Deli (company)

Chinese stationery company

Not to be confused with Dell or Deel Inc.

Deli

Company type| Private
Industry| Stationery
Founded| 1981
Founder| Fujun Lou
Headquarters| Ningbo, China[1]

Area served

| Worldwide
Products| School and office supplies, tools, printers
Revenue|  US$6 billion (2022)[2]

Number of employees

| 16,000 (2022)
Website| deliworld.com

Deli Group (simplified Chinese: 得力集团; traditional Chinese: 得力集團), fully referred to as Deli Group Co., Ltd., commonly known as Deli,[1] is a Chinese stationery maker[3] founded by Fujun Lou in 1981.[4] The company focuses on the fields of office and school supplies.[5] It owns several sub-brands, including Deli Tools, Deli Plus, Deli Genius, Agnite, Nusign, and Dmast.[6] In October 2018 it was the largest stationery manufacturer in Asia.[7]

In addition to stationery products, Deli manufactures office equipment, sporting goods, and tools.[6] Headquartered in Ningbo, it also established operations in overseas markets, such as India,[8] Indonesia,[9] and Malaysia.[10] The company has product design centers in Shanghai, Seoul, and Tokyo.[11]

In February 2019, Deli became a supplier to the United Nations Population Fund.[12] In September 2024, it broke ground for its new stationery factory in Vietnam, with a total investment of $270 million.[13]

In 2021, Deli made the China's Top 500 Private Enterprises List.[14] It was included in the List again in 2023[15] and 2024.[16]

## History

[edit]

Deli Group was established in 1981,[17] and in 1997 was officially launched as Ningbo Deli Group Corporation Ltd., by Fujun Lou. It began as a stationery supplier company local to China.[18] In 1998, it entered the overseas market.[6]

In 2011, Deli signed a strategic cooperation with e-commerce company Jingdong.[19] The company forayed into the printer industry in 2015.[20]

By 2017, the sales of the company reached 10 billion yuan.[18]

Deli Group established its overseas production base in Vietnam in 2018. At this time the Group also formed the Deli Vietnam Company Limited company, which is based in Bac Ninh. In addition to stationary the company produces glue, whiteboards, electronic calculators, and other school supplies. [21]

On September 28, 2024, Deli Group held a groundbreaking ceremony for its Hai Duong factory in Vietnam. The Hai Duong factory has a total investment of $270 million, and is expected to begin production 2026.[22]

## Sub-brand

[edit]

As of March 2025, Deli Group has ten sub-brands. They are:

* Damast, a painting products company and joint brand between Deli and Pebeo[23]
* Deli Office, a bulk office stationary supplier
* Deli School Logo

Deli School, a school-focused stationary brand[24]

* Nusign, a stationary company marketed towards "higher end" customer bases[25]
* Agnite, a sporting goods company[26]
* Deli Plus, an office furniture company
* Deli Tool, a power tools company[27]
* JISHI, a group-buying platform for companies and government
* Deli Genius, a brand of educational tools[28].

## References

[edit]

1. ^ a b "Omega Distribution holds Deli Dealer's Summit". The Daily Observer. March 4, 2018.
2. ^ "Deli Appoints Son Tung M-TP as Brand Ambassador". VnExpress. March 6, 2023.
3. ^ Charlie Sorrel (March 28, 2011). "Mechanical Pencil Sharpener Disguised as Cute Retro Camera". Wired.com. Wired.
4. ^ Hernowo Anggie (December 11, 2022). "Agnez Mo Partners with Deli Indonesia". Liputan6.com.
5. ^ "Deli Group Accelerates Its Global Expansion". The Paper. July 7, 2017.
6. ^ a b c "Deli Group Turns 43". Ta Kung Pao (in Chinese). December 15, 2024. Archived from the original on December 18, 2024.
7. ^ "Linc Pen ties up with Chinese stationery major". Business Standard. Press Trust of India. October 29, 2018.
8. ^ HT Correspondent. "Chinese stationery brand Deli forays into India". Hindustan Times. April 11, 2009.
9. ^ "Deli and AGNEZ MO Team Up to Define #TemanSuksesku". Jakarta Globe. February 16, 2023. Archived from the original on March 20, 2023.
10. ^ Farah Adilla (July 10, 2020). "Jadi Imaging to sell Nusign premium stationeries". New Straits Times.
11. ^ "Stationery Industry Boosts Ninghai's Economic Growth". China Youth Daily. December 6, 2018.
12. ^ Shan Yuzifeng (January 10, 2020). "Manufacturing Industry in Ningbo Sees New Opportunities" (PDF). Ningbo Daily. Archived (PDF) from the original on November 8, 2024.
13. ^ "China's stationery manufacturer Deli starts work on $270 mln plant in northern Vietnam". ProQuest. September 30, 2024.
14. ^ Su Ding (September 30, 2021). "Huawei Heads List of China's Top 500 Private Companies". The Paper.
15. ^ Feng Xuan; Yang Gaifu; Yuan Fang. "China Releases the 2023 List of Top 500 Private Enterprises" (PDF). Ningbo Daily. September 13, 2023. Archived (PDF) from the original on November 8, 2024.
16. ^ "2024 China's Top 500 Private Enterprises List Released". All-China Federation of Industry and Commerce. October 12, 2024.
17. ^ "Deli Company Profile". Deli Group. Retrieved March 14, 2025.
18. ^ a b Chen Sheng (May 31, 2023). "Deli Real Estate Turns 19". Caijing.
19. ^ Martin J. Liu; Jun Luo (2019). China Branding: Cases from Zhejiang. Springer. p. 135\. ISBN 978-981-13-9318-1.
20. ^ "Deli Group Launches Numerous Color Printers". Xinhua News Agency. August 19, 2022. Archived from the original on June 18, 2024.
21. ^ "Vietnam Factory". Deli Group Co., Ltd. Retrieved February 22, 2025.
22. ^ "Deli Group's Hai Duong Factory Groundbreaking Ceremony Marks a New Chapter for the Future". Deli Group Co., Ltd. Retrieved February 22, 2025.
23. ^ "Dmast Coloring Painting Products - Deli Group". Deli Group Co., Ltd. Retrieved February 22, 2025.
24. ^ "Deli Stationery: School Stationery Products, Stationery Items Supplier/Manufacturer In China". Deli Group Co., Ltd. Retrieved February 22, 2025.
25. ^ "Deli NUSIGN - Stationery Supply | Deli Group". Deli Group Co., Ltd. Retrieved February 22, 2025.
26. ^ "Agnite - Deli Group". Deli Group Co., Ltd. Retrieved February 22, 2025.
27. ^ "Deli Tools". Deli Group Co., Ltd. Retrieved February 22, 2025.
28. ^ "Educationa Gifts, Wholesale Learning & Teaching Toys". Deli World. `{{cite web}}`: `|access-date=` requires `|url=` (help); Missing or empty `|url=` (help)

## External links

[edit]

* Official website