Central Luzon Television

Philippine TV station

This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages)

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed.
Find sources: "Central Luzon Television" – news · newspapers · books · scholar · JSTOR (October 2022) (Learn how and when to remove this message)

|

This article needs to be updated. Please help update this article to reflect recent events or newly available information. (April 2025)

|

(Learn how and when to remove this message)

CLTV36 HD (DWRW-DTV)

* Central Luzon
* Philippines

City| San Fernando, Pampanga
Channels|

* Digital: 36 (UHF) (ISDB-Tb) (test broadcast)
* Virtual: 36.01

Branding| CLTV 36 [HD]
Programming
Language(s)| Tagalog, Kapampangan, English
Subchannels| See list
Affiliations|

* 36.1: Independent

Ownership
Owner| RadioWorld Broadcasting Corporation
History
Founded| March 19, 2007; 18 years ago (2007-03-19) (analog)
October 16, 2023; 21 months ago (2023-10-16) (digital test broadcast)
December 7, 2023; 20 months ago (2023-12-07) (digital official broadcast)

Last air date

| December 6, 2023; 20 months ago (2023-12-06) (analog)

Former call signs

| DWRW-TV (2007-2023)

Former channel number(s)

| Analog (UHF): 36 (2007-2023)

Call sign meaning

| Radio World
Technical information

Licensing authority

| NTC
Power| 2,500 watts (digital)
Translator(s)| (see article)
Links
Website| cltv36.tv

Central Luzon Television (commonly referred to as CLTV 36) is an independent regional infotainment digital-only television station based in Pampanga, Central Luzon in the Philippines, with the call sign DWRW-DTV. It is the sole television owned by the RadioWorld Broadcasting Corporation (formerly known as the Central Luzon Broadcasting Corporation), a subsidiary of the Laus Group of Companies, which also owns a radio station, DWRW-FM.

The station's offices, studio complex, and transmitter are located at the third floor of the Corporate Guarantee Building, Laus Group Complex, Jose Abad Santos Avenue, Dolores, San Fernando, Pampanga.

It operates daily from 7:00 AM to 10:00 PM. In 2017, CLTV 36 is the leading free-to-air regional television channel in the country based on the AGB Nielsen survey, for two consecutive years,[1] and was awarded the Best Local TV Station by the Kapisanan ng mga Brodkaster ng Pilipinas (KBP), Paragala Central Luzon Media Awards and Gandingan Awards.

Corporate Guarantee and Insurance Company building, the headquarters of CLTV 36, in April 2017

## Background

[edit]

As one of the youngest terrestrial television stations in the Philippines, it was created when the Philippine Congress granted it a franchise under Republic Act No. 8219 (which lapsed into law) on September 12, 1997, and it was duly licensed by the country's NTC on January 10, 2007.

CLTV 36 began transmission on March 19, 2007. In 2008, it was relegated to an all-news and infotainment channel.

Throughout most of its history, CLTV 36 focused on centralized media coverage of news, public affairs and infotainment programming, covering all the provinces of Central Luzon: Nueva Ecija, Bulacan, Bataan, Tarlac, Zambales, Aurora, and its home province Pampanga. The station's new tower at Clark Freeport Zone was inaugurated on December 9, 2015. Its signal is also receivable in parts of Metro Manila, Ilocos Region, Cordillera Administrative Region, and Calabarzon (except Batangas, Laguna and Quezon).[2][3]

The station pioneered extensive and frequently updated coverage of national and local elections and natural disasters that hit the region, including typhoons and northeast monsoons. In 2013, CLTV 36 launched their entertainment programming through the Star Mill Talent Search.[citation needed]

The station is also the official broadcaster of the Giant Lantern Festival every December from 2007, as well as the United Central Luzon Athletic Association games since 2015.[4][5]

In 2015, CLTV 36 moved its transmission to 10-kilowatt, 68.5m (225ft) tall BTSC stereo transmitter and primary station tower which was located at C.P. Garcia Street, Clark Freeport Zone, Pampanga.[6]

### Branding changes

[edit]

Before the station's 9th anniversary, on April 2, 2016, it was rebranded as CLTV 36 Metro Central Luzon,[7] along with a new theme song eponymous with the station's branding, performed by the Chocolate Factory Band, and Star Mill alumnus Jeneal Mariano and Andy Pangan.[8]

On its 10th anniversary in 2017, the station reverted to its original name CLTV 36 with a new slogan, "The Region's Infotainment Channel".

On January 7, 2018, the station reverted to its original slogan, "One Region, One Station".

On March 22, 2019, CLTV 36, as part of its 12th anniversary celebration with the theme "Championing Local Pride" (also used as a slogan from 2019 to 2022), held its inaugural Social Services Conference and Expo (SocSeCon) at Robinsons Starmills mall in San Fernando, Pampanga.

On June 26, 2020, despite challenges brought by the coronavirus pandemic, the station launched #SaleseMuRin with the re-usage of their 2011 station theme, "Tawag ng Panahon" (lit. 'Call of Time').

On May 14, 2021, CLTV 36 revealed its new logo during its 14th anniversary, replacing the 2007 logo, and revealed its additional programming lineup for 2021.

On May 20, 2022, the station celebrated its 15th anniversary through a business conference and Partner Appreciation Night with the theme, "Ibalik ang Sigla, Ibalik ang Saya ng Lokal na Ekonomiya" (lit. 'Bring Back the Vigor, Bring Back the Fun to the Local Economy'), at Robinsons Starmills in San Fernando.

In November 2022, the station revived one of its previous slogans "Atin 'To" (first used in early 2010s), as well as the station's 2007 logo; the now-former logo continued as a secondary until December 2022. The station re-used its former theme songs throughout its history: their 2013 station theme, "CLTV 36, Kasama Mo", composed by Andy Alviz; and the 2016 station theme "CLTV 36 Metro Central Luzon", albeit with modified lyrics and covered by Kapampangan performer Chew the Cud.

In mid 2023, the station began to de-emphasize its pan-regional content, and began increasing amount of programs focused on Pampanga and Kapampangans, while maintaining a small portion of programs in Filipino and English. Thus, the relaunch included the slogan "Pusung Makabalen" (which is the Kapampangan term for the Filipino phrase "Pusong Makabayan" or "Patriotic Heart").

In February 2024, CLTV 36 moved its transmission back on the original site in San Fernando with its newly renovated tower atop of CGIC Building. It ceased operations of the Clark Tower and is still yet to be sold or utilized by another company.

In the last weeks of September 2024, the station has slowly decreased its Kapampangan-centric content and its "Pusung Makabalen" slogan has been dropped in favor of gradually returning its pan-regional content while still maintaining a small portion of programs on its native dialect. Plans of building SFN or repeater towers in different parts of the region to expand its Digital TV coverage on every capital cities of Central Luzon provinces have been laid but has not yet been materialized.

## Current programs

[edit]

CLTV 36 as the official broadcaster of the Giant Lantern Festival since 2007

### News

[edit]

* CLTV 36 News Kasama si JM De Jesus (2021–2023; 2024)
* CLTV 36 News Recap Kasama si Jhoedie Dizon Mercado
* CLTV 36 Newstream Kasama si Justine Emmanuel Y. Dizon, Jr. (2024)‡
* Pasada Balita Kasama si JM De Jesus (2017–2018, 2025)

### Current affairs

[edit]

* Alagang PhilHealth (2024)‡
* So to Speak with Sonia P. Soto (2024, new season)‡
* UN in Action and Global Lens (2008)

### Public service

[edit]

* Fernandino Ka, Kayabe Ka! (2023)‡
* Kayabe V-Yahe (2023)‡
* The Interviewer with Boy Abunda (2024)‡

### Infotainment

[edit]

* AgriTV Central Luzon (2022; 2023)
* Clark In Focus (2016, 2017)
* COMMusta Central Luzon (2024)
* Discover Dubai
* Discover Japan (2017)
* Discover Taiwan
* Discover Thailand
* DokyuBata TV (2023)
* G? G! (2025)
* Luid Ka! (2024)‡
* Mise-En-Scene (2023)
* Spotlight (2024)
* Youth Voice Matters (2024)‡

### Religious

[edit]

* CLTV 36 The 3–O'Clock Prayer (English version)
* GCF Pampanga Worship Service
* His Life TV
* Mama’s Boys (Mama Mary’s Boys)
* Men of Light (2007)
* St. Joseph the Worker Chapel II - Clark (English Mass) (2020)
* Holy Rosary Parish (Pisamban Maragul) (Kapampangan Mass) (2020)
* Sensei: Their Skills and Talents

‡Also streamed on CLTV 36's Facebook page.

^Also streamed on CLTV 36's YouTube channel.

### Future programming

[edit]

* Finding Finix (December 6, 2024)
* #CLTV36Throwback Nicolette Henson-Hizon Beyond Style (re-run; 2025)

Previous logo of CLTV 36 with the Metro Central Luzon branding from April 2016 until 2017

## Awards and recognition

[edit]

In 2008, about a year since it began broadcasting, the station received its first KBP Golden Dove Award (Sonia Soto for Best Provincial Public Affairs Program Host). CLTV 36 was again honored as the three-time Best Provincial TV station by the same award-giving body for the 2012, 2014 and 2015 editions, along with the award for their programs Balitang Central Luzon (Best TV Newscast, Provincial) and So To Speak (two-time Best TV Public Affairs Program, Provincial).

## Broadcast coverage

[edit]

### Primary areas

[edit]

* Pampanga
* Bulacan

#### Secondary areas

[edit]

* Parts of Bataan
* Parts of Tarlac
* Portion of Nueva Ecija
* Northern Portion of Metro Manila
* Portion of Rizal
* Portion of Zambales

## Technical information

[edit]

Branding  | Callsign  | Channel #  | Power  | Station Type  | Location

|
|
|
|
|

CLTV 36 HD  | DWRW  | 36  | 2,500 watts (Low Power Transmission)  | Originating (now migrated from analog to digital)  | Corporate Guarantee Building, Jose Abad Santos Avenue, City of San Fernando, Pampanga. Central Luzon

CLTV 36 programs are retransmitted nationally via pay television providers: numerous regional cable and satellite providers in Pampanga, Tarlac, Bulacan, Bataan, Nueva Ecija, and Zambales; as well as out-of-market cable access in Rizal, Laguna (including Santa Rosa and Calamba) and Cavite. In 2016, the station became available nationally via major satellite provider Cignal.[7]

Programs are also livestreamed on its official website, Facebook, YouTube, and via its official application for iOS and Android users.

## Digital television

[edit]

Channel | Video | Aspect | Short Name  | Programming  | Notes

|
|
|
|
|

36.01  | 1080i HDTV | 16:9 | CLTV 36 HD  | Central Luzon Television (Main DWRW programming) | Fully migrated from analog to digital

Low Power Transmission

Since September 10, 2023, CLTV 36 has utilized its analog UHF channel 36 (605.143 MHz) for its digital terrestrial television (DTT) tests during off-air hours. It initially conducted its digital test broadcasts daily, except for Mondays and Wednesdays, from 07:30 pm to 10:00 pm.

### Analog-to-digital conversion

[edit]

CLTV 36 made several announcements on its broadcast and social media pages about a change happening on October 10, 2023, the culmination of plans to convert the station to DTT which began in May 2021.[9] The conversion was later moved to October 16, 2023 and began its regular test broadcast on digital from 07:00 pm to 10:00 pm. On December 1, 2023, CLTV 36 began broadcasting on digital as early as 12nn and has gone full-time digital broadcasting the whole day on December 7. The traditional analog TV broadcast permanently ended on December 6 at 12:00 PHT, after 16 years since its maiden broadcast of the station.[10][11][12] However, it is currently operating at 2,500 watts, as it is currently not viewable in other parts of Central Luzon, with later plans to upgrade the transmitter power output to expand the signal to the entire Central Luzon area, either through upgrade on the main transmitter and/or implementing SFN transmitters to different parts of the region, particularly every province of Central Luzon.

## See also

[edit]

* RW 95.1 FM

## References

[edit]

1. ^ abcatubig (March 25, 2017). "CLTV36: A decade of the journey and beyond". SunStar. Retrieved May 20, 2017.
2. ^ Manabat, Ashley (December 10, 2015). "CLTV 36 inaugurates Clark tower". BusinessMirror. Retrieved May 20, 2017.
3. ^ "CLTV 36 widens reach with new Clark Tower". SunStar. December 9, 2015. Archived from the original on December 11, 2015. Retrieved December 10, 2015.
4. ^ Manabat, Ashley (September 14, 2015). "Countdown for San Fernando's 2015 Giant Lantern Festival starts". BusinessMirror. Retrieved May 20, 2017.
5. ^ vblopez (December 11, 2015). "Pangilinan: A GLF of many firsts". SunStar. Retrieved May 20, 2017.
6. ^ "CLTV 36 widens reach with new Clark Tower". Sun.Star Pampanga. December 9, 2015. Retrieved December 10, 2015.
7. ^ a b "CLTV 36 marks 9th year with new 'metro' brand". SunStar. April 3, 2016. Retrieved April 4, 2016.
8. ^ CCTN Channel 47 Mega Cebu (April 5, 2016). "CLTV 36 Metro Central Luzon Station ID 2016". YouTube. Retrieved May 20, 2017.`{{cite web}}`: CS1 maint: numeric names: authors list (link)
9. ^ "The shift to digital TV begins for the #1 digital news media in Central Luzon, CLTV!". CLTV36 (Facebook). May 19, 2021. Retrieved September 29, 2023.
10. ^ CLTV 36 going digital this 10.16? https://m.facebook.com/story.php?story_fbid=pfbid02rXL7T5DhbMoGkV53miV25VnXChGnLTWt5whWkPBADoYV78uMGA3QDZMPbpNgQbbsl&id=100071465770363&mibextid=2JQ9oc
11. ^ CLTV 36 is now on digital TV (September 16, 2023) https://www.youtube.com/watch?v=GEj3yh2_J6Y
12. ^ CLTV 36 DTV goes fully launched on December 7, 2023 https://www.facebook.com/reel/1030235651512869?mibextid=UVffzb

## External links

[edit]

* CLTV 36's official website
* Laus Group of Companies

* v
* t
* e

Television in the Philippines

Free-to-air
television
networks|

| Major|

| GMA Network|

* GMA
* GTV
* Heart of Asia
* I Heart Movies

|

TV5 Network|

* TV5
* RPTV
* One Sports

State media
(PCO)|

* PTNI
* PTV
* Radyo Pilipinas - Radyo Publiko
* PTV Sports Network
* IBC
* Congress TV
* DWAN TV

Minor|

| BEAM|

* Bilyonaryo News Channel
* Blast Sports
* D8TV
* PRTV Prime Media
* Knowledge Channel (under blocktime agreement)

|

EBC/CEBSI|

* Net 25
* INC TV

PBC|

* UNTV
* Truth Channel

Rajah|

* RJTV
* Timeless TV
* Radyo Bandido TV
* Rock MNL
* TV Maria

SBN/Solar|

* SolarFlix
* Solar Learning
* Solar Sports
* Shop TV

ZOE|

* A2Z
* Light TV

Others|

* Aliw
* Aliw Channel 23
* DWIZ News TV
* AMBS
* All TV
* MBC
* DZRH News Television
* PCMC
* DZMM TeleRadyo
* PRTV Prime Media
* RPN/Nine Media
* RPTV
* CCTN
* DBS
* Golden Nation Network
* Hope Channel Philippines

Regional|

* Bandera News TV
* Bee TV
* Brigada TV
* CLTV
* eMedia
* GBPI
* Infomax TV
* PBC
* PBN
* PRTV
* SBC

Defunct|

* 2nd Avenue
* 3ABN
* 5 Plus
* 9TV
* ABS-CBN
* AksyonTV
* AKTV
* Asianovela Channel
* ATC@IBC
* BBC
* Basketball TV
* Catsup
* Channel [V] Philippines
* Chase
* Cine Mo!
* Citynet
* CNN Philippines
* CT
* CTV
* Daystar TV
* DepEd TV
* E! Philippines
* eGG Network
* EMC
* ETC
* EZ Shop
* FUBC
* GCTV
* Global News Network
* GMA News TV
* Hallypop
* Hope International
* Inquirer 990 Television
* Island Living Channel
* Jack City
* Jack TV
* Jeepney TV
* Kapamilya Box Office
* Life TV
* Living Asia Channel
* Movie Central
* MTVph
* MTV Philippines
* Myx
* NBA Premium TV
* O Shopping
* One Media Network
* One PH
* Oras ng Himala Channel
* Pop Life TV
* PIE
* Pilipinas HD
* Pinoy Hits
* PinoyHowTo
* Q
* RTVMalacañang
* S+A
* Salaam TV
* Shop Japan
* SocialTV
* SMNI
* SMNI News Channel
* Solar News Channel
* Solar TV
* Studio 23
* Talk TV
* Telenovela Channel
* TBN Philippines
* TV Shop Philippines
* UltraVision 25
* Vintage Television
* Yey!

Awards and events|

* GMMSF Box Office Entertainment Awards (1971)
* PMPC Star Awards (1987)
* ENPRESS Golden Screen TV (2004)

Lists|

* List of television stations
* Analog
* Digital
* List of years in Philippine television
* List of Philippine drama series
* List of Philippine television shows

*[lit.]: literal translation
*[v]: View this template
*[t]: Discuss this template
*[e]: Edit this template