Colors Infinity

Indian pay television channel

Television channel

Colors Infinity

Long used since 2018

Country| India
Broadcast area|

* India
* Bangladesh
* Nepal
* Sri Lanka
* Pakistan
* Southeast Asia

Headquarters| Mumbai, Maharashtra, India
Programming
Language(s)| English
Picture format| 1080i HDTV
(downscaled to letterboxed 576i for the SDTV feed)
Ownership
Owner| JioStar, a Joint Venture between Viacom18 & Disney India
History
Launched| 31 July 2015; 9 years ago (2015-07-31)
Links
Website| colorsinfinity.com
Availability
Streaming media
JioHotstar| India

Colors Infinity is an Indian pay television channel owned by JioStar, a joint venture between Viacom18 and Disney India. Launched on July 31, 2015, it primarily broadcasts English-language entertainment programming, including American and British television series, reality shows, and lifestyle programming. The channel is aimed at the urban, English-speaking audience in India.[1][2][3]

## History

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Colors Infinity was launched as part of Viacom18's expansion into the English-language entertainment space in India. It was positioned to compete with other established channels in the genre, such as Star World and Zee Café. The channel was co-curated at launch by prominent Indian film personalities Karan Johar and Alia Bhatt, who were involved in selecting the initial programming lineup.[4]

## Original programming

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Along with airing syndicated TV series, it also started producing its own original series. Till date it has produced four original series.

* The Stage[5] is an English language singing show that premiered on 10 October 2015. Season 1 was hosted by Shibani Dandekar and was judged by Vishal Dadlani, Monica Dogra, Ehsaan Noorani, and Devraj Sanyal.[6]
* Born Stylish was a celebrity talk show dedicated to fashion and style, and premiered on Saturday, 28 November 2015.[7] They also produced a one-episode special show called Journeys of a Lifetime.[8]
* Vogue BFFs is a new-format talk show, where a Bollywood celeb is joined by his/her lesser known BFF (Best Friend Forever), was premiered on Saturday, 24 September 2016 at 9 PM on Colors Infinity, hosted by Kamal Sidhu.
* Top Model India is the English language modeling show that premiered on 4 February 2018, hosted by Lisa Haydon.
* Motu Patlu Seedhi Baat, was TV movie premiered on Sunday 16 March 2025 at 12 PM & 8 PM on Colors Infinity

## References

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1. ^ Wanvari, Anil. "Indian Television Dot Com | Viacom 18 strengthens English entertainment portfolio; launches Colors Infinity". www.indiantelevision.com. Archived from the original on 3 July 2015. Retrieved 1 July 2015.
2. ^ "Viacom 18 enters English GEC space with Colors Infinity | Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry". www.bestmediainfo.com. Archived from the original on 1 July 2015. Retrieved 1 July 2015.
3. ^ Wanvari, Anil. "Indian Television Dot Com | Viacom18 bullish on English entertainment; launches Colors Infinity". www.indiantelevision.com. Archived from the original on 3 July 2015. Retrieved 6 July 2015.
4. ^ bureau, afaqs! news. "Viacom18's Colors Infinity to launch on July 31". www.afaqs.com. Retrieved 22 March 2025. `{{cite web}}`: `|last=` has generic name (help)
5. ^ "Colors Infinity looks to push the envelope with 'The Stage'". Indian Television Dot Com. Retrieved 23 May 2016.[permanent dead link]
6. ^ "'The Stage' winner Yatharth Ratnum says he loves old Bollywood songs | Latest News & Updates at Daily News & Analysis". dna. 19 December 2015. Archived from the original on 2 May 2016. Retrieved 23 May 2016.
7. ^ "Colors Infinity and Vh1 to launch homegrown celebrity talk show 'Born Stylish'". Television Post. Archived from the original on 1 July 2016. Retrieved 23 May 2016.
8. ^ "Colors Infinity to air 'Journeys of a lifetime' on 27 December". Indian Television Dot Com. Archived from the original on 29 June 2016. Retrieved 23 May 2016.