Munhwa Broadcasting Corporation

South Korean broadcasting company

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Munhwa Broadcasting Corporation

Latin-alphabet logo used since 3 January 2005

Native name

Korean name
Hangul|

주식회사문화방송

Hanja|

株式會社文化放送

Revised Romanization| Jusikhoesa Munhwa Bangsong
McCune–Reischauer| Chushikhoesa Munhwa Pangsong
Company type| Public broadcasting company

Traded as

| KRX: 052220
Industry| Broadcast radio and television
Founded| 21 February 1961; 62 years ago (1961-02-21)
Headquarters| 267, Sangam-dong, Mapo District,

Seoul

South Korea

Area served

* South Korea
* United States (satellite, certain metropolitan areas over-the-air)

Key people

| Ahn Hyung-joon, CEO and president (2023-present)[1]
Revenue| 1,500,941,912,398 won (2015)

Operating income

| 59,272,035,738 won (2015)

Net income

| 82,403,520,805 won (2015)
Total assets| 2,557,227,645,206 won (December 2015)
Total equity| 1,000,000,000 won (December 2015)
Owner|

* Government of South Korea through The Foundation of Broadcast Culture: (70%)
* Chungsoo Scholarship Foundation: (30%)

Number of employees

| 1,712 (December 2015)
Subsidiaries|

* MBC Plus
* MBC C&I
* iMBC
* MBC Arts
* MBC Play Fee
* MBC Academy
* MBC America
* MBC Nanum

Website| IMBC.com

Part of a series on the
Culture of Korea
Society

* History
* People
* Diaspora
* Language
* Names of Korea
* Religion

Arts and literature

* Architecture
* Art
* Pottery
* Painting
* Dance
* Film
* North
* South
* Literature
* North
* South
* Poetry
* Manhwa
* Webtoon
* Media
* Television
* K-drama
* Music
* Traditional
* North
* South
* K-pop
* Theater

Other

* Cuisine
* Kimchi
* Banchan
* Mythology
* Folklore
* Holidays
* Clothing
* Hanbok
* Tal
* Sports
* Martial arts
* Taekwondo
* Ssireum
* Video games

Symbols

* "Arirang"
* Mugunghwa
* Paektu Mountain
* "Aegukka"
* North Korea
* "Aegukga"
* South Korea
* Flags
* Taegeuk
* Emblem of North Korea
* Emblem of South Korea
* World Heritage Sites
* 100 Cultural Symbols of Korea

* v
* t
* e

Munhwa Broadcasting Corporation (MBC; Korean: 주식회사문화방송; Hanja: 株式會社文化放送; RR: Jusikhoesa Munhwa Bangsong; lit. "Joint-stock company Cultural Broadcasting") is one of the leading South Korean television and radio broadcasters. Munhwa is the Sino-Korean word for "culture". Its flagship terrestrial television station MBC TV broadcasts as channel 11\.

Established on 2 December 1961, MBC's terrestrial operations has a nationwide network of 17 regional stations. Although it operates on advertising, MBC is a Network Radio Television as its largest shareholder is a public organization, the Foundation of Broadcast Culture. MBC consists of a multimedia group with one terrestrial TV channel, three radio channels, five cable channels, five satellite channels and four DMB channels.

MBC is headquartered in Digital Media City (DMC), Mapo District, Seoul and has the largest broadcast production facilities in Korea including digital production centre Dream Center in Ilsan, indoor and outdoor sets in Yongin Daejanggeum Park.

## History[edit]

### Radio era (1961-1968)[edit]

Launching the first radio broadcast signal (call sign: HLKV, frequency: 900 kHz, output: 10 kW) from Seoul, MBC started as the first non-governmental commercial broadcaster in Korea. On 12 April 1963, it obtained a license from the government for operating regional stations in major cities (Daegu, Gwangju, Daejeon, Jeonju) in Korea, and established a broadcast network which connects six cities including Seoul and Busan.

### Black and white TV era (1969-1980)[edit]

MBC launched TV broadcasting on 8 August 1969 (call sign: HLAC-TV, output: 2 kW), and started to broadcast its main news program MBC Newsdesk on 5 October 1970. It reached affiliation deal with 7 commercial stations (in Ulsan, Jinju, Gangnueng, Chuncheon, Mokpo, Jeju, Masan) between 1968 and 1969, and started nationwide TV broadcasting through its 13 affiliated or regional stations. In 1974, FM radio was launched, and MBC took over the Kyunghyang Shinmun (daily newspaper company).

### Colour TV era (1980-1990)[edit]

The first colour TV broadcasting was started on 22 December 1980. MBC was separated from the Kyunghyang Shinmun according to the 1981 Basic Press Act. In 1982, it moved into the Yeouido headquarters. That same year, the network founded its baseball team, MBC Cheong-ryong (Blue Dragon), which entered the KBO League as a charter team, in addition to the network being the first home of the league's TV broadcasts. With the live coverage of the 1986 Seoul Asian Games and the 1988 Seoul Olympic Games, MBC made a great advancement in scale and technology.

Ownership of the Blue Dragon was passed to LG Corporation in 1989.

### Multimedia era (1991-2000)[edit]

After rapidly growing into a large corporation, covering major international events, MBC established specialized companies for each value chain (MBC Production, MBC Media Tech, MBC Broadcast Culture Center, MBC Arts Company, MBC Arts Center) and spined them off as subsidiaries to become a more efficient corporation amid fiercer competition in the multimedia era. ※ MBC Production and MBC Media Tech were merged into MBC C&I in August, 2011.

### Digital era (2001–present)[edit]

As the convergence of broadcasting and communications becomes full-fledged, MBC made its subsidiary iMBC (internet MBC) an independent corporation and pursued various internet-related business. Furthermore, it started cable TV (MBC Plus Media,) satellite TV, new DMB broadcasting and full daytime broadcasting on terrestrial television. In 2007, MBC established digital production centre Ilsan Dream Center, which is equipped with high-tech production facilities. In September 2014, it completed the construction of a new headquarters building and moved from Yeouido to Sangam-dong, opening a new era of Sangam MBC.

In 2001, MBC launched satellite and cable television broadcasting. As part of this expansion it created MBC America, a subsidiary based in Los Angeles, United States, to distribute its programming throughout the Americas. On 1 August 2008, MBC America launched MBC-D, a television network carried on the digital subchannels of KSCI-TV, KTSF-TV, and WMBC-TV. The service was planned to be launched in Atlanta, Chicago, and Washington, D.C. by the end of the year.[2] In northeast metro Atlanta, it aired on WKTB-CD channel 47.3 (now a Telemundo affiliate), but as of 2011 is on WSKC-CD channel 22.1.

In March 2013, computer shutdowns hit South Korean television stations, including MBC.[3] The South Korean government asserted a North Korean link in the March cyberattacks, which has been denied by Pyongyang.[4]

## International relations[edit]

MBC is an active member of international organizations such as ABU (Asia-Pacific Broadcasting Union), IATAS (International Academy of Television Arts & Science) and INPUT (International Public Television Screening Conference), and is affiliated with 21 broadcasters in 13 countries.

It is engaged in various global business through overseas corporations in Los Angeles and Shanghai, and bureaus in North America, Latin America, Europe and the Middle East as well as Asia, in close cooperation with major global media groups.

MBC is devoted to entering foreign markets and expanding the business area. It maintains a close relationship with foreign buyers by participating in major content markets every year such as MIP-TV, MIPCOM, NATPE, BCWW and ATF. It operates an English website which introduces various MBC content to the overseas buyers and viewers so that they can easily access its content.

MBC drama What on Earth Is Love? is the first Korean Wave drama which sparked the K-drama boom across China, when it was aired on CCTV in 1997. Since then, numerous MBC dramas, entertainment shows, and documentaries have been exported to different countries. The drama Dae Jang Geum was shown in as many as 91 countries around the world. More recently, MBC is widening its content business area by exporting show formats such as I Am a Singer, We Got Married and Dad! Where Are We Going? to other countries.

## Channels[edit]

* One terrestrial TV (MBC TV — channel 11)
* Three radio stations:

Name | Frequency | Power (kW)

|
|

MBC Standard FM | 95.9 MHz FM | />10 kW (FM)
MBC FM4U | 91.9 MHz FM | 10 kW
Channel M | CH 12A DAB | 2 kW

* Five cable/satellite (MBC Drama, MBC Sports+, MBC M, MBC every1 and MBC ON)
* Three terrestrial DMB (TV, radio, data)
* Two satellite DMB (MBC Drama, MBC Sports+)

## Headquarters[edit]

* MBC Dream Center located in Goyang, Gyeonggi Province (30 November 2007 – present).

* Old MBC headquarters located in Yeouido (17 February 1982 – 3 August 2014).

* Old MBC building located in Jeong-dong (8 August 1969 – 16 February 1982; now used by Kyunghyang Shinmun).

## See also[edit]

* List of programs broadcast by Munhwa Broadcasting Corporation
* Korean Broadcasting System
* Seoul Broadcasting System
* Educational Broadcasting System
* List of South Korean broadcasting networks
* Contemporary culture of South Korea

## References[edit]

1. ^ "Broadcaster MBC confirms new CEO appointment". 23 February 2023. Archived from the original on 1 March 2023. Retrieved 1 March 2023.
2. ^ "Archived copy". Archived from the original on 2 April 2015. Retrieved 2 August 2008.`{{cite web}}`: CS1 maint: archived copy as title (link)
3. ^ Choe, Sang-Hun (20 March 2013). "Computer Networks in South Korea Are Paralyzed in Cyberattacks". The New York Times. Archived from the original on 2 June 2019.
4. ^ Lee Minji (10 April 2013). "(2nd LD) Gov't confirms Pyongyang link in March cyber attacks". Yonhap News. Archived from the original on 15 April 2013. Retrieved 2 June 2019.

## External links[edit]

* Official website

* v
* t
* e

Munhwa Broadcasting Corporation (MBC)

Key people|

| Current|

* Park Sung-jae (president and CEO)

|

Former|

* Kim Ji-tae (founder)
* Go Won-jeong
* Hwang Yong-joo
* Jo Jung-chul
* Lee Hwan-eui
* Lee Jin-hee
* Lee Woong-hee
* Hwang Sun-pil
* Kim Young-soo
* Choi Chang-bong
* Kang Seong-gu
* Lee Deuk-yeol
* Noh Seung-dae
* Kim Joong-bae
* Lee Geung-hee
* Choi Moon-soon
* Ohm Ki-young
* Kim Jae-chul
* Kim Jong-guk
* Ahn Gwang-han
* Kim Jang-gyeom
* Choi Seung-ho

Television networks|

| Broadcast|

* MBC TV

|

Cable|

* MBC Drama
* MBC Sports+
* MBC every1
* MBC M
* MBC On

Radio networks|

* Channel M
* MBC FM4U
* MBC Standard FM

Subsidiaries and divisions|

* MBC C&I
* MBC Plus
* MBC Voice Acting Division
* Vlending (joint venture with SBS)

Related articles|

* Daejanggeum Theme Park (closed)
* Korean Film Awards
* MBC Drama Awards
* Yongin Daejanggeum Park

See also|

* The Foundation of Broadcast Culture

Defunct services|

* MBC Game
* MBC Life
* MBC QueeN
* MBC Sports+ 2

* v
* t
* e

Television networks in South Korea

The highlighted channel : Disaster Relay Broadcasting Service.

Free-to-air|

| National|

* KBS (KBS 1TV 9-1 ㆍ KBS 2TV 7-1 ㆍ KBS NEWS D 9-2 ㆍ KBS Radio 1 9-3)
* EBS (EBS 1TV 10-1 ㆍ EBS 2TV 10-2)

|

Seoul Capital Area|

* MBC (MBC TV 11-1)
* SBS (SBS TV 6-1)
* OBS (OBS-TV 8-1)

Gwandong|

* G1
* Chuncheon MBC
* Wonju MBC
* MBC Gangwon-yeongdong

Hoseo|

* TJB
* CJB
* Daejeon MBC
* MBC Chungbuk

Honam|

* kbc
* JTV
* Gwangju MBC
* Mokpo MBC
* Yeosu MBC
* Jeonju MBC

Yeongnam|

* KNN
* TBC
* ubc
* Busan MBC
* Daegu MBC
* Andong MBC
* Pohang MBC
* Ulsan MBC
* MBC Gyeongnam

Jeju Island|

* JIBS
* Jeju MBC

Generalist|

* JTBC
* MBN
* TV CHOSUN
* Channel A
* YTN
* Yonhap News TV
* National Assembly TV

Economy|

* SBS Biz
* Korea Economic TV

International|

* Arirang TV

Sports|

* KBS N Sports
* MBC Sports+
* SBS Sports
* SBS Golf
* SBS Golf 2
* tvN SPORTS
* JTBC Golf&Sports
* SPOTV
* SPOTV2
* SPOTV Golf&Health
* SPOTV ON
* SPOTV ON2
* SPOTV Prime
* SKY Sports

Entertainment|

* KBS Joy
* ENA
* ENA PLAY
* MBC M
* MBC every1
* SBS Plus
* SBS funE
* SBS F!L
* SBS F!L UHD
* SBS M
* JTBC2
* JTBC4
* TV CHOSUN2
* TV CHOSUN3
* MBN Plus
* Channel A+
* tvN
* tvN DRAMA
* tvN SHOW
* tvN STORY
* Mnet
* OGN
* SKY UHD
* THE LIFE
* Lifetime
* History
* MX
* STATV

Drama·Movie|

* KBS Drama
* KBS Story
* MBC Drama
* MBC ON
* ENA DRAMA
* ENA STORY
* OCN
* OCN Movies
* OCN Thrills
* UXN
* THE DRAMA
* CH.NOW
* CH.Ever
* Chunghwa TV
* Catch On 1
* Catch On 2
* ONCE
* TeleNovela

Culture|

* OL!FE
* KBS Life
* National Geographic
* Discovery Channel
* Animal Planet
* Mezzo Live HD

Edu·Kids|

* THE KIDS
* kidstalktalkplus

Anime & Cartoon|

* Tooniverse
* KBS Kids
* Animax
* Cartoon Network
* Cartoonito
* AniBox
* Anione TV
* Aniplus

Shopping|

* CJ ONSTYLE
* CJ ONSTYLE+
* LOTTE Homeshopping
* LOTTE One TV
* KT Alpha Shopping
* Public Home Shopping
* Shinsegae TV Shopping

Authority control databases

International|

* ISNI
* VIAF

National|

* Norway
* Germany
* Israel
* United States
* Korea

Other|

* MusicBrainz label

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