District Vision

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District Vision

Industry| Eyewear and Sports Gear
Founded| 2016
Founder| Tom Daly and Max Vallot
Headquarters|

Los Angeles, US

Website| https://www.districtvision.com

District Vision is a running brand and wellness collective,[1] based in Los Angeles. The company was founded by Tom Daly and Max Vallot in 2016.[2][3][4][5]

## Founders

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The founders met at a business school in London, after which Vallot worked for Saint Laurent and Daly for Acne Studios.[2][3][4][6] They are both devoted runners and meditators. Through their Mindful Athlete Program,[7][8] they collaborate with athletes and running clubs around the world to promote mental health.[4][9][5][10]

## Overview

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District Vision initially had 2 frames; Keiichi and Nagata.[9][4][11] In 2017 they introduced 3 additional frames; Kaishiro Explorer, Nako Multisport and Yukari Windshield.[12][13] They come in 4 lens variations; Sky G15 (full UV protection), Sports Yellow (for visibility in low light), Water Gray (polarized lenses to minimize glare from water) and Black Rose (changing light conditions).[14][9]

All frames are made out of nylon and titanium weighing 22 grams.[11] The lenses are Polycarbonate which blocks UV rays and is resistant from impact, shatter and scratch.[10][11] They have retail distribution in Dover Street Market in New York, and Barneys New York.[10][9]

District Vision also introduced a holistic tool kit for runners besides their signature eyewear, including a performance sock line in collaboration with Falke.[15] They work with athletes of all backgrounds and organise the Mindful Athlete program for Marathon participants.[2][11]

## Awards

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* Gear Patrol 100: District Vision was selected as one of the best 100 products in 2016.[13]
* Runner's World Editor's Choice Award: Kaishiro as best new running sunglasses in 2017.[16]

## References

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1. ^ Cheslaw, Louis (2021-02-02). "What Is the Best Men's Long-sleeved T-shirt?". The Strategist. Retrieved 2021-02-05.
2. ^ a b c Spellings, Sarah. "Meditation Gear Just Got a Lot More Fashion-Forward". The Cut. Retrieved 2018-02-19.
3. ^ a b "Running, yoga, design: what matters to District Vision's Max Vallot and Tom Daly". Retrieved 2018-02-19.
4. ^ a b c d "Max Vallot and Tom Daly: The Style Mavericks Who Are Outfitting the World's Coolest Runners". Men's Fitness. Retrieved 2018-02-19.
5. ^ a b "The New Boys of Wellness". The Cut. Retrieved 2018-02-19.
6. ^ "My Meditation Binge, in a Nutshell". The New York Times. 2016-04-25. ISSN 0362-4331. Retrieved 2018-06-04.
7. ^ "District Vision". CAP Beauty. Retrieved 2021-02-12.
8. ^ "Running towards enlightenment: District Vision values curiosity over cultism". Document Journal. 2019-09-06. Retrieved 2021-02-12.
9. ^ a b c d "District Vision Eyewear - Gear Patrol". Gear Patrol. 2016-09-16. Retrieved 2018-02-19.
10. ^ a b c Vu, Mimi (2015-12-01). "A New Sports Company Serves Up Wellness, and Sunglasses". The New York Times. ISSN 0362-4331. Retrieved 2018-02-19.
11. ^ a b c d "District Vision Makes Super-Light Titanium Running Shades That Also Look Really Chic". WIRED. Retrieved 2018-02-19.
12. ^ "These Sunglasses Are Designed to Improve Your Workout". Highsnobiety. 2018-06-04. Retrieved 2018-06-04.
13. ^ a b "Running's Coolest Eyewear Maker Announces Two New High-Performance Sunglasses". Gear Patrol. 2017-07-19. Retrieved 2018-02-19.
14. ^ "Sport Sunglasses That Look Good? Introducing District Vision's Stylish Frames for Runners". Vogue. Retrieved 2018-02-19.
15. ^ "Tools for Mindful Athletes". District Vision. Retrieved 2020-06-16.
16. ^ "The Best (and Best-Looking) New Sunglasses for Runners". Runner's World. 2017-07-17. Retrieved 2018-06-04.