Cachet Hotel Group

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Cachet Hospitality Group (CHG) is a lifestyle branding and management company based in New York.

## History

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Cachet Hospitality Group was co-founded by American investor Robert Roche and Alexander Mirza in May 2013.[1] Other founding senior executives of the company included David Laris, Kimy Chen,[2] Yvonne Choi,[3] Martin Key and Aaron Griffiths.

In 2014, Cachet acquired the rights to the URBN hotel brand from its founders Scott Barrack and Jules Kwan.[4]

Cachet raised convertible debt capital from former Hilton board member John Notter, DMAC Vice Chairman Farooq Arjomand and Merchants Hospitality in its 3rd and 4th years with properties open and under development in China, Thailand, the U.S. and Mexico.

Cachet negotiated an Asia-Pacific joint venture with Wahlburgers, Cachet, and Cachet investor Farooq Arjomand.

In September 2017, Cachet opened its first hotel in New York City.[5]

## References

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1. ^ "Beating the Corporate World -- Alexander Mirza, Ceo, CACHET Hospitality Group | CHG". Archived from the original on 2018-07-17. Retrieved 2018-07-17.
2. ^ Sritama, Suchat (9 June 2017). "Cachet set to stamp its mark on Asia-Pacific". Bangkok Post. Retrieved 2020-07-30.
3. ^ Fung, Esther (2017-01-03). "Boutique Hotels Bet on China Even as Nation's Glut of Rooms Worsens". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-07-30.
4. ^ Elliott, Mark (2016-09-29). "Cachet plans dual debut in Chinese metropolis". Travel Daily. Retrieved 2020-07-30.
5. ^ Noto, Anthony (11 August 2017). "This week in N.Y.C. funding news: Cachet Boutique, Fatherly, Werk, Jetty". New York Business Journal.