Buffalo Wild Wings

American sports bar and restaurant chain

This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages)

This article contains promotional content. Please help improve it by removing promotional language and inappropriate external links, and by adding encyclopedic text written from a neutral point of view. (May 2024) (Learn how and when to remove this message)

|

Parts of this article (those related to infobox) need to be updated. The reason given is: Operating income, net income, total assets and total equity stats are 7 years old. Please help update this article to reflect recent events or newly available information. (December 2023)

|

(Learn how and when to remove this message)

Buffalo Wild Wings

Formerly| Buffalo Wild Wings & Weck (1982–1998)
Company type| Subsidiary
Industry| Restaurant Franchising
Founded| 1982; 43 years ago (1982) in Columbus, Ohio, U.S. as Buffalo Wild Wings & Weck
Founders| Jim Disbrow
Scott Lowery
Headquarters| Atlanta, Georgia, U.S.

Number of locations

| 1,300+ (2024)

Area served

| Worldwide

Key people

* Paul J. Brown
* John Bowie

Products| Chicken Wings, Burgers, Beer, Sides
Parent| Inspire Brands (2018–present)
Website| inspirebrands.com

Buffalo Wild Wings (originally Buffalo Wild Wings & Weck,[1] and nicknamed BW3, or BDubs or BWW) is an American casual dining restaurant and sports bar franchise.

As of March 2025, there are over 1,300 locations across all 50 U.S. states and DC. The company is operated out of Atlanta, Georgia, home to its parent company, Inspire Brands, in the Sandy Springs district just north of downtown Atlanta.

## History

[edit]

Buffalo Wild Wings & Weck first logo

Buffalo Wild Wings & Weck (BW3) was founded in 1982 by James Disbrow and Scott Lowery, whose parents were Disbrow's ice skating coaches and guardians when he was younger. Meeting up in Kent, Ohio, after Disbrow had finished judging an amateur figure skating competition at Kent State University, the pair were unable to locate a restaurant that served Buffalo-style chicken wings. They decided to open their own restaurant, selecting a location near Ohio State University in Columbus. The "Weck" in the original title refers to beef on weck, a sandwich originally served at the restaurant.[2]

Within six months of opening, the pair brought on an additional partner, Mark Lutz. Over the next decade, they added six additional locations in Ohio, Indiana, and Steamboat Springs, Colorado. The company began to franchise in 1992 by working with Francorp, a Chicago-based law firm. The original franchise fee was $15,000 to $20,000 plus a percentage of sales. Its bottled wing sauces were then manufactured by Wilsey, Inc. of Atlanta. The company's headquarters was set up in 1992 in Cincinnati. By 1993, eight more locations were added, primarily in Ohio.[2]

In late 1994, Disbrow hired a part-time chief financial officer, Sally Smith, who was employed at his new father-in-law's business. In order to get her full-time, the company moved its headquarters to the Minneapolis/Saint Paul area, where Smith wished to stay. Smith had to deal with issues with lenders and the Internal Revenue Service and a potential bankruptcy as a part of overhauling the firm's finances. Smith was unable to determine the firm's net income/loss prior to 1995, due to the trio's haphazard business practices. During 1995, the company did $12 million in revenue with a loss of $1.6 million.[2]

Expecting more growth in 1995, BW3 designed a new prototype free-standing outlet with clear separation between the bar and dining areas and seating 190 in a 5,000- to 7,500-square-foot space. This was a shift in strategy from a college sports-bar to casual dining. The company looked closer at new franchisees' qualifications. Existing franchisees were encouraged to add more locations while more corporate locations were planned. At that time, there were 48 locations with 12 corporate owned.[2]

Smith was promoted to president and CEO in August 1996, while Disbrow became chairman of the board. At the end of the year, 35 new locations were opened. An initial public stock offering was considered in 1998, but discarded given unfavorable market conditions. After using the name variations BW3 and Buffalo Wild Wings in different markets in its first national ad campaign, the decision was made that year to standardize the name throughout the system with the latter. The company moved to increase home sales of their sauces by upgrading the packaging.[2]

The 100th location opened in October 1999 in Apple Valley, Minnesota, a short drive from its corporate headquarters. At the time, there were 23 company owned restaurants. Three venture capital firms and other purchased a majority stake, $8.5 million in shares, available in a December 1999 private placement. The funding was planned to fund expansion with expectation to have 260 sites by late 2003. The company tested several new sauces in 2000 but only added two to the menu with its first dessert. In 2000, the chain, now calling its locations Buffalo Wild Wings Grill & Bar, was in 19 states and 140 locations (at year end) with one finally in the city of its signature menu item, Buffalo, New York.[2]

System-wide revenue was $150 million in 2001 with same-stores averaged growth of 8 percent per year. The company began pushing takeout sales. In late 2001, the company signed on Frito-Lay to its plans for branded potato chips to the retail market.[2]

Disbrow died in October 2002, while Smith continued as company executive with Lowery as vice president of franchise construction. There were 211 locations in 27 states by the end of third quarter of 2003.[2]

On November 21, 2003, Buffalo Wild Wings began trading on NASDAQ with the ticker symbol BWLD.[3]

In 2010, the company announced an expansion into Canada.[4] In 2015, Buffalo Wild Wings expanded in the United Arab Emirates when it opened a restaurant in Dubai.[5] In March 2023, there were 12 Canadian locations, however by June, all Canadian locations closed down.[6]

In March 2013, the company took a minority stake in PizzaRev upscale pizza restaurant.[7] In August 2014, BW3 had purchased a majority stake in Rusty Taco chain[8] and changed its name to R Taco the next year.[9]

In November 2017, Roark Capital Group and The Wendy's Company, co-owners of Arby's Restaurant Group, announced its plan to purchase the chain for about $2.4 billion plus debt.[10][11] This deal was completed on February 5, 2018 with Arby's Restaurant Group being renamed Inspire Brands and set up as the holding parent company to Arby's, Buffalo Wild Wings, and R Taco. Inspire Brands intends for each restaurant to keep their individual brands, name, logos, and operating autonomously.[12] On September 5, 2018, Inspire Brands subsidiary R Taco announced it was changing its name back to Rusty Taco. In 2019, Buffalo Wild Wings announced a multiyear deal with MGM Resorts International and its sports betting venture Roar Digital. In 2020, Buffalo Wild Wings announced a national partnership the League of Legends Championship Series (LCS).[13] During the 2022 NCAA Division I men's basketball tournament, Buffalo Wild Wings signed a sponsorship deal with Doug Edert, a breakout star of the Saint Peter's team that went on to become the first 15-seed ever to make a regional tournament final.[a][14]

In June 2023, Buffalo Wild Wings had exited the Canadian market after closing its 5 remaining locations in Ontario.[15]

## Concept

[edit]

The chain is best known for Buffalo-style chicken wings along with a number of sauces, as well as other chicken products such as tenders and legs, and side dishes, appetizers, and desserts. The chain occasionally has competitive promos, such as a challenge to eat ten wings in under five minutes.[16] The restaurants feature an open layout with a bar area and patio seating flanked by televisions and media screens.[17] Some new restaurants follow a new layout that is supposed to make diners feel like they are in a sports stadium.

## Gallery

[edit]

* Buffalo Wild Wings location in Athens, Ohio

* The exterior of a Buffalo Wild Wings location in Carolina Forest, South Carolina

* A Buffalo Wild Wings in Carson, California

* A Buffalo Wild Wings in Gillette, Wyoming

* Buffalo Wild Wings sports bar located in New Caney, Texas

* Interior of a Buffalo Wild Wings sports bar in Arden, North Carolina

## See also

[edit]

* List of chicken restaurants

## Footnotes

[edit]

1. ^ Each of the four regionals in the main tournament draw has 16 teams, seeded from 1–16, with the regional winners advancing to the Final Four at a predetermined site.

## References

[edit]

1. ^ "BUFFALO WILD WINGS – A Brief History" (PDF). 2012. Archived from the original (PDF) on July 1, 2015. Retrieved July 7, 2017.
2. ^ a b c d e f g h "History of Buffalo Wild Wings, Inc". International Directory of Company Histories, Vol. 56. St. James Press. 2004. Archived from the original on March 29, 2022. Retrieved February 7, 2018 - via FundingUniverse.
3. ^ https://www.marketwatch.com/story/buffalo-wild-wings-shares-sizzle-in-debut
4. ^ Singleton, Sharon (August 18, 2010). "Buffalo Wild Wings coming to Canada". Toronto Sun. Archived from the original on January 13, 2016. Retrieved August 19, 2010.
5. ^ Overton Johnson, Stacie (September 6, 2015). "Dubai Foodie News: Buffalo Wild Wings opens on Jumeirah Road, new brunches and more". The National. Archived from the original on November 4, 2016. Retrieved November 1, 2016.
6. ^ Waddell, Dave. "The American sports bar chain Buffalo Wild Wings has closed in Windsor". Windsor Star. Retrieved June 27, 2023.
7. ^ "Buffalo Wild Wings dips into pizza business". GoMN. KQGO-FM. March 19, 2013. Archived from the original on February 8, 2018. Retrieved February 7, 2018.
8. ^ Griswold, Alison (August 25, 2014). "Buffalo Wild Wings Invests in Tacos and Pizza". Slate. Archived from the original on February 8, 2018. Retrieved February 7, 2018.
9. ^ "Buffalo Wild Wings' Fast Casual R Taco Unveils Expansion Plans". QSR magazine. Journalistic Inc. November 3, 2016. Archived from the original on February 8, 2018. Retrieved February 7, 2018.
10. ^ Bomey, Nathan. "Arby's to acquire Buffalo Wild Wings for $2.4B in restaurant shakeup". USA Today. Archived from the original on September 27, 2020. Retrieved November 28, 2017.
11. ^ Isidore, Chris (November 28, 2017). "Arby's is buying Buffalo Wild Wings". CNN Money. Archived from the original on November 28, 2017. Retrieved November 28, 2017.
12. ^ Thorn, Bret (February 5, 2018). "Arby's, Buffalo Wild Wings new parent Inspire Brands debuts". Nation's Restaurant News. Archived from the original on October 6, 2020. Retrieved February 7, 2018.
13. ^ "Buffalo Wild Wings, MGM partner on sports betting". ESPN. September 5, 2019. Archived from the original on October 23, 2020. Retrieved October 23, 2020.
14. ^ Boone, Kyle (March 22, 2022). "March Madness: Saint Peter's star Doug Edert signs NIL deal with Buffalo Wild Wings, launches clothing line". CBSSports.com. Archived from the original on August 25, 2022. Retrieved August 25, 2022.
15. ^ Jacksonville, A. Buffalo Wild Wings restaurant in; Fl. (June 28, 2023). "Buffalo Wild Wings ends its Canadian operations - BNN Bloomberg". BNN. Archived from the original on July 1, 2023. Retrieved July 1, 2023.
16. ^ "The Blazin Challenge – Rules & Award | Buffalo Wild Wings". www.buffalowildwings.com. Archived from the original on July 12, 2023. Retrieved July 12, 2023.
17. ^ "Profile:Buffalo Wild Wings Inc (BWLD.O)". Reuters. Archived from the original on November 4, 2016. Retrieved November 1, 2016.

## External links

[edit]

Wikimedia Commons has media related to Buffalo Wild Wings.

* Official website
* SEC filings

* v
* t
* e

Chicken-based restaurant chains

Global|

* 4FINGERS
* Albaik
* Al Tazaj
* Bonchon Chicken
* Buffalo Wild Wings
* Buffalo Wings & Rings
* Buffalo's Cafe
* Chester's
* Chick'nCone
* ChicKing
* Church's / Texas Chicken
* Dave's Hot Chicken
* Dixy Chicken
* Galito's
* Jollibee
* Kenny Rogers Roasters
* KFC
* Marrybrown
* Nando's
* Pollo Campero
* Popeyes
* Southern Fried Chicken
* SugarBun
* Wienerwald
* Wingstop

Regional|

| Africa|

* Chicken Licken (ZA)
* Chicken Republic (NG)

|

Asia|

* Bacolod Chicken Inasal (PH)
* California Fried Chicken (ID)
* The Chicken Rice Shop (MY)
* Dicos (CN)
* Geprek Bensu (ID)
* Home Original Chicken (CN)
* Juewei Duck Neck (CN)
* J&G Fried Chicken (TW)
* KLG (TW)
* Kyochon (KR)
* Mang Inasal (PH)
* Max's Restaurant (PH)
* Nene Chicken (KR)
* Pelicana Chicken (KR)
* SCR (MY)
* TKK Fried Chicken (TW)

Europe|

* Chicken Cottage (UK)
* Dixy Chicken (UK)
* Morley's (UK)
* Southern Fried Chicken (UK)

North America|

* Boston Market (US)
* Bojangles' (US)
* Brown's Chicken & Pasta (US)
* Bush's Chicken (US)
* Chefette (BB)
* Chick-fil-A (US)
* Chicken Express (US)
* Chicken in the Rough (US)
* Chicken Salad Chick (US)
* Cluck-U (US)
* Dixie Lee (CA)
* El Pollo Loco (US/MX)
* Foosackly's (US)
* Golden Chick (US)
* Golden Skillet (US)
* Guthrie's (US)
* Hen House Restaurants (US)
* Harold's Chicken Shack (US)
* Hartz Chicken (US)
* Juan Pollo (US)
* Kyochon
* Lee's Famous (US)
* Louisiana Famous Fried Chicken (US)
* Mary Brown's (CA)
* Mrs. Winner's (US)
* Pioneer Chicken
* Pollo Campestre (SV)
* Pollo Tropical (US)
* Quaker Steak & Lube (US)
* Raising Cane's (US)
* Rostipollos (CR)
* Roy Rogers (US)
* Scores (CA)
* Smithfield's (US)
* St-Hubert (CA)
* Swiss Chalet (CA)
* Tip-Top (NI)
* White Fence Farm (US)
* Wild Wing (CA)
* Wing Zone (US)
* WingStreet (US)
* Zankou Chicken (US)
* Zaxby's (US)

Oceania|

* Belles Hot Chicken (AU)
* Big Rooster (PG)
* Chargrill Charlie's (AU)
* Chicken Treat (AU)
* El Jannah (AU)
* Oporto (AU)
* Red Rooster (AU)

South America|

* Frisby (CO)
* HNT Chicken (BR)
* Royal Castle (TT)

List of chicken restaurants
*[v]: View this template
*[t]: Discuss this template
*[e]: Edit this template