Financial District, San Francisco

Neighborhood in San Francisco, California, United States

Financial District

Neighborhood

San Francisco Financial District as seen from Buena Vista Park

Nicknames:

"FiDi",[1] "Downtown"

Financial District

Location within San Francisco

Coordinates: 37°47′43″N 122°24′10″W﻿ / ﻿37.7952°N 122.4029°W﻿ / 37.7952; -122.4029
Country|  United States
State|  California
City-county| San Francisco
Government

• Supervisor| Julie Christensen
• Assemblymember| Matt Haney (D)[2]
• State senator| Scott Wiener (D)[2]
• U.S. rep.| Nancy Pelosi (D)[3]
Area

[4]

• Total| 0.460 sq mi (1.19 km2)
• Land| 0.460 sq mi (1.19 km2)
Population

[4]

• Total| 9,447
• Density| 21,000/sq mi (7,900/km2)
Time zone| UTC−8 (Pacific)
• Summer (DST)| UTC−7 (PDT)
ZIP codes|

94104, 94108, 94111, 94133

Area codes| 415/6 28

The Financial District is a neighborhood in San Francisco, California, United States, that serves as its main central business district and had 372,829 jobs according to U.S. census tracts as of 2012-2016.[5] It is home to the city's largest concentration of corporate headquarters, law firms, insurance companies, real estate firms, savings and loan banks, and other financial institutions. Multiple Fortune 500 companies headquartered in San Francisco have their offices in the Financial District, including Wells Fargo, Salesforce, Uber, Gap, and Williams-Sonoma.[6]

Since the 1980s, restrictions on high-rise construction have shifted new development to the adjacent South of Market (SoMa) area surrounding the Transbay Transit Center. This area is sometimes called the South Financial District by real estate developers, or simply included as part of the Financial District itself.[7][8]

The 2020s have featured an exodus of tech companies from Downtown San Francisco,[9][10][11] in the wake of the Covid-19 pandemic; although San Francisco has since been widely characterized in the media to have entered an indefinite economic doom loop,[12][13] other sources have refuted this broad-based characterization of the city as a whole, asserting that the issues of concern are restricted primarily to the urban core of San Francisco.[14] Crime and homelessness[15] have become established in nearby neighborhoods.[16]

The area is marked by the cluster of high-rise towers in the triangular area east of Kearny Street,[17] south of Washington Street, west of the Embarcadero that rings the waterfront, and north of Market Street. The district includes Northern California's two tallest buildings, the Salesforce Tower and the Transamerica Pyramid. Montgomery Street (sometimes called "Wall Street of the West") is the traditional heart of the district.

## History[edit]

Under Spanish and Mexican rule, the area had been the site of a harbor named Yerba Buena Cove with a small civilian outpost named Yerba Buena that served to support the military population of the Presidio and the Mission Dolores. The sandy, marshy soils of the tip of the San Francisco Peninsula discouraged the Spanish, and later Mexican governments from establishing a preeminent town there, who focused their pueblo settlement efforts in the Pueblo of San José with its extremely fertile land. It was not until 1835 that the first settlers established themselves on the shore of Yerba Buena Cove, with the first town plan surveyed in 1839.[18] Yerba Buena's potential as a seaport made it the eventual center for European and American settlement.

After gold was discovered in the Sierra Nevada Foothills in 1848, Yerba Buena's location on the natural harbor of San Francisco Bay acted as a magnet for European and American settlers, as well as gold and job seekers from a multitude of countries. Following Californian independence and American annexation and the California Gold Rush, the area boomed rapidly and the Bay shoreline, which originally ended near Montgomery Street, was filled in and extended to The Embarcadero. Gold Rush wealth and business made it the financial capital of the west coast as many banks and businesses set up in the neighborhood. The west coast's first and only skyscrapers, were built in the area along Market Street.

The neighborhood was nearly completely destroyed in the 1906 Earthquake and Fire, as the area's skyscrapers survived. By 1910, the area was largely rebuilt with low-rise, masonry-clad buildings ranging from six to twelve stories in height.[19] During the late 1920s, several Neo-Gothic high rises, reaching 300 to 400 feet in height, were constructed, including the Standard Oil Building, Russ Building, Hunter-Dulin Building, Shell Building, and the Pacific Telephone Building.[19]

The Financial District, looking east down California Street

With the onset of the Great Depression and statewide height restrictions due to earthquake fears, few new buildings were constructed, and the district remained relatively low-rise until the late 1950s. Due to new building and earthquake retrofitting technologies, the height restrictions were lifted, fueling a skyscraper building boom.[19] This boom accelerated under mayor Dianne Feinstein during the 1980s, something her critics labeled "Manhattanization".[20] This caused widespread opposition citywide leading to the "skyscraper revolt" similar to the "freeway revolt" in the city years earlier. The skyscraper revolt led to the city imposing extremely strict, European-style height restrictions on building construction citywide.

Due to these height restrictions, lack of buildable lots, and changes in the local real estate market, new development in the area has shifted to South of Market Street since the 1980s. The area south of Market, east of Third Street, north of Folsom Street, and west of the Embarcadero is sometimes called the South Financial District, or simply included as part of the Financial District itself.[7] To encourage new development south of Market, and to help fund the replacement for the Transbay Terminal, many height limits were raised in the area. As a result, nearly all new high rise construction since the 1980s (and for the foreseeable future) has taken place South of Market. Notable examples include the JPMorgan Chase Building, 555 Mission Street, 101 Second Street, the Four Seasons Hotel, The Paramount, and the Millennium Tower.

According to TRI Commercial, the traditional Financial District provides approximately 30 million square feet (2,800,000 m2) of office space, and the South Financial District offers about 28 million square feet (2,600,000 m2).[21] Altogether, the combined Financial District had employed over 220,000 office workers.[19] In the 2020s, the COVID-19 pandemic has stimulated an exodus of business from the downtown core of San Francisco.[22]

## Location[edit]

The former Pacific Stock Exchange on Pine Street in the Financial District

Adjacent to the Financial District to the west is the Union Square shopping district. To the northwest is Chinatown, and to the north is North Beach and Jackson Square. To the east lies the Embarcadero waterfront and the Ferry Building. To the south lies Market Street and the South of Market district.

The Financial District is served by more than two dozen Muni bus and rail lines, including one cable car line, as well as Montgomery Street Station and Embarcadero Station in the BART system.

The nickname "FiDi" is occasionally employed,[1] analogous to nearby SoMa. The area is commonly referred to as "Downtown" as well, although "Downtown" may include the broader Union Square, Chinatown, Tenderloin, and SoMa districts as well.

## Characteristics[edit]

The Transamerica Pyramid was the tallest building in San Francisco from 1972 until 2017, when it was surpassed by the Salesforce Tower.

The District is home to numerous corporate headquarters, including all six San Francisco Fortune 500 companies—McKesson Corporation, Wells Fargo, PG&E, Gap, Charles Schwab, and Salesforce.com—[23] as well as Bechtel, the Union Bank of California, Levi Strauss & Co., Blue Shield, Kimpton Hotels & Restaurants, URS Corporation, and Bank of the West among others; and formerly Bank of America, Pacific Bell, Crocker Bank, Transamerica Corporation, Chevron Corporation, and Visa among others. The headquarters of the 12th district of the United States Federal Reserve is located in the area as well. Prior to their disestablishment, AirTouch, South Pacific Air Lines, Pegasus Aviation Finance Company, and the Pacific Exchange all had their headquarters in the Financial District.[24][25][26]

There are several shopping malls in the area, including the Crocker Galleria, the Embarcadero Center, the Ferry Building Marketplace, and the Rincon Center complex. Parks and plazas located there include Sue Biermann Park; Justin Herman Plaza, which is the current location of the city's New Year's festivities, and Transamerica Redwood Park. St. Mary's Square and Portsmouth Square are near the borders of the district, but are usually considered as part of Chinatown.

## Diplomatic missions[edit]

Further information: List of diplomatic missions in the San Francisco Bay Area

Several consulates are located in the financial district. Countries with consulates in the Financial District include France,[27] Brazil,[28] Guatemala,[29] Japan,[30][31] Luxembourg,[32] Mexico,[33] Ireland,[34] the Netherlands,[35] Singapore,[36] and the United Kingdom.[37] The Hong Kong Economic and Trade Office and the Taipei Economic and Cultural Office is located in the Financial District.[38]

## See also[edit]

* San Francisco Bay Area portal

* 49-Mile Scenic Drive
* History of the west coast of North America
* List of tallest buildings in San Francisco
* 555 California Street

## References[edit]

1. ^ a b "Financial District (FiDi) neighborhood in San Francisco, California (CA), 94104, 94108, 94111, 94133 detailed profile". City-Data. 2011. Retrieved 2012-12-03.
2. ^ a b "Statewide Database". UC Regents. Retrieved November 5, 2014.
3. ^ "California's 11th Congressional District - Representatives & District Map". Civic Impulse, LLC.
4. ^ a b "Financial District (FiDi) neighborhood in San Francisco, California (CA), 94104, 94108, 94111, 94133 detailed profile". Urban mapping. Retrieved February 19, 2015.
5. ^ "Demographia United States Central Business Districts" (PDF).
6. ^ "Fortune 500". Fortune. Retrieved 2022-08-29.
7. ^ a b San Francisco Commercial Real Estate Market Boundaries--South Financial District
8. ^ Simonson, Sharon (March 4, 2013). "San Francisco City: Next 30 Years, SoMa Surges, Financial District Fades". The Registry. Retrieved December 27, 2013.
9. ^ San Feancisco Chronicle Editorial Board (August 21, 2022). "Downtown San Francisco is dying. This bill could help save it". San Francisco Chronicle. Retrieved December 17, 2022.
10. ^ Roland Li (August 13, 2022). "New York is roaring back from the worst of the pandemic. Why isn't San Francisco?". San Francisco Chronicle. Retrieved February 24, 2023.
11. ^ Conor Dougherty; Emma Goldberg (December 17, 2022). "What Comes Next for the Most Empty Downtown in America". The New York Times. Retrieved December 17, 2022. "On any given week in San Francisco, office buildings are at about 40 percent of their prepandemic occupancy."
12. ^ Jim Carlton and Katherine Bindley (August 13, 2023). "Can San Francisco Save Itself From the Doom Loop?". The Wall Street Journal. Retrieved November 5, 2023.
13. ^ Elizabeth Weil (May 10, 2023). "Spiraling in San Francisco's Doom Loop". Curbed. Retrieved November 5, 2023. "What it's like to live in a city that no longer believes its problems can be fixed."
14. ^ J.D. Morris (October 30, 2023). "London Breed vs. the 'doom loop': How will S.F.'s mayor solve her biggest political problem?". San Francisco Chronicle. Retrieved November 5, 2023.
15. ^ Nellie Bowles. "HOW SAN FRANCISCO BECAME A FAILED CITY". The Atlantic. Retrieved June 27, 2023.
16. ^ Tessa Mclean (November 30, 2022). "The Container Store near Union Square plans to close". Hearst Corporation. Retrieved December 17, 2022. "The Union Square area of downtown has been struggling with an increase in crime in recent years, coupled with losing several big retailers since 2020, including Crate & Barrel, DSW and Gap."
17. ^ King, John (June 20, 2006). "Kearny Street's timeless in its pedestrian way". San Francisco Chronicle.
18. ^ Hayes, Derek (2007). Historical Atlas of California. Berkeley: "University of California Press".
19. ^ a b c d "San Francisco General Plan - Downtown Area Plan". City & County of San Francisco. Archived from the original on 2012-12-08. Retrieved 2012-12-27.
20. ^ Toner, Robin (30 September 1990). "California Showdown". The New York Times Magazine. Archived from the original on 2020-02-14. Retrieved 2020-02-14.
21. ^ "SAN FRANCISCO TRENDS: 2015 Q4" (PDF). TRI Commercial Real Estate Services, Inc. Retrieved 2016-02-12.
22. ^ San Feancisco Chronicle Editorial Board (August 21, 2022). "Downtown San Francidco is dying. This bill could help save it". San Francisco Chronicle. Retrieved December 17, 2022.
23. ^ Fortune magazine. "FORTUNE 500". Time Inc. Retrieved 12 February 2016.
24. ^ "Contact Information." AirTouch. Retrieved on January 10, 2010.
25. ^ "World Airline Survey." Flight International. April 1963. 540. "Head Office: 311 California Street San Francisco, California"
26. ^ "Contact." Pegasus Aviation. January 11, 2002. Retrieved on August 8, 2011. "Pegasus Aviation, Inc. Four Embarcadero Center, 35th Floor San Francisco, CA 94111 USA"
27. ^ "French Consulate, San Francisco".
28. ^ "Addresses and Contacts." Consulate-General of Brazil in San Francisco. Retrieved on February 14, 2020.
29. ^ "Informacion de la mision Archived 2008-12-16 at the Wayback Machine." Consulate-General of Guatemala in San Francisco. Retrieved on December 14, 2009.
30. ^ "Basic information on the office Archived 2007-05-22 at the Wayback Machine." Consulate-General of Japan in San Francisco. Retrieved on January 31, 2009.
31. ^ "Japan Information Center Archived 2007-10-12 at the Wayback Machine." Consulate-General of Japan in San Francisco. Retrieved on January 31, 2009.
32. ^ "[1]." Consulate-General of Luxembourg in San Francisco. Retrieved on January 31, 2009.
33. ^ "Contactenos Archived 2009-02-17 at the Wayback Machine." Consulate-General of Mexico in San Francisco. Retrieved on February 1, 2009.
34. ^ "[2]." Consulate-General of Ireland in San Francisco. Retrieved on June 2, 2009.
35. ^ "Netherlands Consulate General in San Francisco, United States." Consulate-General of the Netherlands in San Francisco. Retrieved on June 30, 2012.
36. ^ "Welcome." Consulate-General of Singapore in San Francisco. Retrieved on January 31, 2009.
37. ^ "San Francisco Archived 2009-02-21 at the Wayback Machine." UK in USA. Retrieved on January 31, 2009.
38. ^ "Contact Us Archived July 18, 2011, at the Wayback Machine." Taipei Economic and Cultural Office Los Angeles. Retrieved on January 31, 2009.

## External links[edit]

Wikimedia Commons has media related to Financial District, San Francisco, California.

* Union Square-Financial District travel guide from Wikivoyage
* Downtown San Francisco Community Benefit District
* Tourist info about the Financial District including photos
* Mechanics' Institute Library and Chess Room

* v
* t
* e

Financial District, San Francisco

Buildings and
business|

* 44 Montgomery
* 45 Fremont Street
* 50 Beale Street
* 50 California Street
* 88 Kearny Street
* 100 First Plaza
* 100 Montgomery Street
* 100 Pine Center
* 101 California Street
* 101 Montgomery
* 150 California Street
* 225 Bush Street
* 301 Howard Street
* 333 Bush Street
* 333 Market Street
* 345 California Center
* 388 Market Street
* 425 California Street
* 425 Market Street
* 456 Montgomery Plaza
* 505 Montgomery Street
* 555 California Street
* 580 California Street
* 595 Market Street
* 601 California Street
* 650 California Street
* Bank of California Building
* Bank of Italy Building
* Central Plaza
* Central Tower
* Commercial Union Assurance Building
* Embarcadero Center
* Embarcadero West
* First Market Tower
* Flatiron Building
* Four Embarcadero Center
* Hallidie Building
* Hobart Building
* Humboldt Bank Building
* Hunter-Dulin Building
* The Infinity
* JPMorgan Chase Building
* KPMG Building
* Market Center
* McKesson Plaza
* Mills Building and Tower
* Mutual Savings Bank Building
* One Bush Plaza
* One California
* One Embarcadero Center
* One Front Street
* One Maritime Plaza
* One Market Plaza
* One Montgomery Tower
* One Sansome Street
* Pacific Gas & Electric Building
* Phelan Building
* Russ Building
* San Francisco Ferry Building
* Shell Building
* Stevenson Place
* Three Embarcadero Center
* Transamerica Pyramid
* Two Embarcadero Center

Businesses|

* Hilton
* InterContinental
* Le Méridien
* Park Central Hotel
* Punch Line
* Ritz-Carlton Club and Residences
* Tadich Grill

Diplomatic missions|

* Taipei Economic and Cultural Office in San Francisco

Education|

* Academy of Art University
* Golden Gate University

Geography|

* Belden Place
* Embarcadero Plaza
* Kearny Street
* Montgomery Street
* New Montgomery Street

Public art|

* Admission Day Monument
* Lotta's Fountain
* Mechanics Monument
* Vaillancourt Fountain

Transportation|

* Embarcadero station
* F Market & Wharves
* Montgomery Street station

* Category
* Commons

* v
* t
* e

Neighborhoods in San Francisco

Downtown|

* Chinatown
* Civic Center
* Financial District
* French Quarter
* Mid-Market
* Mission Bay
* Multimedia Gulch
* Nob Hill
* North Beach
* South of Market
* Telegraph Hill
* Tenderloin
* Tendernob
* Union Square

North of Downtown|

* Cow Hollow
* Fisherman's Wharf
* Marina District
* Pacific Heights
* Presidio
* Russian Hill
* Treasure Island
* Yerba Buena Island

Outside Lands|

* Forest Hill
* Ingleside
* Ingleside Terraces
* Oceanview
* Parkside
* Richmond District
* Sea Cliff
* St. Francis Wood
* Sunset District
* West Portal
* Westwood Highlands
* Westwood Park

Western Addition|

* Alamo Square
* Anza Vista
* Cathedral Hill
* Cole Valley
* Corona Heights
* Duboce Triangle
* Fillmore
* Haight-Ashbury
* Hayes Valley
* Japantown
* Laurel Heights
* Lower Haight
* Western Addition

Southern|

* Bayview–Hunters Point
* Bernal Heights
* Castro
* Crocker-Amazon
* Diamond Heights
* Dogpatch
* Eureka Valley
* Excelsior District
* Glen Park
* India Basin
* Mission District
* Noe Valley
* Outer Mission
* Portola
* Potrero Hill
* Visitacion Valley

* San Francisco Bay Area portal
* List
* Category

Authority control databases

International|

* VIAF

National|

* United States

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