Charly (brand)

Inter Tenis S.A. de C.V.

Company type| Privately held company
Industry| Sports equipment
Founded| 1949; 75 years ago (1949)
Headquarters|

Leon, Guanajuato

Mexico

Area served

| Americas
Products| Athletic shoes, sportswear, apparel, goalkeeper gloves, footballs

Number of employees

| 3,000
Website| charly.com/en/us

Charly is a Mexican sports equipment manufacturing company headquartered in Leon, Guanajuato, Mexico. It was founded in 1949 and is one of the largest sportswear companies in Mexico and is the exclusive partner of Skechers, allowing them to sell their shoes within Mexico.[1]

## History[edit]

The company was founded in 1949, in Leon Guanajuato, Mexico as a small shoe company named "Campanita" (little bell in Spanish) that originally only sold baby shoes hence its name. It wasn't until 1977 that the company decided to expand its business and started offering sneakers for other ages and changed its name to "Charly".[2]

In 2010, Charly struck a deal with Skechers and became the official distributor of their shoes after Skechers had left the Mexican market. This deal meant a new found source of funding and allowed the company to grow big and expand its business.[3]

With a booming business and greater success, the company decided to launch its own line of football gear in 2014 expanding from just selling shoes to selling equipment needed to play. At first the company only sponsored teams in the second division, Ascenso MX, but the success of its sales and marketing eventually led them to start sponsoring teams in the Liga MX first division and even teams and players outside of the country.[4]

## Sponsorships[edit]

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|

### Football[edit]

#### Club teams[edit]

* Atlas
* León
* Pachuca
* Querétaro
* Santos Laguna
* Tijuana
* Sinaloa
* Everton
* Oakland Roots SC
* Memphis 901 FC[5]
* Pittsburgh Riverhounds SC

## References[edit]

1. ^ "Charly, la marca mexicana que da pelea a monstruos internacionales". Grupo Milenio. March 8, 2016.
2. ^ "Charly: ¿quién es el dueño de estos tenis mexicanos y cuál es su historia?". Radio Fórmula. October 28, 2022.
3. ^ "Local brand Charly changing the kit landscape in Liga MX". ESPN.com. July 25, 2018.
4. ^ Medina, Alejandro (August 24, 2021). "Las mexicanas dan la batalla". Forbes México.
5. ^ Clayton, Josh (January 30, 2024). "Memphis 901 FC Partners with CHARLY as Club's Exclusive Apparel Provider". Memphis 901 FC. Retrieved January 30, 2024.

* v
* t
* e

Sports equipment brands

This list includes companies that produce sports equipment. List by sport include only current products manufactured

Multi-sports|

* Acerbis
* Adidas
* Admiral
* AFA
* Alpine Pro
* Anta
* Arc'teryx
* Asics
* Atletica
* BLK
* Burley-Sekem
* Castore
* Champion
* Charly
* Classic
* Descente
* Diadora
* ERKE
* Erreà
* EvoShield
* FBT
* Fila
* Fischer
* 4F
* Givova
* Grand Sport
* Grays
* Head
* Hummel
* ISC
* Jako
* Joma
* Kappa
* Kelme
* Kookaburra
* Le Coq Sportif
* Legea
* Li-Ning
* Lotto
* Luanvi
* Lululemon
* Macron
* Majestic
* Mikasa
* Mitchell & Ness
* Mitre
* Mizuno
* Molten
* On
* New Balance
* Nike
* Nivia
* O'Neills
* Peak
* Penalty
* Poker
* Pirma
* Puma
* Reebok
* Reusch
* Russell
* Schutt
* Scott
* Signia
* Skins
* Slazenger
* Sportika
* Starter
* Uhlsport
* Umbro
* Under Armour
* Voit
* XBlades
* Xtep
* Warrior
* Warrix Sports
* Wilson
* World Balance
* Yonex
* 2XU

Association football|

* Athleta
* Bukta
* Capelli
* Finta
* Marathon
* Nanque
* Patrick
* SIX5SIX
* Sport-Saller

Australian football|

* Cotton On
* Sherrin

Baseball / softball|

* DeMarini
* Louisville Slugger
* Marucci
* Nokona
* Rawlings

Basketball|

* First Ever
* Spalding

Boxing|

* Boxa
* Everlast
* Lonsdale
* Sting
* Twins Special

Cricket|

* CA
* County
* Dukes
* Duncan Fearnley
* Gray-Nicolls
* Gunn & Moore
* Sanspareils Greenlands
* Sareen
* Stuart Surridge

Cue sports|

* Brunswick
* Parris Cues
* Riley

Cycling|

* Bell Sports
* Castelli
* Giro
* Rapha
* Northwave
* Santini SMS
* SIDI
* Troy Lee

Darts|

* Winmau

Golf|

* Adams
* Ashworth
* Bettinardi
* Bridgestone
* Callaway
* Cleveland
* Cobra
* FootJoy
* Forgan
* John Letters
* MacGregor
* Maxfli
* OnCore
* PXG
* Penfold
* Ping
* Polara
* Srixon
* TaylorMade
* Titleist
* Wilson Staff
* Scotty Cameron
* Yamaha Golf

Gridiron football|

* Riddell

Ice hockey|

* Bauer
* CCM
* Koho
* Sher-Wood
* Vaughn

Martial arts|

* Tapout
* Venum

Motorsport|

* AGV
* Alpinestars
* Arai
* Bell Sports
* Dainese
* Momo
* Nolan
* OMP
* Schuberth
* Shark
* Shoei
* SIDI
* Simpson
* Sparco
* Troy Lee

Rugby|

* Canterbury
* FI-TA
* Gilbert
* LE
* Steeden
* Webb Ellis

Hiking / Running|

* Altra
* Brooks
* Hoka One One
* Karhu
* Karrimor
* LA Gear
* Merrell
* Olympikus
* Saucony

Skiing|

* 4FRNT
* Alpina
* Armada
* Atomic
* Black Crows
* Black Diamond
* Blizzard
* Dynastar
* Elan
* Faction
* K2
* Kneissl
* Liberty Skis
* Line Skis
* Look Bindings
* Madshus
* Marker
* Moment Skis
* Nordica
* Peltonen
* Rossignol
* Salomon
* Skigo
* Spyder
* Swix
* Rottefella
* Völkl

Surf|

* Billabong
* Haydenshapes
* Hurley
* Mambo
* Ocean & Earth
* Ocean Pacific
* O'Neill
* Oxbow
* Rip Curl

Swimming|

* Arena
* Speedo
* TYR

Table tennis|

* Butterfly
* Kettler
* Killerspin
* Stiga Sports

Tennis / racket sports|

* Babolat
* Carlton
* Donnay
* Dunlop
* Ellesse
* Lacoste
* Prince
* ProKennex
* Sergio Tacchini
* Snauwaert
* Tecnifibre
* Volley

Water polo|

* KAP7

* Category
* Commons

* v
* t
* e

Athletic shoe brands

Companies
and brands|

| Footwear-only|

* Alpina
* Feiyue
* Gola
* Karhu
* Keds
* Pro-Keds
* Spira
* Vibram
* Xero Shoes
* 361 Degrees

|

Footwear
and apparel|

* Adidas
* AFA
* Airwalk
* Allbirds
* Altra
* AND1
* Anta
* Asics
* Athleta
* Atletica
* Avia
* Bata
* British Knights
* Brooks
* Capelli
* Cariuma
* Carlton
* Champion
* Charly
* Columbia
* Converse
* DC Shoes
* Diadora
* Dunlop
* DVS
* Ellesse
* Erke
* Etnies
* Everlast
* Fila
* Finta
* Frasers
* Gilbert
* Givova
* Grays International
* Gray-Nicolls
* Head
* Hoka One One
* Hummel
* Invicta
* Jordan
* KangaRoos
* Kappa
* Karrimor
* K-Swiss
* LA Gear
* Li-Ning
* Lonsdale
* Lotto
* Macron
* Merrell
* Mizuno
* Muddyfox
* New Balance
* Nike, Inc.
* North Face
* On
* Olympikus
* Peak
* Penalty
* Pirma
* Pentland
* PF Flyers
* Pony
* Puma
* Pro-Specs
* Onitsuka Tiger
* Quiksilver
* Rainha
* Reebok
* Russell
* Salomon
* Saucony
* Skechers
* Scott
* Slazenger
* Sole
* Spalding
* Sperry
* Starter
* Supra
* Topper
* Umbro
* Under Armour
* Vans
* Veja
* VF
* Wilson
* Wolverine
* World Balance
* XBlades
* Xtep
* Yonex
* Zoo York

Types|

* Biodegradable
* Cross country
* Minimalist
* Skate
* Sneaker

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