Don Quijote (store)

Japanese discount chain store

For other uses, see Don Quixote (disambiguation).

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|

Don Quijote Co., Ltd.

Headquarters of Don Quijote in Meguro, Tokyo

Native name

| 株式会社ドン・キホーテ
Company type| Public K.K. (TYO: 7532)
Industry| Retail
Founded| September 5, 1980
Founder| Takao Yasuda
Headquarters| Meguro, Tokyo, Japan

Number of locations

| 322 stores (April 2019)[1]

Area served

| Japan, Singapore, China (Hong Kong and Macau), Thailand, Taiwan, Malaysia, and the United States (California, Hawaii, and Guam)
Products| Clothing, food, jewelry, housewares, tools, sporting goods and electronics
Revenue|  ¥1.94 trillion (2022)[2]

Operating income

|  ¥105.26 billion (2022)[2]

Net income

|  ¥66.17 billion (2022)[2]
Total assets|  ¥1.48 trillion (2022)[2]
Total equity|  ¥461.54 billion (2022)[2]

Number of employees

| 4,391 (2010)
Parent| Pan Pacific International Holdings Corporation [ja][3]
Subsidiaries| Don Quijote America
Website| donki.com (in Japanese)

Don Quijote Co., Ltd. (株式会社ドン・キホーテ, kabushiki gaisha Don Kihōte), often referred to by its shortened name Donki (ドンキ), is a Japanese discount store chain. Donki stores provide a wide range of products, from basic groceries to electronics and clothing. They notably tend to stay open until early morning or even remain open 24/7, and products are packed from ceiling to floor in a distinct merchandising strategy.

As of 2021, it has over 160 locations throughout Japan and three in Hawaii. In addition, seventeen in Singapore, eleven in Hong Kong, four in Malaysia, eight in Thailand, five in Taiwan, two in Macau, and one in Guam are branded as Don Don Donki.[4][5][6][7][8][9]

## History

[edit]

The front of the Don Quijote building in Roppongi Don Quijote in Akihabara Don Quijote building in Shinjuku

### Origins

[edit]

Founded by Takao Yasuda, Don Quijote opened its first store in Suginami, Tokyo in September 1980 under its original name, Just Co. Originally a retail store, Just Co. quickly switched to wholesale in 1982.[4][5][10]

The company opened its first "Don Quijote" named store in Fuchu, Tokyo in March 1989. With the name change, the store also changed its primary business from wholesale to retail. It was not until 1995, six years later, that Just Co. followed suit and it changed its corporate name to Don Quijote Co., Ltd as well. In June 1998, the company was listed on the Tokyo Stock Exchange.[5][10]

As one of the leading discount stores in Japan, the end of the Japanese economic bubble didn't severely affect the company. Instead, the sudden economic uncertainty caused the Japanese public to become more thrifty and therefore helped to boost sales at its stores during the 1990s and early 2000s.[11][12]

In 2005, idol group AKB48 opened its theater on the eighth floor of the Don Quijote Akihabara Outlet in Tokyo.[13] Also that year, a Ferris wheel opened at the facade of the Don Quijote Dōtonbori branch in Osaka.[14]

In October 2007, Don Quijote purchased the ailing Nagasakiya chain for 140 billion yen.[10] This store and 3 other group companies went defunct in Oct 2017 as creditors have pulled the plug on their combined 432 billion yen of debts.[15] Creditors continue to bankroll the rest of the group.

On June 28, 2017, PAQ, which operated Honolulu-based Times, Big Save and Shima, under the subsidiary QSI, Inc., announced that it had sold the 24 stores it owns in Hawaii to Honolulu-based Don Quijote (USA), using an executed stock purchase agreement with the sale closing in the 3rd quarter of 2017.[10] The deal will combine Times with three Don Quijote stores and two Marukai stores on Oahu. In a statement from Edwin Sawai, president of Don Quijote (USA) Co., Ltd. and Marukai Hawaii Co. Ltd., he said that “The opportunity to welcome the Times Supermarket family of stores and their employees to our ohana is exciting for us,” and added that “We are confident that we will successfully work together, share ideas and learn from each other's combined experiences to best serve Hawaii. For more than 68 years, Times Supermarket has been a local favorite and pillar of Hawaii's retail community. We look forward to continuing their history and success in the islands.”[16]

### Further expansions

[edit]

#### Singapore

[edit]

Don Quijote opened its first Southeast Asian store at Orchard Central, Singapore, on December 1, 2017.[17][18][19] These stores are branded "Don Don Donki" as the Don Quijote name was in use by a local restaurant.[20] Don Quijote subsequently opened a second store at the 100AM Mall in Tanjong Pagar on June 14, 2018.[21] There are 17 Don Don Donki stores in Singapore:[22][23][24]

* 100 AM
* Bukit Panjang Plaza
* City Square Mall[25][26]
* Clarke Quay Central[27]
* Downtown East[28]
* HarbourFront Centre
* Jem
* Jewel Changi Airport
* Jurong Point
* Northpoint City
* Orchard Central
* Paya Lebar Quarter
* Square 2
* Suntec City
* Tampines 1
* Tiong Bahru Plaza
* Waterway Point

Singapore has the most Don Don Donki stores outside of the home islands. Yasuda also lives in Singapore, specifically at Sentosa.[4]

#### Hong Kong

[edit]

Don Don Donki at Central, HK

Don Don Donki also expanded to Hong Kong with five outlets: one at Mira Place 2 in Tsim Sha Tsui, one at OP Mall in Tsuen Wan, one at Pearl City in Causeway Bay, one at 100QRC in Central and one at Monterey Place in Tseung Kwan O.[29][30] The chain opened one more store at the Island Resort Mall in Siu Sai Wan in February 2021,[31] and at TMT Plaza in Tuen Mun in July 2021.[32] The store at Amoy Plaza in Jordan Valley opened in January 2022,[33] and another store opened at Fashion World in Whampoa Garden in August 2022. Don Don Donki opened its Mong Kok branch in 2024.

#### Thailand

[edit]

Don Don Donki Thonglor branch, the first Don Don Donki in Thailand Don Don Donki at MBK Center, seen from the footbridge connecting the shopping mall to National Stadium BTS station

In Thailand, 7 Don Don Donki are currently operational. 2 had been closed and 1 planned to open later this year.

Branch name | Opening date | Closing date | Located in | District | Province | Notes

|
|
|
|
|
|

Thonglor | 22 February 2562 | currently operational | Donki Mall Thonglor | Watthana | Bangkok
The Market Bangkok | 31 March 2563 | 4 September 2565[34][35] | The Market Bangkok | Pathum Wan | Closed due to Covid-19 pandemic, moved to MBK Center
Seacon Square | 1 October 2564 | currently operational | Seacon Square | Prawet
MBK Center | 21 December 2564[36] | MBK Center | Pathum Wan
Seacon Bangkae | 20 June 2565[37][38][39] | Seacon Bangkae | Phasi Charoen
Si Racha | 9 September 2565 | J-Park Sriracha Nihon Mura | Si Racha district | Chonburi
Si Lom | 23 January 2566[40] | Thaniya Plaza | Bang Rak | Bangkok
Fashion Island | 20 Oct 2566 | Fashion Island | Khan Na Yao
Bang Kapi | 24 November 2566 | 12 May 2568[41] | The Mall Lifestore Bangkapi | Bang Kapi | Moved to Seacon Square and Fashion Island branches.
Central WestGate | Q4 2568[42] | opening soon | Central WestGate | Bang Yai | Nonthaburi

#### Taiwan

[edit]

On 19 January 2021, the first Don Don Donki store in Taiwan was opened in the Ximending Shopping District, Taipei amid the coronavirus pandemic. The three-floor outlet is open 24 hours a day and is located near Ximen metro station. It attracted more than 500 people who lined up in front of the outlet before its grand opening.[43][44]

On 20 January 2022, the second Don Don Donki store in Taiwan opened in the Zhongxiao Xinsheng business district of Taipei. The second store is an underground single-floor store with an area of about 1,540 square meters (16,500 square feet). The store is located in close proximity to the Zhongxiao Xinsheng metro station. The Zhongxiao Xinsheng store will also open alongside four different kinds of booths selling Japanese foods; including MOCHI-MOCHI (selling freshly made mochi), Inari Sushi Tamaya (selling Inari sushi), Kondo (selling Japanese Wagyu beef skewers), and Color Food and Fitness (selling daifuku made with seasonal Japanese fruits).[45]

On 22 August 2023, the third Don Don Donki store in Taiwan opened in Citylink Nangang in Taipei.[46]

On 9 November 2023, the fourth Don Don Donki store in Taiwan opened in Tiger City in Taichung, with a total area of about 1,800 square meters (20,000 square feet), which was the largest Don Don Donki in Taiwan to date.[47]

On 7 December 2023, the fifth Don Don Donki store in Taiwan opened in Talee Department Store in Kaohsiung. It's currently the largest Taiwanese Don Don Donki with the area of nearly 3,000 square meters (32,000 square feet). The opening attracted nearly 2000 shoppers. This store contains three exclusive areas: Outdoor for outdoor products, Donki Sake for Japanese sake and Cocokawaii for kawaii items.[48]

#### Malaysia

[edit]

Don Don Donki in Lot 10

On 19 March 2021, the first Don Don Donki store in Malaysia was opened in Lot 10 of Bukit Bintang, Kuala Lumpur, branded as "Jonetz by Don Don Donki".[6] A second store was opened on 9 December 2021 at Tropicana Gardens Mall in the Petaling Jaya district of Selangor; it was also the biggest outlet in Southeast Asia, spanning 42,243 sq ft across two levels of the mall. [49] It closed permanently on 31 May 2023. A third store was set to open in 2022 at Mitsui Shopping Park LaLaport mall located at Bukit Bintang City Centre. However, the third store opened in Sunway Pyramid instead on 28 October 2022. The fourth store that opened was in Mid Valley Megamall on 31 January 2024. The fifth store was opened in NU Sentral on 14 June 2024. The company also planned to open up 11 new outlets by June 2024.[50]

#### Macau

[edit]

Don Don Donki opened its first store in Macau on 9 September 2021, at Fai Chi Kei.[51] Don Don Donki also opened its store in Studio City located on the Cotai Strip in Macau on 2 February 2024.

#### Guam

[edit]

After breaking ground in February 2020, Don Don Donki was expected to open on Guam in the village of Tamuning under the name Village of Donki in September 2021.[52] It opened on 25 April 2024.[53][54]

## Mascot

[edit]

The official character mascot of Don Quijote is called Donpen (ドンペン). Introduced in 1998, he is depicted as a blue penguin wearing a Santa hat and the Katakana character "do" (ド) on his stomach. For the international Don Don Donki branches, the "do" is replaced with the letter D. The company also has a female equivalent known as Donko (ドンコ), who is colored pink with a heart on her stomach.[55]

In December 2022, Don Quijote invited controversy when it announced Donpen would be replaced by an anthropomorphic depiction of the Katakana character "do" named Dojou-chan.[56] The decision was reversed days later after an outpouring of support for the mascot on social media.[57][58]

## Theme song

[edit]

Don Quijote's theme song is "Miracle Shopping [ja]", sung by Maimi Tanaka [ja], a former Don Quijote store employee.[59] The song was later released as a maxi single in 1999 by Grace Notes Records [ja].[60]

Overseas markets use English, Mandarin, Cantonese, and Thai versions of the theme song (depending on the country the store is located in) with the "Don Don Donki" name.[61]

The song has been described as "catchy but annoying" and "highly repetitious but smartly done so". These quotes could be referring to the fact that the song has been specifically designed to be catchy and stick around in your head so that it constantly reminds you of the store.[62]

## Commercial endorsements and collaborations

[edit]

In August 2024, American singer-songwriter Bruno Mars collaborated with the store chain, appearing in the latest commercial ad. Mars, dancers Miyu, Haruka, Miyuri and Miku, and the store's mascot Donpen, dance around the Mega Don Quijote store situated in Shibuya, while picking up articles from the store's "People Brand 'Jōnetsu kakaku'" brand. Mars wrote the jingle and produced the commercial for the "Donki Ikuyo" (ドンキイクヨ; lit. "Let's Go to Donki") campaign. Besides the commercial, the Mars-Don Quijote collaboration included several exclusive goods released for a limited time in September.[63][64][65][66][67] Mars shared the commercial in a reel on his Instagram account.[68]

## Incidents

[edit]

A street view of the Roppongi roller coaster that sits atop Don Quijote

### Arson

[edit]

In December 2004, four stores in the Kantō area were damaged or destroyed by arson attacks. Three store employees, Morio Oshima, 39, Mai Koishi, 20, and Maiko Sekiguchi, 19, died in the first arson incident. In 2007, Noriko Watanabe, 49, was found guilty of setting the fires and sentenced to life imprisonment. Don Quijote received harsh criticism at the time for poor store layout that made it difficult to find exits.[69]

### Roller coaster

[edit]

In 2005, Don Quijote began building a "half-pipe" roller coaster on the roof of its eight-storey Roppongi store. Roppongi is a heavily populated area in the core of Tokyo, and many residents and businesses were upset with the idea of having a roller coaster in their neighborhood because of the spectacle, noise and crowds it would likely create. The project was completed in 2006 but due to increasing pressure from concerned groups in the area it was never operated. As of 2019, the structure had been removed.[citation needed]

## Overseas assets

[edit]

Don Quijote purchased the Marukai Japanese chain stores in the United States in 2013, splitting it into Marukai and Tokyo Central Markets chains.[70][10]

## In popular culture

[edit]

Don Quijote stores are included as in-game shops in the Yakuza video game series.[71] In 2009, Sega partnered with the store to advertise the release of Yakuza 3.[72]

There is a Don Quijote store scene in TONIKAWA: Over the Moon to You when Nasa and Tsukasa went shopping in its second episode of its first season.

## References

[edit]

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34. ^ ดองกิ ปิดสาขา The Market Bangkok ย่านราชประสงค์
35. ^ ตัดใจ “ดองกิ” ปิดทิ้งสาขา The Market ราชประสงค์ พิษโควิดทำทัวร์จีนหาย
36. ^ ดองกิเปิดสาขามาบุญครองกับคอนเซป Japan town
37. ^ ดองกิ จับมือซีคอน บางแค เดินหน้าขยายสาขาใหม่ รับการเติบโตของกรุงเทพฯ ฝั่งตะวันตก เตรียมเปิดสาขาที่ 5 กลางปี 2565
38. ^ เจาะฝั่งธน! ดองกิ จับมือ ซีคอน บางแค เตรียมเปิด ‘ดอง ดอง ดองกิ’ สาขาที่ 5 ช่วงเดือนมิถุนายน 2565
39. ^ ดองกิ ปักหมุดซีคอน บางแค เตรียมเปิด มิ.ย.65
40. ^ matichon (2022-09-01). "ดองกิ เปิดสาขา 7 ธนิยะพลาซา ต้นปีหน้า เปิดบริการ 24 ชม. พร้อมโซนโมบายฟู้ด เอาใจคนทำงานย่านสีลม". มติชนออนไลน์ (in Thai).
41. ^ DONKI สาขาเดียวแห่งทุ่งบางกะปิ เปิดวันสุดท้าย 12 พฤษภาคม
42. ^ brandbuffet (2025-05-21). "สิ้นสุดการรอคอย ชาวบางใหญ่มี "ดองกิ" เป็นของตัวเองจริงๆแล้วนะ คาดพร้อมเปิดให้บริการไตร 4/68". brandbuffet.in.th (in Thai).
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45. ^ "唐吉訶德進駐高雄！開全台最大千坪旗艦店，主打特色壽司、日本生鮮專區". business next (in Chinese (Taiwan)). 2022-01-12. Retrieved 2022-01-13.
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68. ^ @brunomars; (20 August 2024). "Made a quick trip to Japan to get some snacks at my favorite store @donki_jp. Luckily @spiribolt brought his camera to record the Kawaii King do his thing. 😎🇯🇵". Retrieved 24 August 2024 - via Instagram.
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## External links

[edit]

Wikimedia Commons has media related to Don Quijote (company).

* Official website

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* Jay C
* Pay Less
* QFC
* Ralphs
* Roundy's
* Ruler Foods
* Smith's

Albertsons|

* Acme
* Andronico's
* Albertsons
* Balducci's
* Carrs
* Haggen
* Jewel-Osco
* Kings Super Markets
* Lucky
* Pavilions
* Randalls
* Safeway
* Shaw's and Star Market
* Super Saver
* Tom Thumb
* United Supermarkets
* Vons

United Natural Foods|

* County Market
* Cub
* Shoppers

Ahold Delhaize|

* Food Lion
* Giant Food
* Giant Food Stores
* Hannaford
* Stop & Shop

Save Mart|

* Save Mart Supermarkets
* Lucky Stores
* Lucky California
* Food Maxx
* MaxxValue Foods

Amazon|

* Amazon Fresh
* Amazon Go
* Whole Foods

SpartanNash|

* D&W Fresh Market
* Family Fare
* Martin's Super Markets
* No Frills Supermarkets

Other national|

* Aldi
* Trader Joe's
* Costco
* Comissary/DeCa (military)
* The Fresh Market
* IGA
* Save-A-Lot
* Sprouts
* Target
* Walmart
* Sam's Club

Regional|

| Asian|

* 99 Ranch Market
* Great Wall Supermarket
* H Mart
* Hong Kong Supermarket
* Island Pacific Supermarket
* Kam Man Food
* Marukai
* Mitsuwa Marketplace
* Nijiya Market
* Patel Brothers
* Seafood City
* SF Supermarket
* Uwajimaya
* Zion Market

|

Hispanic|

* Bravo
* El Ahorro Supermarket
* Fiesta Mart
* La Perla Tapatía Supermarkets
* Sedano's
* Supermercados Teloloapan
* Vallarta Supermarkets

Organic|

* Earth Fare
* Fresh Thyme
* Natural Grocers

Wholesale|

* BJ's Wholesale Club
* Chef'Store

Other
regional|

* Acme Fresh Market
* Amigo
* Big Y
* Boyer's
* Bristol Farms
* Brookshire Brothers
* Brookshire's Food & Pharmacy
* Buehler's
* C-Town
* Central Market
* D'Agostino
* Dave's Markets
* Dean & DeLuca
* DeMoulas Market Basket
* Dierbergs
* Don Quijote
* Times Supermarkets
* Dorothy Lane Market
* Fairway Market
* Fareway
* Farm Fresh
* Festival Foods
* Festival Foods (Minnesota)
* Food Giant
* Food City
* Foodarama
* FoodLand
* Foodtown
* Pathmark
* Gelson's
* Gerland Corporation
* Gerrity's
* Giant Eagle
* Grand Union
* Gristedes
* Grocery Outlet
* Harmons
* Harps Food Stores
* H-E-B
* Heinen's
* Highland Park Market
* Homeland
* Hornbacher's
* Houchens
* Hugo's
* Hy-Vee
* Ingles
* Jerry's Foods
* Jungle Jim's International Market
* Karns Quality Foods
* Key Food
* Super Fresh
* The Food Emporium
* KJ's Market
* King Kullen
* Kowalski's Markets
* Kuhn's Quality Foods
* Lewis Food Town
* Lidl
* Lowe's Market
* Lowes Foods
* Lucky's Market
* Lunds & Byerlys
* Magruder's
* Marc's
* Market Basket (Louisiana and Texas)
* Market of Choice
* Masons Red Owl
* Meijer
* Met Foods
* Mollie Stone's Markets
* Morton Williams
* Mother's Market & Kitchen
* New Grand Mart
* New Seasons Market
* Niemann Foods
* Northeast Grocery
* Tops Friendly Markets
* Price Chopper Supermarkets
* Market 32
* Nugget Markets
* PCC Community Markets
* Petrini's
* Piggly Wiggly
* Pink Dot
* Price Chopper / Price Mart
* Publix
* Pueblo
* Raley's Supermarkets
* AJ's Fine Foods
* Bashas'
* Reasor's
* Redner's Markets
* Remke Markets
* Rice Epicurean Markets
* Ridley's Family Markets
* Roche Bros.
* Rosauers Supermarkets
* Rouses
* Russ's Market
* Schnucks
* Scolari's Food and Drug
* Seabra Foods
* Sellers Bros.
* Sendik's Food Market
* Sentry Foods
* Seven Mile Market
* Shop 'n Save
* Smart & Final
* Southeastern Grocers
* Harveys Supermarkets
* Winn-Dixie
* Stater Bros.
* Stew Leonard's
* Strack & Van Til
* Straub's Markets
* Sullivan Family of Companies
* Foodland Hawaii
* Supermercados Econo
* Supermercados Selectos
* Super Dollar Discount Foods
* Super King Markets
* Super One Foods
* Super Saver Foods (B&R Stores)
* United Grocery Outlet
* URM Stores
* Wakefern
* The Fresh Grocer
* Price Rite
* ShopRite
* Weaver Street Market
* Wegmans
* Weis Markets
* Westborn Market
* Western Beef
* WinCo Foods
* Woodman's Markets
* Yoke's Fresh Market
* Zabar's
* Zupan's Markets

Defunct|

* 365 by Whole Foods Market
* A-Mart
* A&P
* Food Basics
* Pathmark
* Waldbaum's
* ABCO Foods
* Alpha Beta
* AppleTree Markets
* Belle Foods
* Best Market
* Big Bear Stores
* Big Star Markets
* Bloom
* Bottom Dollar Food
* Bruno's
* Buttrey Food & Drug
* Byrd's
* Carter's Foods
* Chatham
* Clemens Markets
* Colonial Stores
* Dahl's Foods
* Daniel Reeves Stores
* David's Supermarkets
* Davis Food City
* Delchamps
* Dick's Supermarket
* Dominick's
* Eagle Food Centers
* Easy-Way Store
* Eberhard's
* Eisner Food Stores
* Farmer Jack
* Fazio's Shopping Bag
* Felpausch
* Finast
* Fisher Foods
* Food Fair
* Food World
* Food-a-rama
* Fresh & Easy
* Furr's
* Genuardi's
* Giant Open Air
* Glen's Markets
* Hamady
* Henry's Farmers Market
* Hills Supermarkets
* Hinky Dinky
* Jewel T
* Jitney Jungle
* Johnnie's Foodmaster
* Kohl's Food Stores
* Kessel Food Markets
* Laneco
* Market Basket (California)
* Marketside
* Mars
* Marsh Supermarkets
* Más Club
* Mi Pueblo Food Center
* Minyard Food Stores
* National Supermarkets
* National Tea
* Omni Superstore
* Owen's
* Penn Fruit
* Penn Traffic
* Pick-N-Pay Supermarkets
* Piggly Wiggly Carolina Co.
* Plus
* Purity Supreme
* Quality Markets
* QFI
* Rainbow Foods
* Red Food
* Reid's
* SaveRite
* Sage's
* Schaffer Stores Company
* Scott's
* Seaway Food Town
* Seessel's
* Shop 'n Save
* Simon David
* Skaggs Companies
* Southern Family Markets
* Stanley Stores
* Sunflower Farmers Market
* Sunflower Market
* Super Duper
* Sweetbay Supermarket
* Tidyman's
* Twin Valu
* Ukrop's Super Markets
* Valu King
* Victory Supermarkets
* Weingarten's
* Wild Oats Markets
* Xpect Discounts

* List of supermarket chains in the United States

Portals:

* Tokyo
* Japan
* Companies

Authority control databases |

* VIAF

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