Camp Beverly Hills

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|

American clothing line

Camp Beverly Hills

Company type| Private
Founded| 1977
Founder| Jeffrey A. Stein,[1] John H. Lasker
Headquarters|

United States

Products| Clothing
Website| campbeverlyhills.com

Camp Beverly Hills is an American clothing line founded by Jeffrey A. Stein[1] and John H. Lasker and Howard Himelstein.The brand launched in 1977 and became a pop-culture phenomenon during the 1980s. The clothing is known for its pastel colors and casual comfortable style.

In 2004 the brand was relaunched by Adina Levin and Raquel Krouse. The relaunch featured vintage style casual apparel and launched at Scoop on the East Coast and Ron Herman on the West Coast. The excitement of the brands relaunch spread rapidly throughout the fashion world and quickly became a popular selling brand at high end department stores and boutiques across the country. The relaunch captured the hearts of many celebrities and long time fans of the brand as well as national press. Perhaps one of the most notable and fun artifacts which documents the historical relaunch is question number 235 in the Trivial Pursuit, Pop Culture 2 edition. Camp Beverly Hills was back in session!

Question Number 235 in the Fad Category of Trivial Pursuit Pop Culture

The brand was acquired by Florida-based entrepreneur Jay Foreman in the late 2010s. Camp Beverly Hills vintage clothing line announced in 2020 that it is relaunching the brand.[2] The brand will at first be sold via pop-up activations at Fred Segal stores and their online storefront.[3]

## History

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Beverly Hills' glitzy name has helped Camp Beverly Hills turn its fashion products into money-making ventures.[4] The brand began in 1977 as an inexpensive alternative to the boutiques of Beverly Hills. The brand's first retail store was located on a side street just off Rodeo Drive and became an overnight sensation, soon leading to a celebrity obsession.[5]

During the next decade, the line became popular after introducing some of the first casual clothing to use pastel colors. It expanded to be sold in major retailers, and grew their licenses to include apparel, accessories, footwear, fragrances, eyewear, and home textiles.[6]

## Brand relaunch

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Due to the recent wave of 1980s nostalgia, the brand announced a relaunch in 2020, led by co-owner Jay Foreman. Forman has a history of retailing nostalgic brands as the CEO of Basic Fun!, and relaunching other iconic 80s brands such as Care Bears and Tonka.[7] The line will be tapping into its LA roots and is to be sold exclusively at Fred Segal stores and on fredsegal.com in Spring 2021. The exclusive capsule collection and pop-up activation will recreate elements of the original Camp Beverly Hills store. After the launch, the brand plans to seek licensing partners to take it into wider national distribution in 2022 and beyond.[6]

## References

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1. ^ a b Navarro, Mireya (2003-03-02) Ah, for a Cool Sip Of Liquid Yoga 'The New York Times', retrieved December 19, 2011
2. ^ Camp Beverly Hills Archived 2011-08-21 at the Wayback Machine Sweden Unlimited, retrieved December 19, 2011
3. ^ "Briefly: Camp Beverly Hills, Gateway at Walmart, Ampol and Wagoneer". BrandlandUSA. 2020-09-10. Retrieved 2020-09-27.
4. ^ Mitchell, John L (1988-09-16). To Raise Funds for School District: Beverly Hills High Lends Name as a Designer Label The LA Times, retrieved December 19, 2011
5. ^ Stevens, Karla Fashion from Episode 1: Camp Beverly Hills Thrills! The OC Insider, retrieved March 31, 2008
6. ^ a b "Global Icons Signs To Represent Camp Beverly Hills". Licensing International. 31 August 2020. Retrieved 2020-09-27.
7. ^ "We are creators of fun, experts in play and makers of toys. | Basic Fun!". www.basicfun.com. Retrieved 2020-09-27.

* 1980s portal