Content ID

Digital fingerprinting system by Google

Content IDDeveloper(s)| Google

|

Initial release| 2007
Written in| Python (backend)
JavaScript (frontend)
Platform| YouTube Services
Included with| YouTube
Available in| same as YouTube user interfaces
Type|

* Copyright infringement and plagiarism checker
* SaaS

License| Proprietary, only accessible via YouTube

Content ID is a digital fingerprinting system developed by Google which is used to easily identify and manage copyrighted content on YouTube. Videos uploaded to YouTube are compared against audio and video files registered with Content ID by content owners, looking for any matches. Content owners have the choice to have matching content blocked or to monetize it. The system began to be implemented around 2007. By 2016, it had cost $60 million to develop and led to around $2 billion in payments to copyright holders.[1] By 2018, Google had invested at least $100 million into the system.[2][3]

## Overview

[edit]

Content ID[4] creates an ID File for copyrighted audio and video material, and stores it in a database. When a video is uploaded, it is checked against the database, and flagged as a copyright violation if a match is found.[5] When this occurs, the content owner has the choice of blocking the video to make it unviewable, tracking the viewing statistics of the video, or adding advertisements to the "infringing" video with proceeds automatically going to the content owner.

Only uploaders who meet specific criteria[6] can use Content ID.[7] These criteria make the use of Content ID without the aid of a major backer difficult, limiting its usage to big corporations in practice.[8]

## Context

[edit]

See also: YouTube § Copyrighted material

Between 2007 and 2009, companies including Viacom, Mediaset, and the English Premier League filed lawsuits against YouTube, claiming that it has done too little to prevent the uploading of copyrighted material.[9][10][11] Viacom, demanding $1 billion in damages, said that it had found more than 150,000 unauthorized clips of its material on YouTube that had been viewed "an astounding 1.5 billion times".

During the same court battle, Viacom won a court ruling requiring YouTube to hand over 12 terabytes of data[12] detailing the viewing habits of every user who had watched videos on the site. On March 18, 2014, the lawsuit was settled after seven years with an undisclosed agreement.[13]

## History

[edit]

In June 2007, YouTube began trials of a system for automatic detection of uploaded videos that infringe copyright.[14] This system uses 'digital fingerprints' of songs or videos to automatically identify their matches. More precisely, it detects the unauthorized use of copyright-protected content.[14][15][16] Google CEO Eric Schmidt regarded this system as necessary for resolving lawsuits such as the one from Viacom, which alleged that YouTube profited from content that it did not have the right to distribute.[17] The system was initially called "Video Identification"[18][19] and later became known as Content ID.[4] By 2010, YouTube had "already invested tens of millions of dollars in this technology".[19] In 2011, YouTube described Content ID as "very accurate in finding uploads that look similar to reference files that are of sufficient length and quality to generate an effective ID File".[5]

By 2012, Content ID accounted for over a third of the monetized views on YouTube.[20]

In 2016, Google stated that Content ID had paid out around $2 billion to copyright holders (compared to around $1 billion by 2014), and had cost $60 million to develop.[1]

In 2018, YouTube released a feature known as "Copyright Match", which was initially available to channels with more than 100,000 cumulative views. Unlike Content ID, Copyright Match is used to detect and list verbatim copies of a channel's videos that are uploaded by other YouTube users, and no action is taken until the creator chooses to do so. YouTube product manager Fabio Magagna stated that Copyright Match was derived from the Content ID system.[21]

In 2021, YouTube recorded nearly 1.5 billion Content ID claims, including 759.5 million by the second half of the year among which 4,840 were copyright owners'. [15][16][22]

## Trademark lawsuit

[edit]

In 2006, YouTube and content protection company Audible Magic signed an agreement to mainly create 'audio identification technology', and precisely, to license the use of Audible Magic's own "Content ID" fingerprinting technology.[23] When Google bought YouTube, in November of the same year, the license was transferred to Google.[24] The agreement was terminated in 2009, but in 2014 Google obtained a trademark for its own "Content ID" implementation.[25] Audible Magic sued Google the same year on the basis that they owned the "Content ID" trademark and therefore that Google trademarking their implementation was a fraud.

## Criticism

[edit]

See also: Criticism of Google § YouTube, and Censorship by copyright

An independent test in 2009 uploaded multiple versions of the same song to YouTube, and concluded that while the system was "surprisingly resilient" in finding copyright violations in the audio tracks of videos, it was not infallible.[26] The use of Content ID to remove material automatically has led to controversy in some cases, as the videos have not been checked by a human for fair use.[27]

If a YouTube user disagrees with a decision by Content ID, it is possible to fill in a form disputing the decision.[28] However, this claim is sent directly to the party that owns the supposed copyright, who has the final decision in the matter unless legal action is pursued. If the reporting party denies their claim, the channel receives a strike. If a channel receives three strikes, it is removed from the platform. Prior to 2016, videos weren't monetized until the dispute was resolved.

In December 2013, Google changed the way the system worked (seemingly to cover YouTube in case of lawsuits), leading to numerous content creation copyright notices being sent to YouTube accounts. Those notices led to ad revenues being automatically diverted to third parties, which sometimes had no connection to the games.[29][30]

Since April 2016, videos continue to be monetized while the dispute is in progress, and the money goes to whoever won the dispute.[31] Should the uploader want to monetize the video again, they may remove the disputed audio in the "Video Manager".[32] YouTube has cited the effectiveness of Content ID as one of the reasons why the site's rules were modified in December 2010 to allow some users to upload videos of unlimited length.[33]

The music industry has criticized Content ID as inefficient, with Universal Music Publishing Group (UMPG) estimating in a 2015 filing to the US Copyright Office "that Content ID fails to identify upwards of 40 percent of the use of UMPG's compositions on YouTube".[1][34] Google has countered these assertions by stating that (as of 2016) Content ID detected over 98% of known copyright infringement on YouTube and humans filing removal notices only 2%.[1]

In January 2018, a YouTube uploader who created a white noise generator received copyright notices about a video he uploaded which contained only white noise.[35]

In September 2018, a German university professor uploaded videos with several classical music performances for which their copyright had expired, because both the composers were dead long ago, and the performances were not covered anymore by copyright. After he received several copyright violations by YouTube, he could lift the majority of them, but Deutsche Grammophon refused to lift two of them even if their copyright had expired.[36][37][38]

In December 2018 TheFatRat complained that Content ID gave preference to an obvious scammer who used the automated system to claim ownership of his content and thereby steal his revenue.[39]

In April 2019, WatchMojo \- one of the largest YouTube channels with over 20 million subscribers and 15 billion views with an extensive library of videos that rely on fair use - released a video that relied on its 10-year experiences managing claims and strikes via Content ID to highlight instances of alleged abuse.[40] In a follow-up video, the channel estimated that rights holders had unlawfully claimed over $2 billion from 2014 to 2019.[41][42]

On November 6, 2021, Jose Teran of Scottsdale, Arizona and his co-conspirator, Webster Batista, was charged by a federal grand jury of 30 felony counts which include Conspiracy, Wire Fraud, and Transactional Money Laundering. Teran, in pleading guilty, admitted that they created the fake music publishing company MediaMuv L.L.C. from which they claimed 50,000 songs and received royalty payments amounting to $20,776,517.31 using YouTube's Content ID System.[43][44] On June 26, 2023, Teran was sentenced to 70 months in prison by Judge Douglas L. Rayes. According to the U. S. Attorney's Office, District of Arizona, the case has been dubbed as "one of the largest music-royalty frauds ever perpetrated."[43]

## See also

[edit]

* Acoustic fingerprint
* EU Directive on Copyright in the Digital Single Market
* Fingerprint (computing)
* Media Identification Code (MID)

## References

[edit]

1. ^ a b c d Popper, Ben (2016-07-13). "YouTube to the music industry: here's the money". The Verge. Archived from the original on 2022-04-15. Retrieved 2018-09-20.
2. ^ Manara, Cedric (2018-11-07). "Protecting what we love about the internet: our efforts to stop online piracy". Google. Archived from the original on 2022-04-18. Retrieved 2018-12-02.
3. ^ https://web.archive.org/web/20220418213027/https://www.blog.google/outreach-initiatives/public-policy/protecting-what-we-love-about-internet-our-efforts-stop-online-piracy/|url-status=livepolicy/protecting-what-we-love-about-internet-our-efforts-stop-online-piracy/|title=Protecting what we love about the internet: our efforts to stop online piracy|last=Manara|first=Cedric|date=2018-11-07|work=Google|access-date=2018-12-02|language=en|archive-date=2022-04-18|archive-url=https://web.archive.org/web/20220418213027/https://www.blog.google/outreach-initiatives/public-policy/protecting-what-we-love-about-internet-our-efforts-stop-online-piracy/|url-status=live}}
4. ^ a b "YouTube Content ID". YouTube. September 28, 2010. Retrieved May 25, 2015.
5. ^ a b More about Content ID Archived 2013-08-15 at the Wayback Machine YouTube. Retrieved December 4, 2011.
6. ^ "Qualifying for Content ID". Google Inc. Archived from the original on 2022-04-30. Retrieved 2018-09-09.
7. ^ "Content eligible for Content ID". Google Inc. Archived from the original on 2022-05-02. Retrieved 2018-09-09.
8. ^ "YouTube Beta Testing Content ID for Everyone". plagiarismtoday.com. 2018-05-02. Archived from the original on 2022-04-23. Retrieved 2018-09-09.
9. ^ "Viacom will sue YouTube for $1bn". BBC News. March 13, 2007. Archived from the original on January 15, 2009. Retrieved May 26, 2008.
10. ^ "Mediaset Files EUR500 Million Suit Vs Google's YouTube". CNNMoney.com. July 30, 2008. Archived from the original on September 8, 2008. Retrieved August 19, 2009.
11. ^ "Premier League to take action against YouTube". The Daily Telegraph. May 5, 2007. Archived from the original on March 27, 2017. Retrieved March 26, 2017.
12. ^ "Google must divulge YouTube log". BBC News. 3 July 2008. Archived from the original on 13 December 2022. Retrieved 30 June 2023.
13. ^ "Google and Viacom settle seven-year YouTube row". BBC News. March 18, 2014. Archived from the original on March 19, 2014. Retrieved March 18, 2014.
14. ^ a b "Sur YouTube, la détection automatique des contenus soumis à droit d'auteur ne satisfait personne". Le Monde. 5 July 2018. Archived from the original on 30 June 2023. Retrieved 30 June 2023.
15. ^ a b "En 2021, YouTube a repéré 1,5 milliard d'infractions de propriété intellectuelle sur ses vidéos". Clubic. 22 July 2022. Archived from the original on 30 June 2023. Retrieved 30 June 2023.
16. ^ a b "Droits d'auteur : en 2021, YouTube a automatiquement traité près d'1,5 milliard de plaintes". Les Numériques. 22 July 2022. Archived from the original on 30 June 2023. Retrieved 30 June 2023.
17. ^ Delaney, Kevin J. (June 12, 2007). "YouTube to Test Software To Ease Licensing Fights". Wall Street Journal. Archived from the original on May 22, 2012. Retrieved December 4, 2011.
18. ^ YouTube Advertisers (February 4, 2008), Video Identification, archived from the original on June 13, 2023, retrieved August 29, 2018
19. ^ a b King, David (December 2, 2010). "Content ID turns three". Official YouTube Blog. Archived from the original on June 14, 2020. Retrieved August 29, 2018.
20. ^ Press Statistics Archived 2013-02-10 at the Wayback Machine YouTube. Retrieved March 13, 2012.
21. ^ "YouTube to Launch Tool to Detect Re-Uploaded Videos Automatically". Variety. 2018-07-11. Archived from the original on 2018-09-09. Retrieved 2018-09-09.
22. ^ "YouTube Processed Nearly 1.5 Billion Content-ID Claims in 2021". TorrentFreak. Archived from the original on 30 June 2023. Retrieved 30 June 2023.
23. ^ "YouTube: a history". The Telegraph. 17 April 2010. Archived from the original on 12 May 2012. Retrieved 17 July 2023.
24. ^ "Audible Magic Accuses YouTube of Fraud Over Content ID Trademark". torrentfreak.com. 2017-01-11. Archived from the original on 2018-09-09. Retrieved 2018-09-09.
25. ^ "Google and YouTube Accused of Stealing Content ID". Digital Music News. 2017-01-12. Retrieved 2018-09-09. "However, in 2013, Google signed a declaration stating that it knew of no other company entitled to use the Content ID brand"
26. ^ Von Lohmann, Fred (April 23, 2009). "Testing YouTube's Audio Content ID System". Archived from the original on October 21, 2012. Retrieved December 4, 2011.
27. ^ Von Lohmann, Fred (February 3, 2009). "YouTube's January Fair Use Massacre". Archived from the original on November 24, 2011. Retrieved December 4, 2011.
28. ^ Content ID disputes Archived 2013-01-19 at the Wayback Machine YouTube. Retrieved December 4, 2011.
29. ^ "YouTube video game shows hit with copyright blitz". Polygon. 2013-12-10. Archived from the original on 2018-09-09. Retrieved 2018-09-09.
30. ^ "YouTube Responds To Content ID Crackdown, Plot Thickens". Forbes. 2013-12-17. Archived from the original on 2018-09-09. Retrieved 2018-09-09.
31. ^ Hernandez, Patricia (28 April 2016). "YouTube's Content ID System Gets One Much-Needed Fix". Kotaku. Archived from the original on 16 September 2017. Retrieved September 16, 2017.
32. ^ "Remove Content ID claimed songs from my videos – YouTube Help". support.google.com. Archived from the original on October 10, 2017. Retrieved September 17, 2017.
33. ^ Siegel, Joshua; Mayle, Doug (December 9, 2010). "Up, Up and Away – Long videos for more users". Official YouTube Blog. Archived from the original on March 26, 2017. Retrieved March 25, 2017.
34. ^ "Comments of Universal Music Group". Scribd. 2015. Archived from the original on 2020-11-11. Retrieved 2018-09-20.
35. ^ Baraniuk, Chris (2018-01-05). "White noise video on YouTube hit by five copyright claims". BBC News. Retrieved 2023-09-08.
36. ^ Kaiser, Ulrich (2018-09-03). "Google: Sorry professor, old Beethoven recordings on YouTube are copyrighted". Arstechnica. Archived from the original on 2018-09-09. Retrieved 2018-09-09.
37. ^ "YouTube's Content-ID Flags Music Prof's Public Domain Beethoven and Wagner Uploads". torrentfreak.com. 2018-09-03. Archived from the original on 2018-09-09. Retrieved 2018-09-09.
38. ^ "How The EU May Be About To Kill The Public Domain: Copyright Filters Takedown Beethoven". Techdirt. 2018-08-28. Archived from the original on 2018-09-09. Retrieved 2018-09-09.
39. ^ Beschizza, Rob (26 December 2018). "YouTube let a contentID scammer steal a popular video". Boing Boing. Archived from the original on 31 December 2018. Retrieved 30 December 2018.
40. ^ WatchMojo.com (2019-05-02), Exposing Worst ContentID Abusers! #WTFU, archived from the original on 2019-07-14, retrieved 2019-07-02
41. ^ "YouTube Content-ID Abusers Could Face Millions of Dollars in Damages". TorrentFreak. 2019-05-10. Archived from the original on 2019-07-14. Retrieved 2019-07-02.
42. ^ WatchMojo.com (2019-05-09), Are Rights Holders Unlawfully Claiming Billions in AdSense Revenue?, archived from the original on 2019-07-14, retrieved 2019-07-02
43. ^ a b "District of Arizona | MediaMuv L.L.C. Principal Guilty of Stealing Millions in Music Royalties Sentenced to 70 Months | United States Department of Justice". www.justice.gov. 2023-06-28. Archived from the original on 2024-01-06. Retrieved 2024-01-06.
44. ^ "U.S. Indicts Two Men for Running a $20 Million YouTube Content ID Scam * TorrentFreak". Archived from the original on 2024-01-06. Retrieved 2024-01-06.

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* How Content ID works - YouTube Help

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