Dee Haslam

American businesswoman (born 1954)

Dee Bagwell Haslam

Born|

Susan Bagwell[1]

(1954-07-05) July 5, 1954 (age 70)[1]

Knoxville, Tennessee, U.S.[1]

Alma mater| University of Tennessee
Occupation(s)| Businesswoman, NFL and MLS team owner, television producer
Spouse|

Jimmy Haslam

(m. 1976)​

Children| 3
Parent(s)| Ross and Sue Bagwell
Awards| Two-time MLS Cup champion

Susan "Dee" Haslam[2] (née Bagwell, born July 5, 1954)[1] is an American businesswoman. She is the founder and executive producer of RIVR Media and CEO of the Haslam Sports Group. Dee is a co-owner of the Cleveland Browns of the National Football League (NFL), along with her husband, Jimmy Haslam. The Haslams are also majority investors in the ownership group of the Columbus Crew of Major League Soccer (MLS) – with two MLS Cup champions during their tenure (MLS Cup 2020 and 2023), and have a partial ownership stake in the Milwaukee Bucks of the National Basketball Association (NBA).

Outside of sports, she is a part of the family ownership group of the truck stop chain Pilot Flying J.[3]

## Early life and education

[edit]

Haslam is the daughter of Ross Bagwell Sr. and Sue Burchfield Bagwell. Ross Bagwell is a pioneer in cable television, having produced thousands of hours of programming. He built one of the largest privately held production companies in the United States before selling to Scripps Howard in 1994.[citation needed]

Dee was raised on Long Island in her early years while her father attended NYU and worked for NBC. Upon returning to Knoxville, she completed her elementary school at Bearden Elementary and then middle school at Cedar Bluff. She attended Farragut High School for one year before transferring to Webb School of Knoxville, where she was a classmate with Jimmy Haslam.

Dee studied violin, was a girl scout, and participated in sports and clubs in high school. She and her brother, Ross, were very close growing up and later worked together in the family business. Ross Bagwell Jr. died in 2008.[4]

After graduating from Webb,[5] Haslam attended The University of Tennessee, graduating with a B.S. in Education. She also minored in art and still paints as a hobby.[6][7]

In the spring of 1976, Dee and Jimmy began dating, and they married on December 11, 1976. They worked alongside each other in their respective family businesses throughout their careers. Partnering on finding store locations, business transactions, and major challenges. In 2012, they bought the Cleveland Browns and began their working together in earnest.

## Career

[edit]

At the age of 17, Haslam began working for her father at Bagwell Advertising, answering the phone. As her father began to grow the production company, Cinetel Productions, she also worked on the production projects. While at Bagwell Communications, she was an account executive. In 1994, when the company was sold to Scripps Howard, Dee left along with her father and brother to form a new company: Bagwell Entertainment/Ross Television Productions. In 1998, Dee and Rob Lundgren partnered to acquire Ross Television Productions and launch RIVR Media. Lori Stryer joined Dee and Rob as a partner a few years later. Together they have produced such hits as Trading Spaces for TLC, Whale Wars for Animal Planet, and Renovation Realities for HGTV and DIY Network, and Escaping Polygamy for A&E.[8] Haslam is also senior executive for RIVR Digital and Nest Features.[3][9][7]

Haslam is a member of The Academy of Television Art and Sciences,[10][11] the International Women's Forum,[12] C200, and the Society of International Business Fellows,[13] She serves on the executive board of directors of the United Way of Greater Cleveland, the Rock and Roll Hall of Fame, University Hospitals, the Greater Cleveland Partnership, the Greater Columbus Partnership, Emerald Youth Foundation, Lakeshore Park, the University of Tennessee Haslam College of Business Advisory Council and the State Collaborative on Reforming Education in Tennessee. In May 2017, she was appointed to the board of ExcelinEd.,[14][15] the Unify Project and the Cleveland Orchestra, and as president of the Cleveland Browns Foundation.[16][11][17][18][19][20]

### Sports ownership

[edit]

On August 2, 2012, Dee, Jimmy and the Haslam family agreed to purchase the Cleveland Browns. The sale was unanimously approved by NFL owners on October 16, 2012, and the closing took place on October 25.[20]

In 2014 and 2015, the Cleveland Browns, completed a $125 million renovation project of Huntington Bank Field in partnership with the City of Cleveland. The project included new videoboards, additional lower bowl seating and new and refurbished club and premium spaces, as well as new food and beverage selections throughout the venue.[20]

Prior to the Cleveland Browns' 2016 season, the Haslams and the City of Berea agreed to invest nearly $15 million in the team's training facility. The development addressed various areas throughout the building, focusing primarily on team spaces for coaches and players, as well other aspects for the business side of the organization. Through the construction, the team renovated 25,000 square feet of space, added 25,000 square feet to the facility and redesigned the locker room, player meeting rooms, player lounge, cafeteria, training room and installed a lap pool and new hot and cold tubs. The renovation also added a 4,600 square-foot wellness center for Browns employees. The Browns and the City of Berea have also agreed to a lease extension to keep the Browns' headquarters in the city through at least 2039.[20]

In May 2019, the NFL announced that the 2021 NFL draft would be hosted in Cleveland. The Haslams and Browns partnered with the Greater Cleveland Sports Commission, City of Cleveland and Destination Cleveland on the bid to bring the event to Northeast Ohio.[21]

As part of the NFL, Haslam serves on the Legislative Committee, Conduct Committee, and Social Justice Committee.[22] She and Jimmy received the Tank Younger Award from the Fritz Pollard Alliance for having built one of the most diverse front offices in all of sports.[23] Haslam was also awarded an honorary doctorate from Baldwin Wallace University in May 2017 after giving the school's commencement speech.

Haslam Sports Group received operating rights for Major League Soccer club Columbus Crew in January 2019. The Crew won the MLS Cup 2020, giving the Haslams their first major sports championship as owners.[20] After acquiring those rights, Crew SC and Columbus officials announced the team would build Lower.com Field in Confluence Village and the OhioHealth Performance Center, located at the current site of Historic Crew Stadium. Both venues opened in the summer of 2021.[24][25]

In 2023, Dee Haslam and her husband purchased Marc Lasry's share of the Milwaukee Bucks. They became co-owners of the team with Wes Edens and Jamie Dinan.[26]

## Awards and honors

[edit]

Sports ownership

* Two-time MLS Cup champion (2020 and 2023 as co-owner of the Columbus Crew)

Television

* Parents' Choice Award for Moving Picture Books[12]
* Genesis Award for Whale Wars

Charity work

* Delta Delta Delta Community Volunteer Award[11]
* YWCA Tribute to Women Community Service Award[11]

Business

* Junior Achievement Business Award[11]
* New York Festivals World Medal[12]
* University of Tennessee Distinguished Alumni Award[27]
* Knoxville Chamber of Commerce Leadership Award[28] and numerous ADDYs and Tellys.[11]
* Cleveland Crain's 2018 Women of Note[20]

## Personal life

[edit]

Dee Haslam is married to Jimmy Haslam. The couple has three children, James Bagwell Haslam, Whitney Haslam Johnson and Cynthia Haslam Arnholt and 6 grandchildren.[29]

They reside in Tennessee and Ohio.[3][30]

## References

[edit]

1. ^ a b c d "Birth reference results for Susan Bagwell Haslam". FamilySearch.org. Retrieved May 4, 2018.
2. ^ "Dee Bagwell Haslam ('86)". volsconnect.com. Retrieved August 5, 2018.
3. ^ a b c "People | RIVR Media". rivr.com. Archived from the original on February 2, 2014. Retrieved February 6, 2014.
4. ^ "Pioneer in cable television industry dies at 56". Retrieved August 5, 2018.
5. ^ "Webb Alumnae Dee Haslam, Sharon G. Lee Named YWCA Tribute to Women Honorees". July 7, 2014. Archived from the original on August 5, 2018. Retrieved August 5, 2018.
6. ^ mridenour. "Zest for life should serve new owner Jimmy Haslam well with Browns". Retrieved August 5, 2018.
7. ^ a b "Dee Haslam, Ross Bagwell Sr. receive KAMA's top honor". Retrieved August 5, 2018.
8. ^ ""Escaping Polygamy" Returns for a Powerful Second Season on A&E Network Sunday, July 10 at 10pm ET/PT". Aetv.com. Retrieved August 5, 2018.
9. ^ "Dee Bagwell Haslam to Speak at Spring Commencement". Bw.edu. Retrieved August 5, 2018.
10. ^ "Dee Bagwell Haslam ('86)". alumni.utk.edu. Retrieved August 5, 2018.
11. ^ a b c d e f "Dee Haslam To Speak At Chamber Breakfast Archived November 25, 2013, at the Wayback Machine," Chamber Life (Farragut West Knox Chamber of Commerce newsletter), Vol. 20, No. 3 (March 2007), p. 1.
12. ^ a b c "WEF Event to Feature Famed TV Producer Dee Haslam Archived July 14, 2014, at the Wayback Machine," Akron Community Foundation website, March 12, 2014.
13. ^ "Member Press: Dee Haslam (TN, '09) Launches Film Studio Archived July 27, 2014, at the Wayback Machine," Society of International Business Fellows website, December 4, 2012.
14. ^ "Dee Bagwell Haslam - ExcelinEd". Excelined.org. Retrieved August 5, 2018.
15. ^ "Meeting to Kick Off Public Process for Lakeshore Park's Future Archived July 16, 2014, at the Wayback Machine," City of Knoxville website, May 28, 2013.
16. ^ "Cleveland Browns Launch First and Ten Global Volunteering Platform Archived June 7, 2014, at the Wayback Machine," Cleveland Browns official website, June 4, 2014.
17. ^ David Cheek, "Letter from the Chair," In 'Sconset, Fall 2010.
18. ^ Board of Directors, SCORE official website. Retrieved: June 25, 2014.
19. ^ "Emmy-Nominated Producer Dee Haslam To Be Featured At Women's Endowment Fund Dinner," Hudson (OH) Hub-Times, March 15, 2014.
20. ^ a b c d e f "Cleveland Browns". www.clevelandbrowns.com. Retrieved November 25, 2020.
21. ^ "2021 NFL Draft to be hosted in Cleveland". www.clevelandbrowns.com. Retrieved November 25, 2020.
22. ^ "Browns owner Dee Haslam discusses controversial draft pick Caleb Brantley: 'We feel like he's doing the right things to get better'". Ohio.com. Retrieved August 5, 2018.
23. ^ "Jimmy, Dee Haslam Receive Paul 'Tank' Younger Award". Dawgsbynature.com. February 12, 2015. Retrieved August 5, 2018.
24. ^ "Crew Stadium". www.crewstadium.com. Retrieved November 25, 2020.
25. ^ "Columbus Crew SC break ground on new training facility, set to open in summer of 2021". MLSsoccer.com. June 8, 2020.
26. ^ "NBA approves sale of Marc Lasry's share of Milwaukee Bucks". 12 WISN. April 14, 2023. Retrieved April 18, 2023.
27. ^ "UT College of Business Honors Alumni Haslam, Baron, Safavi". Tntoday.utk.edu. November 3, 2011. Retrieved August 5, 2018.
28. ^ "Pinnacle Award Catagories [sic] | Knoxville Chamber". Archived from the original on May 11, 2017. Retrieved July 5, 2017.
29. ^ "Cleveland Browns: Dee Bagwell Haslam". Archived from the original on July 24, 2017. Retrieved July 5, 2017.
30. ^ Jarboe, Michelle (October 12, 2012). "New Cleveland Browns owner Jimmy Haslam and his wife, Dee, buy Bratenahl mansion for $4.1 million". Cleveland.com. Retrieved August 5, 2018.

* v
* t
* e

Cleveland Browns owners

* Arthur B. McBride (1944–1953)
* Dave Jones (1953–1961)
* Art Modell (1961–1996)
* Al Lerner (1998–2002)
* Randy Lerner (2002–2012)
* Jimmy & Dee Haslam (2012–present)

* v
* t
* e

Cleveland Browns

* Founded in 1946
* Based in Cleveland, Ohio
* Headquartered in Berea, Ohio

Franchise|

* History
* All-time roster (A–J, K–Z)
* Head coaches
* Seasons
* Logos and uniforms
* First-round draft picks
* 1999 expansion draft
* Starting quarterbacks
* Pro Bowlers
* Broadcasters

Stadiums|

* Cleveland Stadium
* Huntington Bank Field

Key personnel|

* Owners: Jimmy Haslam
* Dee Haslam
* Chief Strategy Officer: Paul DePodesta
* EVP of Football Ops/GM: Andrew Berry
* Head coach: Kevin Stefanski

Culture|

* Art Modell
* Cleveland sports curse
* Dawg Pound
* Doug Dieken
* The Drew Carey Show
* Draft Day
* Hot Tub Time Machine
* Jeff Shreve
* Paul Brown
* Stiffed: The Betrayal of the American Man
* The Express: The Ernie Davis Story
* The Dirty Dozen
* The Fortune Cookie
* Brownie the Elf

Lore|

* Kardiac Kids
* Miracle at the Met
* Red Right 88
* The Drive
* The Fumble
* Relocation controversy
* Bottlegate
* 0–16
* Deshaun Watson trade

Rivalries|

* Baltimore Ravens
* Cincinnati Bengals
* Pittsburgh Steelers

Playoff appearances (30)|

* 1946
* 1947
* 1948
* 1949
* 1950
* 1951
* 1952
* 1953
* 1954
* 1955
* 1957
* 1958
* 1964
* 1965
* 1967
* 1968
* 1969
* 1971
* 1972
* 1980
* 1982
* 1985
* 1986
* 1987
* 1988
* 1989
* 1994
* 2002
* 2020
* 2023

Division championships (12)|

* 1946
* 1947
* 1948
* 1967
* 1968
* 1969
* 1971
* 1980
* 1985
* 1986
* 1987
* 1989

Conference championships (11)|

* 1950
* 1951
* 1952
* 1953
* 1954
* 1955
* 1957
* 1964
* 1965
* 1968
* 1969

League championships (8)|

* AAFC:
* 1946
* 1947
* 1948
* 1949
* NFL:
* 1950
* 1954
* 1955
* 1964

Retired numbers|

* 14
* 32
* 45
* 46
* 76

Hall of Fame inductees|

* Players: Brown, J.
* DeLamielleure
* Ford
* Gatski
* Graham
* Groza
* Hickerson
* Kelly
* Lavelli
* McCormack
* Mitchell
* Motley
* Newsome
* Thomas
* Warfield
* Willis
* Coach: Brown, P.

Current league affiliations|

* League: National Football League (1950–present)
* Conference: American Football Conference
* Division: North Division

Former league affiliation|

* League: All-America Football Conference (1946–1949)

Media|

* Cleveland Browns Radio Network
* Andrew Siciliano
* Nathan Zegura
* Je'Rod Cherry
* WEWS-TV
* Chris Rose
* Nathan Zegura
* Aditi Kinkhabwala

* v
* t
* e

NFL franchise owners

American Football Conference

| East| North| South| West

|
|
|

* Terry and Kim Pegula (Bills)
* Stephen Ross (Dolphins)
* Robert Kraft (Patriots)
* Woody and Christopher Johnson (Jets)

* Steve Bisciotti (Ravens)
* Mike Brown (Bengals)
* Jimmy and Dee Haslam (Browns)
* Art Rooney II (Steelers)

* Cal McNair (Texans)
* Jim Irsay (Colts)
* Shahid Khan (Jaguars)
* Amy Adams Strunk (Titans)

* Rob Walton (Broncos)
* Clark Hunt (Chiefs)
* Dean Spanos (Chargers)
* Mark and Carol Davis (Raiders)

National Football Conference

| East| North| South| West

|
|
|

* Jerry Jones (Cowboys)
* John Mara and Steve Tisch (Giants)
* Jeffrey Lurie (Eagles)
* Josh Harris (Commanders)

* George McCaskey (Bears)
* Sheila Ford Hamp (Lions)
* Green Bay Packers, Inc. (Packers)
* Zygi Wilf (Vikings)

* Arthur Blank (Falcons)
* David Tepper (Panthers)
* Gayle Benson (Saints)
* Bryan Glazer (Buccaneers)

* Michael Bidwill (Cardinals)
* Stan Kroenke (Rams)
* John and Denise York (49ers)
* Jody Allen (Seahawks)

* v
* t
* e

Columbus Crew

Columbus, Ohio

Club|

* Coaches
* Players
* Records and statistics
* Seasons

Stadiums|

* Ohio Stadium (1996–1998)
* Historic Crew Stadium (1999–2021)
* Lower.com Field (2021–present)
* EAS Training Center

Affiliated clubs|

* Columbus Crew 2 (MLS Next Pro)
* Columbus Crew Academy (MLS Next)

Culture|

* Hudson Street Hooligans

Rivalries|

* Hell Is Real Derby (FC Cincinnati)
* Trillium Cup (Toronto FC)

Key personnel|

Owners
Dee and Jimmy Haslam
President
Issa Tall
Technical director
Marc Nicholls
Head coach
Wilfried Nancy

Championships|

* MLS Cup 2008
* MLS Cup 2020
* MLS Cup 2023
* 2002 U.S. Open Cup
* 2021 Campeones Cup
* 2024 Leagues Cup

Seasons|

* 1996
* 1997
* 1998
* 1999
* 2000
* 2001
* 2002
* 2003
* 2004
* 2005
* 2006
* 2007
* 2008
* 2009
* 2010
* 2011
* 2012
* 2013
* 2014
* 2015
* 2016
* 2017
* 2018
* 2019
* 2020
* 2021
* 2022
* 2023
* 2024
* 2025

Crew 2 Seasons|

* 2022
* 2023
* 2024
* 2025

* v
* t
* e

Major League Soccer owners

Eastern|

* Arthur Blank (Atlanta United FC)
* David Tepper (Charlotte FC)
* Joe Mansueto (Chicago Fire FC)
* Dee and Jimmy Haslam (Columbus Crew)
* Jason Levien (D.C. United)
* Carl Lindner III (FC Cincinnati)
* Jorge Mas and David Beckham (Inter Miami CF)
* Joey Saputo (CF Montréal)
* Robert Kraft (New England Revolution)
* City Football Group and Yankee Global Enterprises (New York City FC)
* Red Bull GmbH (New York Red Bulls)
* Mark, Zygi, and Leonard Wilf (Orlando City SC)
* Keystone Sports (Philadelphia Union)
* Maple Leaf Sports & Entertainment (Toronto FC)

Western|

* Anthony Precourt (Austin FC)
* Stan Kroenke (Colorado Rapids)
* Clark Hunt (FC Dallas)
* Oscar De La Hoya (Houston Dynamo FC)
* Anschutz Entertainment Group (LA Galaxy)
* Brandon Beck (Los Angeles FC)
* Bill McGuire (Minnesota United FC)
* John Ingram (Nashville SC)
* Merritt Paulson (Portland Timbers)
* Gail Miller (Real Salt Lake)
* Lewis Wolff and John Fisher (San Jose Earthquakes)
* Joe Roth, Adrian Hanauer, Jody Allen, and Drew Carey (Seattle Sounders FC)
* Clifford Illig (Sporting Kansas City)
* Steve Luczo, Jeff Mallett, and Steve Nash (Vancouver Whitecaps FC)

*[m.]: married
*[v]: View this template
*[t]: Discuss this template
*[e]: Edit this template