Cheekd

Cheekd card

Cheekd is a dating app based in New York City. It was founded in 2010 by Lori Cheek.[1][2]

## History[edit]

The service debuted with the name "Cheek'd". Founder Lori Cheek appeared on the television program, Shark Tank in February 2014, but did not succeed in obtaining funding from any of the five judges. She said Cheek’d only had 1000 subscribers at that time.[3]

### Business card model[edit]

Cheek'd offered two plans, paid and free. For $25, subscribers got a set of 50 business cards that could be given out once someone caught their eye.[4] Each card had a phrase, an online code, and a URL to the subscriber's account.[4][5] Recipients could look up the giver's profile.[6] In addition to purchasing cards, there was a $9.95 monthly membership fee.[3]

### Smartphone app[edit]

In 2015, the service's name changed from "Cheek'd" to "Cheekd". The new app used Bluetooth technology to alert users whenever a compatible user was within a 30-foot radius, instead of using cards.[7]

## Patent lawsuit[edit]

The original business card-based model for Cheekd had been claimed as a patented process by Lori Cheek, as U.S. patent 8,543,465. In September 2017, a complaint was filed, alleging that the idea was not original to Lori Cheek.[8]

Cheek responded, stating that the complaint was baseless, and a complete fabrication.[9] The lawsuit Pirri v. Cheek was dismissed in a pre-trial conference in New York's Federal Court on April 5, 2018.[10]

## References[edit]

1. ^ "Getting cheeky" - Honolulu Weekly
2. ^ "Online-Dating: Visitenkarten für die Liebe (Business Cards for Love)". ZEIT ONLINE (in German). Retrieved 22 May 2018.
3. ^ a b Taylor, Jordyn (3 March 2014). "Tech CEO Loses on 'Shark Tank', Is Visited by On-Set Therapist". Observer. Retrieved 22 May 2018.
4. ^ a b Reso, Paulina (July 23, 2010). "Latest dating trends include Web-based calling cards and GPS-powered apps". New York Daily News. Retrieved 2010-08-15.
5. ^ "The New Dating Tools: A Card and a Wink". The New York Times. July 21, 2010. Retrieved 2010-07-23.
6. ^ Jenny Block (August 5, 2010). "Fox on Sex: The Art of Flirting". Fox News. Retrieved 2010-08-14.
7. ^ Taylor, Jordyn (25 February 2015). "After Brutal 'Shark Tank' Rejection, Tech CEO Reinvents Her Dating Business". Observer. Retrieved 22 May 2018.
8. ^ Crouch, Dennis (29 September 2017). "Reversing the Patent on Reverse Online Dating". Patently-O. Retrieved 22 May 2018.
9. ^ Crouch, Dennis (4 October 2017). "Cheek Responds: The Whole Story". Patently-O. Retrieved 22 May 2018.
10. ^ Conner, Cheryl (15 May 2018). "PR Warfare: When An Enemy Targets Your Firm In The Press". Forbes. Retrieved 23 May 2018.

## External links[edit]

* Official website