Channel 7 (Mendoza, Argentina)

TV station in Las Heras, Mendoza, Argentina

LV 89 TV Canal 7

* Mendoza, Argentina

City| Las Heras
Channels|

* Analog: 7 (VHF)
* Digital: 31 (UHF)

Branding| El Siete
Programming
Affiliations| América TV
Ownership
Owner|

* Grupo América
* (Jorge Estornell S.A.)

History
Founded| February 7, 1961 (1961-02-07)
Technical information

Licensing authority

| ENACOM
Translator(s)| 3 (3 de Mayo)
3 (Valle de Uco)
5 (Vallevivencio)
10 (Las Cuevas)
11 (Malargüe)
11 (Usaplata)
12 (La Paz)
65 (Paramillos de Usaplata)
74 (San Carlos)
Links
Website| www.elsietetv.com.ar

El Siete (call sign LV 89 TV) is a television station broadcasting from Las Heras, province of Mendoza, Argentina. It carries programs from América TV and is owned by Grupo América.

## History

[edit]

The Edificio Gómez was the first transmitter site for LV 89 TV

Canal 7 Mendoza was established on April 28, 1958, when the National Executive Power, under Pedro Aramburu, granted a license to businessman Juan Gómez.[1][2][3] The station, operated by Difusora Mendoza, officially launched on February 7, 1961, as LV 89 TV Canal 7.[4][5][6] It was the first television station in western Argentina and among the earliest in the country’s interior, alongside Channel 8 in Mar del Plata.[1]

Throughout the 1960s, Canal 7 expanded its reach, installing repeaters in Tupungato (1963), Uspallata (1969), La Paz, and Cerro Diamante. In 1966, it introduced videotape recording and began live outdoor broadcasts, including full coverage of the National Grape Harvest Festival.[7]

The Argentine government intervened in the station on October 8, 1973, under Raúl Alberto Lastiri, revoking its private license.[2][8][9] It later transitioned to color broadcasting on June 1, 1981.[10] Following a public competition, the license was reassigned in 1983 to Estornell S.A. A new transmitter station atop Cerro Arco was constructed in 1985, improving signal strength across Greater Mendoza and the Andean region.[10]

In September 1997, Grupo UNO (now Grupo América) acquired Canal 7. By 1999, the station was authorized to test digital terrestrial television (DTT) using the ATSC standard. A new 20 kW transmitter was installed at Cerro Arco in 2008, and in 2010, it began DTT tests under the ISDB-T standard, later securing UHF Channel 31 for permanent HD broadcasts.

Canal 7 officially launched HD broadcasts on June 12, 2012, rebranding as El Siete the following year. By 2015, it had fully transitioned to digital terrestrial television. After years of legal disputes, Canal 7 was added to DirecTV’s lineup in Mendoza on October 23, 2018.[11][12]

Today, the station rebroadcasts content from América TV while producing local programs such as Noticiero 7, Hola Mendoza, and Sentí la tarde. Several shows, including Vinos y Placeres and Brava en el 7, have won Martín Fierro Federal awards.[13][14]

## References

[edit]

1. ^ a b "BOLETIN OFICIAL REPUBLICA ARGENTINA". www.boletinoficial.gob.ar. Retrieved 2025-02-03.
2. ^ a b "BOLETIN OFICIAL REPUBLICA ARGENTINA". www.boletinoficial.gob.ar. Retrieved 2025-02-03.
3. ^ "El sueño de un visionario". Los Andes (in Spanish). Retrieved 2025-02-03.
4. ^ "Hace 60 años Canal 7 asombraba a Mendoza con la primera señal de TV". Diario Uno (in Spanish). 2021-02-07. Retrieved 2025-02-03.
5. ^ "Canal 7 cumple 49 años". Diario Uno. 7 de febrero de 2010.
6. ^ "Señales: 50 años de la televisión mendocina". Señales. 2011-02-07. Retrieved 2025-02-03.
7. ^ Sirvén, Pablo (2012-04-29). "Una historia que vuelve a empezar". LA NACION (in Spanish). Retrieved 2025-02-03.
8. ^ Sirvén, Pablo (2012-04-29). "Una historia que vuelve a empezar". LA NACION (in Spanish). Retrieved 2025-02-03.
9. ^ Clarín, Redacción (2009-09-13). "Aquel intento de modificar la realidad eliminando programas de televisión". Clarín (in Spanish). Retrieved 2025-02-03.
10. ^ a b "Hace 60 años Canal 7 asombraba a Mendoza con la primera señal de TV". Diario Uno (in Spanish). 2021-02-07. Retrieved 2025-02-03.
11. ^ Nueve, El. "Desde hoy, podés ver Canal 9 en DirecTV". El Nueve (in Spanish). Retrieved 2025-02-03.
12. ^ "Desde hoy se pueden ver Canal 9 y Canal 7 en DirecTV". Diario Los Andes. 23 de octubre de 2018. Consultado el 27 de octubre de 2018.
13. ^ "Brava y Canal Siete trajeron cuatro premios Martín Fierro para Mendoza". Diario Uno (in Spanish). 2016-05-22. Retrieved 2025-02-03.
14. ^ ""Brava en el 7" del Grupo América se llevó el Martín Fierro Federal""". Diario Uno (in Spanish). 2017-07-30. Retrieved 2025-02-03.

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