Biba Apparels

Indian fashion brand

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|

Biba Fashion Ltd.

Industry| Fashion
Founded| 1988 (1988)
Founder| Meena Bindra
Headquarters|

New Delhi

India

Revenue| ₹764 crore (US$92 million) (FY2020)

Operating income

| ₹18 crore (US$2.2 million) (FY2020)[1]
Website| biba.in

Biba Apparels is an Indian fashion brand for women and girls founded by Meena Bindra in 1988 in New Delhi.[2][3][4] It has more than 150 brand outlets and 225 multi-brand outlets.[4][citation needed] Biba recorded sales of INR 600 crore in 2014-15.[4]

## History

[edit]

In 1982, Meena Bindra started a small-time clothes designing business from her home with a loan of ₹8000.[5] The brand Biba was established in 1988 and initially operated as a wholesaler of Biba brand clothes to retail companies.[6]

Biba opened its first standalone store in 2004, at Inorbit in Mumbai.[7] Kishore Biyani’s Future Group acquired a 6.5% stake in Biba in 2007. Future group divested from Biba Apparels in 2013.[8] In 2014, Biba Apparels acquired a minority stake in the designer label Anju Modi.[9]

## Bollywood fashion

[edit]

Meena Bindra (third from left) with Union Minister of Textiles Smriti Irani (fourth from left) at the launch of collaboration between India Handloom Brand and BIBA Apparels

In 2002, BIBA tied up with Mukta Arts to replicate designer costumes from four of its movies Taal, Yaadein, Pardes and Badhai Ho Badhai, thus tapping the Merchandising movie memorabilia of the Indian market.[10]

It made its first stint in Bollywood merchandising with its integration in Na tum Jaano Na Hum, followed by many others including blockbuster movies such as Devdas, Hulchal and Baghban.[11][12]

## Collaboration

[edit]

In October 2012, BIBA joined hands with designer Manish Arora by taking up a 51% stake in the brand Indian by Manish Arora. This fashion apparel brand launched in 2009 and offers apparels such as salwar kameez, sarees, lehengas, kurtis, tunics, and T-shirts.[13]

With its design collaboration with Rohit Bal, a niche collection, BIBA by Rohit Bal, was launched in 2013 to be retailed at select BIBA stores. The collection’s main focus was embroidery, gold and silver cutwork, and elegant Mughal block print patterns.[citation needed]

## References

[edit]

1. ^ "BIBA APPARELS PRIVATE LIMITED STANDALONE FINANCIAL STATEMENTS" (PDF). Biba. Retrieved 19 December 2022.
2. ^ "BIBA: Celebrating everyday occasions". Afaqs!. January 2015. Retrieved 25 March 2015.
3. ^ "Biba Apparels to ramp up store expansion". LiveMint.
4. ^ a b c "Biba Apparels: Redefining Ethnic Wear For Women". Forbes India.
5. ^ "Founder Of BIBA Meena Bindra Success Story, Life Journey Woman Who Turn Her Passion Into Multi Million Business". November 2017. Archived from the original on 15 April 2019. Retrieved 5 June 2017.
6. ^ "The Story of BIBA". The Hindu. 12 November 2015. Retrieved 19 December 2022.
7. ^ "Biba's 100th outlet opens in Udaipur". June 2012. Archived from the original on 24 September 2015. Retrieved 30 September 2015.
8. ^ "Future Lifestyle Fashions exits apparel firm Biba". October 2013. Archived from the original on 2 April 2015. Retrieved 10 March 2015.
9. ^ "Biba Apparels Picks Up Stake In Anjuman Brand". October 2014. Archived from the original on 2 April 2015. Retrieved 10 March 2015.
10. ^ "Biba Apparels, Mukta tie up for movie merchandising". 19 July 2002. Retrieved 10 August 2015.
11. ^ "Movie merchandising- Hit or miss?". 19 July 2002. Archived from the original on 8 November 2017. Retrieved 10 August 2015.
12. ^ "Biba's Journey Through Time". Retrieved 10 August 2015.
13. ^ "Manish Arora, BIBA form JV to retail designer label". Economic Times. October 2012. Retrieved 2 September 2015.