2024.
38. ^ "Beymen en büyük cadde mağazasını açıyor" [Beymen opens the biggest street store]. aa.com.tr. Retrieved 4 June 2024.

## External links

[edit]

* "Baymen Nişantaşı" (video), Monocle, September 2011

* v
* t
* e

Shopping centres and retailers in Turkey

Shopping
centres|

| Istanbul|

| Mixed-
use dev.|

* Akasya
* Akmerkez
* Galataport
* Kanyon
* Mall of Istanbul
* MetroCity
* Metropol
* Özdilekpark
* Piyalepaşa
* Zorlu Center

|

Malls|

* Atirus
* Capitol
* Carousel
* CarrefourSA Maltepe Park
* Galleria Ataköy
* Grand Pera
* Istanbul Cevahir
* İstinye Park
* Olivium
* Profilo
* Tepe Nautilus

Bazaars|

* Grand Bazaar
* Mahmutpasha Bazaar
* Spice Bazaar

Areas|

* Bağdat Avenue
* Eminönü
* İstiklal Avenue
* Nişantaşı

Other|

* ANKAmall (Ankara)
* Özdilekpark Antalya
* Özdilekpark Bursa
* Sanko Park (Gaziantep)

Turkey-
based
retail
groups,
chains|

| Beymen|

* Beymen
* Beymen Classics
* Beymen Club
* Beymen Seasons
* Divarese
* NetWork Classics

|

Boyner|

* Boyner
* Altınyıldız Classics
* Beymen Business

Eroğlu|

* Colin's
* Loft
* MEXX

Other|

* Atelier Rebul
* DeFacto
* FLO
* Kiğılı
* Koton
* LC Waikiki
* Özdilek
* Paşabahçe
* Ramsey
* Vakko

†defunct
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