Downy

Brand name of fabric softener produced by Procter & Gamble

Downy

Owner| Procter & Gamble
Country| United States
Introduced| 1960; 64 years ago (1960)
Related brands| Lenor (Europe, Russia, Taiwan, Japan and Hong Kong)
Markets| Worldwide
Website| www.downy.com

Downy, also known as Lenor in Europe, Taiwan and Japan, is an American brand of fabric softener produced by Procter & Gamble that was introduced in 1960.

## Brand history

[edit]

Lenor is a brand name of fabric softener and dryer sheets, also produced by P&G, sold in Europe, Russia and Japan. Lenor fabric softener had entered China in 2007[1] but was subsequently discontinued.[2] Scent beads under the brand Downy have been sold in China since December 2017.[3] Plans to rebrand Lenor as Downy in the UK were dropped in 2002.[4]

## Awards

[edit]

For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Environmental Heroes of the Year" to Downy in 2012.[5]

## Advertising

[edit]

Amy Sedaris and Tituss Burgess are the talents hired to promote the Downy/Lenor Unstopables In-Wash Scent Boosters range in both the US and the UK. The commercials were filmed by Grey Advertising. Its most recent television commercial features the Backstreet Boys.

## See also

[edit]

* Down feather
* Downey

## References

[edit]

1. ^ "P&G fabric softener brand 'Lenor' entered the market in China". PG.com.cn. Archived from the original on 2017-12-08. Retrieved 2017-12-07.
2. ^ "宝洁为我这些错误付出的代价高达10亿元".
3. ^ "宝洁中国".
4. ^ Week, Marketing (2002-04-25). "P&G ditches UK Lenor rebranding". Marketing Week. Retrieved 2019-01-25.
5. ^ "Downy Fresh Protect April Fresh won the 2012 "Environmental Heroes of the Year"". A.A. Environment Possibility Award. Retrieved 2012-12-27.

* "PG.com - Downy". PG.com. Retrieved November 21, 2005.

## External links

[edit]

* Downy Official Site
* How the Downy Fabric Softener Ball Works on HowStuffWorks.com

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