Cinemax (Asian TV channel)

Asian premium television channel

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Television channel

Cinemax Asia

Country| Singapore
Broadcast area|

* Southeast Asia
* Hong Kong
* Taiwan

Network| HBO Asia
Headquarters| Singapore
Programming
Language(s)|

* English (Hong Kong, Malaysia, Singapore and Philippines)
* Mandarin (Singapore, Taiwan, Malaysia, Hong Kong)
Thai (Thailand)
Indonesian (Indonesia)
Malay (Malaysia)
Vietnamese (Vietnam)

Picture format| 1080i HDTV (downscaled to 16:9 anamorphic widescreen or letterboxed 576i for the SDTV feed)
Ownership
Owner| HBO Asia Pte Ltd (Warner Bros. Discovery International)
Sister channels|

* Warner TV
* HBO
* Cartoon Network Asia
* Cartoonito Asia
* CNN International
* HBO Signature
* HBO Hits
* HBO Family

History
Launched| November 15, 1996; 28 years ago (1996-11-15)
Replaced| FOX Action Movies (Cignal TV channel space)
Former names|

* Max (29 March 2009–30 September 2012)
* Max by HBO (1 March 2017–1 May 2020, in Vietnam only)

Availability
Terrestrial
IndiHome (Indonesia)| Channel 803

Cinemax Asia is a pan-Asian pay television channel. Part of the HBO Asia network, it features action, science-fiction, thriller, and adult comedy films.[1] Cinemax Asia is headquartered in Warner Bros. Discovery Asia office in Singapore.

## History

[edit]

### Cinemax Asia (15 November 1996–28 March 2009)

[edit]

Cinemax Asia (a secondary channel of HBO Asia) was launched in 15 November 1996. It was a 24-hour movie channel which featured movies in horror, suspense, thriller and action. Cinemax Asia featured Thriller Cinemax on Thursdays, Action Cinemax on Fridays and Cinemax Superstars on weekends.

In Malaysia, Cinemax Asia was launched on the Astro channel number 18, on 23 April 1998 at 7:45 pm replacing the ill-fated MGM Gold channel on 6 April 1998. In Singapore, it was added to Singapore Cable Vision on 1 April 1997.[2] At the time, the channel had a complementary offer to HBO, with "thought-provoking movies of critical acclaim" and foreign feature films, all in English.[2]

### Max Asia (29 March 2009–30 September 2012)

[edit]

In March 2009, Cinemax Asia was rebranded as "Max Asia" to appeal to male viewers. Max Asia's logo was redesigned as well in line with the rebranding. Under registered permission HBO Network, Max Asia became an American movies channel.[clarification needed][3][4][5][6]

### Cinemax Asia (1 October 2012–present)

[edit]

On October 1, 2012, Max Asia reverted back to Cinemax Asia. Cinemax Asia had a yellow background colour, but was replaced by a red colour in 2016 with a more bolder approach to match its original American counterpart, with new action and thriller movies. In Vietnam, Cinemax was renamed as Max by HBO from 1 March 2017 to 1 May 2020.

During October 2021, Cinemax Asia featured horror films in a Maximum Horror promotion.[7]

## Logo

[edit]

* Logo used in 2003–2008

* Logo used in 2008–2009

* Logo used in 2009–2012 after rebranded

* Logo used in 2012–2016

* Logo used in 2017–present (2020–present in Vietnam)

* MAX By HBO logo (2017–2020, in Vietnam only)

## See also

[edit]

* HBO
* HBO Asia
* Cinemax
* Red by HBO

## References

[edit]

1. ^ See the examples at Cinemax Schedule May 2021.
2. ^ a b "Soon, 70 movies a month on new cable TV channel". The Straits Times. 20 March 1997. Retrieved 23 December 2023.
3. ^ [1] [dead link]
4. ^ "Advertising, Marketing, Media, Digital, PR News & more". Campaign Asia. Archived from the original on 25 March 2009. Retrieved 23 January 2018.
5. ^ "Archived copy". Archived from the original on 1 April 2009. Retrieved 24 March 2009.`{{cite web}}`: CS1 maint: archived copy as title (link)
6. ^ [2] [dead link]
7. ^ #WhatsOnCinemax: MAXIMUM HORROR OCTOBER 2021

## External links

[edit]

* Cinemax Asia's official site at the Wayback Machine (archived 3 April 2006)

* v
* t
* e

Home Box Office, Inc.

Part of Warner Bros. Discovery

Networks and
OTT platforms|

| U.S. services|

| Linear TV|

* HBO (Multiplex)
* Cinemax (Multiplex)

|

International|

| HBO|

* Asia
* HBO Family
* HBO Hits
* HBO Signature
* Brazil
* Canada
* Europe
* New Zealand

|

Cinemax|

* Cinemax Asia
* Cinemax Central Europe

Ventures|

* HBO Films
* HBO Documentary Films

Defunct and
former ventures|

* Bad Wolf Ltd
* BET Holdings, Inc. (1985–96)
* Comedy Central (1991–2004)
* Festival (1986–88)
* HBO Boxing Pay-Per-View (1990–2018)
* Selecciones en Español de HBO y Cinemax / HBO en Español (1989–99)
* HBO Defined (India; 2013–15)
* HBO Downtown Productions (1989–2001)
* HBO Hits (India; 2013–16)
* HBO Home Entertainment
* HBO Independent Productions (1990–2006)
* HBO Korea (2000–2002)
* HBO Netherlands (2012–16)
* HBO NYC Productions (1986–99)
* Take 2 (1979–81)
* Time Life Television (1968–81)
* TriStar Pictures (1983–86)
* HBO Nordic (2012–21)
* HBO España (2016–2021)
* Red by HBO (2010–21)
* HBO Now (2015–20)
* HBO Latin America Group (1991–2018)
* HBO Portugal (2012–22)
* HBO Go (2010–24)

Miscellaneous|

* History
* Programming
* HBO Kids
* HBO Latin America original series
* HBO Canada original series

* v
* t
* e

Warner Bros. Discovery Global Linear Networks

Broadcasting and FAST streaming group|

* The CW (12.5%)
* The CW Plus
* Free TV Networks (33.3%)

The Cartoon Network, Inc.|

| Main Networks|

* Cartoon Network
* Adult Swim
* Toonami
* Cartoonito

|

Minor Networks|

* Boomerang
* Discovery Family (60%)
* Discovery Familia

|

Entertainment Group|

* TBS
* TNT
* Turner Classic Movies
* TruTV
* Oprah Winfrey Network (95%)

Lifestyle & Factual Group|

| Main Networks|

* Animal Planet
* Discovery Channel
* Food Network (69%)
* HGTV
* Investigation Discovery
* TLC

|

Minor Networks|

* American Heroes Channel
* Cooking Channel (69%)
* Destination America
* Discovery en Español
* Discovery Life
* Hogar de HGTV
* Science Channel
* Travel Channel

|

Defunct and
former ventures|

| TimeWarner/WarnerMedia|

* BET
* C4
* Comedy Central
* Festival
* Four
* HBO Defined
* HBO en Español
* HBO Hits
* HBO Netherlands
* HBO Now
* HBO PPV/TVKO
* Take 2
* HBO Home Entertainment
* ThreeLife
* TriStar Pictures
* Turner South

|

Discovery, Inc.|

* 3net
* Canal 8 Sport
* Discovery Civilization
* Discovery Family (France)
* Discovery Geschichte
* Discovery Health Channel
* Discovery People
* Discovery Shed
* Discovery Travel & Living (brand)
* Eurosport News
* FitTV
* Food Network NZ
* GXT
* Oh!K
* Quest Arabiya
* Setanta Sports Asia
* Vivolta (20%)

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