Boonty

Supplier of digital distribution services of video games

Boonty

Company type| Private
Industry| video game industry, Interactive entertainment
Founded| 2001; 23 years ago (2001)
Headquarters| Paris, France; Singapore; Tokyo, Japan; Los Angeles, USA
Website| uk.boonty.com

Boonty is a global supplier of digital distribution services for online and PC gaming[1] whose technology platform and brand names were acquired by digital commerce provider Nexway in January 2009.

The company's white label casual game platform was utilized by over 100 million customers worldwide at the time of the Nexway acquisition, including Internet portals, ISPs, and mobile operators.[citation needed]

Boonty operated its own branded destination sites, Boonty.com (which is still operated by Nexway) in localized versions for the United States, France, UK, Belgium, Italy, Sweden, Norway, Denmark, Japan, Korea, Mexico, Austria, Australia, Taiwan, Hong Kong, Germany, Portugal, Finland, Singapore, The Netherlands, and Spain.[2]

## History

[edit]

* 2001: Boonty is founded by the brothers Mathieu and Romain Nouzareth.
* October 2006: Boonty announces the acquisition of Beijing-based casual game developer Gamehub.[3]
* February 2007: Boonty launches Cafe.com for free multiplayer social casual games.[4]
* May 2007: Boonty acquires the Chinese Game Studio GameHub and opens Boonty China.
* July 2007: BoontyBox is launched for Windows and Macintosh computers.
* October 2008: Boonty launches Facebook app iscool.
* December 2008: The company decides to sells its Digital Distribution Platform and the brand name Boonty to digital commerce provider Nexway.
* January 2009: Boonty is acquired by Nexway.[5]

## References

[edit]

1. ^ "Videogames". Warren's Consumer Electronics Daily. April 4, 2005.
2. ^ Boonty.com
3. ^ "Industry News Round Up: Boonty/Gamehub, PC Charts, Nikitova @ Xbox". Gamasutra. October 24, 2006.
4. ^ David Laprad (March 2007). "Interview with Mathieu Nouzareth, Cafe.com". Gamezebo. Archived from the original on March 20, 2007. Retrieved 26 June 2007.
5. ^ *"Nexway acquired Boonty". Gamesutra.

## Further reading

[edit]

* "Boonty Rolls Out New Games Offering". Wireless Week. May 13, 2005. Archived from the original on November 11, 2006.
* Charlotte Ong (April 26, 2005). "Casual Gamers are Serious Business". Digital Life.
* Ellie Gibson (13 May 2005). "Boonty Reveals Plans to Open New Mobile Games Store". Gamesindustry.biz. Retrieved 17 October 2006.
* "France Alert - Ten Web 2.0 Wonders". Alarm Clock Euro. May 16, 2007. Archived from the original on May 19, 2007.
* Noah Gellman (23 March 2007). "Boonty: The Casual Gamer's Playground". AlwaysOn. Archived from the original on 22 June 2007. Retrieved 26 June 2007.
* Om Malik (5 February 2007). "Are Social Networks Just a Feature?". GigaOm. Retrieved 26 June 2007.
* "PlayFirst and Boonty Sign Game Distribution Agreement". Digital Producer. July 20, 2005.
* "Q&A: Boonty's Nouzareth Opens Casual Microtransactions". Gamasutra. March 15, 2007.

## External links

[edit]

* Nexway corporate site
* Boonty consumer site