Design Bridge and Partners

Brand and design consultancy

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Design Bridge and Partners Worldwide Limited

Trade name

| Design Bridge and Partners

|

Company type| Private
Industry| Design
Predecessor|

* Superunion
* Design Bridge

Founded| April 20, 2023; 16 months ago (2023-04-20) in London, United Kingdom
Headquarters| The Brand Building, Bryanston, Sandton, South Africa
Website| designbridge.com

Design Bridge and Partners, known as Design Bridge and Partners Worldwide Limited legally,[1] is a global brand and design consultancy. Founded after the merger of Superunion and Design Bridge in April 2023,[2][3] it is owned by WPP plc.

## History

[edit]

In July 2022, WPP announced the merger of Superunion and Design Bridge, two design consultancies. The company was intended to launch in January 2023,[4] however it was delayed to April 2023. The company that was used for Superunion was legally renamed to Design Bridge and Partners Worldwide Limited in February 2023,[1] 2 months before the official launch.

## References

[edit]

1. ^ a b "DESIGN BRIDGE AND PARTNERS WORLDWIDE LIMITED overview - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 2024-04-05.
2. ^ "WPP design powerhouse officially launches as Design Bridge and Partners | News". Campaign Asia. Retrieved 2024-03-29.
3. ^ "Design Bridge boss says merger with Superunion will spark renewed emphasis on craft". The Drum. Retrieved 2024-04-04.
4. ^ "WPP merges Design Bridge and Superunion". Marketing-Interactive. 2022-07-07. Retrieved 2024-04-04.

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WPP

Divisions and
subsidiaries|

* AKQA
* Bates CHI & Partners
* Blue State Digital
* Burson Cohn & Wolfe
* Design Bridge and Partners
* Dewey Square Group
* Essence Global
* FGS Global
* Glover Park Group
* Grey Global Group
* GTB
* Hill+Knowlton Strategies
* Hogarth Worldwide
* Kantar Group
* Landor Associates
* MindShare
* Ogilvy
* PSB
* Quinn Gillespie & Associates
* Scholz & Friends
* Spafax
* Sudler & Hennessey
* TAXI
* UWG
* Wavemaker
* WPP-Scangroup
* Wunderman Thompson
* VMLY&R
* 24/7 Media

Former/defunct divisions
and subsidiaries|

* J. Walter Thompson
* Wunderman
* Superunion

People|

* Philip Lader
* Martin Sorrell
* Roberto Quarta

* Category

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