Data East

Japanese video game and electronics company

Data East Corporation

Native name

| データイースト株式会社

Romanized name

| Dēta Īsuto kabushiki gaisha
Company type| Private KK
Industry| Video games, engineering
Founded| April 20, 1976: 48 years ago[1]
Founder| Tetsuo Fukuda
Defunct| June 25, 2003: 21 years ago
Fate| Bankruptcy
Successor| G-Mode
Headquarters| Suginami, Tokyo, Japan
Products| List of games released by Data East
Total equity| ¥282.5 million (April 2001)[1]
Subsidiaries| Data East USA, Inc.
Data East Pinball Inc.
Website| dataeast-corp.co.jp/index_e.html

Data East Corporation (データイースト株式会社, Dēta Īsuto kabushiki gaisha), also abbreviated as DECO, was a Japanese video game, pinball and electronic engineering company. The company was in operation from 1976 to 2003, and released 150 video game titles.[2] At one time, the company had annual sales of 20 billion yen in the United States alone but eventually went bankrupt.[3] The American subsidiary, Data East USA, was headquartered in San Jose, California.[4] Its main headquarters were located in Suginami, Tokyo.[5]

The majority of Data East's video games, its trademark and logo, are owned today by the mobile gaming company G-Mode, a subsidiary of Marvelous. A small number of Data East video games are owned by other companies, notably Paon DP.

## History

[edit]

Data East was founded on April 20, 1976, by Tokai University alumnus Tetsuo Fukuda.[1][6] Data East developed and released in July 1977 its first arcade game Jack Lot, a medal game based on Blackjack for business use.[7][8] This was followed in January 1978 by Super Break which was its first actual video game. More than 15 arcade games were released by Data East in the 1970s.[7]

Data East established its U.S. division in June 1979.[9] In 1980, Data East published Astro Fighter which became its first major arcade game title.[10] While making games, Data East released a series of interchangeable systems compatible with its arcade games, notably the DECO Cassette System which soon became infamous among users due to technical problems. Data East dropped the DECO Cassette by 1985.[11] It was the first interchangeable arcade system board, developed in 1979 and released in 1980, inspiring later arcade conversion systems such as Sega's Convert-a-Game in 1981[12] and the Nintendo VS. System in 1984.[13] Data East abandoned the DECO Cassette System in favor of dedicated arcade cabinets, bringing Data East greater success over the next several years, starting with the hit title BurgerTime (1982).[14]

In 1981, three staff members of Data East founded Technōs Japan, who then supported Data East for a while before becoming completely independent.

### Expansion and arcade success

[edit]

In 1983, the company moved its headquarters to a new building in Ogikubo, Suginami, where it stayed for the remaining of its lifespan.[15] In March 1985, Data East Europe was established in London.[9] Data East continued to release arcade video games over the next 15 years following the video game crash of 1983.

Data East distributed three major arcade hits in North America between 1984 and 1985: the fighting game Karate Champ (1984), the beat 'em up title Kung-Fu Master (1984), and the run and gun video game Commando (1985). These three titles catapulted Data East to the forefront of the amusement arcade industry in the mid-1980s.[16][17] Karate Champ, Kung-Fu Master and Commando were the top three highest-grossing arcade games of 1985 in the United States.[18] Karate Champ was the first successful fighting game, and one of the most influential to modern fighting game standards. Some of Data East's other most famous coin-op arcade games from its 1980s heyday include Heavy Barrel, Bad Dudes Vs. DragonNinja, Sly Spy, RoboCop, Bump 'n' Jump, Trio The Punch – Never Forget Me..., Karnov and Atomic Runner Chelnov.

Data East also purchased licenses to manufacture and sell arcade games created by other companies. Some of its licensed games included Kid Niki: Radical Ninja, Kung Fu Master and Vigilante, all licensed from Irem, and Commando, licensed from Capcom. It had a brief stint as a Neo Geo arcade licensee in the mid-1990s, starting with Spinmaster and co-published with SNK.

### Home Consoles

[edit]

Following its arcade success, Data East made a successful entry in the home computer game market with a 1985 port of Karate Champ, which became the first home computer game to sell more than 500,000 copies in the United States by January 1989.[19][20] It became the subject of the litigation Data East USA, Inc. v. Epyx, Inc., in which Data East alleged that the computer game International Karate (1985), published by Epyx, infringed the copyright of Karate Champ.

Data East entered the video game console market in 1986 with the release of B-Wings for the Famicom.[a][2] In North America, the subsidiary Data East USA was the first licensee announced for the Nintendo Entertainment System[21] and consequently was one of the four original third-party publishers to release games for the console in late 1986.[22] In Japan, Data East would become a licensee for several home systems over the years, notably the Famicom (1986), PC Engine (1988), Game Boy (1990), Mega Drive (1991), Super NES (1991), Neo Geo (1993), Sega Saturn (1995), PlayStation (1996), WonderSwan (1999) and NeoGeo Pocket Color (1999).[15] Several of Data East's video games series, such as Tantei Jingūji Saburō, Glory of Hercules and Metal Max, were created specifically for home consoles.[2] Data East had a good relationship with Ocean Software to publish titles for the American market throughout the late 1980s and early 1990s, even before Ocean started its own American arm led by Data East boss Ray Musci.[23]

### Data East Pinball

[edit]

Data East Pinball was formed as a subsidiary of Data East USA,[24] and manufactured pinball machines from 1987 through to 1994. These included innovations such as the first pinball to have stereo sound (Laser War), the first usage of a small dot-matrix display in Checkpoint along with the first usage of a big DMD (192x64) in Maverick. In designing pinball machines they showed a strong preference for using high-profile (but expensive) licensed properties, rather than creating totally original machines, which did not help the financial difficulties the company began experiencing from 1990 on. Some of the properties that Data East licensed for its pinball machines included Guns N' Roses, Star Wars, Back to the Future, Batman, RoboCop, The Simpsons, and Teenage Mutant Ninja Turtles. Data East is the only company that manufactured custom pinball games (e.g., for Aaron Spelling, the movie Richie Rich, or Michael Jordan), though these were basically mods of existing or soon to be released pinball machines (e.g., Lethal Weapon 3).

The pinball division was created in 1985 by purchasing the pinball division of Stern Electronics and its factory and assets. Amidst plummeting sales across the entire pinball market, Data East chose to exit the pinball business and sold the factory to Sega in 1994. At the time of the buyout by Sega, Data East Pinball was the world's second-largest pinball manufacturer, holding 25 percent of the market.[25] Although all of Data East's pinball games were developed in the United States, several were released in Japan by the parent company.[7]

### Non-gaming

[edit]

Although video games represented the majority of the company's revenue, Data East had always been involved in engineering. Outside of video games, Data East produced image transmission equipment, data communication adapters for satellite phones from NTT DoCoMo, and developed electrocardiogram equipment for ambulances. According to the company's website, its Datafax product, released in 1983, was the world's first portable fax machine.[26]

### Bankruptcy

[edit]

By the end of the 1990s, the company's American division, Data East USA, was liquidated. No official announcement of this was made; instead, calls to Data East USA's offices were greeted with a prerecorded message from marketing manager Jay Malpas stating that the company had closed its doors before Christmas 1996.[27] Its final releases were Defcon 5 and Creature Shock: Special Edition.[27] The Japanese parent company itself announced its departure from the arcade industry entirely on December 4, 1997[28] and had accumulated a debt estimated at 3.3 billion yen. Data East filed for reorganization in 1999 and stopped making video games altogether.[29][30] All customer support pertaining to video games was halted in March 2000.[31]

For the following three years, Data East sold negative ion generators,[32] continued to develop compatible devices for NTT DoCoMo phones and licensed some of its old video games to other companies. Nonetheless, the company's restructuring efforts were not enough to put back the financial problems brought by the 1990s. Consequently, in April 2003, Data East filed for bankruptcy and was finally declared bankrupt by a Tokyo district court on June 25, 2003. The news was released to the public two weeks later, on July 8.[30]

## Legacy

[edit]

Most of Data East's video game library was acquired in February 2004 by G-Mode, a Japanese mobile gaming company that is now owned by Marvelous.[33][34] G-Mode also owns the Data East trademark.[35][36] However, some games are owned by Paon DP instead of G-Mode, notably Karnov,[37] Chelnov,[38][37] Windjammers,[39] the Glory of Heracles series[40][41] and the Kuuga trilogy.[42] Likewise, the rights to the series Metal Max and Jake Hunter currently are the properties of Kadokawa Games and Arc System Works, respectively.[43][44] The RoboCop titles related to Data East were acquired by D4 Enterprise in September 2010.[45][46] The other properties of Data East were transferred to the asset management company of the Fukuda family.[47] The latter sued Nintendo twice during the 2000s for patent infringement, but both cases were dismissed.[48][49]

Data East's former building in Ogikubo, which was located in an area largely residential, was demolished around 2014 and replaced by an apartment or condominium construction.[50][51] Founder Tetsuo Fukuda was still active in 2017 as president of a medical company he established in December 2015 at the age of 76.[3]

## See also

[edit]

* Tokyo portal
* Companies portal
* Video games portal

* List of games released by Data East

## References

[edit]

1. ^ a b c Data East Corporation (15 April 2001). "会社概要". archive.org. Archived from the original on 15 April 2001. Retrieved 23 February 2017.
2. ^ a b c Data East Corporation (10 January 2001). "開発部ホームページ". Archive.org. Archived from the original on 10 January 2001. Retrieved 23 February 2017.
3. ^ a b メトロネット株式会社 代表取締役社長 福田 哲夫 氏. シニアジャンプ. March 30, 2017.
4. ^ Compute, Volume 12, Issues 1-5. Small System Services, 1990. 52. Retrieved from Google Books on May 17, 2010.
5. ^ "データイースト." Data East. December 8, 2002. Retrieved on October 20, 2009.
6. ^ "【挑む】ウリミナ・福田哲夫会長 医療訓練ソフト開発、ウェブ版で低価格に". 6 February 2014.
7. ^ a b c "ライセンス一覧表". www.dataeast-corp.co.jp. Data East Corporation. Archived from the original on 23 April 2001. Retrieved 11 January 2022.
8. ^ "November 1977 issue" (PDF). Game Machine. November 15, 1977. p. 4.
9. ^ a b "Overseas Readers Column: Data East Celebrated Its 10th Anniversary" (PDF). Game Machine. No. 286\. Amusement Press, Inc. 1 July 1986. p. 26.
10. ^ "The Arcade Flyer Archive - Video Game Flyers: Data East USA, Inc., Data East (DECO)". arcade-museum.com. Data East USA Inc. 1983. Retrieved 23 February 2017.
11. ^ "DECO Cassette System". Atari Protos. Archived from the original on May 12, 2006.
12. ^ Adlum, Eddie (November 1985). "The Replay Years: Reflections from Eddie Adlum". RePlay. Vol. 11, no. 2\. pp. 134-175 (160-3).
13. ^ "The Replay Years: Video Systems". RePlay. Vol. 11, no. 2\. November 1985. pp. 128, 130.
14. ^ Adlum, Eddie (November 1985). "The Replay Years: Reflections from Eddie Adlum". RePlay. Vol. 11, no. 2\. pp. 134-175 (170-1).
15. ^ a b Data East Corporation (15 April 2001). "沿革". archive.org. Data East Corporation. Archived from the original on 15 April 2001. Retrieved 23 February 2017.
16. ^ "John Barone To Data East" (PDF). Cash Box. July 13, 1985. p. 41.
17. ^ "Data East: Dedicated Videos Make Dollars & Sense for Operators". RePlay. Vol. 11, no. 2\. November 1985. pp. 108, 110–1.
18. ^ "1985 Operator Survey: This Poll Says Go Gettum!". RePlay. Vol. 11, no. 2\. November 1985. pp. 91-102 (93-4).
19. ^ Petska-Juliussen, Karen; Juliussen, Egil (1990). The Computer Industry Almanac 1990. New York: Brady. pp. 3.10–11. ISBN 978-0-13-154122-1.
20. ^ Worley, Joyce (December 1989). "Mega Hits: The Best of the Best". Video Games & Computer Entertainment (11): 130–132, 137, 138.
21. ^ "Nintendo Announces Licensing" (PDF). Computer Entertainer. Vol. 5, no. 4\. July 1986. p. 12.
22. ^ "Nintendo Announces Licensing" (PDF). Computer Entertainer. Vol. 5, no. 7\. October 1986. p. 12.
23. ^ "Warming" (PDF). Computer Gaming World. July 8, 1990. p. 41. Retrieved September 24, 2023.
24. ^ Cognevich, Valerie (April 1987). "COINMAN INTERVIEW - BOB LLOYD AND STEVE WALTON". Play Meter. Vol. 13, no. 4\. pp. 24–36.
25. ^ "Sega Buys Game Development, Pinball Groups". GamePro. No. 65\. IDG. December 1994. p. 284.
26. ^ Data East Corporation (20 April 2001). "動画伝送海外版１". Archive.org. Archived from the original on 20 April 2001. Retrieved 23 February 2017.
27. ^ a b "Data East Goes South?". GamePro. No. 102\. IDG. March 1997. p. 24.
28. ^ "Data East Cuts Back Its Coin-Op Div" (PDF). Game Machine (in Japanese). No. 556\. Amusement Press, Inc. 1 January 1998. p. 38.
29. ^ "和議開始申立について". www.dataeast-corp.co.jp. Archived from the original on 11 May 2000. Retrieved 11 January 2022.
30. ^ a b "Data East Goes Bankrupt". GameSpot. July 7, 2003. Retrieved 23 February 2017.
31. ^ Data East Corporation (13 June 2002). "ユーザーサポートについて". Archive.org. Archived from the original on 13 June 2002. Retrieved 23 February 2017.
32. ^ "Ampress". Archived from the original on 2018-11-11. Retrieved 2018-11-30.
33. ^ Smith, David. "G-Mode Buys Up Data East Catalog", 1UP.com. February 2004. [1]
34. ^ "Marvelous Acquires Joe & Mac and Data East Library Through G-mode Acquisition". Siliconera. 13 March 2015.
35. ^ "G-Mode Corporation Trademarks :: Justia Trademarks".
36. ^ "株式会社パオン・ディーピー". Paon DP.
37. ^ a b "データイースト レトロゲームミュージック コレクション2".
38. ^ "チェルノブ: Wii(R) バーチャルコンソール メガドライブ 公式サイト". SEGA of Japan. September 11, 2007. Retrieved 2 June 2008.
39. ^ "ネオジオ バーチャルコンソール ラインナップ / NEOGEO Virtual Console Lineup". Archived from the original on 2011-07-17.
40. ^ "VC ヘラクレスの栄光IV 神々の贈り物" (in Japanese). Nintendo. Retrieved 2008-08-03.
41. ^ ヘラクレスの栄光 ～魂の証明～ (in Japanese). Nintendo. Retrieved 31 July 2008.
42. ^ "データイースト レトロゲームミュージック コレクション". TEAM Entertainment. Inc.
43. ^ "Metal Max Portal Site メタルマックス ポータルサイト".
44. ^ "Arc System Works Picks Up The Jake Hunter And Theresia Series". Siliconera. 6 February 2017. Retrieved 6 February 2017.
45. ^ "株式会社Ｄ４エンタープライズ » 会社概要". D4 Enterprise. Retrieved 23 February 2017.
46. ^ "株式会社Ｄ４エンタープライズ » データイースト".
47. ^ "東京地方裁判所 平成15年(ワ)第23079号 損害賠償請求事件" (PDF).
48. ^ "知的財産高等裁判所 平成18年(ネ)第10007号 損害賠償請求控訴事件" (PDF).
49. ^ "東京地方裁判所民事 平成19年（ワ）第32196号 不当利得返還請求事件" (PDF).
50. ^ "Picture of former headquarters" (Map). Google Maps. Retrieved 26 November 2023.
51. ^ "旧トップページ".

* Neomega forums posting on Data East's closure, July 8
* "Data East Negative Ion Generator". AMpress. Retrieved 10 April 2013.

## Note

[edit]

1. ^ B-Wings was the first console game published by Data East itself. But the company had previously self-developed ports for the Famicom that were sold by Namco, namely BurgerTime and Tag Team Pro Wrestling.

## External links

[edit]

* Official website (archives)
* G-Mode's Data East webpage (or alternate website)
* DEEP: The Data East Emustatus Project
* The Data East Pinball Archive (Oocities Mirror)

* v
* t
* e

Data East

Franchises|

* Bad Dudes Vs. DragonNinja
* BurgerTime
* Dark Seal
* Darwin 4078
* Fighter's History
* Glory of Heracles
* Jake Hunter
* Joe & Mac
* Kuuga
* Magical Drop
* Metal Max
* Side Pocket
* Street Slam
* Windjammers

Other games|

* Atomic Runner Chelnov
* Bump 'n' Jump
* Bloody Wolf
* Karate Champ
* Karnov
* Heavy Barrel
* Lock 'n' Chase
* Midnight Resistance
* Night Slashers
* The Real Ghostbusters
* Ring King
* RoboCop
* 2
* Shadowrun
* Sly Spy
* Spinmaster
* Tumblepop

Related|

* G-Mode
* Paon DP
* DECO Cassette System
* Data East USA, Inc. v. Epyx, Inc.
* Capcom U.S.A. Inc. v. Data East Corp.
* Data East Arcade Classics

Authority control databases

International|

* VIAF

National|

* France
* BnF data

Artists|

* MusicBrainz

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