Brendan Keegan

American business executive

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Brendan P. Keegan

Born|  (1969-07-30) July 30, 1969 (age 54)

Nashua, New Hampshire

Nationality| American
Alma mater| Rensselaer Polytechnic Institute
George Washington University
Occupation(s)| Business executive
Author
Notable work| The FUD Factor
Website| brendanpkeegan.com

Brendan P. Keegan is an American business executive and author who has been the chief executive officer of Merchants Fleet since 2018.[1][2][3]

## Early life and education[edit]

Keegan was born and raised in Nashua, New Hampshire.[4] He received his early education from the Bishop Guertin High School.[4] During his time at Guertin, he led the senior class all four years as class president, served as captain of both football and baseball and was named All-State in both sports and was active in serving the community.[4] He received his bachelor's degree in Management from the Rensselaer Polytechnic Institute and an MBA in Finance and Management from the George Washington University.[5][2]

Keegan became a distinguished fellow of Dartmouth College in November 2013.[6]

## Career[edit]

Keegan started his career at Electronic Data Systems (EDS) as a systems engineer. Later he was promoted to the chief sales officer sales and was included in the Fortune 100 list.[5][7] He has also served as the Chief Sales Officer for Netigy,[8] President & CEO of Bravanta,[9] President of Seven Worldwide, and BancTec.[10]

Keegan joined Merchants Fleet in 2009 as a board member.[5] Currently he is the Chairman, CEO and president of the company.[11] In 2020, Merchants Fleet was included in the Inc. 5000 list.[12] In 2021, Brendan lead the charge of EV adoption in the Fleet Industry by committing $2.5 billion to electric vehicles.[13][14] Later in 2022, Merchants Fleet was named in the World's Most Innovative Companies list by Fast Company.[15] In 2022, Keegan led Merchants through and acquisition by Bain Capital and the Abu Dhabi Investment Authority (ADIA).[16][3]

In 2012, Keegan founded a business consulting firm named velocityHUB where he also served as the managing partner.[17]

As a philanthropist, he is the founder of Keegan Family Courage & Faith Foundation,[18] he has established the Barbara Keegan Arts Center, named after her mother, at St. Christopher's and the Keegan Leadership Center at the Bishop Guertin High School.[4]

Keegan has been a contributor for Inc.,[19] Fast Company,[20] Entrepreneur,[21] Newsweek[22] and Harvard Business Review.[23] In 2023, his book, The FUD Factor, was published.[24] The book was reviewed by Kirkus Reviews.[24]

## Bibliography[edit]

* The FUD Factor: Overcoming Fear, Uncertainty & Doubt to Achieve the Impossible (2023)

## Awards and recognition[edit]

* Most Innovative CEO by CEO World Awards[20][5]
* Executive of the Year[20][5]
* Silver winner by Best in Biz Awards[20][5]

## References[edit]

1. ^ Diorio, Stephen. "Transforming Merchants Fleet Into A Hyper Growth Business". Forbes.
2. ^ a b "Brendan P Keegan, Merchants Automotive Group Inc: Profile and Biography". Bloomberg.com.
3. ^ a b Cooper, Laura (April 21, 2020). "Bain Capital Credit Invests $50 Million With Fleet Management Company" - via www.wsj.com.
4. ^ a b c d Pelletier, George (2021-05-08). "CEO, author, speaker Brendan Keegan reflects on success". The Telegraph. Retrieved 2023-11-19.
5. ^ a b c d e f "2021 Business Excellence Winner: Brendan P. Keegan of Merchants Fleet". October 7, 2021.
6. ^ "Catherine Mazur joins the staff at American Textile History Museum". Lowell Sun. November 17, 2013.
7. ^ "2015 Business Excellence Winner: Brendan P. Keegan of Velocity Performance". November 3, 2015.
8. ^ "Where high-tech will feel the heat in 2002". CNET. 2002-01-12. Retrieved 2023-11-19.
9. ^ "Los Altos resident named president of Bravanta". Los Altos Town Crier. 2001-05-02. Retrieved 2023-11-19.
10. ^ "BANCTEC, INC". www.sec.gov. August 8, 2007. Retrieved 2023-11-19.
11. ^ "McLaren Racing expands partnership with Merchants Fleet". www.mclaren.com. Retrieved 2023-11-19.
12. ^ "Merchants Fleet ranked on annual list".
13. ^ "Merchants Fleet to purchase electric step vans from Xos Inc". Reuters. 2021-12-13. Retrieved 2023-11-19.
14. ^ "Merchants Fleet to purchase 12,500 Ram ProMaster electric vans". FleetOwner. 2023-06-15. Retrieved 2023-11-19.
15. ^ "Merchants Fleet named to Fast Company's annual list of the World's Most Innovative Companies for 2022".
16. ^ Hayward, Mark (2022-07-21). "Bain Capital, Abu Dhabi investment firm to buy Merchants Automotive Group". Yahoo News. Retrieved 2023-11-19.
17. ^ "Keegan Named CEO of Merchants Fleet Management". www.businessnhmagazine.com. 2017-11-27. Retrieved 2023-11-19.
18. ^ "Home". Keegan Family Courage & Faith Foundation.
19. ^ https://www.inc.com/author/brendan-keegan
20. ^ a b c d "Brendan P. Keegan | Chairman, CEO and President - Merchants Fleet". Fast Company Executive Board.
21. ^ "Brendan P. Keegan - Author Biography". Entrepreneur.
22. ^ "Brendan P. Keegan | Chairman, CEO & President - Merchants Fleet". Newsweek Expert Forum.
23. ^ Keegan, Brendan P. (February 1, 2023). "Is Your Job Stress Perceived or Circumstantial?" - via hbr.org.
24. ^ a b "THE FUD FACTOR | Kirkus Reviews" - via www.kirkusreviews.com.

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