Cockroach (startup)

Type of business that grows gradually

A cockroach is a business that – from inception forward – grows gradually and progressively.[1] It puts a specific emphasis on revenues as well as profits, and ensures a tight cost control to make its growth especially robust as far as finances are concerned.[2] Oftentimes, these cockroaches are considered more resilient, and thus are a less risky investment than "unicorns".[3][4][5][6]

## References

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1. ^ "Forget unicorns — investors are looking for 'cockroach' startups now". Business Insider. Retrieved 2017-09-18.
2. ^ "Is 'Slow and Steady' the New Mantra for Startups to Succeed?". iamwire. 2017-06-05. Retrieved 2017-09-18.
3. ^ "Cockroach vs unicorn: Investors looking for startups that can survive anything". The Economic Times. 2016-04-17. Retrieved 2017-09-18.
4. ^ Subrahmanya, M H Bala (2017). "Comparing the Entrepreneurial Ecosystems for Technology Startups in Bangalore and Hyderabad, India". Technology Innovation Management Review. 7 (7). ISSN 1927-0321.
5. ^ Ross, Sean (2016-09-17). "Is Venture Capital Slowing in the U.S.?". Investopedia. Retrieved 2017-09-18.
6. ^ Stausholm, Michael (2016-09-30). "Is Your Business a Cockroach or a Unicorn?". Huffington Post. Retrieved 2018-06-01.

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