Create Music Group

American music distribution and publishing company

Create Music Group, Inc.

Formerly| CreateTV
Genre| Various
Founded| 2015 (2015)
Founder|

* Jonathan Strauss
* Alexandre Williams

Headquarters| Los Angeles, California, U.S.

Area served

| Worldwide
Products|

* Label Engine
* Client Portal
* Flighthouse Media
* Yoon Digital

Services|

* Music publishing
* Digital distribution
* Content creation
* Music promotion
* Data and analytics

Website| createmusicgroup.com

Create Music Group, formerly known as CreateTV, is an independent[1] American music distribution, publishing, and data analytics company founded in 2015 by Jonathan Strauss, Alexandre Williams & Wayne Hampton. The company is headquartered in Los Angeles, California. The company provides music distribution, rights management and music publishing.

## History[edit]

Create Music Group was founded in 2015 as CreateTV by CEO Jonathan Strauss and COO Alexandre Williams.[2] Strauss invested $1 million into the company and later raised a seed round of $2.25 million in exchange for a minority share.[3] The company began by collecting unclaimed revenue for EDM and hip hop artists on YouTube. As of January 2019[update], Create Music Group monetizes approximately 9 billion streams a month.[3]

In June 2016, Create Music Group, then named CreateTV, acquired distribution company Label Engine, a company that Williams had previously worked for.[4][5] The company distributes for clients such as Insomniac Records, YNW Melly and 6ix9ine.[6] The company also acquired Flighthouse, a digital media brand.[3]

In 2018, Create Music Group announced the launch of its music publishing division with the signing of 6ix9ine.[7]

In 2020, Create Music Group was listed by Inc. Magazine at the top of their Inc. 5000 Series: California, as one of the fastest growing private companies in the state, and also Inc. 5000, as one of the second fastest growing company in the United States.[8][9]

Following the launch of their publishing division, Create Music Group distributed 6ix9ine's Dummy Boy album after the release was leaked.[10] They also released "Gooba", 6ix9ine's first single after being released from prison. The label scored its first Billboard Hot 100 number one with 6ix9ine and Nicki Minaj's "Trollz".[1]

## References[edit]

1. ^ a b Trust, Gary (June 22, 2020). "6ix9ine & Nicki Minaj's 'Trollz' Launches at No. 1 on Billboard Hot 100, Lil Baby's 'The Bigger Picture' Debuts at No. 3". Billboard. Retrieved June 22, 2020.
2. ^ "How This Startup Is Finding Millions in Unclaimed YouTube Revenue For Artists and Labels". Billboard. Retrieved April 26, 2019.
3. ^ a b c Feldman, Dana. "How Create Music Group Found $60M In Unclaimed Revenue For Artists And Labels In Three Years". Forbes. Retrieved April 1, 2019.
4. ^ Rich, DJ Lazy (June 22, 2016). "Label Engine's next chapter: Joining forces with CreateTV". Label Engine News. Retrieved March 21, 2024.
5. ^ "Create Music Group launches publishing division, signs Tekashi 6ix9ine". Music Business Worldwide. September 11, 2018. Retrieved April 1, 2019.
6. ^ "Create Music Group now shows daily YouTube, Spotify and Apple Music revenues to its artists". Music Business Worldwide. January 28, 2019. Retrieved April 1, 2019.
7. ^ "Create Music Group Launches Publishing Division With 6ix9ine Signing". Billboard. Retrieved April 1, 2019.
8. ^ Blakely, Lindsay (February 19, 2020). "INC. 5000 Series: California, How Create Music Group Became Inc.'s No. 1 California Company: Proof You Can Profit From YouTube". Inc 5000 California.
9. ^ Dixon, Beatrice (February 19, 2020). "Inc 5000". Inc.
10. ^ Cohen, Trace William (November 27, 2018). "6ix9ine's 'DUMMY BOY' Album Officially Released". Complex.

## External links[edit]

* Create Music Group website

Authority control databases |

* MusicBrainz label

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