Dedeman

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Dedeman

Founded| 1992
Headquarters|

Bacău

Romania

Revenue| 1,549,000,000 Euro (2018)

Net income

| 217,200,000 Euro (2018)

Number of employees

| 10,413 (2018)
Website| https://www.dedeman.ro/

Dedeman is a hypermarket chain with 100% Romanian capital[1][2][3] offering home improvement and do-it-yourself goods. The motto is "Dedicat planurilor tale", which translates "Dedicated to your plans". It is based in Bacău and operates 59 stores (as of July 2023) in the country.[4] Dedeman was established in 1992.

## History

[edit]

Dedeman was founded in 1992 by two brothers named Adrian and Dragoș Pavăl, in Bacău, Romania.[5]

Its first store initially measured modest proportions, only 16 square meters, selling various retail merchandise.[6]

Since 2010, Dedeman is the DIY market leader in Romania by turnover, and since 2012, it further became so by number of stores.[7]

In October 2011, Dedeman became, for the first time, sponsor of the Romanian Olympic and Sporting Committee for two years.[8] The partnership continued in 2015, under the brand "Team Romania", when Dedeman became Main Partner of the Romanian Olympic and Sporting Committee for a period of 5 years.[9]

In 2014, Dedeman signed a sponsorship with the Romanian tennis player Simona Halep.[10]

In 2015, Dedeman became the fourth biggest player in the Central and East Europe DIY market, with a market share of 1.9%, according to a study by PMR Research.[11][12]

## Financial figures

[edit]

Number of Employees

* 2023: 12,800[13]
* 2020: 11,374[14]
* 2019: over 11.000
* 2018: over 10.600
* 2017: over 10.000[15]
* 2016: over 9200
* 2015: 8259
* 2014: over 7200
* 2013: over 6.700 [16]
* 2012: over 5800
* 2011: over 4.300[13]

Turnover:

* 2019: 1,73 billion euros
* 2018: 1,55 billion euros
* 2017: 1,38 billion euros
* 2016: 1,17 billion euros[17]
* 2015: 981 million euros[18]
* 2014: 767 million euros[19]
* 2013: 606 million euros[20]
* 2012: 540 million euros[21]
* 2011: 476 million euros[22][23]
* 2010: 360 million euros[24]
* 2009: 250 million euros[25]
* 2008: 250 million euros[26]
* 2007: 197 million euros[27]

Number of stores:

* 2023: 59[4]
* 2021: 57
* 2020: 54
* 2019: 50
* 2018: 49
* 2017: 48[28]
* 2016: 45[29]
* 2015: 41
* 2014: 40
* 2013: 36 [16]
* 2012: 30 [30]
* 2011: 26[23]

## References

[edit]

1. ^ "DEDEMAN | alliance-arena.com". Archived from the original on 28 May 2015. Retrieved 28 May 2015.
2. ^ https://www.linkedin.com/company/dedeman [self-published source]
3. ^ "Dedeman, biggest retailer on the DIY market in Romania, builds its 4th store in Bucharest". 10 January 2015. Archived from the original on 16 August 2017. Retrieved 28 May 2015.
4. ^ a b "Dedeman Magazine - Dedicat planurilor tale". Retrieved 30 July 2023.
5. ^ "DIY Chain Dedeman Plans Expansion Abroad | ZF English".
6. ^ "Fondatorii Dedeman – drumul de la un butic în Bacău la liderul incontestabil pe piaţa de bricolaj". 17 March 2020. Retrieved 30 July 2023.
7. ^ Cristi, Moga (23 April 2012). "Dedeman devine lider în bricolaj şi ca număr de magazine, după ce a investit 12 mil. euro la Râmnicu-Vâlcea". Ziarul Financiar.
8. ^ Roman, Comitetul Olimpic si Sportiv. "Dedeman, cel mai nou sponsor al COSR". www.cosr.ro.
9. ^ Roman, Comitetul Olimpic si Sportiv. "Team Romania pentru Baku 2015". www.cosr.ro.
10. ^ "Dedeman incheie un contract de sponsorizare cu Simona Halep". Wall-Street.ro.
11. ^ Bogdan, Alecu. "Dedeman este al patrulea cel mai mare jucător din bricolaj în Europa Centrală şi de Est, o piaţă de 26 mld. euro anual".
12. ^ Retail Market Study Worldwide 2014. Location Group AG. 1 March 2014. ISBN 978-3-9524314-4-3.
13. ^ a b "Compania - Despre Noi". Retrieved 1 April 2011.
14. ^ Termene. "În anul 2020, DEDEMAN SRL a raportat o cifră de afaceri de 9.081.995.962 RON cu un profit de 1.454.402.589 RON și un număr de 11374 angajați, după 28 ani de activitate". termene.ro (in Romanian). Archived from the original on 21 October 2021. Retrieved 20 October 2021.
15. ^ Stefan, Stan. "Dedeman, al doilea antreprenor care trece de 10.000 de angajaţi. 'Continuăm să investim în magazine noi, amplasate şi în oraşe mai mici.'".
16. ^ a b Dragoș Pavăl, Dedeman: Tinerii antreprenori vor schimba trendul economiei, 30 iulie 2013, Ziarul financiar, accesat la 24 iulie 2014
17. ^ "Fraţii Pavăl au intrat în clubul miliardarilor în euro cu retailerul de bricolaj Dedeman. În ultimul deceniu compania şi-a majorat afacerile de circa 11 ori, fiind în prezent cea mai mare reţea de bricolaj din România".
18. ^ "Galop spre primul miliard de euro: Vânzările Dedeman au crescut cu 26% în primul semestru din 2016".
19. ^ "Dedeman a închis anul cu afaceri de 767 mil. €, în creştere cu 26%".
20. ^ Frații Pavăl au dus afacerile Dedeman la peste 600 mil. euro și vor să extindă rețeaua la 50 de magazine, 2 aprilie 2014, Ziarul financiar, accesat la 24 iulie 2014
21. ^ Frații Pavăl atacă piața online după ce vânzările Dedeman au crescut cu 13%, la 540 mil. euro, 6 februarie 2013, Ziarul financiar, accesat la 24 iulie 2014
22. ^ Topul celor mai valoroase companii din România în 2012, 22 noiembrie 2012, Ziarul financiar, accesat la 24 iulie 2014
23. ^ a b Dedeman a investit 12 mil. € la Vâlcea în magazinul 28, 24 aprilie 2012, Cristian Moga, Ziarul financiar, accesat la 24 iulie 2014
24. ^ Afacerile Dedeman au urcat cu 42% anul trecut, la 360 mil. euro, 10 martie 2011, Laurentiu Cotu, Ziarul financiar, accesat la 24 iulie 2014
25. ^ "Dedeman vrea afaceri în creștere pe fondul extinderii rețelei". Archived from the original on 8 January 2018. Retrieved 18 March 2016.
26. ^ Rocada intre Dedeman si Bricostore Archived 2 October 2009 at the Wayback Machine, accesat la 22 aprilie 2009
27. ^ Dedeman, interesat de preluari in Romania Archived 20 May 2011 at the Wayback Machine, accesat la 22 aprilie 2009
28. ^ "Dedeman deschide, la Turda, al 48-lea magazin din rețeaua națională". 26 September 2017.
29. ^ Press releaseDedeman. (in Romanian) Archived 14 June 2021 at the Wayback Machine
30. ^ Dedeman face magazin de bricolaj pe terenul proiectului de mall Galleria Galați, 23 ianuarie 2013, Ziarul financiar, accesat la 24 iulie 2014

## External links

[edit]

* Dedeman
* DedemanAutomobile